Text Message Statistics
Using the insights gained from texting statistics, you can then tweak and enhance your SMS strategy for better results.
Facts About Texting
82
%
of the world's population keep notifications switched on for SMS messages.
35
%
+ of phone users in the world are always available via SMS.
82
%
of people claim they open every text message they receive.
46
x
is how many times average American checks his/her phone per day
5.035
B
people use text messaging (2020).
23
hr
is the total number of hours an average adult spends texting in a week
14
%
is how much American women text compared to men
67
is the average number of text messages an average millennial exchanges per day
277
M
people in the US, not including 12 y.o. or younger children.
97
%
is the percentage of smartphone owners texting regularly.
85
%
is how much SMS makes up of total mobile messaging.
#1
communication channel for teen smartphone users is text messaging.
Text messaging is the #1 preferred communication channel for millennials.
75
%
of Millennials would choose a text-only phone over a voice-only phone.
301,312
text messages are being sent every second in the United States
3-8
M
is how much more text messaging is preferable over face-to-face communication across all generations
23
%
is how much the number of texts sent each day in America has grown since 2016. It’s the same growth rate for texts sent each week, month, and year.
216
%
is how much the number of texts sent each day in America has grown by since 2010. It’s the same growth rate for texts sent each week, month, and year.
10,772
%
is how much the number of texts sent each day in America has grown since 2005. It’s the same growth rate for texts sent each week, month, and year.
70
%
of smartphone owners consider messaging as one of 5 main ways of using their device. In terms of rates, this is 13% higher than most of the other features.
55
x
is how much time Americans spend texting in a day.
94.6
min
is how long college students text in total per day.
#1
way of using a smartphone is messaging
The most frequently used smartphone feature is text messaging
Text Message Statistics: Why to Start Using SMS?
48.7
M
people chose to receive business-related SMS in 2020.
45
%
of potential clients choose a product or brand after receiving an SMS.
75
%
of people aged 44 and below like contacting businesses via text.
3/4
s
of clients prefer businesses to send them offers via SMS.
39
%
of customers use phones to send and receive text messages.
10
%
of people prefer phone calls over text messages from a business.
89
%
of people would like to communicate with businesses through texting.
#1
preferred channel for customer service in the U.S. is text messaging.
33
%
of Americans consider messaging as a preferable channel for customer service.
47
%
of consumers prefer native SMS (including iMessage and Android Messages) to text with businesses over other apps.
97.85
%
of consumers like to be engaged in text conversations with a business rather than just receive information.
SMS/Text is the most requested communication channel for business use.
SMS Marketing Statistics
20
%
of market leaders think of practicing SMS marketing more often.
21
%
of businesses use SMS rewards to target loyal customers.
75
%
of consumers are open to text messages with special offers.
90
%
of customers actually gain value from loyalty programs sent via SMS
61
%
of marketers still don’t use SMS - something vital for keeping the pace with leaders in any industry.
29
%
of SMS recipients click on links provided in promotional messages.
45
%
is the response rate of SMS text message marketing as opposed to email response rates of 6%.
80
%
is by how much two-way SMS can improve net promoter scores and efficiency
90
%
of leads prefer to be texted, compared to being called on the phone when it comes to sales.
In the last 2 years the use of SMS marketing grew 197% as a strategy in B2B.
79
%
is the percentage of marketers implementing mobile-specific tactics and using SMS.
70
%
of consumers think SMS marketing is a great way for businesses to get their attention.
14
%
is the (highest) CTR that SMS marketing enjoys compared with Email (4%) and Facebook (1%)
49,7
%
of promotional emails are considered as spam, while in case of SMS marketing messages it’s only 10%.
84
%
of businesses make their sales and marketing efforts more efficient by using text messaging.
42
%
of digital marketers and business owners communicated with their customers using a text messaging in 2020
57
%
is the percentage of business owners set an objective of increasing the text messaging budget in 2021
In fact, the channels customers prefer to receiving brand updates from are as follows:SMS: 48%Email: 22%App notifications: 20%Direct mail: 8%
48.7
M
people started using business text messaging services in 2020, turning it into one of the most rapidly growing marketing channels.
SMS is in the top among channels that consumers prefer to receive loyalty updates from brands, followed by email with 22% of rate, app notifications with 20% and direct mail with 8%.
52
%
of consumers like promotions sent to them as text messages, as new studies found, while for special offers the percentage of customers is 75%. Moreover, text messages enjoy a CTR of 9.18%, which is much higher than the one of other marketing channels like Google Adwords with 1.91% and Facebook with 0.90%.
SMS Open Rates
78.67
%
of female customers read every text message they receive.
85.66
%
of male customers read every text message they receive.
9/10
phone users actually open the text messages they receive daily.
60
%
+ of people open and read SMS messages within 5 minutes.
90
min
is the average period of time that takes a person to respond to emails, but only 90 seconds to reply to a text message
98
%
is the open rate of text messages, while in case of emails it's only 20%
Industry Average SMS Rates
67
%
of respondents are open to service-related messages from Banking/Financial Institutions.
64
%
of respondents are willing to receive service-related messages from retail stores.
55
%
of respondents want to receive service-related messages from travel agencies and restaurants.
60
%
is by how much financial services can reduce the customer service teams’ involvement through SMS for collection rates.
60
%
of retail customers prefer SMS, instead of interacting with calling contact centres.
74
%
is the percentage of college applicants who choose to text admissions counselors rather than contact via calls.
SMS Conversion Rate
65
%
is the percentage of traditional SMS verification conversion rates hovering around globally.
112.6
%
is by how much textual communication with a prospect after an initial contact can increase conversion rates.
328
%
is by how much three or more follow-up text messages actually increase conversions.
85
%
is how high SMS verification conversion rates can be.
250
%
is by how much SMS verification conversion rates surpass email verifications.
209
%
is by how much SMS verification conversion rates surpass phone call response rates.
295
%
is the percentage text message confirmations bring conversions by, compared to the ones carried out via phone calls.
References
