WhatsApp Business API pricing per message and sender

Yes. $28 a month for each active WhatsApp sender. It applies every month the sender stays active, including months when you send nothing.

Your total is the monthly sender fee plus the messages you send. Message rates depend on the category and the recipient’s country, and the calculator above carries the current rate for your category and destination. Add $28 for each active sender.

Yes. Service messages — free-form replies to a customer who wrote to you first — were free until 1 October 2026 and carry a rate again from that date, set by market like the other categories. Check the calculator for the countries you reply to.

The rate you see is what you pay Dexatel per message. It covers Meta’s messaging charge and ours together, on a single Dexatel invoice — Meta never bills you separately. The $28 monthly sender fee is charged on top of it.

Rates for the other categories are agreed with our team based on your monthly volume and destinations. Marketing messages are priced at one rate whatever your volume. Tell us what you send and we’ll confirm what applies to you.

Some markets have a higher authentication-international rate, and in those markets we apply it by default. Elsewhere, authentication is priced like utility. If you have a local entity in a market you send to, talk to us and we’ll set a specific rate for it.

Check them first with Dexatel Lookup. It returns line type, carrier, country and whether the number is active, and you pay only for lookups that complete — invalid formats, duplicates in a bulk file and network errors aren’t charged. A lookup won’t tell you whether the number has a WhatsApp account.

Sign up for a 14-day trial with a $1 or €1 test balance and no card required. There’s no sandbox, so trial messages are real messages to real phones. WhatsApp needs your own sender registered and approved by Meta before it can send, and the sender fee isn’t covered by the trial balance.

Meta started charging again for service messages, which had been free since November 2024. Utility messages sent inside an open 24-hour window became chargeable on the same date. Meta also updated its rates in a number of markets.

No. WhatsApp messages are charged on delivery rather than on send, so a message that fails costs you nothing. That’s different from SMS, which is billed when the message is submitted.

No. Meta moved from conversation-based pricing to per-message pricing on 1 July 2025. The 24-hour customer service window still decides when you can send a free-form reply, but it’s no longer a single charge covering a whole conversation.

You choose your account currency when you sign up: USD, EUR or AMD. Rates are calculated and set separately in each one, so you get a native price rather than a conversion of a dollar figure. The calculator shows your currency alongside the destination.