Imagine having a way to reach exactly the type of audience you are targeting. Also imagine doing it through something that they always carry with them. How cool is that? This is what mobile marketing does. When executed properly, mobile marketing is one of the most effective marketing channels. Read below to get more detailed information about this channel.
Focus on relevance and timeliness when planning your mobile marketing campaign. If your mobile marketing messages conforms to those standards, it will be a brief burst of information that will stick with your audiences’ mind. For example, instead of sending a text about a promotion weeks before it starts, send a reminder shortly before the start of it. That message needs to contain information that is new and interesting.
Mobile marketers should realize the importance of making the existing customers share their subscriber status with their friends and relatives. You can encourage your customers to pass your text offers onto others. This will be productive for your business and increase your sales quickly.
Try Not to Add Files to Your Message
If you absolutely need it, only add a link in your message. Adding massive files like pictures or gifs to a message will not benefit you. You will just add to the download time, which always frustrates customers. Additionally, your ad with a visual component may cost them extra money to open. This is clearly not in both of your interests.
Be Strict With Your Internal Policies
Every branch of organization should have policies to help establish proper behavior. Mobile marketing is no different. You need to make sure each member of your company follows that policy, knows and understands it fully.
Make Your Marketing Message Clear
Even if someone subscribes for your messages, they may still want to quit receiving them at some point. Therefore, you always need to include an option to unsubscribe in each of your message so that they can opt out. This is a sign of respect towards their privacy.
When setting goals for your mobile marketing campaign always make sure to keep them both manageable and feasible. There is nothing worse than having high expectations and ending up with disappointment. Thus, make sure your campaigns are realistic, simple and doable.
Never Send Out Any Type of Unwelcome Messages
Most of the people will spam these kinds of messages from the first try and the rest of them will do so later. If they receive a message from a company they have never heard of, they will most probably delete the message right away.
Keep Your Messages Short and Precise
Most people won’t read an overly long message on their mobile devices. So make sure your message is concise. Besides this, your message should mention the product advertising or the specific offer right away. Phrase your message in a way that it calls for action. You should encourage people to find out more about your offer.
Take Advantage of Everything a Mobile Device Can Offer
Technology develops very fast and so do mobile devices. This directly affects mobile marketing and the way it is conducted. Check out what the new devices offer and add those features into your mobile marketing plan.
In the last couple of years only the advancement of technologies affected mobile devices a lot. Now they have a more precise location data, cameras recording higher definition videos and a lot more.
Use QR Codes
QR codes will redirect people to your campaign with just a simple scan. Make sure they take them to a place where there is a useful information about your products. If they find nothing of their interest, they will be less likely to scan your campaign once more.
Don’t Overload Your Customers
Try to figure out a strategy to manage the communication time with your customer. Your customers need rest. Don’t bother them often. This will only disappoint them and do no good to your company. However, don’t send messages rarely too.
Offer Free Gifts for Subscription
Offering mobile users gifts for subscription can encourage them to opt-in and receive your promotional messages. Those gifts can be discounts specifically for your products. This will certainly benefit you later.
Find a Proper Provider
Your business needs a provider for SMS hubbing, A2P messaging, SMS transit and Cloud PBX services. If you are planning to deal with bulk messaging, you can easily rely on a provider Dexatel for that.
People are almost addicted to their phones now. The key to success here is to be able to make a mobile marketing plan that respects the customers’ privacy and drags them in. This way you will only grow as a prosperous company.