Head of Marketing

Yerevan, Armenia

Why this role matters:

Join Dexatel's Marketing team to take it to the next level. As Head of Marketing you will be responsible for leveraging business opportunities and the Company’s growth and profitability across global markets. You will be executing effective acquisition strategies, launching new marketing programs, building relationships with networks and publishers, and optimizing activities for return on investment and cost efficiency on a local and international level. You will be providing inputs to strategic decisions to drive marketing decisions, measuring and evaluating qualitative and quantitative data related to the customer experience. You will have a direct impact on Dexatel's success, and will grow with the company.

Successful candidate should be a creative leader and a reliable problem-solver who will build a strong, high-performing marketing team.

What you will do:

  • Build, develop, manage the performance of the Marketing team and oversee the daily workflow;
  • Develop and implement marketing strategies and monitor their execution on a daily basis;
  • Create and organize marketing operations, improving Marketing function and adapting the scope of the work to the company identified priorities/strategies;
  • Develop marketing ideas into actionable concepts, timelines, and projects;
  • Maintain a serious consideration of the financial implications, marketing needs, and the overall objectives of the business;
  • Manage advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems;
  • Build, develop and manage relationships with suppliers, agencies and multiple top ad networks per target audiences;
  • Oversee and continue to improve tracking, attribution, and overall data access to analyze key Marketing metrics;
  • Provide marketing performance reporting and analysis on all marketing campaigns and take relevant action on insights gained;
  • Collaborate closely with the internal teams for boosting and advancement of the Dexatel’s brand, products and services;
  • Stay up to date with new technology and best practices.

What you will bring in:

  • Bachelors or Masters Degree in Business Administration, Marketing, Communications or relevant field;
  • 5+ years of experience as Marketing Manager or Marketing Head or similar role;
  • In depth knowledge of product marketing, demand generation, SEO, SEM, and social media marketing industry;
  • Proven track record in outreach campaign strategies;
  • Proven track record of delivering customer acquisition growth and optimization across key metrics;
  • Demonstrated ability to manage innovative new marketing programs and/or partnerships that generate results (paid and owned);
  • Strong analytical skills; bias toward decision making based on data, and high proficiency with spreadsheets and using it to configure, analyze, and present data;
  • Outstanding project management skills
  • Networking aptitude
  • Ability for multi-tasking, work under pressure, dedication
  • Familiarity with tools like Google Analytics, Google Ads, etc.
  • Familiarity with SQL, HTML, XML is a plus;
  • Outstanding customer service and market research skills;
  • Superior verbal and written communications skills in English with extreme attention to detail

Why Dexatel?

Dexatel is now one of the leading omnichannel solutions providers in the Cloud Communications industry. Our client portfolio consists of over 800 clients and operators, including 300 major ones. Our list of celebrity partners includes names such as Google, Viber, Deutsche Telekom, China Telecom, Vodafone, T-Mobile, Orange Spain, Orange Poland, CenturyLink, Cellcom and SAP.

We see success in our business not only by displaying high-quality standards and professional development but also by creating an atmosphere in the workplace that will itself be a source of inspiration for each of us at the Company. We have adopted the principle of creating and maintaining a healthy working environment based on tolerance, equality and non-discrimination. Our Company provides everyone with the opportunity for self-development and progress without limitations.

Additional information

All interested and qualified candidates are welcome to send their CV to [email protected] indicating the position title (“Head of Marketing ”) in the subject line of the email or just submit your application below.

Apply Now By Sending Us Your CV

Dexatel aims to build a better future where technology creates good connections and communication for everyone and everywhere.