Senior PPC specialist

Yerevan, Armenia

Join us in creating the most personalized cloud communications solutions worldwide together!

Why Dexatel: Dexatel provides an omnichannel messaging platform, powering enterprise-level business communications. We work with Google, Vodafone, Viber, SAP, and other global brands. Founded in Estonia we had significant growth featuring in Financial Times as one of the fastest-growing companies in Europe, two years in a row.

Our mission is to provide a personalized and individual experience to every customer.

We are looking for highly motivated and experienced Sr. PPC Specialists to join our growing marketing team. This is a highly impactful role that enables you to be creative and obssesed with driving Dexatel’s business goals and results.

What you will do:

Develop and implement paid search and paid social media strategies - spanning multiple markets, from conception to execution;
Manage, plan and optimise multiple Global PPC campaigns in order to increase awareness and maximise ROI on Google and Bing
Create Adwords strategies based on the media brief
Plan and create a variety of PPC campaigns across a range of digital channels;
Perform day-to-day management of paid advertisement on Google Ads, LinkedIn and other social media platforms;
Work with a team of developers to automate marketing processes and scale up our campaigns (Adwords scripts, in-house solutions, and etc.)
Monitor budget and adjust bids to gain better ROI, campaign performance, purchasing patterns and website traffic
Provide creative copy and A/B testing for ads and analyze data, identify insights to achieve profitable growth in Paid Search campaigns
Implement tracking scripts / custom event tracking using GTM
Closely work with our SEO, Social, Content & Creative teams to maximise results for clients
Keep pace with search engine and PPC industry trends and developments;
Provide periodic reports on key digital metrics and make suggestions for continuous site optimisation.
Conduct ongoing research and provide recommendations on crucial points of improvement.

What you will bring:

Bachelor's degree in Marketing, PR, Communications or a related field;
At least 5 years of experience in the paid advertisement;
Demonstrate a passion for SaaS marketing and experience running successful Paid Search campaigns
Experience in a commercial context with an ability to analyze and draw insights from large datasets
Experience with SEM, Analytics & Google Tag Manager (Google Analytics, Google ADs);
Google Certified in one or more Google certifications
Google Search Console & Google Data Studio experience is key
Knowledge of SEO and digital marketing concepts
International experience or experience working in a complex organization with international presence;
Strong analytical skills;
Excellent verbal and written communication skills in English.

Nice to have:

Working experience with SAAS products.

Why Dexatel?

Dexatel is now one of the leading omnichannel solutions providers in the Cloud Communications industry. Our client portfolio consists of over 800 clients and operators, including 300 major ones. Our list of celebrity partners includes names such as Google, Viber, Deutsche Telekom, China Telecom, Vodafone, T-Mobile, Orange Spain, Orange Poland, CenturyLink, Cellcom and SAP.

We see success in our business not only by displaying high-quality standards and professional development but also by creating an atmosphere in the workplace that will itself be a source of inspiration for each of us at the Company. We have adopted the principle of creating and maintaining a healthy working environment based on tolerance, equality and non-discrimination. Our Company provides everyone with the opportunity for self-development and progress without limitations.

Senior PPC specialist

Why Dexatel?

Additional information