Retail SMS Marketing

Turn random shoppers into returning customers with retail SMS marketing. Use Dexatel’s personalized communication solutions to improve consumer experience and establish a loyal clientele.

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Trusted by Leading Brands Worldwide

Retail Text Message Marketing by the Numbers

72%

of customers make a purchase after getting a promotional SMS from a brand

$21-$41

Retailers earn on average for every $1 they spend on SMS marketing

seconds is all it takes, on average, for people to respond to a marketing text

75%

of consumers say they’d rather get promos via SMS than through any other channel

How Brands Use SMS Marketing for Retail

New Product Promotions

Give customers a first look at new arrivals or limited-edition drops. A well-timed message can drive instant traffic and early sales.

SMS Contests

Run text-to-win campaigns to drive opt-ins and boost engagement. SMS contests encourage customers to interact with your brand.

Customer Loyalty

Keep regulars in the loop with exclusive rewards and point updates. It’s a quick way to remind loyal shoppers that they’re valued.

Store Events and Pop-Ups

Drive customer turnout for in-store events, pop-ups, and product demos. SMS is a direct line to your most engaged local audience.

Feedback and Reviews

Send post-purchase texts to ask for feedback and show customers their voice matters. Plus, it keeps the conversation going after the sale.

Dexatel Integrates With the Tools You Use

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Got Questions? We’ve Got Answers

What is retail text message marketing?

SMS for the retail industry involves sending promotional content, updates, and offers directly to customers’ phones. It’s a cost-efficient channel with high open and response rates. Retailers can use it to build loyalty, drive sales, and keep shoppers in the loop.

Can I send marketing content to customers?

Yes, but you’ll need to get the customer's permission before sending promotional texts. This means getting clear opt-in consent, often through a sign-up form, keyword, or online checkout box. Being compliant with laws like the TCPA and GDPR helps you avoid penalties and build trust with your audience.

What type of content can I send to shoppers?

You can send various types of content to your audience, including product launches, flash sales, back-in-stock alerts, order updates, and loyalty rewards. SMS marketing for retail is also great for feedback requests and event invites. In any case, make sure the content is relevant, timely, and valuable to the recipient.

How much does it cost to send text messages to customers?

Costs vary depending on your telecom provider, message volume, and country. On average, SMS costs range from $0.01 to $0.05 per message, with discounts at higher volumes. Platforms like Dexatel offer pay-as-you-go SMS solutions for retail, while others charge monthly fees based on the package.

How can shoppers text me?

Shoppers can text you using a short code, long code, or dedicated toll-free number, depending on your SMS provider. You can also set up keywords like “YES” or “SALE” to trigger automated responses from your side. This two-way communication makes it easy for customers to ask questions or respond to offers.

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Turn conversations into conversions with retail SMS marketing. Launch your first campaign today.

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