<p>SMS marketing has become the key to modern outreach strategies. With a simple tap on your phone, you can connect with your audience and deliver your message directly to their pockets. Among the many uses of <a href="https://dexatel.com/guide/sms-marketing/">SMS marketing</a>, one particularly effective application stands out: the text message invitation.</p>

<p>Gone are the days of snail mail and cluttered inboxes. With a text message invite, the information you need to share is delivered swiftly and efficiently. Here&#39;s everything you need to know.</p>

<h2>What is a Text Message Invitation?</h2>

<p>A text message invitation is a modern way to invite guests to an event via their phone. Unlike traditional paper invitations or email invites, text message invites are immediate and convenient. They are perfect for occasions like birthday parties, graduation celebrations, and even retirement parties.</p>

<p>With more than enough tools at your disposal, you can easily create and send invitations, add guests from your address book, and track RSVPs. This digital method reduces waste and postage costs and guarantees your invites are promptly delivered.</p>

<p>When you send text message invites, you can use features like invitation design templates, <a href="https://dexatel.com/blog/how-to-send-a-reminder-text/">reminders</a>, and the ability to send updates to keep your guests informed. Text message invitations are an efficient, eco-friendly, and engaging way to connect with friends and family for any event.</p>

<h2>Key Advantages of Sending Text Invitations</h2>

<h3>1. Instant Delivery</h3>

<p>Unlike email invitations or traditional mail, text messages ensure your invitations reach guests instantly.</p>

<h3>2. Higher Open Rates</h3>

<p>Text invitations have <a href="https://dexatel.com/blog/sms-open-rates/">higher open rates</a> compared to email, ensuring more guests see and respond to your event.</p>

<h3>3. Increased Engagement</h3>

<p>With the immediacy of text messages, guests are more likely to engage with your invitation promptly. This can lead to better RSVP rates.</p>


<h3>4. Easy Tracking</h3>

<p>Text message invitations allow you to easily track RSVPs, which guarantees you have an accurate guest list for your event.</p>

<h3>5. Eco-Friendly</h3>

<p>Using digital invites reduces paper waste, making SMS message invitations an environmentally friendly choice.</p>

<h3>6. Convenience</h3>

<p>Guests can conveniently access event details and RSVP directly from their phones. This makes it easier for them to participate in your event.</p>

<h3>7. Personalization</h3>

<p>Text message invitations allow for <a href="https://dexatel.com/blog/hyper-personalization/">personalization</a>, such as addressing individual guests by name. This can greatly enhance the guest experience, making them feel more exclusive for being invited.</p>

<h2>When Should You Send Text Message Invitations?</h2>

<p>Determining the ideal timing to send text message invitations depends on the event. For casual gatherings like birthday parties or last-minute celebrations, sending invites a week before the event is appropriate.</p>

<p><a href="https://dexatel.com/blog/how-to-write-a-formal-text-message/">For more formal occasions</a> such as a graduation party or even a retirement party, sending invitations two to three weeks in advance gives guests ample time to plan. Use your chosen app or platform to schedule and send invites conveniently. Double-check the date, time, and location details so they are clear in your message, along with any special instructions.</p>

<p>Make sure to avoid sending invites too far in advance, as guests may forget or overlook the event. You must strike a balance between providing sufficient notice and avoiding unnecessary early reminders. With the right timing, your invitations will effectively engage guests and ensure a successful turnout for your event.</p>

<h3>What is the Best Time to Send SMS Invites as a Business?</h3>

<p>For businesses, the <a href="https://dexatel.com/blog/best-time-to-send-an-sms/">best time to send invites</a> depends on the target audience and the nature of the event or promotion. Generally, sending invites during weekdays between late morning and early afternoon tends to yield higher response rates.</p>

<p>Do not send invitations during weekends or late evenings when recipients may be less responsive. Monitor analytics from your chosen Android app or platform to determine the optimal timing based on past engagement data.</p>

<p>As a business, you want to make sure your message is concise, compelling, and includes a clear call to action. By strategically timing your SMS invite, you can maximize attendance and engagement for your business events or promotions.</p>

<h3>Is a Text Message Invite a Cost-Effective Solution?</h3>

<p>Sending text invitations is often more cost-effective than traditional methods like postage or paper invites, saving you money while reaching your guests effectively.</p>

<h2>How to Craft Effective SMS Invitations As a Business</h2>

<p>Creating effective SMS invitations involves several key steps to ensure your message resonates with recipients and encourages action. Different events call for different tones in invitations to resonate with recipients effectively. For example, use a professional and respectful tone for formal events like corporate meetings or conferences.</p>

<p>On the other hand, adopt a friendly and relaxed tone for casual gatherings like birthday parties or informal social gatherings. You can use an enthusiastic and persuasive tone for promotional events to encourage recipients to take advantage of special offers or discounts.</p>

<h3>1. Define Your Purpose</h3>

<p>Clearly outline the purpose of your invitation, whether it&#39;s for birthdays, promotional events, or a special occasion.</p>

<h3>2. Identify Your Audience</h3>

<p>When you&#39;re inviting customers or partners, you must understand their preferences and interests to write and tailor your message accordingly.</p>

<h3>3. Choose the Right Timing</h3>

<p>Send your text message invitations at a time when recipients are likely to be available and receptive, avoiding busy periods or late evenings.</p>

<h3>4. Personalize Your Message</h3>

<p>Address recipients by name whenever possible to create a sense of personal connection and relevance.</p>

<h3>5. Create Compelling Content</h3>

<p>Keep your message concise, engaging, and action-oriented. Clearly communicate the event details, including date, time, location, and any special instructions or RSVP requirements.</p>

<h3>6. Include a Clear Call-to-Action</h3>

<p>Encourage recipients to take the desired action, whether it&#39;s RSVPing, downloading an app, or visiting an <a href="https://dexatel.com/blog/sms-links/">SMS link</a> for more information.</p>

<h3>7. Use Multimedia</h3>

<p>Incorporate multimedia elements such as images or <a href="https://dexatel.com/blog/how-to-send-a-video-through-text/">videos</a> to make your invitation visually appealing and memorable.</p>

<h3>8. Provide Additional Information</h3>

<p>Offer additional context or details about the event, highlighting what attendees can expect and why they should attend.</p>

<h3>9. Optimize for Mobile</h3>

<p>Ensure your invitation is mobile-friendly and optimized for viewing on various devices and screen sizes.</p>

<h3>10. Track and Analyze Performance</h3>

<p>Monitor the performance of your SMS invitations, tracking metrics such as open rates, click-through rates, and RSVPs. Use this data to refine your approach and improve future campaigns.</p>

<h3>Should I Use an SMS Automation Tool?</h3>

<p>Short answer: Yes. Long Answer? <a href="https://dexatel.com/blog/sms-marketing-automation/">SMS automation</a> tools streamline the process of sending text message invitations by allowing you to schedule them in advance, segment your audience, and personalize content at scale.</p>

<p>You can schedule invitations to be sent at optimal times for increased effectiveness, and segment your audience based on demographics, interests, or past behavior to deliver targeted and relevant messages.</p>

<p>These tools also allow you to customize the content with recipient names or other personalized details to enhance engagement. And most important, you can track the performance of your SMS campaigns with real-time analytics and reporting to measure effectiveness and make data-driven improvements.</p>

<h2>28 Text Message Invitation Templates You Can Use Now</h2>

<h3>7 Office Text Message Invitations</h3>

<ol>
	<li>
	<p><em>Hey Team! Get ready to celebrate our achievements at our annual Office Party on June 15th at 6:00 PM in the conference room. Food, drinks, and fun await! See you there!</em></p>
	</li>
	<li>
	<p><em>Surprise! We&#39;re throwing an office party to honor our amazing team on July 10th at 7:00 PM. Join us for a night of celebration and camaraderie!</em></p>
	</li>
	<li>
	<p><em>Attention all employees! ? Get ready for some team-building fun on August 25 at 2:00 PM. Let&#39;s strengthen our bonds!</em></p>
	</li>
	<li>
	<p><em>Get ready to grab your dancing shoes! We&#39;re hosting an Office Dance Party on Saturday, July 15th, at 7:00 PM. Mark your calendars for a night of celebration!</em></p>
	</li>
	<li>
	<p><em>Dear team, you have a chance to host your own mini-office party! Grab your colleagues and organize a themed lunch in the break room. Upload your photos here: bit.ly/p1we1</em></p>
	</li>
	<li>
	<p><em>iPhone users at the office, download our app for all the latest updates and event details. Let&#39;s make this party one to remember!</em></p>
	</li>
	<li>
	<p><em>Hey everyone! It&#39;s time for our Annual Holiday Office Party on Friday, December 20th, at 6:30 PM. Get ready for festive cheer and good company!</em></p>
	</li>
</ol>

<h3>7 Wedding Online Invitations</h3>

<ol>
	<li>
	<p><em>Dear Sarah, You&#39;re cordially invited to witness the marriage of Emily Johnson and David Brown on August 2, 2025, at Crystal Gardens. Find the e-vite here: bit.ly/p1we1.</em></p>
	</li>
	<li>
	<p><em>John Smith, You&#39;re invited to witness the union of Christopher Anderson and Amanda Thompson on July 25, 2024. Join us at Willow Creek Manor. RSVP online: bit.ly/p1we1.</em></p>
	</li>
	<li>
	<p><em>Hello Own, Join us as we celebrate the marriage of Michael Taylor and Jessica Martinez on June 8, 2025. Visit bit.ly/p1we1 to RSVP. See you there!</em></p>
	</li>
	<li>
	<p><em>Dear Holly, Please join us for the wedding of Ryan Miller and Olivia Clark on June 25, 2025, at Golden Oaks Estate. RSVP online: bit.ly/p1we1. Can&#39;t wait to celebrate with you!</em></p>
	</li>
	<li>
	<p><em>Maureen, You&#39;re warmly invited to the wedding of Matthew Garcia and Samantha Davis on July 7, 2025, at Magnolia Meadows. We look forward to seeing you!</em></p>
	</li>
	<li>
	<p><em>Hello Ryan, You&#39;re invited to share in the joy of Benjamin White and Lily Adams on September 3, 2024, at Harmony Hall. Your presence is requested!</em></p>
	</li>
	<li>
	<p><em>Dear Lily, Join us for the celebration of Ethan Rodriguez and Madison Hall on August 10, 2024, at Lakeside Pavilion. You&#39;ll also receive a physical invite, which you can pick up from the post office.</em></p>
	</li>
</ol>

<h3>7 Birthday Party Template</h3>

<ol>
	<li>
	<p><em>Join us for a whimsical bash in honor of Lily&#39;s Sweet Sixteen! Date: Saturday, July 23rd, Venue: Enchanted Gardens. Don&#39;t miss the magic!</em></p>
	</li>
	<li>
	<p><em>It&#39;s Michael&#39;s milestone birthday! Join the fun on Friday, September 10th, at Sunset Beach Club. Let&#39;s make waves together!</em></p>
	</li>
	<li>
	<p><em>You&#39;re invited to a roaring good time at Sarah&#39;s Great Gatsby themed birthday extravaganza! Date: Saturday, October 30th, Venue: The Jazz Lounge.</em></p>
	</li>
	<li>
	<p><em>Calling all superheroes to Jessica&#39;s Superhero Showdown Party! Date: Sunday, June 5th, Venue: Hero Headquarters. Suit up for a heroic adventure!</em></p>
	</li>
	<li>
	<p><em>Join us for an evening of glitz and glam as we celebrate David&#39;s Hollywood Birthday Bash! Date: Saturday, November 20th, Venue: Starlight Studios.</em></p>
	</li>
	<li>
	<p><em>Get ready to rock and roll at Emily&#39;s 80s Retro Roller Skating Party! Date: Friday, April 15th, Venue: Roller Disco Palace. It&#39;s gonna be totally tubular!</em></p>
	</li>
	<li>
	<p><em>Let&#39;s embark on a culinary adventure at John&#39;s Foodie Fiesta Bash! Date: Saturday, August 13th, Venue: Taste Buds Bistro. Come hungry and leave happy!</em></p>
	</li>
</ol>

<h3>7 Retirement Digital Invite Template</h3>

<ol>
	<li>
	<p><em>Toast to Lily&#39;s Retirement Adventure! Date: Saturday, July 15th, Venue: Wanderlust Cafe. Embark on a journey of new beginnings and endless possibilities!</em></p>
	</li>
	<li>
	<p><em>Join us for a Retirement Renaissance in honor of Michael&#39;s illustrious career! Date: Friday, September 22nd, Venue: Renaissance Gallery. Appreciating art, culture, and a legacy!</em></p>
	</li>
	<li>
	<p><em>Saddle up for a Retirement Rodeo celebrating Sarah&#39;s next chapter! Date: Saturday, October 14th, Venue: Wild West Ranch. Yee-haw into retirement!</em></p>
	</li>
	<li>
	<p><em>Let&#39;s raise the curtain on Jessica&#39;s Retirement Revue! See you on Friday, November 3rd at Broadway Theater. Applaud a career well-lived!</em></p>
	</li>
	<li>
	<p><em>Join David&#39;s Retirement Revival for an evening of vintage charm and nostalgia! Be there on Saturday, December 9th, at Retro Revival Hall. Swing into retirement!</em></p>
	</li>
	<li>
	<p><em>Embark on a Retirement Road Trip in honor of Emily&#39;s new journey! See you on Saturday at Traveler&#39;s Lodge. Hit the open road!</em></p>
	</li>
	<li>
	<p><em>Let&#39;s honor Christopher&#39;s Retirement Soir&eacute;e with an evening of elegance and sophistication on Friday, February 16th, at Grand Manor Ballroom. Cheers to a life well lived!</em></p>
	</li>
</ol>

<h2>Best Practices for Sending Invitations Via Text</h2>

<ol>
	<li>
	<p>Keep messages concise within <a href="https://dexatel.com/blog/sms-character-limit/">160 characters</a>.</p>
	</li>
	<li>
	<p>Use links for additional information like Google Drive and Dropbox.</p>
	</li>
	<li>
	<p>Ensure compliance with SMS marketing laws.</p>
	</li>
	<li>
	<p>Personalize messages for a more engaging experience.</p>
	</li>
	<li>
	<p><a href="https://dexatel.com/blog/sms-emoji/">Use emojis</a> sparingly to enhance the text message appeal.</p>
	</li>
	<li>
	<p>Include clear instructions for RSVPs.</p>
	</li>
	<li>
	<p>Optimize messages for mobile devices like iPhones.</p>
	</li>
	<li>
	<p>Avoid using all capital letters or excessive punctuation.</p>
	</li>
	<li>
	<p>Test messages on different devices and platforms for compatibility.</p>
	</li>
	<li>
	<p>Schedule messages for optimal delivery times.</p>
	</li>
</ol>

<h2>Advanced Tips for Maximizing SMS Invitation Effectiveness</h2>

<p>Whenever possible, <a href="https://dexatel.com/blog/mms-marketing/">incorporate MMS</a> for richer content, such as images or videos, to enhance engagement and capture recipients&#39; attention effectively. Take advantage of <a href="https://dexatel.com/features/sms-url-shortener/">URL shorteners</a> to include links seamlessly within your message, ensuring easy access to additional information without sacrificing character count.</p>

<p>If you keep receiving the same questions asked by recipients, implement <a href="https://dexatel.com/blog/auto-reply-text/">auto-reply features</a> to promptly address them or provide essential details. With these strategies, you can optimize your text message invite to achieve maximum effectiveness and drive better results for your events or promotions.</p>

Craft compelling text message invitations for your events with ease. Simplify your RSVP process and reach guests with personalized texts.

Sending Text Message Invitations The Right Way: A Guide

Sending Text Message Invitations The Right Way: 101

<p>Abandoned carts often seem like a lost cause for eCommerce brands. But actually, they hold a great deal of potential for recovering sales. As an online retailer, you still have the chance to win over some of the customers who added a product to their cart but didn&rsquo;t&mdash;or maybe couldn&rsquo;t&mdash;complete the purchase. One way to sway online shoppers back to their carts is through an&nbsp;<a href="https://dexatel.com/solutions/reminders/" title="SMS Reminder Service">SMS reminder</a>. This communication channel has a lot more power than you think.</p>

<p>Of course, there are many reasons why customers abandon carts. These include loss of interest or technical issues. But a well-written abandoned cart SMS with an incentive can pull some of them back. Explore some of the key aspects of a cart recovery campaign below; we also have abandoned cart SMS templates you can use.&nbsp;</p>

<h2>What Is an Abandoned Cart Message?</h2>

<p>An abandoned cart message refers to a reminder text message that aims to encourage customers to complete their purchase after they leave products in their online shopping cart. It&rsquo;s a proactive marketing strategy for redeeming lost sales, leveraging direct&nbsp;<a href="https://dexatel.com/blog/sms-communications/" title="SMS Communications for Business Messaging Guide">SMS communication</a> to reengage customers and recover abandoned carts. Abandoned cart SMS messages typically include details about the abandoned product, a clear call to action, and incentives that encourage the recipient to buy the item.&nbsp;</p>


<h2>Why Do Customers Abandon Shopping Carts?</h2>

<p>eCommerce sites face abandoned shopping carts on a daily basis as customers leave the checkout page with one or a few items in their online store shopping carts. Here are common reasons why:</p>

<h3>1. High Shipping Fees</h3>

<p>Nothing deters customers more than getting to the checkout process only to see unexpectedly high shipping costs. Should you need to charge for shipping, you&rsquo;ll want to keep the fees reasonable. Being transparent with these extra costs is also essential, as it builds trust.</p>

<h3>2. Long Delivery Time</h3>

<p>If the customer sees that the delivery time is too far off, you can expect them to abandon their cart. This is especially true when customers are looking for quick or time-sensitive purchases. Providing fair and clear delivery timeframes as well as quick shipping options can help address this issue.&nbsp;</p>

<h3>3. Website Error</h3>

<p>Technical glitches, slow loading times, or website crashes can be quite frustrating, causing customers to abandon their carts&mdash;even if they wanted to buy the product they found. A seamless and error-free online shopping experience is vital for customer satisfaction and the completion of purchases.</p>

<h3>4. Unsatisfactory Return Policy</h3>

<p>Loyal customers may give up on their purchase if they find the return policy unfair, unclear, or unsatisfactory. A transparent and reasonable return policy, on the other hand, can contribute to a positive shopping experience. This way, you&#39;ll end up reducing shopping cart abandonment.</p>

<h3>5. Limited Payment Options</h3>

<p>Another common reason why your customer abandoned their online shopping carts is limited payment options. Offering a variety of payment methods, including credit cards, digital wallets like PayPal, and other popular methods, helps you cater to diverse customer preferences.</p>

<h3>6. Complex Checkout Process</h3>

<p>Customers expect a seamless shopping journey with eCommerce businesses. A long or complicated checkout process can be as annoying as website errors, leading customers to abandon their carts. Simplifying the checkout process and reducing the number of steps can enhance the customer experience. It&rsquo;s also a good idea to provide guest checkout options for those who don&rsquo;t wish to create an account.&nbsp;</p>

<h3>7. Suspicious Website</h3>

<p>Customers will abandon carts if the website appears suspicious or untrustworthy. To prevent losing potential sales due to suspicion, you must build a secure and reputable online presence through trust indicators, secure payment gateways, and clear contact information.</p>

<h2>Key Elements of Abandoned Cart Messages</h2>

<p>If done right, cart abandonment messages can be a powerful way to regain the attention of customers and potentially recover sales. It takes certain elements for cart abandonment text messages to be effective. You want to remind customers about the value they get from your business.</p>

<h3>1. Customer&rsquo;s Name</h3>

<p>Always include the customer&rsquo;s name in your shopping cart abandonment text. This not only personalizes the message but also makes it more engaging and boosts the likelihood of catching the recipient&rsquo;s attention. When you address the customer by name, the message feels tailored to their journey with your brand, creating a connection and encouraging them to take action.</p>

<h3>2. Product Name</h3>

<p>Needless to say, you&rsquo;ll want to mention what product you&rsquo;re reminding the recipient about. This makes the message more relevant to the customer&rsquo;s interests. It makes the message more specific and helps the customer recall the item they were intending to buy.&nbsp;</p>

<h3>3. Product URL</h3>

<p>Providing a direct link to the abandoned product allows customers to easily revisit the product page, streamlining the shopping journey. The product URL serves as a convenient shortcut, reducing friction and making it more likely for the recipient to return to their abandoned cart.</p>

<h3>4. Discount Offer</h3>

<p>Offering discount codes&nbsp;provides extra motivation for the recipients to go back and finalize the transaction. This is especially helpful if the customer is on the fence about buying the item. A coupon code sweetens the deal and adds value to the purchase. A similar idea is to offer free shipping.</p>

<h3>5. Call to Action</h3>

<p>Adding a clear and compelling call to action lets the recipient know what to do next, prompting them to click the provided link and revisit their abandoned cart. A short and strong CTA, like &quot;get your items now&quot; or &quot;complete your purchase,&quot; can be effective enough to direct the customer toward the desired action.</p>

<h3>6. Sense of Urgency</h3>

<p>Creating a sense of urgency instills a feeling that the customer should act quickly to take advantage of the offer or complete the purchase before a certain time. Use phrases like &quot;limited time offer&quot; or &quot;sale ends soon&rdquo; to evoke the fear of missing out (FOMO) and urge recipients to decide on the spot.</p>

<h2>Tips for Writing Effective Abandoned Cart Text Messages</h2>

<p>Recovering abandoned carts via <a href="https://dexatel.com/guide/sms-marketing/" title="SMS Marketing Guide">SMS marketing</a> is a delicate procedure. It involves taking several measures as part of a cart abandonment strategy.</p>

<h3>1. Pair SMS with Email</h3>

<p>While many customers are responsive to SMS messages, some are more responsive to email. Combining both channels for abandoned cart recovery boosts the chances of reaching the customer.</p>

<p>That being said, consider sending a timely SMS cart recovery message and following up with an email going into more detail about the abandoned items. You can also do A/B testing by sending the email first to some of the customers and seeing what works best. The synergy between SMS and email drives up the impact of the recovery strategy.&nbsp;</p>

<h3>2. Be Mindful of the Timing</h3>

<p>Timing is key, especially when it comes to abandoned cart recovery. By integrating SMS with cart recovery automation tools, you can schedule the delivery of&nbsp;<a href="https://dexatel.com/blog/sms-marketing-automation/" title="SMS Marketing Automation Guide">automated text messages</a> at certain time intervals after the cart abandonment.</p>

<p>Send the cart abandonment recovery reminder too soon, and you risk coming off as desperate and annoying. Send the reminder too late, and the customer may not remember what you&rsquo;re referring to. Aim to deliver the message within an hour or two for optimal results, followed by an email the next day.&nbsp;</p>

<h3>3. Offer Real-Time Support</h3>

<p>One of the reasons customers abandon their carts is because they encounter technical issues with the website. It&rsquo;s also possible that they have questions or concerns about the product.</p>

<p>Offering real-time support through abandoned cart messages can address any concerns and encourage recipients to complete the purchase. Include a clear call to action that invites customers to reach out for help. This can be through a link to a live chat or an option to reply directly to the SMS text.</p>

<h3>4. Include an Image</h3>

<p>By switching to&nbsp;<a href="https://dexatel.com/blog/mms-marketing/" title="MMS Marketing Guide">MMS texting</a>, you can add a picture of the item left in the customer&rsquo;s cart. Having the recipient see the product they were interested in can entice them to revisit the site and finalize the purchase. Make sure the image is clear, relevant, and portrays the item well.</p>

<p>You can also add emojis that reflect your brand voice to create a more engaging message, but keep them to a minimum; otherwise, they can be distracting.</p>

<h3>5. Provide an Opt-out Option</h3>

<p>Some customers abandon their carts simply because they&rsquo;re not interested in buying the product anymore. Chances are they still don&rsquo;t want to make the purchase&mdash;even if you offer discounts.</p>

<p>It&rsquo;s important to respect their preferences and offer them an easy way to&nbsp;<a href="https://dexatel.com/features/sms-opt-out/" title="SMS Opt-out Feature">opt out</a>. That&rsquo;s why you should always include a clear and easy opt-out option in your abandoned cart messages. Doing so helps build trust in your brand and keeps uninterested recipients from blocking your number.&nbsp;</p>

<h2>Cart Abandonment SMS and Compliance&nbsp;</h2>

<p>A critical aspect of sending abandoned cart text messages is compliance. As a business, you must comply with data protection regulations and respect the customer&rsquo;s privacy. This means gaining explicit consent from customers before reaching out to them about their abandoned carts.</p>

<p>Remember to provide an opt-out option in case the recipient isn&rsquo;t interested anymore. Taking these measures allows you to stay compliant with&nbsp;<a href="https://dexatel.com/blog/personal-text-message-privacy-laws/" title="How to Comply With Personal Text Message Privacy Laws">privacy laws</a> like the GDPR. Aim to find a balance between recovering potential sales and maintaining compliance.&nbsp;</p>

<h2>Abandoned Cart Text Message Examples</h2>

<p>If you don&#39;t know where to start, you may find our abandoned cart SMS template quite handy. Whether you&#39;re sending gentle reminders to regulars or trying to retain new customers, here are 16 SMS abandoned cart examples from which you can draw inspiration:</p>

<ol>
	<li>
	<p><em>&ldquo;Hi Martha! It looks like you forgot something. Complete your purchase today with the discount code 7856. Shop here: http://bit.ly/p1we1&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Hi Omar! Your items are waiting at http://bit.ly/p1we1. Place your order now and get a 10% discount. Don&rsquo;t miss out!&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Hey Tom! Your favorites are running out. Complete your order now before they&rsquo;re gone. Click here: http://bit.ly/p1we1&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Hey Paula! You&rsquo;re just a step away. Buy your items now and get an exclusive offer. Go to http://bit.ly/p1we1.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Great news, Richard! Enjoy free shipping on your order. Finish your purchase now at http://bit.ly/p1we1. Reply STOP to opt out.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Hi Philomena! Your cart misses you! Click here to complete your purchase now and get 15% off. Discount code valid until Friday.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Guess what, Jim! Your items are part of our flash sale today. Complete your order now to benefit from the exclusive deals.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Hey Veronica, we think you&rsquo;ll love this coat too! Buy it today and get 10% off your next order.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Hey Steven! The shirt you added to cart is nearly sold out! Grab it now before it&rsquo;s gone. Reply STOP to opt out.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&nbsp;&ldquo;Hi Stanley! You left something in your cart. Place your order now, and we&rsquo;ll include a special gift in your package.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Hello Karen! Your items are ready for checkout. Head over to http://bit.ly/p1we1 and finalize your purchase.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;You&rsquo;re one tap away from placing your order. Here&rsquo;s a quick checkout link to make it easy for you: http://bit.ly/p1we1&rdquo;</em></p>
	</li>
	<li>
	<p><em>&nbsp;&ldquo;You&rsquo;ve got great taste, Julia! Complete your purchase now and get early access to our winter collection.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Tick-tock! Place your order within the next hour for an extra 20% off. Click here to go to your cart now.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Hey Olivia! This is just a friendly reminder that there&rsquo;s one item left in your cart. Buy it now to complete your fabulous look.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Need help with your order, Helen? We noticed you left your cart without completing your purchase. Feel free to reach out to us here.&rdquo;</em></p>
	</li>
</ol>

Discover why online shoppers abandon their carts and get familiar with how to win them back with abandoned cart SMS messages, including 16 useful examples.

16 Templates to Send Abandoned Cart SMS Messages

16 Abandoned Cart SMS Examples to Win Back Customers

<p>Without vocal cues, a message can sometimes mean a lot of things&mdash;except its intended meaning. This is why we have SMS emojis, which step in as expressive symbols to clarify the emotions and context of messages. There&rsquo;s no denying that emojis like smileys have become an integral part of our daily communication. Even businesses have hopped on the bandwagon, adopting these little icons in their messaging strategies.</p>

<p>SMS emojis can play a big role when sending longer messages, saving time and adding visually pleasing displays. Our article shows you how to include them in text messages. You&rsquo;ll also understand the do&rsquo;s and don&rsquo;ts of adding emojis to&nbsp;<a href="https://dexatel.com/guide/sms-marketing/" title="SMS Marketing Guide">SMS marketing</a> messages. But first, let&rsquo;s start with the basics.</p>

<h2>Understanding Emojis in SMS Messages</h2>

<p>You&rsquo;re most likely familiar with emojis&mdash;those tiny digital icons that show emotion or expressions. You use them on&nbsp;<a href="https://dexatel.com/blog/ultimate-guide-to-whatsapp-marketing/" title="The Ultimate Guide to WhatsApp Marketing">WhatsApp</a>,&nbsp;Instagram, Twitter (now X), and other social media apps. Their purpose is the same for&nbsp;<a href="https://dexatel.com/blog/sms-communications/" title="Why You Need SMS Communications for Business Messaging">SMS communication</a>. In many cases, text messages lack tone. A casual comment, for example, can come off as criticism. That&rsquo;s where an emoji enters the scene to clear things up, conveying the sender&rsquo;s intent or emotions better.</p>

<p>Emojis offer a brief way to express feelings, emphasize points, or add a dash of personality to a text message. They allow for a more engaging form of communication,&nbsp;boosting customer engagement in business messaging. Serving as a universal language, emojis go beyond linguistic barriers and resonate with various audiences.</p>

<h3>Difference Between Emojis and Emoticons</h3>

<p>While both emojis and emoticons convey emotions in digital communication, they are not the same. An emoticon is when you combine keyboard characters to express emotion. A smiley face can be &ldquo;:)&rdquo; whereas you can use &ldquo;XD&rdquo; as a laughing face.</p>

<p>Emojis, on the other hand, are colorful and detailed symbols that cover a much wider range of emotions as well as objects and activities. They are standard across different communication platforms, which means recipients can interpret them in the same way. As for emoticons, a certain level of imagination is necessary for the reader to understand the intended emotion. The &ldquo;XD&rdquo; emoticon, let&rsquo;s say, can be misleading to some recipients who may confuse it for an abbreviation.</p>

<h3>SMS Emojis and Unicode Characters</h3>

<p>Emoji SMS characters are not part of the&nbsp;<a href="https://dexatel.com/glossary/gsm-alphabet/" title="What Is the GSM Alphabet?">GSM character set</a>, so any SMS text that uses special characters like an emoji will have Unicode encoding&mdash;UTF-16 in particular. Each emoji counts as two 16-bit Unicode characters. The smiley-face symbol is 0x16F03 in Unicode.</p>

<p>But here&rsquo;s where it gets a bit complicated: When using HTTP, Unicode characters are encoded in UTF-8. In this case, the smiley face emoji in SMS will have four 8-bit characters (0xF0 0x9F 0x98 0x83). The character count becomes 70 since you&rsquo;re using Unicode instead of the GSM character set, which has a&nbsp;<a href="https://dexatel.com/blog/sms-character-limit/" title="What is the SMS Character Limit?">160-character limit</a>. Basically, the text message will initially have a limit of 160 characters but will allow for fewer characters once you add an emoji. Exceeding the limit will result in multi-segment messages, also known as&nbsp;<a href="https://dexatel.com/glossary/concatenated-sms/" title="What Is Concatenated SMS?">SMS concatenation</a>.</p>

<h2>How to Include an Emoji in SMS</h2>

<h3>Sending Emojis on Android</h3>

<p>If you&rsquo;re using an Android device, the most common and straightforward way to add emojis to an SMS message body is with the default keyboard. Android phones often come with a stock keyboard that contains a wide variety of emojis. The following steps show you how to do it:</p>

<ol>
	<li>
	<p>Go to your phone&rsquo;s native text messaging app and select &ldquo;Start chat.&rdquo;</p>
	</li>
	<li>
	<p>Choose whom you want to send the message.</p>
	</li>
	<li>
	<p>Open the keyboard by tapping on the text input.</p>
	</li>
	<li>
	<p>Locate the emoji icon on the keyboard. This is usually a smiley face near the space bar. On some phones, you&rsquo;ll find it near the text input field as well, so you won&rsquo;t have to open the keyboard to access emojis.&nbsp;</p>
	</li>
	<li>
	<p>Open the emoji panel by selecting the icon.</p>
	</li>
	<li>
	<p>Look for the emoji you want to add and tap on it. The emoji will appear in your text message.</p>
	</li>
</ol>

<p>Of course, there are different ways to include emojis in SMS text messages. You can install a third-party emoji keyboard from the Play Store or copy and paste emojis from a website, a social media post, or even a WhatsApp message&mdash;the list goes on. You can also use the emoji shortcuts that many Android devices offer.</p>

<h3>Sending Emojis on iOS</h3>

<p>To be able to add emojis to a text message on an iPhone, you&rsquo;ll need to make sure the emoji panel is enabled. Here&rsquo;s how:</p>

<ol>
	<li>
	<p>Go to the &ldquo;Settings&rdquo; app and tap on &ldquo;General.&rdquo;</p>
	</li>
	<li>
	<p>Select &ldquo;Keyboard&rdquo; and then &ldquo;Keyboards&rdquo; at the top.</p>
	</li>
	<li>
	<p>If &ldquo;Emoji&rdquo; isn&rsquo;t in the list of available keyboards, select &ldquo;Add New Keyboard.&rdquo;</p>
	</li>
	<li>
	<p>Tap on &ldquo;Emoji&rdquo; in the &ldquo;Other iPhone Keyboards&rdquo; list. If it&rsquo;s not there, you can use the search bar to find it.</p>
	</li>
</ol>

<p>The &ldquo;Emoji&rdquo; keyboard will now be in the available &ldquo;Keyboards&rdquo; list, and you should be able to add the available characters to your text messages. To do so, follow these steps:</p>

<ol>
	<li>
	<p>Go to the &ldquo;Messages&rdquo; app on your iPhone and open a message thread.</p>
	</li>
	<li>
	<p>Tap on the text input field to bring up the keyboard.</p>
	</li>
	<li>
	<p>Select the emoji icon to the left of the space bar.</p>
	</li>
	<li>
	<p>Look for the emoji you want to add and tap on it. You can also find a specific emoji using the search bar.</p>
	</li>
	<li>
	<p>You can now tap on the text input box if you want to keep typing, or tap on the &ldquo;Send&rdquo; icon if the text message is ready.</p>
	</li>
</ol>

<h3>Other Ways to Send Emojis via SMS</h3>

<p>The previous two methods are great if you&#39;re sending an emoji to a friend, colleague, family member, or even a small group of customers. But if you plan on reaching out to a larger audience, using your phone to send text messages can be impractical. You&#39;ll need to use an SMS API or platform in this case. Many business messaging providers, like Dexatel, offer these solutions, allowing you to include emojis in your texting campaign.</p>


<h2>Do&rsquo;s and Don&rsquo;ts of Using an SMS Emoji</h2>

<h3>1. Do Understand Your Audience</h3>

<p>When you want to use an emoji for SMS messages, remember who your recipients are. You&rsquo;ll want to account for the demographics, cultural backgrounds, and different preferences of your audience. Not all age groups may interpret emojis in the same way. That&rsquo;s why you should tailor your use of emojis so that specific audiences can relate to them. By understanding these nuances, you can make sure your emojis are well-received and convey the intended message.</p>

<h3>2. Don&rsquo;t Overdo It</h3>

<p>While emojis add a touch of personality to a message, you want to avoid overdoing it. Using too many emojis&mdash;or using them in every single text&mdash;can be detrimental to the impact of the content. It can even seem overly unprofessional in certain cases. Keep emojis for times when they actually boost the quality of the text, highlighting emotions or creating a more engaging tone.</p>

<h3>3. Do Be Mindful of Tone</h3>

<p>The main point of an SMS emoji is to convey the emotional tone of the SMS message you&#39;re writing. Use emojis that match the mood you want to express, whether it&rsquo;s humor, excitement, or perhaps empathy. By considering the context of the message, you can adjust the way you use these forms of expression according to where you&rsquo;re going with your content. A simple smiley face can downplay the hype of a special promotion.&nbsp;</p>

<h3>4. Don&rsquo;t Be Ambiguous</h3>

<p>Some emojis&mdash;especially hand gesture ones&mdash;can have different meanings across various cultures. For example, the &ldquo;OK&rdquo; hand emoji&mdash;the one where the thumb and index finger form a circle&mdash;means &ldquo;excellent&rdquo; in some countries but is considered a threat in others. Being careful of these things can help you avoid misunderstandings, especially in sensitive communications. When you account for the cultural and contextual aspects of certain emojis, you won&rsquo;t have to worry about recipients interpreting your message incorrectly.</p>

<h3>5. Do Test Across Devices</h3>

<p>Many emojis appear differently from one device to another because of variations in design and rendering. Some iPhone SMS emojis, for example, can have a somewhat different look if the recipient&#39;s phone is an Android device. Having said that, it&rsquo;s always a good idea to test your SMS message on various mobile phones. This helps you guarantee that the SMS emoji you choose carries the same meaning across a range of devices.</p>

<h3>6. Don&rsquo;t Use Emojis in Formal Cases</h3>

<p>In formal or professional scenarios, you&rsquo;ll want to avoid using emojis altogether. While they add personality to SMS campaigns, using them in cases where you shouldn&rsquo;t can make you seem unprofessional. Emojis are ideal for casual or friendly communication. But they&rsquo;re often unnecessary in contexts where you should maintain a high level of professionalism. A bank wouldn&rsquo;t use emojis for account balance notifications.</p>

Discover the fundamentals of using SMS emojis in text message content, including how they differ from emoticons, how to add them in an SMS text, and more.

Elevate Your Business Messaging with SMS Emojis 

Elevating Your Text Messages With SMS Emojis

<p>When it&rsquo;s beginning to look a lot like Christmas, all you want to do is spread joy to your customers.</p>

<p>One way to do so is by sending out Christmas messages.</p>

<p>It&rsquo;s a chance to make your customers feel valued and an excellent opportunity to squeeze in one last promotion for the year.</p>

<p>While you just need to write a couple of heartfelt messages with warm wishes and schedule them, December can be a hectic time.</p>

<p>That&rsquo;s why we decided to draft a list of holiday messages for customers on your behalf.</p>

<p>But first, let&rsquo;s find out why Christmas wishes for clients are important.</p>

<h2>Why Send Christmas Messages to Customers</h2>

<h3>1. Building Customer Relationships</h3>

<p>Much like <a href="https://dexatel.com/blog/thanksgiving-mass-text/" title="13 Thanksgiving Mass Text Message Templates You Can Use">Thanksgiving messages</a>, sending holiday messages is a great way to connect with customers on a personal level.</p>

<p>By acknowledging and celebrating the holidays, you can establish a sense of familiarity with your customers, which can help with continued business.</p>

<p>This personal touch can result in long-term relationships and customer loyalty.</p>

<p>Christmas greetings for customers with holiday card messages are also an opportunity to thank them for their support throughout the successful year.</p>

<p>]When customers feel valued, they are more likely to continue buying from you.</p>

<h3>2. Creating a Positive Atmosphere</h3>

<p>The holiday season is all about joy and good vibes; a very merry team can create a wonderful year for your business.</p>

<p>By sending Christmas messages, you can contribute to creating a positive and festive atmosphere for customers.</p>

<p>This can, in turn, do wonders for the overall customer experience and leave a positive impression.</p>

<p>Moreover, Christmas messages allow you to align your brand image with the positive sentiments of the season and the upcoming year.</p>

<p>You can come off as approachable, caring, and in tune with customer emotions, as well as keeping the holiday spirit alive.</p>

<h3>3. Promoting Company Values</h3>

<p>Christmas messages can serve as a platform for showcasing core values.</p>

<p>Expressing goodwill and gratitude, sending best wishes for a prosperous Christmas, and a commitment to spreading joy align with positive company values.</p>

<p>This can resonate with customers who appreciate businesses that go beyond transactions.</p>


<p>When you think of the holiday season, you think of giving, sharing, and celebrating.</p>

<p>By incorporating these ideas into Christmas messages, you can get in tune with the broader cultural and social aspects of the season.</p>

<p>This enables you to promote a positive brand image.</p>

<h2>5 Types of Christmas Text Messages to Send</h2>

<h3>1. Professional and Appreciative Holiday Greetings</h3>

<p>For businesses dealing with corporate clients, sending professional and appreciative holiday greetings can reinforce the business relationship.</p>

<p>These messages should maintain a formal tone while expressing gratitude and well wishes.</p>

<p>Season&#39;s Greetings! We deeply appreciate your trust and partnership. Wishing you a joyous holiday season and a prosperous new year. Looking forward to continued success together.</p>

<h3>2. Cheerful and Engaging Holiday Promotions</h3>

<p>Leverage the festive spirit to promote your products or services with cheerful and engaging messages.</p>

<p>This type of message can highlight special holiday offers or discounts, encouraging customers to take advantage of the promotions.</p>

<p>Happy Holidays! Celebrate with us and enjoy 20% off your next purchase with code HOLIDAY20. Thank you for being a valued customer! ?</p>

<h3>3. Personalized Thank You Messages for Loyal Customers</h3>

<p>Recognize and appreciate your loyal customers with personalized thank-you messages.</p>

<p>Mention specific details about their support and include a special offer or discount as a token of gratitude.</p>

<p>Dear [Customer&#39;s Name], thank you for your continued loyalty. We appreciate your support throughout the year. Enjoy a special 25% discount on your next purchase with code THANKYOU25. Happy Holidays! ?</p>

<h3>4. Heartfelt Community and Charity Messages</h3>

<p>Show your company&rsquo;s commitment to giving back during the holiday season by sharing messages about your community or charity efforts.</p>

<p>This can strengthen your brand image and encourage customers to support your initiatives.</p>

<p>Season&rsquo;s Greetings! In the spirit of the holidays, we&#39;re proud to support [Charity/Community Initiative]. Together, we can make a difference. Wishing you a joyful holiday season and a happy new year.</p>

<h3>5. Inclusive and Diverse Holiday Wishes</h3>

<p>Send inclusive and diverse holiday messages that recognize various cultural celebrations.</p>

<p>This ensures all your customers feel valued and respected, regardless of their background.</p>

<p>Wishing you a joyous holiday season, no matter how you celebrate! ? May your days be filled with peace, love, and happiness. Thank you for being part of our diverse community. Happy Holidays!</p>

<h2>Best Practices for Writing a Christmas Message</h2>

<h3>Make It Personal</h3>

<p>Personalize your holiday greetings by making use of customer data.</p>

<p>You can refer to past interactions, purchases, or preferences to create a more relevant and <a href="https://dexatel.com/blog/personalized-sms-marketing/" title="Everything You Need to Know About Personalized SMS Marketing">personalized message</a>.</p>

<p>This enhances the customer&#39;s connection with the brand.</p>

<p>Include the recipient&#39;s name in the message to make it even more personal.</p>

<h3>Maintain a Consistent Tone</h3>

<p>Make sure the tone and style of your Christmas wishes for customers match your brand identity.</p>

<p>Whether your brand is formal, casual, or humorous, being consistent helps reinforce brand recognition and familiarity.&nbsp;</p>

<h3>Include a Call to Action</h3>

<p>If it suits your business goals, include a call to action in your Christmas messages.</p>

<p>This could be an invitation to participate in a holiday promotion, attend a charitable event, or perhaps visit your website for exclusive deals.</p>

<p>Clear calls-to-action drive customer interaction.</p>

<p>Use Christmas-related texts as an opportunity to inform your valued clients and customers about any special promotions, events, or activities related to the holidays.</p>

<p>Encourage them to participate and make the most of the festive offerings.</p>

<h3>Be Timely and Relevant</h3>

<p><a href="https://dexatel.com/blog/best-time-to-send-an-sms/" title="The Best Time to Send an SMS: Is There a Right Answer?">Be mindful of the timing</a> of your Merry Christmas wishes.</p>

<p>Sending greetings too early or too late can reduce their impact.</p>

<p>Aim for a timeframe that corresponds with cultural norms, making sure messages are timely and relevant.</p>

<p>And if it makes sense to do so, consider adding relevant social or cultural references that your audience can relate to during the season.</p>

<h3>Add Value</h3>

<p>It&rsquo;s always a good idea to add a bit of value to your Christmas message for clients.</p>

<p>This can include expressing gratitude for loyalty, offering special holiday discounts, or even providing helpful tips or recommendations for the festive season.</p>

<p>You can also share engaging content, like fun activities or holiday-themed contests.</p>

<h3>Acknowledge Diversity</h3>

<p>Recognize that customers may celebrate various holidays and traditions during the season.</p>

<p>Come up with messages that are inclusive, acknowledging the diversity and multicultural nature of your customer base.</p>

<p>Try avoiding exclusive language that may unintentionally exclude certain groups.</p>

<p>For example, many African Americans celebrate Kwanzaa from December 26 to January 1.</p>

<p>This holiday, which celebrates African heritage and unity, culminates in a festive gathering known as Karamu Ya Imani (Feast of Faith).&nbsp;</p>

<h2>Sample Christmas Messages to Send During the Holidays</h2>

<h3>Professional Christmas Messages</h3>

<ol>
	<li>
	<p><em>&ldquo;Seasons greetings from the Ross &amp; Rodgers team! May our warmest festive wishes bring new hope for the coming year!&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Dear client, as the year comes to an end, we want to express our gratitude for your partnership. Redwood Realtors wishes you a joyful season and continued success in the coming year!&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Have a splendid Christmas! Your loyalty is our blessing. Here&rsquo;s to a happy holiday season and a prosperous year ahead.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;May your peaceful Christmas season be full of laughter and special moments. Thank you for choosing us!&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;The State Holdings team wishes you a very warm Christmas and a prosperous holiday season filled with happiness.&rdquo;</em></p>
	</li>
</ol>

<h3>Casual Yet Joyful Holiday Season Texts</h3>

<ol>
	<li>
	<p><em>&ldquo;Hi there! We&#39;re sending you all the blessings this winter. May your days be filled with joy, laughter, and plenty of good vibes. Cheers to a fabulous Christmas!&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Have yourself a merry little Christmas! May your nights be bright and your hearts be light. God bless everyone!&quot;</em></p>
	</li>
	<li>
	<p><em>&ldquo;It&rsquo;s that time of the year again! May the magic of Christmas fill your home with love and care. Let the festivities begin!&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;The Full Cart family wishes you a cozy Christmas full of love, laughter, and all the good stuff! Enjoy the jolly season with your loved ones and Christmas gifts aplenty!&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;A very Merry Christmas from Shirtera! We hope your joyous holiday season is as bright and awesome as a Christmas tree on a December night.&rdquo;</em></p>
	</li>
</ol>

<h3>Personalized Happy Holiday Season Messages</h3>

<ol>
	<li>
	<p><em>&ldquo;Joyous Christmas to your amazing customer of 6 years! Your loyalty for this past year is our greatest gift. We hope you enjoy your holiday season to the fullest.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Merry Christmas, Jim! Thank you for being part of our wonderful journey. We wish you a beautiful holiday season filled with happiness and joy.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Happy holidays, Andy! Your continued support means the world to us. We wish you and your loved ones a wonderful Christmas and a fantastic year ahead.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Seasons greetings, Mike! Thank you for trusting in us. May your holiday bring you joy and warmth.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Blessed Christmas, Pamela! Your support has been the highlight of our year. Here&rsquo;s a 50% discount on your next order.&rdquo;</em></p>
	</li>
</ol>

<h3>Fun Holiday Season Messages</h3>

<ol>
	<li>
	<p><em>&ldquo;Santa called. He said you&rsquo;ve been extra nice this year. That&rsquo;s why we&rsquo;re giving you 75% off your next purchase. Happy Christmas from Shirtera!&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Our Christmas elves are working extra to spread holiday cheer! Log in for a special gift. Happy holidays!&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Jingle bell, jingle bell, jingle bell sock&mdash;the North Pole said you&rsquo;re on the &ldquo;nice&rdquo; list, so we&rsquo;re giving you a pair of our unique socks with your next order.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Hold on to your candy canes! Christmas is here! Drop by our bakery on Friday for a fun gingerbread house contest. Winner gets a free order!&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;The holiday season can be expensive, but we&rsquo;ve got your backs. Go to http://bit.ly/p1we1 to get 40% off on your next purchase. Merry Christmas and a happy new year!&rdquo;</em></p>
	</li>
</ol>

<h3>Inclusive Merry Christmas Texts</h3>

<ol>
	<li>
	<p><em>&ldquo;Warmest wishes to all our clients around the world! Thank you for making this year memorable. We hope this festive season brings us all closer together, spreading joy to every corner.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Seasons greetings from Best Nest! May the holidays be a time of love, acceptance, and celebration for everyone.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Warmest holiday wishes to our beautifully diverse community! May this season unite us in joy and peace.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Flavoroso wishes you a healthy holiday season that embraces the beauty of diversity and the spirit of unity. Happy holidays and all the joy!&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;It&rsquo;s the most wonderful time of the year! Tall Tale Travels wishes you a wonderful holiday season full of shared celebrations and the spirit of togetherness.&rdquo;</em></p>
	</li>
</ol>

Christmas messages for customers can be an art form. Get familiar with drafting and sending them, including tips, types, and templates to draw inspiration from.

Christmas Messages For Customers: Top 25 Templates

Top 25 Templates for Christmas Messages to Customers

<p>Have you ever had a phone call and thought to yourself, &ldquo;This could&rsquo;ve been a text&rdquo;?</p>

<p>We live in a pro-text world where most people prefer text messaging as a primary communication method.</p>

<p>But phone calls are no less a staple of how we connect with people.</p>

<p>This begs the question: should you call or text?</p>

<p>There&rsquo;s no definitive answer because it depends on the situation.</p>

<p>What kind of information are you trying to relay?</p>

<p>Is it urgent?</p>

<p>How do your consumers prefer to communicate?</p>

<p>Understanding the advantages each mode of communication has over the other, along with the downsides, will give you an idea of when to choose texting and calling.</p>

<h2>The Changing Landscape of Communication</h2>

<p>In the past, phone calls were the go-to choice for business-customer communication, offering direct connections.</p>

<p>Today, we see a dynamic shift in communication preferences, especially among younger generations.</p>

<p>Research indicates that the traditional phone call is being supplanted by texting, highlighting a new era where adaptability and convenience take center stage.</p>

<p>This transition is not a mere trend; it&#39;s a fundamental change in the way we communicate, and businesses that understand this shift are better positioned to engage their customers effectively.</p>

<h2>Advantages of Texting Vs. Calling</h2>

<h3>1. Quick and Convenient</h3>

<p>You don&#39;t need to conduct thorough research to see that texting offers speed and convenience.</p>

<p>You can convey your message in a matter of seconds without the need for small talk or long conversations, which is useful for brief questions, quick updates, or relaying information efficiently.</p>

<h3>2. Prompt Response</h3>

<p>People check their mobile phones frequently, which is why text messages result in faster responses as opposed to missed calls or voicemails.</p>

<p>This is especially important for time-sensitive matters like&nbsp;emergency alerts, where the recipient needs to read the message or respond immediately.</p>

<h3>3. Cost-Effective</h3>

<p>Another&nbsp;<a href="https://dexatel.com/blog/advantages-of-texting/" title="Advantages of Texting: 12 Reasons to Choose SMS">advantage of text messaging</a> is that it&rsquo;s more cost-effective than making phone calls in the context of international or long-distance cases.</p>

<p>Many mobile plans offer unlimited texting, meaning you can send messages without worrying about extra charges.</p>


<h3>4. Mass Communication</h3>

<p>Texting allows for efficient communication on a massive scale.</p>

<p>You can&nbsp;<a href="https://dexatel.com/blog/how-to-send-a-mass-text/" title="How to Send a Mass Text Using Various Platforms?">send mass text</a> messages to a large group of recipients at the same time, making it an integral tool for&nbsp;<a href="https://dexatel.com/guide/sms-marketing/" title="SMS Marketing Guide">SMS marketing</a>.</p>

<p>The ability to communicate with a wide audience in one go saves time and guarantees consistent communication.</p>

<p>On the other hand, calling existing or potential customers one by one can be time-consuming.</p>

<h3>5. Private and Discrete</h3>

<p>Many people prefer texts because they&#39;re a discrete way of communicating information.</p>

<p>You can convey sensitive or personal information in a quick text without actually speaking, making it suitable for situations where you&#39;re in a public place and don&#39;t want to disturb people around you.</p>

<p>Not to mention, it&#39;s useful when discussing confidential matters, sharing important news, or conducting business transactions.</p>

<h3>6. Preferred Among Younger Generations</h3>

<p>Not everyone is comfortable communicating via phone calls, be it with friends, colleagues, or a company.</p>

<p>Younger generations, like Millennials and Gen Z, prefer texting vs. calling&mdash;it&#39;s less intrusive and more in line with their digital lifestyles.</p>

<p>A company that targets these demographics can benefit from text messaging as it aligns with preferred communication methods.</p>

<h2>Why People Prefer Phone Calls: Advantages</h2>

<h3>1. Personal Touch</h3>

<p>When it comes to texting vs. calling, the latter allows for a more human touch in communication.</p>

<p>You get to convey emotions, tone, and details more effectively than text messaging.</p>

<p>Hearing someone&#39;s voice adds a hint of sincerity to the conversation and lays the foundation for building strong relationships with customers.</p>

<p>Many people prefer phone calls for that reason, whether it&#39;s for professional or casual conversations with friends about personal life and social relationships.</p>

<p>Even businesses benefit from human connection as they can get to know their target audience better.</p>

<h3>2. Detailed Conversation</h3>

<p>When it comes to in-depth discussions, phone calls are the go-to choice.</p>

<p>Unlike text messages, calling provides more space for detailed explanations and is ideal for business negotiations, customer support, and resolving complex matters.</p>

<h3>3. Instant Feedback</h3>

<p>With a phone call, you receive instant feedback&mdash;you get to hear the tone of voice or how the other party speaks.</p>

<p>This way, your customers communicate their emotional state, which allows you to clarify things on the spot.</p>

<h3>3. Builds Stronger Bonds</h3>

<p>Human connection can do wonders for personal and professional relationships.</p>

<p>Engaging in voice conversations can foster a deeper connection, as it shows that you&rsquo;re willing to invest time and attention in the other person.</p>

<p>You build rapport with customers, partners, and other business contacts; video chat offers the same advantage.</p>

<h2>Disadvantages of Texting</h2>

<h3>1. Less Room for Complex Information</h3>

<p>As convenient and cost-effective as it is,&nbsp;<a href="https://dexatel.com/blog/sms-communications/" title="Why You Need SMS Communications for Business Messaging?">SMS communication</a> has a few limitations when it comes to conveying detailed information.</p>

<p>Text messages are concise, making it hard to provide in-depth explanations.</p>

<p>This can be a disadvantage in cases where comprehensive information or instructions are involved, like technical support or complicated project details.</p>

<p>To add to that, oversimplifying complex ideas can lead to misunderstandings.</p>

<h3>2. Doesn&rsquo;t Convey Tone</h3>

<p>Text messages don&rsquo;t carry the voice and verbal cues that are present in phone conversations, resulting in a higher risk of misinterpretation.</p>

<p>Without vocal intonation, it&#39;s easier to misread the intended tone of the message.</p>

<p>For example, a friendly remark can come off as sarcasm or criticism, leading to misunderstandings that can strain relationships with customers, partners, or other business contacts.</p>

<p>Not to mention, it can even damage a romantic relationship.</p>

<h2>Disadvantages of Calling</h2>

<h3>1. Can Be Intrusive</h3>

<p>Phone calls are often intrusive for some people; they demand immediate attention and can be annoying if the recipient is busy.</p>

<p>While a call may be important to the caller, the person on the receiving end may not be interested at the moment.</p>

<p>Nobody wants to pick up their phone when they&rsquo;re in the middle of an important meeting, concentrated on work, or just trying to soak up some peace and quiet.</p>

<h3>2. Can Be Costly</h3>

<p>Voice communication&mdash;long-distance or international calls&mdash;can incur significant costs, which can be an issue for businesses, where making frequent calls can be quite expensive.</p>

<p>While certain communication plans offer unlimited calling, additional charges may apply.</p>

<p>And before you know it, you&rsquo;ll find yourself reevaluating your budget.</p>

<h3>3. Low Response Rates</h3>

<p>With telemarketing and spam calls being notorious, many people are now reluctant to answer calls from unknown phone numbers.</p>

<p>This results in lower response rates, as people often ignore calls from numbers they&rsquo;re not familiar with.</p>

<p>Many people also hate the idea of talking on cell phones, which is a challenge for businesses trying to reach customers or clients via phone calls.</p>

<h3>4. Risks of Tapping</h3>

<p>Phone calls&mdash;mainly those on traditional phone networks&mdash;are prone to tapping or eavesdropping by malicious parties.</p>

<p>Security concerns come to the forefront, particularly in conversations where privacy is important, such as when discussing personal, financial, or sensitive information.</p>

<p>With encryption technologies, the risk of interception is low but still there.</p>

<h2>How to Decide Whether to Call or Send a Text Message</h2>

<h3>Purpose of Communication</h3>

<p>When deciding whether to text or call, consider the purpose of your communication.</p>

<p>Texting is ideal for sharing quick updates, asking brief questions, or delivering straightforward information.</p>

<p>Meanwhile, phone calls are more suitable for complex topics, in-depth discussions, or detailed explanations.</p>

<p>Figure out if the communication calls for a back-and-forth dialogue or if a simple text message will do.&nbsp;</p>

<h3>What Does the Recipient Prefer: Texting or Calling?</h3>

<p>Find out the recipient&#39;s preferred form of communication.</p>

<p>While some people prefer the immediacy and human touch of a phone call, others favor the convenience and asynchronicity of texting.</p>

<p>Knowing what your target audience prefers helps you carry out more effective and well-received communications.</p>

<h3>How Urgent is the Message?</h3>

<p>How urgently do you need to get your message across?</p>

<p>If the message is time-sensitive or needs a prompt response, a phone is the better choice.</p>

<p>As immediate as texting can be, phone calls offer real-time interaction, which is crucial when the matter calls for swift actions or decisions.</p>

<p>Texting, although convenient, is probably not as timely in such scenarios.</p>

<h3>Cost Considerations</h3>

<p>Another factor to account for is cost.</p>

<p>How much will it cost to carry out your communication?</p>

<p>Phone calls can result in higher costs, particularly for long-distance or international calls.</p>

<p>Simultaneously, text messaging can be more cost-effective in many cases.</p>

<p>With that in mind, you&rsquo;ll need to strike a balance between cost efficiency and effective communication.</p>

<h3>Role of Tone</h3>

<p>Does tone play an essential role in your communication?</p>

<p>If emotion is necessary for conveying your intent accurately, a phone call is likely the better choice.</p>

<p>The voice, intonation, and accentuation in a conversation can prevent misunderstandings and help you convey the message&#39;s context and emotions effectively.</p>

<p>When you send text messages, you lose all those vocal cues, so communicating with clarity can be a challenge.</p>

<h2>When Are Text Messages the Better Choice</h2>

<p>Considering the factors, there are certain cases where you&rsquo;re better off texting.</p>

<p>These include:</p>

<ul>
	<li>
	<p><strong>Confirmations and reminders</strong>: You can deliver&nbsp;<a href="https://dexatel.com/blog/order-confirmation-text-message/" title="30 Order Confirmation Text Message Examples You Can Borrow">order confirmations</a>, booking confirmations, appointment reminders, and similar forms of&nbsp;business messaging</p>
	</li>
	<li>
	<p><strong>SMS marketing</strong>: Text-based communication can be enough to share coupons, <a href="https://dexatel.com/blog/texting-promotions/" title="How To Grow Your Business With Texting Promotions?">promotional messages</a>, and exclusive deals</p>
	</li>
	<li>
	<p><strong>Reaching younger audiences</strong>: If you&rsquo;re trying to connect with millennials and younger audiences, an SMS message is your go-to choice</p>
	</li>
	<li>
	<p><strong>Sending links</strong>:&nbsp; A text message can include links for payments, feedback, reviews, and referrals</p>
	</li>
	<li>
	<p><strong>Delivering basic information</strong>: Texting is suitable for conveying basic or casual information like your office address&nbsp;</p>
	</li>
</ul>

<h2>When Are Phone Calls the Better Choice?</h2>

<p>Don&rsquo;t write off phone calls just yet.</p>

<p>Some scenarios will require you to just talk on the phone.</p>

<p>These include:</p>

<ul>
	<li>
	<p><strong>Closing a deal</strong>: The level of personalization and human touch make phone calls the preferred method for closing a deal&nbsp;</p>
	</li>
	<li>
	<p><strong>Resolving complex issues</strong>: Sorting out complicated matters often requires back-and-forth chatting, which is more convenient to do on the phone</p>
	</li>
	<li>
	<p><strong>In-depth discussions</strong>: Carrying out in-depth discussions or providing explanations also involves a great deal of back-and-forth, so it&rsquo;s better to go for a voice chat</p>
	</li>
</ul>

Call or text your contacts by getting familiar with how to decide effectively, carefully considering the unique advantages and disadvantages of each option.

Call or Text: Which Should You Choose?

Should You Call or Text? A Detailed Comparison

<p>The Thanksgiving holiday is right around the corner. As a marketer, you&rsquo;re probably planning on sending a nice message to your business contacts. Inboxes will most likely be crowded with overflowing emails, especially this time of year with Black Friday discounts and other holiday promotions.&nbsp;</p>

<p>Enter <a href="https://dexatel.com/solutions/mass-text/" title="Mass Texting Service for Businesses">mass texting</a>&mdash;a less saturated way of reaching out to people. Expressing your gratitude via text makes it all the more personal and genuine. And with Thanksgiving <a href="https://dexatel.com/insights/templates/" title="Text Message Templates">text templates</a> to get you started, you&rsquo;re sure to win people&rsquo;s hearts.</p>

<h2>Why Send Thanksgiving Text Messages?</h2>

<p>Childhood memories, happy family games, turkey plump, greeting card&mdash;a memorable Thanksgiving has it all. But how does a business establish a direct connection with its customer base without being invasive during family time? The answer is Thanksgiving greetings via text.</p>

<p>Sending Thanksgiving messages is a personal way to express gratitude and send warm wishes to your customers, employees, and partners. By taking a moment to appreciate the relationships that make your business thrive, you foster a positive experience for everyone involved.&nbsp;</p>

<p>These messages serve as a heartfelt &#39;thank you&#39; for their support or collaboration, strengthening both trust and loyalty.</p>


<h2>Types of Thanksgiving Greetings You Can Send</h2>

<h3>Messages for Customers</h3>

<p>Messaging your customers on Thanksgiving can serve as an occasion to show appreciation for their support and loyalty. These messages can be sincere and personal, thanking customers for choosing to buy from you. You can use the opportunity to offer exclusive deals, discounts, or promotions as a token of gratitude.</p>

<h3>Messages for Employees</h3>

<p>Employee &quot;Happy Thanksgiving&quot; messages allow you to recognize and thank your team for their hard work and commitment. The text needs to convey genuine appreciation for their contributions to your company&#39;s success. You can further <a href="https://dexatel.com/blog/personalized-sms-marketing/" title="Everything You Need to Know About Personalized SMS Marketing">personalize your SMS message</a> by mentioning specific achievements the team members have reached and expressing your commitment to their professional growth.</p>

<h3>Messages for Partners</h3>

<p>Messages for business partners should reflect the importance of the partnership and the value it brings to your brand. Show gratitude for their confidence in your company, mention joint accomplishments, and say that you&#39;re looking forward to continued collaboration.</p>

<h3>Short Messages for Everyone</h3>

<p>Short and sweet Thanksgiving messages are great for sending to a wider audience. These can include customers, employees, partners, and even social media followers. Since the text targets everyone, make sure to acknowledge the multifaceted nature of Thanksgiving, highlighting unity and diversity in your business community.</p>

<h2>How to Craft the Best Thanksgiving Message</h2>

<h3>Be Concise</h3>

<p>Simplicity is key when sending happy Thanksgiving wishes. Overly detailed messages can be confusing to read. Recipients are more likely to read and appreciate a concise message.</p>

<h3>Be Genuine</h3>

<p>Thanksgiving card messages are nothing without authenticity. Make sure your gratitude is genuine and comes from the heart. Avoid using AI-generated content and stick with real-life, human-generated greetings instead. You can even mention the specific ways your recipient contributed to the success of your <a href="https://dexatel.com/solutions/small-business/" title="Text Message Marketing For Small Business">small business</a>. Personal touches like these add a sincere sentiment to the Thanksgiving text. Inspirational quotes are a great idea as well.</p>

<h3>Be Inclusive</h3>

<p>Make sure to be inclusive in your Thanksgiving message. This means acknowledging the fact that Native Americans observe the National Day of Mourning on Thanksgiving day (both holidays fall on the fourth Thursday of November). Recognize the different narratives associated with Thanksgiving and promote unity while expressing your appreciation for the diversity that enriches your community.&nbsp;&nbsp;</p>

<h2>Tips for Writing Thanksgiving Wishes</h2>

<h3>Personalize the Text</h3>

<p>Personalization is essential to making your Thanksgiving text stand out. Address your recipients by their names and highlight their contributions to your business. This not only makes the message more meaningful but also shows that you went the extra mile to acknowledge and appreciate their efforts and individuality&mdash;whether they&rsquo;re customers, employees, or partners.&nbsp;</p>

<h3>Add a CTA</h3>

<p>While the primary purpose of a Thanksgiving text is to give thanks, you can&rsquo;t go wrong with a subtle call to action. For example, encourage recipients to benefit from a special Thanksgiving discount, or post their dinner photo under your social media post to win a gift.</p>

<h3>Encourage a Donation</h3>

<p>Since Thanksgiving day is a time of giving, you can use your business messaging to encourage recipients to participate in charity. Consider suggesting a donation to a local food bank, a nonprofit organization, or a cause that aligns with your company values. If you sell pet accessories, for example, you can encourage donating to a local animal shelter. By taking the opportunity to raise awareness, your audience will appreciate your commitment to social responsibility.</p>

<h2>Happy Thanksgiving Messages for Inspiration</h2>

<p>Thinking of crafting the perfect message? These examples are an amazing opportunity for inspiration when you&rsquo;re looking to&nbsp;<a href="https://dexatel.com/blog/how-to-send-a-mass-text/" title="How to Send a Mass Text Using Various Platforms?">send mass text messages</a> with Thanksgiving wishes. Use them as social media posts, Thanksgiving cards, or simply create fun messages for family members to enjoy with the holiday&#39;s mouth-watering food.</p>

<ol>
	<li>
	<p><em>&ldquo;Hi Denise! A very happy Thanksgiving to you. We cherish your continued support for our business. Here&rsquo;s a 40% off coupon for a delicious pie as a token of our gratitude for this joyous holiday season. Best wishes to you and more blessings to come!&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Pumpkin pie tastes delicious, but do you know what&#39;s better? Giving back to society! We invite you to join Shirtera&rsquo;s annual clothes drive event. Call this number for more info.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Hey Charles! We&rsquo;ve grown so much this year, and it&rsquo;s because of loyal buyers like you. We&rsquo;re celebrating this wonderful holiday by giving you 20% off your next order. May your dinner table be rich and your blessings abundant.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Hi Debra! With Thanksgiving day just around the corner, I&rsquo;d like to know that I&rsquo;m deeply thankful to have you on the team. Your hard work and dedication are the driving factors behind our success. I wish you good health and many blessings.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;A very blessed and happy Thanksgiving, Stanley! Our success wouldn&rsquo;t be possible without you. Enjoy your harvest of blessings with a good dinner, your favorite food with loving company, and may your Thanksgiving table be bountiful.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;A blessed Thanksgiving from the Redwood Realtors team to our clients, partners, and followers. We&rsquo;d also like to pay our respects to the Native Americans who are observing the National Day of Mourning on this day.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;May this Thanksgiving season bring an abundance of wonderful things, positive energy, spread happiness, and renewed gratitude for the blessings you have.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;This Thanksgiving time, we invite you to celebrate gratitude for your blessings with family and friends. And let&rsquo;s not forget to pay our respects to the Native Americans who commemorate their tragic history on this day.&quot;</em></p>
	</li>
	<li>
	<p><em>&ldquo;A very happy Thanksgiving to everyone who&rsquo;s expressing their gratitude and celebrating with family and good friends. We hope you enjoy your Thanksgiving dinner stay. While we count our blessings, let us also be mindful of the Native Americans who observe the National Day of Mourning at this time.&rdquo;</em></p>
	</li>
	<li>
	<p><em>&ldquo;Happy Stuffed Turkey Day to everyone who&rsquo;s filling their tummies. And don&#39;t bother counting calories today&mdash;none of your fun colleagues are!&rdquo;</em></p>
	</li>
	<li>
	<p><em>&quot;Happy Thanksgiving! We hope just your blessings are enough for a thankful heart. May you have a bountiful Thanksgiving with friends and family, a grand feast, and not have to face Monday morning blues!&quot;</em></p>
	</li>
	<li>
	<p><em>&quot;May this holiday bring a prosperous vision and a harvest of blessings good. Happy Thanksgiving from Ross &amp; Rogers.&quot;</em></p>
	</li>
	<li>
	<p><em>&quot;Happy Thanksgiving, everyone! May your family enjoy a bountiful table, and may the grateful hearts be as warm as the autumn glow this holiday season.&quot;</em></p>
	</li>
</ol>

Learn all you need to know about sending Thanksgiving mass texts, including helpful tips, best practices, and text message templates you can borrow.

Thanksgiving Mass Text Messages: 13 Useful Templates 

13 Thanksgiving Mass Text Message Templates You Can Use

<p>With text message marketing already commonplace in the business world, it pays to know if you&rsquo;re doing it right. Harnessing the full potential of this mobile channel doesn&rsquo;t stop when you hit &ldquo;send.&rdquo; You&rsquo;ll want to measure the performance of your SMS messaging endeavors. While there&rsquo;s so much you can measure, a number of key metrics stand out. From click-through rates to keyword engagement metrics, these SMS KPIs will ultimately tell a success story.</p>

<h2>What Are SMS Marketing KPIs?</h2>

<p>Short for key performance indicators, KPIs in <a href="https://dexatel.com/guide/sms-marketing/" title="SMS Marketing Guide">SMS marketing</a> are measurable metrics that you use to track and assess campaign performance. As the name suggests, they indicate how all your campaigns are performing.&nbsp;</p>

<p>SMS KPIs allow you to make data-driven decisions about where or how to spend your time and resources. By gaining valuable insights, you can measure the effect of your overall SMS marketing strategy on your brand, identify areas for optimization, and determine which initiatives to focus on.</p>

<h2>Key SMS Marketing Metrics You Should Focus on</h2>

<p>A handful of important SMS marketing KPIs come to mind when trying to launch successful marketing campaigns. Taking these deliverables into consideration and optimizing your strategies accordingly will help you reach your SMS marketing campaign goals.</p>

<h2>1. Click-Through Rate of SMS Messages</h2>

<p>As valuable as it is, the SMS click-through rate (CTR) only applies when your messages include a specific link to a relevant webpage. Make sure to always monitor the number of clicks your links are getting to figure out how engaging your SMS campaigns are. If the click-through rates happen to be low, chances are the content you&rsquo;re delivering isn&rsquo;t very relevant or engaging.&nbsp;</p>

<p>To calculate this metric, divide the number of recipients who clicked on the link by the total number of contacts who received your SMS text. Boost your SMS CTR by making sure your message is short, straightforward, and appealing. Use phrases like &ldquo;limited time only&rdquo; that evoke FOMO; adding visuals where possible also helps.&nbsp;</p>


<h2>2. Average Order Value</h2>

<p>The average order value (AOV) refers to the average amount that is spent per order. This is one of the most essential SMS metrics you should keep an eye out for when figuring out how to enhance your business performance.&nbsp;</p>

<p>To find the AOV, take your total revenue and divide it by the number of orders. Let&rsquo;s say you got 4,200 orders from your recent text marketing campaign, resulting in $70,000 in revenue. In this case, your store&rsquo;s AOV will be $16.66. You can improve this SMS KPI by upselling, cross-selling, and offering volume discounts.&nbsp;</p>

<p>Other ways to maximize AOV include setting a minimum order value and offering a bonus for reaching it, like free shipping, a discount code, or a complimentary gift.&nbsp;</p>

<h2>3. Conversion Rate of SMS Marketing Campaigns</h2>

<p>When it comes to text message marketing, conversion rates indicate the number of recipients who actually made a purchase after clicking on a link from your SMS text. Dividing the number of orders by the number of unique visitors and multiplying the result by 100 will give you the average conversion rate.&nbsp;</p>

<p>Suppose you got 6,900 website visits from a link, which then led to 4,700 purchases. That&rsquo;s a conversion rate of 68%. To boost your SMS conversion rate, make sure your website is easy to navigate and has a simple yet appealing design. Make sure that the link takes the recipient directly to the relevant page and the checkout process is straightforward. Limited-time free shipping offers can help too.</p>

<h2>4. Delivery Rate</h2>

<p>Maintaining your customer database goes a long way. But don&rsquo;t forget that people can change their phone numbers or simply unsubscribe from your SMS list. That&rsquo;s why it helps to compare lists of messages sent and delivered. Consider checking the database on a regular basis to keep it effective.&nbsp;</p>

<p>The rate of undelivered messages for each campaign shouldn&rsquo;t normally exceed 3&ndash;4%. Otherwise, it&rsquo;s likely that some of the contacts you&rsquo;re trying to reach are either out of the coverage area or have changed their phone number. It&rsquo;s also possible that there&rsquo;s an issue with the mobile carrier.</p>

<h2>5. List Growth</h2>

<p>No matter how good your text content game is, it won&rsquo;t be worth a dime if nobody is reading your messages. A rich contact list is the backbone of your SMS marketing strategy and goals. That being said, make sure your contact list is always expanding and your SMS marketing campaigns are reaching more people. Monitoring monthly list growth (or decline) allows you to figure out whether or not your marketing efforts are on the right track and whether your text marketing campaigns are reaching the right people.&nbsp;</p>

<p>To determine your subscriber growth rate, divide the latest number of contacts by the baseline number of contacts and subtract one. For example, if you started with 420 subscribers and currently have 700, that means you have a subscriber growth rate of 66%. Key SMS subscriber list metrics worth measuring include the total number of contacts, the number of additional contacts per month, and the list growth rate over each month.&nbsp;</p>

<h2>6. Return on Investment (ROI)</h2>

<p>One of the foremost SMS marketing metrics has to be none other than <a href="https://dexatel.com/blog/sms-marketing-roi/" title="Everything You Need to Know About SMS Marketing ROI">return on investment</a> (ROI). You can calculate this KPI by dividing the profit from your SMS campaign by the investment amount and then multiplying by 100.</p>

<p>Let&rsquo;s say you sent out 15,000 text messages, costing you $145, and the campaign generated $33,000. To put things into perspective, your SMS marketing ROI in this case will be 22,758%. A proven way to boost your SMS ROI is by&nbsp;<a href="https://dexatel.com/blog/sms-marketing-automation/" title="Everything You Need to Know About SMS Marketing Automation">leveraging automation</a>. This helps you save both time and money.&nbsp;</p>

<h2>7. Unsubscribe Rate</h2>

<p>It doesn&#39;t matter how many subscribers you have; you should always allow them to unsubscribe from future campaigns. Providing a way for customers to <a href="https://dexatel.com/features/sms-opt-out/" title="SMS Opt Out Service">opt out</a> is one of the <a href="https://dexatel.com/insights/best-practices/" title="SMS Marketing Best Practices">best practices</a> in text message marketing. But if you notice there&rsquo;s a growing number of opt-outs and lost subscribers, chances are you&rsquo;re not engaging in relevant content marketing or sending anything of value to your audience.&nbsp;</p>

<p>To quantify the SMS opt-out rate, you&rsquo;ll want to divide the number of contacts who opted out by the total number of subscribers. Consider setting an SMS benchmark of no more than 3% for opt-out rates, and make sure to track results from Google Analytics to learn from your previous campaigns.&nbsp;</p>

<h2>8. Average Response Times</h2>

<p>Average response times are SMS marketing KPIs that you can use to measure the efficiency of your marketing team. The majority of recipients often read incoming text messages just a few minutes after receiving them. In turn, they expect you to respond to their messages just as quickly. With that in mind, it&rsquo;s important to reply to customers&rsquo; messages as quickly as possible.&nbsp;</p>

<p>Aim to respond to messages within 30 minutes of receiving them&mdash;the sooner, the better. Measuring this SMS KPI on a monthly basis and working to keep it at a minimum will help you boost customer satisfaction. It&#39;s also an effective strategy for increasing loyalty with your target audience.</p>

<h2>9. Keyword Engagement Metrics</h2>

<p><a href="https://dexatel.com/blog/keyword-text/" title="What is Keyword Text Messaging?">SMS keywords</a> are a great way to grow your contact list and boost customer engagement. You can evaluate the number of customers who are using your keywords. This lets you determine their effectiveness at prompting your audience to take the desired action. Does your CTA inspire a sense of urgency? What if you offered a discount for texting the keyword?</p>

<p>One <a href="https://dexatel.com/blog/sms-marketing-ideas/" title="Top SMS Marketing Ideas to Increase Sales">SMS marketing idea</a> involves testing various CTAs to pinpoint exactly what encourages recipients to take action with keywords. For example, you can set up two variations of messages asking people to opt in. One can say, &ldquo;Text COFFEE to join our list and get a free beverage of your choice,&rdquo; while the second can say, &ldquo;Text LOYAL to subscribe for special offers every month.&rdquo; Both keywords can add the recipient to the same SMS list, but using them separately allows you to understand what encourages people to subscribe to your SMS campaigns.</p>

<h2>SMS Campaign Metrics Vs. Other Marketing Channels</h2>

<p>SMS key performance indicators play an integral role in complementing and improving the goals of <a href="https://dexatel.com/blog/sms-marketing-vs-email-marketing/" title="SMS Marketing Vs. Email: What is the Difference">other channels like email marketing</a> and push notifications.&nbsp;</p>

<p>These metrics offer valuable insights into how effective your SMS campaigns are. You can use these insights to fine-tune targeting for campaigns on other channels. For example, let&rsquo;s say you found that a certain SMS campaign has a high CTR with a specific audience. Tailoring email and <a href="https://dexatel.com/blog/mobile-push-notifications/" title="Everything You Need to Know About Mobile Push Notifications">push notifications</a> accordingly will guarantee more relevant communication across all channels.&nbsp;</p>

<p>The same goes for tracking conversions. You can pinpoint which SMS strategies are converting leads into customers and use that information to optimize objectives for email campaigns and other marketing fronts. The result is a more effective and harmonized omnichannel approach.</p>

<h2>The Role of SMS APIs in Tracking KPIs</h2>

<p>SMS APIs are key for tracking KPIs in SMS campaigns. They allow for personalization, seamless data collection, and integration with CRM systems. You&rsquo;ll also benefit from real-time monitoring and campaign evaluation. All of these contribute to optimizing SMS campaign performance and improving the customer journey.&nbsp;</p>

<p>SMS APIs also enable scalability as well as cost efficiency. This makes them a valuable solution if you&rsquo;re looking to boost engagement and maximize the return on investment in their SMS marketing efforts.</p>

Get familiar with the most essential SMS KPIs you need for measuring the performance and success of your text message marketing campaigns. 

Top 9 SMS KPIs You Should Track Now

Top 9 Ways to Measure Your SMS KPIs 

<p>Over the past few years, the&nbsp;<a href="https://dexatel.com/industries/automotive/" title="Automotive Text Message Marketing">automotive industry</a> has seen a massive shift in the way car dealerships communicate with potential buyers. Customers don&rsquo;t just go to car dealerships like they used to. They begin their car search online. <a href="https://porchgroupmedia.com/blog/25-amazing-statistics-on-how-consumers-shop-for-cars/" target="_blank" title="25 Amazing Statistics on How Consumers Shop for Cars">Studies show</a> that 92% of them research online before going ahead with the car-buying process. This creates a communication gap for both parties involved&mdash;the car dealership website and their sales team. One way to bridge that gap is with business text messaging.</p>

<p>SMS business texting can play a huge role in car sales. By sending a follow-up on a showroom visit, an appointment reminder, or your dealership address, you can connect with potential car buyers the right way. To get you started, we&#39;ve provided a bunch of car sales text message templates you can use in your SMS marketing campaigns.</p>

<h2>Why Business Texting Works for the Automotive Industry</h2>

<p>Buying a car is a major investment, so it makes sense for buyers to take their time when looking for their next automobile. Dealerships, on the other hand, need to work on building relationships with customers and earning their trust to close deals faster. And since people often do their homework before shopping for the car model they want, handling customers requires a more consultative approach. In this case, effective communication is essential for car dealers.&nbsp;</p>

<p>With a response rate of <a href="https://callhub.io/blog/text-messaging/text-message-statistics/" title="13 Eye-Opening Text Message Statistics To Boost Customer Engagement">45%</a>, business messaging serves as a handy communication tool for car dealerships to stay connected with potential buyers in a personal way. Many back-and-forths take place during the sales process, and to save time, text messaging is a convenient way to carry out further conversations. The&nbsp;<a href="https://dexatel.com/blog/sms-open-rates/" title="SMS Open Rates">high open rates</a> of SMS marketing also make it an effective channel for reaching prospects who aren&rsquo;t actively looking for a new car.&nbsp;</p>

<p>Text messaging is great for follow-ups too. As a car dealer or sales representative, you can use&nbsp;<a href="https://dexatel.com/blog/sms-communications/" title="Why You Need SMS Communications for Business Messaging">SMS communications</a> in various ways to reach out to potential customers who have already expressed an interest.</p>


<h2>How to Write a Car Dealership Sales Text Message&nbsp;</h2>

<h3>Be Straightforward</h3>

<p>Always keep your text marketing messages short and to the point, keeping in mind the&nbsp;<a href="https://dexatel.com/blog/sms-character-limit/" title="SMS Character Limit">160-character limit</a>. A straightforward message is also more likely to&nbsp;drive engagement. Nobody wants to read long, incoherent text messages.&nbsp;</p>

<h3>Emphasize the Benefits</h3>

<p>Let the potential customer know why they should buy a car from you. Are you offering a discount? Is it a limited-edition car model? Highlight any special deals or promotions that can grab their attention and get them interested in buying that brand-new Chevy. Offering a test drive is another great idea for lead generation. You can also encourage customers to attend a sales event or invite valued customers to look at new cars before anyone else.</p>

<h3>Add a CTA</h3>

<p>What do you want the recipient to do after reading your text? A call-to-action goes a long way toward getting people to engage with your&nbsp;SMS campaigns. Prompt them to take action, like visiting your car dealership showroom, booking a free test drive, dropping by for routine maintenance, or meeting a sales representative to iron out all the details of a car sale or trade-in offer.</p>

<h3>Use Powerful Language</h3>

<p>Create a sense of excitement by using strong and urgent language, like &ldquo;once-in-a-lifetime deal&rdquo; or &ldquo;for a limited time only.&rdquo; Evoke the fear of missing out by letting them envision what it would feel like to drive the car. In other words, make them want the car.&nbsp;</p>

<h3>Send Personalized Text Messages</h3>

<p>Make your text messaging personal by using embedded variables to include the customer name, the car brand they&rsquo;re interested in, the car dealership name, and other relevant information. A tailored approach is especially crucial for customers who intend to buy the car. They&rsquo;re paying a significant amount of money, so personalized text message campaigns help to build trust and improve customer engagement. It also allows for strong relationship-building with your customer list.</p>

<h2>Car Sales Text Templates</h2>

<h3>Car Model Sales Text Message Examples for Pre-Sale</h3>

<ul>
	<li>
	<p><strong>Following up on phone calls</strong>: <em>&ldquo;Thanks for calling, Steve! Feel free to text me here if you have more questions. You can also visit the showroom on 795 E&nbsp; Willow Ave.&rdquo;</em></p>
	</li>
	<li>
	<p><strong>Following up on an online lead</strong>: <em>&ldquo;Hi Beatrice! It&rsquo;s David from Dealer &amp; Dealt. I noticed you&rsquo;re interested in the Tesla Model 3. I&rsquo;d be glad to help with any questions.&rdquo;</em></p>
	</li>
	<li>
	<p><strong>Following up on an in-store visit</strong>: <em>&ldquo;Hey Jim! It was nice meeting you today. Let us know when you&rsquo;re planning on coming back to look at the 2023 FJ Cruiser. Don&rsquo;t forget to ask for Paul.&rdquo;</em></p>
	</li>
	<li>
	<p><strong>Following up with a referral</strong>: <em>&ldquo;Hello Lewis! I&rsquo;m Charles. Your colleague George told me you&rsquo;re interested in buying a car. What do you have in mind?&rdquo;</em></p>
	</li>
	<li>
	<p><strong>Sending a car model image to a prospect</strong>: <em>&ldquo;Hello Clarice! Here&rsquo;s a photo of the Volkswagen ID.4 you were asking about. I&rsquo;m here if you have more questions.&rdquo;</em></p>
	</li>
	<li>
	<p><strong>Scheduling test drives</strong>: <em>&ldquo;Hi Valerie! It&rsquo;s Carlos from Dealer &amp; Dealt. It looks like you&rsquo;re interested in the Nissan Skyline R34. Are you free for a test drive on Friday at 3 p.m.?&rdquo;</em></p>
	</li>
	<li>
	<p><strong>Announcing a new car model release</strong>: <em>&ldquo;Guess what, Oscar! The new Mercedes AMG is finally here. Pass by our car dealership this week to take it for a test drive.&rdquo;</em></p>
	</li>
</ul>

<h3>Car Sales Text Message Examples for Post-Sale</h3>

<ul>
	<li>
	<p><strong>Sending important documents</strong>: <em>&ldquo;Hey Max! Here&rsquo;s the PDF of all your documents, including insurance and registration. Don&rsquo;t hesitate to reach out if you have any questions.&rdquo;</em></p>
	</li>
	<li>
	<p><strong>Checking in with new customers post-purchase</strong>: <em>&ldquo;Hi Pierre! How do you like your Jeep so far?</em></p>
	</li>
	<li>
	<p><strong>Asking for online reviews</strong>: <em>&ldquo;Thanks for choosing us, Karen! Do you have a few seconds to give us your feedback? Click on the following review link: http://bit.ly/p1we1&rdquo;</em></p>
	</li>
	<li>
	<p><strong>Informing about trade-ins</strong>: <em>&ldquo;Hi Nadine! Dealer &amp; Dealt is offering special trade-in offers starting today until 07.06.23. Contact us to schedule an appointment or visit our showroom.&rdquo;</em></p>
	</li>
	<li>
	<p><strong>Sending oil change appointment reminders</strong>:<em> &ldquo;Hi Robert! Your Toyota RAV4 will be due for an oil change next week. Call us at +1-202-555-0157 to schedule a service.&rdquo;</em></p>
	</li>
	<li>
	<p><strong>Sending routine car maintenance reminders</strong>: <em>&ldquo;Hey Ralph! It seems your Fiat 500X is due for a tune-up. To schedule a service appointment, click here: http://bit.ly/p1we1&rdquo;</em></p>
	</li>
</ul>

<h3>Car Sales Text Scripts for Other Scenarios</h3>

<ul>
	<li>
	<p><strong>Announcing a ticketed event</strong>: <em>&ldquo;Hi Claudia! We&rsquo;re hosting the annual Motorshow, featuring some of the top auto experts in Los Angeles. Book your seat here: http://bit.ly/p1we1&rdquo;</em></p>
	</li>
	<li>
	<p><strong>Sharing a VIP access invitation</strong>: <em>&ldquo;Hi Francis! As a valued customer, you get first access to our newest lineup of cars. Pass by our showroom today and take an exclusive look.&rdquo;</em></p>
	</li>
	<li>
	<p><strong>Sending recurring event details</strong>: <em>&ldquo;Hey Moe! We&rsquo;re hosting our annual webinar, and the topic this year is road safety. Join us tomorrow at 3 p.m. via Zoom through this link: http://bit.ly/p1we1&rdquo;</em></p>
	</li>
	<li>
	<p><strong>Offering referral rewards</strong>:<em> &ldquo;Hello George! Thank you for referring your colleague Lewis to us. As a thank you, we&rsquo;d like to give you 40% off on tires. Just show this message to one of our reps.&rdquo;</em></p>
	</li>
</ul>

<h2>SMS Marketing Best Practices for Car Dealerships</h2>

<ul>
	<li>
	<p>Use mobile-friendly formats like&nbsp;<a href="https://dexatel.com/features/sms-url-shortener/" title="SMS URL Shortener Solution">short links</a> and compressed images</p>
	</li>
	<li>
	<p>Run A/B testing on different messages to see which one performs better</p>
	</li>
	<li>
	<p>Automate recurring messages that you send to your customers at certain intervals</p>
	</li>
	<li>
	<p>Stay compliant with&nbsp;<a href="https://dexatel.com/blog/personal-text-message-privacy-laws/" title="How to Comply With Personal Text Message Privacy Laws">SMS privacy laws</a> like the Telephone Consumer Protection Act by getting customer consent through <a href="https://dexatel.com/blog/sms-opt-in/" title="SMS Opt in Guide">opt-ins</a></p>
	</li>
	<li>
	<p>Track the performance of your car sales text messages (click-through rates and other metrics) and adjust your messaging strategy accordingly</p>
	</li>
</ul>

<h2>How to Choose Texting Software for Auto Dealerships</h2>

<p>A text marketing platform can be an indispensable part of your communication efforts. When choosing the right platform for your dealership, make sure to account for a handful of key factors.&nbsp;</p>

<p>To start with, the platform should be easy to navigate. Next, look for features that allow you to segment your audience based on details like purchase history. Integration capabilities with existing systems, like DMS (dealership management software), are also vital for seamless operations. Other crucial specifications include compliance with SMS privacy regulations in addition to analytics and reporting tools.&nbsp;</p>

<p>One software that ticks all these boxes is Dexatel. Using the Dexatel platform, users benefit from a range of features, like automation, analytics, and <a href="https://dexatel.com/features/two-way-sms/" title="Two-way Texting Solution">two-way communication</a>. The software also offers omnichannel services, allowing auto dealerships to provide a seamless customer experience.&nbsp;</p>

Understand how SMS marketing works for car dealerships and master the art of communicating with car buyers with tips and car sales text message templates.

17 Car Sales Text Message Templates to Use Now

17 Car Sales Text Message Templates You Can Use

Understand the nuances of SMS marketing pricing, compare the fees of top platforms, and take a look at how to boost your messaging ROI.

SMS Marketing Pricing and How to Maximize ROI

A Complete Guide to SMS Marketing Pricing to Maximize ROI

<p>After months of hard work and preparation, it&rsquo;s time for your restaurant&#39;s soft opening. You&rsquo;ve set up your location, hired and trained your staff, and perfected your menu items. Now you can invite your first select guests for a trial run before you officially open your doors.</p>

<p>A soft opening, or soft launch, gives you a chance to iron out all the details and make tweaks in a low-pressure environment. The idea is to build momentum and attract customers while making adjustments and improvements based on feedback from this initial period.&nbsp;</p>

<p>Preparing to host a soft opening usually isn&rsquo;t a buzz-filled affair; you can save that for your grand opening day. But it doesn&rsquo;t have to be very low-key and quiet, either. You can still entertain your guests and provide them with a full experience, just in a more relaxed setting where the stakes are lower, and mistakes are expected.&nbsp;</p>

<p>However big or small you decide to go, this guide will show you how to use&nbsp;<a href="https://dexatel.com/blog/text-message-marketing-for-restaurants/" title="The Ultimate Guide to SMS Marketing for Restaurants">text message marketing for restaurants</a> to plan a soft opening&mdash;before you open your restaurant to the world.</p>

<h2>What&rsquo;s a Soft Opening?</h2>

<p>So what is a restaurant soft opening? A soft opening is when you start operating your restaurant for a limited number of people, before officially opening your doors to the public. Think of it as a practice period made up of invite-only days or a series of events designed to test your operations and create some marketing buzz before the official launch.&nbsp;</p>

<p>You may operate on a limited basis during this period, perhaps only a few hours a day or with a limited menu. And you may not have your full staff on hand yet. A soft opening typically lasts from a few days to a few weeks, depending on how long you need to incorporate all the feedback and fix any last-minute hitches.</p>

<p><img alt="advantages-of-a-soft-opening" src="/images/blog/164/body/advantages-of-a-soft-opening.webp" style="width:100%" /></p>

<h2>Advantages of a Soft Opening</h2>

<h3>Less Pressure</h3>

<p>A grand opening with all its fanfare and expectations is a lot of pressure. And things will go wrong in more ways than you may have expected. A soft opening is like a rehearsal where you practice with your performers (staff) and get an initial audience reaction. It&rsquo;s the perfect way to prepare and anticipate problems before they happen during the real thing.&nbsp;</p>

<p>That said, a soft opening is real. And you should take it seriously. To have a successful soft opening, think of it as a day with your closest customers and treat it as the special occasion it is.</p>

<h3>Chance for Improvement</h3>

<p>Hosting a soft opening may give you a chance to see which areas of your operation are lacking, what&rsquo;s not working, and how to streamline your processes before the big crowds start coming in. You may have imagined everything down to the smallest detail, but you won&rsquo;t truly know how everything works in reality until people are inside and eating.&nbsp;</p>

<p>This is a period where you can make mistakes and learn from them without harsh reviews or sullying your reputation. A soft opening gives your staff a chance to work together in a real environment and identify shortcomings before opening to the public.&nbsp;</p>


<h3>Spread the Word</h3>

<p>A soft opening is also a great marketing opportunity for your new restaurant. Use it to generate buzz and spread word of mouth within your community and build anticipation for the grand opening. People will be sharing their impressions and photos with their own networks and raising awareness for you.&nbsp;</p>

<p>By inviting the right people and hosting a great night, your soft opening will attract more attention to your restaurant than an immediate grand opening. You can use&nbsp;SMS marketing in the days and weeks following to keep your restaurant top of mind for new and returning customers.</p>

<h2>Send a Soft Opening Restaurant Invitation via Text</h2>

<p>While email and direct mail have been the traditional channels for invites, sending a soft opening restaurant invitation via text is quite effective to reach your audience. Text messages are more personable, and unlike many emails, they actually get viewed. Text messaging allows for two-way communication, so invitees can directly reply with any questions or to RSVP.</p>

<p>With&nbsp;<a href="https://dexatel.com/solutions/mass-text/" title="Mass Texting Service">mass texting</a>, you can send out multiple invites and easily personalize them to each recipient. Your invite can be viewed at any time and any place, and the recipient will get the whole experience right on their phone.</p>

<p>To make sure that your guests haven&rsquo;t missed the announcement, you can set up an&nbsp;alerts&nbsp;to automatically reach out to your invitees for follow-up. And before your big day, you can use an&nbsp;<a href="https://dexatel.com/solutions/reminders/" title="SMS Reminder Service">SMS reminder service</a> to notify your guest list of the upcoming soft opening event so they don&rsquo;t miss it.</p>

<p>But SMS isn&rsquo;t the only way to send a message to a phone number. With&nbsp;WhatsApp Business, you can also invite your guests on their preferred messaging platform.</p>

<p><img alt="what-to-include-in-your-restaurant-soft-opening-invitation" src="/images/blog/164/body/what-to-include-in-your-restaurant-soft-opening-invitation.webp" style="width:100%" /></p>

<h2>What to Include in Your Restaurant Soft Opening Invitation</h2>

<p>Texts are short and to the point, but that doesn&rsquo;t mean that you can&rsquo;t include visuals or links. With&nbsp;<a href="https://dexatel.com/blog/mms-marketing/" title="MMS Marketing Guide">MMS marketing</a>, you can design an invitation or include a photo of your restaurant.</p>

<p>Include the essential information of who, what, where, and when. You can create a simple landing page online that will list this information and include a link in your text message. Remember, this is a personal invitation, don&rsquo;t make it a marketing promotion. Send a personalized text with the details included and attach a more general invitation.</p>

<p>Even though you may have limited seating, allow your guests to bring a +1 if you can and mention it in your invite. This will make them have a more enjoyable and memorable time, courtesy of you and your restaurant.</p>

<p>If you wish, include a link or an image of your full menu. You can then text your guests asking about their preferred meal or inquire about any allergies or dietary restrictions for an even more personalized experience.&nbsp;</p>

<p>It&rsquo;s a good idea to create some unique dishes apart from your regular menu or some signature drinks to mark the special occasion. And if you are going to have a special pricing strategy or comp some of the meals for certain guests, mention that too.</p>

<p>It&#39;s important to give your guests an easy way to contact you with feedback after your restaurant&rsquo;s soft opening, and SMS is a fantastic communication channel for this. Collect your guests&rsquo; phone numbers during the invite-only event, but make sure that they explicitly agree to receiving text communications from you. And even if you&#39;re not getting organic feedback, you&#39;ll have a user base to approach, get your questions answered, or try out&nbsp;SMS marketing tactics&nbsp;later on.&nbsp;</p>

<h2>Whom to Invite to Your Restaurant&rsquo;s Soft Opening&nbsp;</h2>

<p>Soft openings for restaurants are usually invite-only, so it&rsquo;s important to think about who you want to be there. You might be tempted to invite all your friends and family, and it&rsquo;s certainly important to have a night dedicated to those closest to you sharing your big occasion.&nbsp;</p>

<p>Make sure that you also invite people from the food and dining industry who can help you with informed and professional feedback. If this is your first foray into the restaurant business, they can help you create a network and generate awareness. This entails fellow business owners, food bloggers, critics, local influencers, and others from the wider community.</p>

<h3>1. Friends and Family</h3>

<p>Your friends and family are the most likely to leave praise and positive reviews, and they are your strongest supporters. Give them an early first-hand experience and ask them for honest direct feedback.</p>

<h3>2. Business Owners</h3>

<p>Hotels and BnB owners who can recommend your restaurant to their guests can be great allies to have. Other businesses in your area can also be useful contacts and potential customers, especially if you offer special deals for large groups or events.</p>

<h3>3. Media</h3>

<p>Reach out to food critics from your local newspapers, emphasizing that this is a soft opening and that you would value their constructive feedback. They may be more forgiving during this initial period than once you are fully operational.</p>

<h3>4. Influencers</h3>

<p>Local influencers and bloggers can be helpful advocates for your restaurant and help spread the word. Inviting them during this initial phase rather than on a grand opening night will allow you to show them more personalized attention and build early rapport.</p>

<h3>5. Restaurateurs</h3>

<p>You may perceive other restaurant owners as your competition, but it doesn&rsquo;t mean that you don&rsquo;t have to be friendly with them. Restaurant associations and other industry groups often help each other out and have stronger collective power when it comes to lobbying local regulators.&nbsp;</p>

<p><img alt="soft-openings-for-restaurants-do-it-right" src="/images/blog/164/body/soft-openings-for-restaurants-do-it-right.webp" style="width:100%" /></p>

<h2>Soft Openings for Restaurants: Do it Right</h2>

<p>The question of how to do a soft opening for restaurants depends on the areas of the business you most wish to test and improve. A good soft opening is one that you learn from, not necessarily one that goes perfectly. So take it all in stride and make sure that it not only goes right but that it serves its purpose.</p>

<h3>Atmosphere</h3>

<p>Pay attention to how people are behaving and interacting. Are the tables too close to each other? Are they too far apart? Do things get in the way of the waiters?</p>

<p>Think of the atmosphere you want to create, but also from the point of view of the customer. You may have worked hard to create a unique atmosphere, but is it comfortable for the guest? And as a restaurant, you have to think&mdash;is it comfortable for eating?</p>

<h3>Food&nbsp;</h3>

<p>You can have the best decor, the softest seats, and the perfect playlist, but the food is what matters the most. Does your menu reflect the type of restaurant you want to be?</p>

<p>Don&rsquo;t be afraid to change things up if you sense that some things on the menu don&rsquo;t fit or aren&rsquo;t as highly praised as you thought. That&rsquo;s what a soft opening is for.</p>

<h3>Brand</h3>

<p>Once you show your restaurant to the general public, you may realize that some of your branding and creative quirks need reevaluation. Your visuals and branding are a huge part of your restaurant&rsquo;s identity, but don&rsquo;t get overly attached to ideas. It may turn out that the menu design you loved is actually hard to read or navigate, some of the decor is off-putting, or the staff uniforms are hard to work in.&nbsp;</p>

<h3>Staff</h3>

<p>You can prepare your staff as much as you want, but you won&rsquo;t see how well they work together until your first busy night. Use your soft opening as a test run to ensure that everyone understands their role and provides the same level of professional service. This is the time to improve your service and create a smooth process from start to finish for waiters and kitchen staff.</p>

<h3>Kitchen</h3>

<p>As the unseen powerhouse of a restaurant, the kitchen is where many problems can arise that affect your customer service. Make sure that your food prep times are realistic, and that you have all the equipment you need. This is your chance to take a look at the overall running of your restaurant, identify what needs changing, what requires your closer attention, and what&rsquo;s working right.</p>

<p>Whatever happens, remember that unhappy customers are an inescapable part of the food service business. Your soft opening is the perfect platform to take a proactive approach and get feedback from all your customers to ensure they are satisfied by the end of their meal.</p>

<p>Dexatel is a leading&nbsp;business text messaging provider with complete&nbsp;messaging solutions for the food and beverage industry. Send reservation reminders, order delivery notifications, and weekly specials through an easy-to-use SMS platform that will serve you long after your restaurant is officially open.</p>

Discover how your restaurant’s soft opening can be a success with text marketing. Learn how to effectively build anticipation and increase attendance.

What is a Restaurant Soft Opening and How to Do it

Restaurant Soft Opening: How to Do It via Text Marketing

<p>Brands sometimes send SMS messages to contacts who haven&#39;t engaged with their brand, risking reputation damage and compliance issues.</p>

<p>That would be known as cold texting.</p>

<p>Considering the high open rates of SMS, it&rsquo;s undeniably tempting for a business to take a reckless approach to <a href="https://dexatel.com/channels/sms/" title="Business Text Messaging Service">business&nbsp;text messaging</a>.</p>

<p>Any resulting leads would certainly be a win.</p>

<p>But what often gets forgotten or neglected is whether or not it is actually legal to take this approach.</p>

<p>Here&#39;s what you need to know about cold text messages and what measures you can take to connect with prospective customers in a compliant way.&nbsp;</p>

<h2>What Is Cold SMS Texting?</h2>

<p>Cold texting follows the same concept as cold calling or sending cold emails, which involves reaching out to potential customers you&rsquo;ve never communicated with before.</p>

<p>It is essentially a marketing strategy where you send text messages to people who haven&rsquo;t shown any interest in your products or services yet.</p>

<p>When you buy a contact list or find phone numbers of prospects online, any text message you send afterwards is considered a cold text.&nbsp;</p>

<p><img alt="what-is-cold-sms-texting-new" src="/images/blog/173/body/what-is-cold-sms-texting-new.webp" style="width:100%" /></p>

<h2>Is Cold Text Messaging Illegal?</h2>

<p>Considering that it involves contacting people out of the blue, is cold texting illegal?</p>

<p>The short answer is yes.</p>

<p>Sending cold text messages is illegal since it violates global privacy laws, which require businesses to obtain consent from recipients.</p>

<p>This means offering prospects the choice to&nbsp;<a href="https://dexatel.com/blog/sms-opt-in/" title="The Complete Guide to SMS Opt-In">opt in</a> before sending them marketing messages.</p>

<p>Going against these regulations may, in many cases, result in hefty fines&mdash;in addition to a series of complaints that can harm your reputation.&nbsp;</p>

<p>However, there are certain ways you can send cold text messages more lawfully&mdash;although it involves treading into a gray area.</p>

<p>For instance, you can gather the phone numbers of recipients from a social networking site like LinkedIn.</p>

<p>Prospects who have posted their numbers publicly may be open to receiving text messages from businesses.</p>

<p>But then again, keep in mind that it&rsquo;s still a gray area, and the legality of it is debatable.&nbsp;</p>

<p><img alt="dos-and-donts-of-cold-texting-new" src="/images/blog/173/body/dos-and-donts-of-cold-texting-new.webp" style="width:100%" /></p>

<h2>Do&rsquo;s and Don&rsquo;ts of Cold Texting</h2>

<p>Suppose you managed to obtain the phone numbers of prospects legally and are considering cold text marketing just for the initial outreach.</p>

<p>There are certain measures you&rsquo;ll want to take to ensure your approach is as professional as possible.</p>

<p>That being said, here are a few do&rsquo;s and don&rsquo;ts to account for:</p>

<h3>Do Keep Your Texts to the Point</h3>

<p>When you&rsquo;re bulk cold texting prospects, it&rsquo;s all the more important to keep the content short and simple.</p>

<p>Nobody wants to read a long message, especially if they haven&rsquo;t subscribed to receive it in the first place.</p>

<h3>Don&#39;t Send Generic Text Messages</h3>

<p>Avoid sending generic text messages, as they tend to come across as spammy, and targeted messages will most likely be ignored or deleted.</p>

<p>Some recipients may even report it as spam.</p>

<h3>Do Personalize the Texts</h3>

<p>It&rsquo;s always a good idea to reach out to prospects on a personal level.</p>

<p>Addressing the recipients by their names and tailoring the content will make the cold text message feel less cold.</p>


<h3>Don&rsquo;t Use Slang or Industry Jargon</h3>

<p>Using slang or even industry-specific lingo in your cold SMS text will make you seem unprofessional and ruin your chances of generating a lead.</p>

<h3>Do Add a Call to Action</h3>

<p>Wrapping up your message with a call to action goes a long way.</p>

<p>It lets the recipients know what you want them to do after reading the text.&nbsp;</p>

<h3>Don&rsquo;t Send Your Text at the Wrong Time</h3>

<p>Cold texting late at night or early in the morning is a surefire way to be ignored.</p>

<p>Instead, aim to reach out in the middle of business hours during the day, when recipients are more likely to open the message.</p>

<p><img alt="what-you-can-do-instead-of-cold-text-messaging-new" src="/images/blog/173/body/what-you-can-do-instead-of-cold-text-messaging-new.webp" style="width:100%" /></p>

<h2>What You Can Do Instead of Cold Text Messaging</h2>

<p>The alternative to cold SMS marketing is quite obvious: warm texting.</p>

<p>This essentially means sending text messages to prospects and potential customers in a compliant manner.</p>

<p>Here&rsquo;s how you can reach out to recipients and gain their trust in the process:</p>

<h3>Include a Choice to Opt In</h3>

<p>Among the <a href="https://dexatel.com/insights/best-practices/" title="SMS Marketing Best Practices">best practices of SMS marketing</a> is to get permission from prospective customers by giving them the choice to opt in.</p>

<p>Getting the green light from the recipients themselves will give you peace of mind knowing that you&rsquo;re texting them legally.</p>

<p>It also indicates that the person you&rsquo;re texting is actually interested in your products or services, and doesn&rsquo;t mind receiving messages from you.&nbsp;</p>

<p>You can encourage people to opt in to your SMS campaigns <a href="https://dexatel.com/blog/keyword-text/" title="What is Keyword Text Messaging: All You Need to Know">by using a keyword</a>.</p>

<p>By texting the keyword to your <a href="https://dexatel.com/features/virtual-number-sms/" title="Virtual Number SMS Solution">virtual business number</a>, for instance, a prospective customer would be subscribing to receive SMS marketing messages from you in the future.&nbsp;</p>

<h3>Put Your Phone Number Out There</h3>

<p>By publicizing your phone number, your prospects will know how to contact you if necessary.</p>

<p>You&rsquo;ll essentially be making it easier for them to get in touch with you if the text only allows for one-way messaging.</p>

<p>Let&rsquo;s be honest&mdash;nobody wants to dig through a website just to find a phone number.&nbsp;</p>

<p>Make sure to display your number on your website in a way that it&rsquo;s clear and easy to spot.</p>

<p>You&rsquo;ll also want to make it available on your social media as well as any other marketing mediums you may be using.&nbsp;</p>

<h3>Offer Real Value</h3>

<p>You most likely want to foster lasting relationships with your customers and prospects.</p>

<p>To make that happen, make sure your SMS messages provide real value.</p>

<p>Otherwise, chances are recipients will unsubscribe sooner or later.</p>

<p>Nurture leads down the sales funnel by sending them valuable and relevant information that they might relate to.</p>

<p>And remember to be mindful of how many text messages you send within a certain timeframe; too many can come across as spam.&nbsp;</p>

<h3>Place a Click-to-Text Button on Your Landing Pages</h3>

<p>Another way to do business texting the right way is by adding a click-to-text button on your website.</p>

<p>Whenever someone visits your website and clicks on the button, the native messaging app automatically opens on their cell phone with your number and a pre-written text.</p>

<p>Once you receive a text message from a lead, you can respond to them and begin the process of converting the prospect into a paying customer.&nbsp;</p>

<h3>Make Use of a Bulk SMS Platform</h3>

<p>Using the services of a texting platform like Dexatel ensures you&rsquo;re going about your campaigns in a compliant and professional manner.</p>

<p>You&rsquo;ll also have a sender ID of your own, making your brand appear more trustworthy.</p>

<p>This includes the option to use a memorable short code or a 10-digit long code.</p>

<p>Other benefits would include branded messages, bulk texting, audience segmentation, and campaign scheduling.&nbsp;</p>

Cold texting raises legal and effectiveness concerns. Learn if it's legal and discover alternative ways to enhance your text marketing campaigns.

Cold Texting: Legal Tips and How to Warm It Up

Is Cold Texting Legal? How to Warm It Up

<p>Conventional marketing wisdom would say that the best time to send an SMS is when your audience is most likely to see it. Fortunately, with SMS, that&rsquo;s almost always. People have their mobile phones with them at nearly all times, day and night.&nbsp;</p>

<p>The immediacy of an SMS message pinging their phone means that they are far more likely to quickly view a text message than an email. That&rsquo;s the power of&nbsp;<a href="https://dexatel.com/guide/sms-marketing/" title="SMS Marketing Guide">SMS marketing</a>. But there&rsquo;s a caveat: just because you can text at any time, doesn&rsquo;t mean you should. The right timing makes the difference between effective communication and just sending a text message into the void.</p>

<p>The better marketing wisdom is that the best time to send text campaigns&nbsp;is when your recipients are most likely to be receptive to it. And that can be very different from just looking at a message and ignoring it. When you&rsquo;re in a rush or busy, you might open an&nbsp;<a href="https://dexatel.com/blog/sms-notification/" title="What is an SMS Notification and How to Use Them Effectively?">SMS just to get the notification</a> to go away, and then forget about it. Ideally, you want the message to leave an impression, and for there to be an action taken.</p>

<p>Effective&nbsp;<a href="https://dexatel.com/channels/sms/" title="Business Text Messaging for Businesses">business text messaging</a> comes down to the timing of the message as much as it does to its content. And the two are intertwined in the overall goal of your message, but what is the best timing?&nbsp;</p>

<p>The answer is that the right time to send marketing SMS depends on the purpose and target audience of your message. But there are certain general guidelines and <a href="https://dexatel.com/insights/best-practices/" title="SMS Marketing Best Practices">SMS marketing best practices</a> that are more likely to have your message be well received and engaged with, rather than just left on seen.</p>


<h2>What is The Best Time to Send SMS Marketing Messages?</h2>

<p>The short answer to this question is during regular working hours. For most people and businesses, that means between 9 a.m. and 6 p.m.</p>

<p>For some, it may be between 8 a.m. and 5 p.m. or 10 a.m. and 7 p.m. But let&rsquo;s take the span between 10 and 7 to both cover a broad range and be safe from a dreaded early morning notification. This is when people are awake and going about their workday.</p>

<p>Remember,&nbsp;SMS platforms will let you schedule your messages in advance. So, even if none of these times work well for you personally, you can easily automate your campaigns for the optimum time. Let&rsquo;s break it all down.</p>

<p><img alt="what-is-the-best-time-to-send-sms-marketing-messages" src="/images/blog/158/body/what-is-the-best-time-to-send-sms-marketing-messages.webp" style="width:100%" /></p>

<h3>Early Morning Texts Are Bad Unless Necessary</h3>

<p>Unless it&rsquo;s an&nbsp;<a href="https://dexatel.com/solutions/reminders/" title="SMS Reminder Solution">SMS reminder</a> for an appointment that&rsquo;s in an hour, refrain from texting in the early morning. Aside from the risk of waking someone up, early morning texts are generally less effective as people are in a rush to get ready or driving to work. You might get lucky to catch someone on a boring commute seated on the bus or subway.</p>

<p>But unless you know your recipient&rsquo;s daily schedule and habits down to their exact method of transportation, it&rsquo;s a safer bet just to avoid this period.&nbsp;&nbsp;</p>

<h3>Late Night Texts Are Even Worse And Almost Never Necessary&nbsp;&nbsp;</h3>

<p>Unless there&rsquo;s an emergency or a fire (no, not a fire sale), nobody likes getting woken up by a text in the middle of the night. Nothing is more likely to sour a relationship with your customers than an ill-timed text message that causes annoyance or anger. Your local regulations may even have mandated quiet hours where businesses are prohibited from making phone calls and text messages.</p>

<h3>Lunchtime is a Good Time</h3>

<p>Lunchtime and early afternoon&mdash;usually sometime between 12 and 3 p.m.&mdash;is another good window for&nbsp;SMS marketing. People are less likely to be in meetings or engaged in busy work, and more likely to be browsing their phones and have the time to look at their texts and respond.&nbsp;</p>

<p>For tips on how to make your texts stand out and be engaging, read our brief guide on&nbsp;SMS marketing strategy.</p>

<h3>Time-Sensitive Messages are an Exception</h3>

<p>If your message is time-sensitive,&nbsp;send your SMS now. This can mean if someone has an item that needs to be picked up before a certain time, something is about to be delivered and needs to be received by a person, or there&rsquo;s a deadline for payment. If you notify someone of an upcoming appointment, send the message a day before and again an hour or more beforehand.</p>

<p>Moreover, you send prepared scheduled texts to send timely messages; for example, an hour or two before someone&#39;s appointment.</p>

<p>An appointment reminder service is helpful in automatically notifying your customers of subscription renewals, or other situations that cost your business money if missed. Similarly, an&nbsp;<a href="https://dexatel.com/solutions/alerts/" title="SMS Alerts Service">SMS alerts service</a> can be set up to provide automated weather updates, traffic conditions, and other time-sensitive information.</p>

<h3>Consider Time Zones When Mass Texting&nbsp;</h3>

<p>You may have recipients spread across the country or even the world and different time zones can throw your perfect timing out of whack. Fortunately,&nbsp;bulk service providers can help you with automatically sending these out at the right time based on a recipient&rsquo;s time zone.&nbsp;</p>

<p>For example, you can tune your sending so that all your recipients get the message at 5 p.m., no matter their time zone. This is especially useful when&nbsp;<a href="https://dexatel.com/solutions/mass-text/" title="Mass Texting Service">mass texting</a> a geographically disparate list.&nbsp;&nbsp;</p>

<p><img alt="best-days-of-the-week-to-send-sms-marketing-texts" src="/images/blog/158/body/best-days-of-the-week-to-send-sms-marketing-texts.webp" style="width:100%" /></p>

<h2>Best Days of the Week to Send SMS Marketing Texts</h2>

<p>The best days to send SMS marketing texts are weekdays, but not all days are created equal.&nbsp;</p>

<p>Mondays are, well, Mondays. Nobody likes them, and even fewer people like to be bothered with more unnecessary messages during them. This is when many people will be catching up on tasks, taking meetings, and corresponding on work-related matters. If you&rsquo;re set on a Monday-sending schedule, try including a little light-heartedness in your messaging.&nbsp;</p>

<p>Conversely, Fridays are also hit-and-miss. Yes, it&rsquo;s Friday and people are happy. But they&rsquo;re also making plans for the weekend, looking forward to the evening, and mentally checking out. Tuesdays, Wednesdays, and Thursdays work well for SMS and strike a good balance.&nbsp;</p>

<p>The weekend gets a little tricky. For a lot of people, this is when they like to unwind and take their time for personal stuff. But it&rsquo;s also when a lot of people will be doing some shopping or lounging and spending time on their phones. It&rsquo;s a time reserved for friends and family when people may not even check their email.&nbsp;</p>

<p>Because texting is such a personal medium that we reserve for those closest to us, your SMS messages will get through even on a Saturday or Sunday. Use this privilege sparingly and don&rsquo;t overdo it.&nbsp;</p>

<h2>What&nbsp;Time of the Month to Send an SMS&nbsp;</h2>

<p>If you&rsquo;re selling something, you want let customers know is when they have money to spend&mdash;that means after payday. People are more spend-happy when they&rsquo;ve got their paycheck in the bank and haven&rsquo;t spent it all yet. Aim for the beginning of the month and avoid the last third of the month when money might be tight for some people.</p>

<p>These guidelines are general and should not be taken as a hard and fast rule. Ultimately, it depends on your specific situation and target audience. Experiment with different times and see what works best for your&nbsp;<a href="https://dexatel.com/blog/sms-marketing-campaign/" title="SMS Campaign Guide">SMS&nbsp;campaign</a>.&nbsp;</p>

<p>You can segment your audience and do some testing to see which times drive more engagement and conversions. This will allow you to better connect with your audience on their terms, but for that, you also need to know your audience.&nbsp;</p>

<h3>Know Your Audience</h3>

<p><a href="https://dexatel.com/blog/personalized-sms-marketing/" title="Personalized SMS Marketing Guide">Personalized SMS marketing</a> doesn&rsquo;t just mean customizing the content of your message to each recipient, but also tailoring the timing. And the right time to send a text may differ based on your target demographics.&nbsp;</p>

<p>Learn your audience and their habits. Are they busy white-collar professionals or stay-at-home parents? What are their behaviors and expectations of you? Are you their healthcare provider or just their preferred clothing brand?&nbsp;</p>

<p>You may not know everything about each recipient, but you should have a general concept of who your targets are and when they&rsquo;re more receptive to your messages.&nbsp;</p>

<p><img alt="top-examples-of-sms-marketing-timings" src="/images/blog/158/body/top-examples-of-sms-marketing-timings.webp" style="width:100%" /></p>

<h2>Top Examples of SMS Marketing Timings</h2>

<p>In more general terms, the ideal time to send&nbsp;SMS marketing texts also depends on what you are communicating and what you want to achieve.</p>

<h3>1. Upcoming Sale or Promotion&nbsp;</h3>

<p>If your sale is starting tomorrow, advertise it today. Or a few days before, but not so far ahead of time that by the time it starts people have forgotten about it. In which, case you&rsquo;re going to need to send another reminder closer to the date.</p>

<h3>2. Ending Sale or Promotion</h3>

<p>On the opposite end, your sale or promotion is ending soon, and you&rsquo;d like to send a promotional SMS to your list. Do the same as above&mdash;a few days ahead, and maybe again on the last day.</p>

<h3>3. Lunchtime Special or Dinner Deals</h3>

<p>If this is the case with your business, go ahead and send an SMS an hour or more beforehand to be top of mind. Dexatel has a full suite of&nbsp;<a href="https://dexatel.com/industries/food-and-beverage/" title="Messaging Solutions For Food &amp; Beverage">messaging solutions for the food and beverage industry</a> for reservation reminders, order delivery notifications, and weekly specials.</p>

<h3>4. New Subscription to Your Texting List&nbsp;</h3>

<p>Go ahead and set that SMS to be sent immediately if a customer subscribed to your texting list. Introduce yourself, thank them for signing up, and let them know what to expect. Maybe include a special offer or promotional code as a courtesy.</p>

<h3>5. Back-in-Stock Item</h3>

<p>For this scenario, follow the best practices outlined above. You might have gotten the stock at night but wait till morning to notify people.</p>

<p>Text message marketing is a powerful tool, that&rsquo;s why it should be used responsibly. You have an extremely privileged position of reaching your customers at any time at a moment&rsquo;s notice; the time it takes someone to look at their phone after a beep.</p>

<p>That means that your audience trusts you not to abuse it and reserve business time for business, and personal time for personal life. Time it right, and you&rsquo;ll keep your customers happy, and make yourself happier, too.&nbsp;</p>

Do you know what the best time to send an SMS is? We explore the factors that influence the ideal time to send a text message.

What is The Best Time to Send an SMS: Find Answers Here

The Best Time to Send an SMS: Is There a Right Answer? 

<p>Drip, drip, drip&mdash;it&rsquo;s the sound of your SMS drip campaign messages hitting your recipients&rsquo; inboxes. Messages your leads or customers are receiving from you that will at some point spur them to take action. The idea is that you give your audience a little bit at a time without drowning them in a torrent of information all at once. Instead, there&rsquo;s a constant flow of marketing material sent to customers over a period of time.&nbsp;</p>

<h2>What is Drip Marketing?&nbsp;</h2>

<p>Drip SMS marketing is a strategy that involves sending a series of pre-written,&nbsp;<a href="https://dexatel.com/blog/automated-text-message/">automated text messages</a> to a target audience over a specific amount of time. This period can be days, weeks, or even months. Some sales funnels are designed for a slow and steady approach that nurtures leads and builds relationships with potential customers, while others want to convert as quickly as possible. No matter the timeline or stages, the point is to go from lead to sale.</p>

<p>Drip texting helps in this regard by providing your recipients with valuable content that moves them down the sales funnel. By timing the messages and adding relevant incentives, you can target your leads at the right place and time, increasing the likelihood of conversion or repeat purchase. The content is usually sent via email marketing, although it can also be sent via other channels like social media, SMS, or even physical mail.&nbsp;</p>


<p>Out of these,&nbsp;SMS marketing is one of the most effective ways of reaching your audience. Thanks to high&nbsp;<a href="https://dexatel.com/blog/sms-open-rates/" title="SMS Open Rates Statistics ">open rates</a>, the messages are received and viewed almost immediately and can lead to quick action being taken. Text messaging is a fast, easy, and cost-effective marketing channel. A successful <a href="https://dexatel.com/blog/sms-marketing-campaign/" title="Creating an SMS Campaign: An Advanced Guide">SMS marketing campaign</a> converts leads into customers by delivering personalized and relevant messages to your target audience in a small and digestible format.&nbsp;</p>

<p>Text message drip campaigns can be personalized and segmented based on user demographics, behavior, and other criteria, allowing you to tailor your content to specific groups of users. This approach can help with increased engagement and conversions over time, as users become more familiar with your brand and products or services. For more&nbsp;advanced SMS campaigns, you can use drip marketing in conjunction with social media marketing, landing pages, and lead magnets. But let&rsquo;s get your feet wet before we swim.</p>

<p><img alt="what-is-a-drip-campaign" src="/images/blog/149/body/what-is-a-drip-campaign.webp" style="width:100%" /></p>

<h2>What is a Drip Campaign?&nbsp;</h2>

<p>Although drip marketing and drip campaigning are often used interchangeably, you can think of the latter as the specific set of messages you will be sending. As the name implies, this type of campaign is a series of thematically connected messages, or drips, sent as a campaign. This means that each message ideally follows a logical continuation. For example, after initial registration or contact, you can start nurturing your lead by introducing them to your products or services and eventually scheduling a sales call.</p>

<p>One of the key benefits of a drip SMS text campaign is that it allows you to automate your marketing efforts. This not only saves you time and resources, but reaches your customers at the right time. With a well-designed campaign, you can create a sequence of messages that are tailored to your audience&#39;s interests, behaviors, and preferences, and let the campaign do its thing.</p>

<h2>How to Build a Drip Campaign&nbsp;</h2>

<p>To launch a text message drip campaign, all you need is a marketing automation platform, or in the case of texting&mdash;an&nbsp;SMS platform. These offer wide functionality and feature sets like&nbsp;mass texting to streamline and tweak your campaigns for a wide audience. But before hitting send, you have some important steps to take. Following these will ensure that you maximize the effectiveness of your drip messaging.</p>

<h3>Define Your Goals</h3>

<p>The first step is to define your campaign goals. Ask yourself what you want to achieve.</p>

<p>Some people just want to increase brand awareness, and drip marketing can help with that. Others want to reach out to prospective customers and generate leads. And others want to turn those leads into sales. The goals you set will guide the type of content you create and the audience you target.</p>

<h3>Identify Your Target Audience</h3>

<p>With your goals set, you need to identify your target audience. Who are the people you want to reach and what are their motivations? Are they your existing customers, prospects who have shown interest, or cold leads? What interests, pain points, and buying behaviors do they have?&nbsp;</p>

<p>The more you know the better, but don&rsquo;t despair if all you have is a name and a number. You can use data from your CRM or text message marketing platform to segment your audience based on demographics, behavior, and other criteria.</p>

<h3>Choose Your Triggers</h3>

<p>Drip campaigns can be triggered based on certain actions like registration, subscription, orders, or just a newsletter sign-up. For any given trigger, you can choose what messages and how many to send, including the rate at which to send them.</p>

<p>These messages can be personalized with information like the contact&rsquo;s name and a reference to the action that triggered it. You might send a message to someone who signs up for your website, for instance. Or you could send it to people who have abandoned shopping carts.</p>

<h3>Plan Your Content</h3>

<p>After you&#39;ve identified your goals and the target audience, you can plan your content accordingly. Create a series of messages that will be sent to your audience over a specific time period. The content should be valuable, relevant, and engaging to your recipients, and ultimately move them down the sales funnel.</p>

<h3>Set Up Your Campaign</h3>

<p>Once you have your content planned out, it&#39;s time to set up your campaign. This involves creating a schedule for when your emails or messages will be sent, as well as setting up any automation or triggers that will be used to send them.</p>

<h3>Test and Refine</h3>

<p>After your campaign is up and running, make sure to test and refine it over time. This includes monitoring your open and click-through rates, as well as making adjustments to your content and targeting based on user behavior.</p>

<p><img alt="how-drip-campaigns-are-used" src="/images/blog/149/body/how-drip-campaigns-are-used.webp" style="width:100%" /></p>

<h2>How Drip Campaigns Are Used&nbsp;</h2>

<p>You should use SMS drip marketing campaigns to connect with your audience following important actions like sign-ups or to mark dates like birthdays or holidays. Drip messages can target each potential customer at various points in your sales pipeline. These can be welcome drips, onboarding sequences after purchase, lead nurturing, re-engagement campaigns, and product recommendations.</p>

<h3>1. Placing an Order</h3>

<p>A first order is a big occasion. In addition to the regular thank you email, you can follow up with information about the product and its best uses and check in to see if everything went well with the order. This keeps your business top of mind for the customer and shows care.</p>

<h3>2. Attending an Event or Virtual Course</h3>

<p>A drip SMS campaign can be an effective way to keep new audiences informed about your businesses or to share new events that may be of interest to them. Follow up with someone from an event you hosted or attended and build a relationship.&nbsp;</p>

<h3>3. Registering for a Free Info Pack or Trial</h3>

<p>If someone has registered on your website or for a freebie, you can start sending drip text messages to them as you try to convert them into a paying customer. Present your other offerings that are related to the item or service they showed interest in, but don&rsquo;t be too pushy.</p>

<h3>4. Not Placing an Order for a While</h3>

<p>If your customers have been dormant for a long time, you can set up an automated drip texting campaign after a certain period has passed since their last purchase. You can include new product recommendations or inquire about their experience to see if something is wrong.</p>

<h3>5. Important Occasions</h3>

<p>Automated campaigns can send out messages on important dates such as birthdays, anniversaries, or around the holidays. For example, you can create a series of messages leading up to Christmas or the New Year.</p>

<h3>6. Subscription Renewal or Reorders</h3>

<p>If your customer&rsquo;s subscription is nearing its end, you can start sending out a message a month or two beforehand to remind them and even offer some incentives for renewal. If you offer a product that&rsquo;s regularly ordered (such as personal hygiene products or office supplies), you can remind your customers that it&rsquo;s time to stock up.</p>

<h2>Why Use Drip Campaigns?&nbsp;</h2>

<p>Drip SMS campaigns can help turn your visitors into buyers, increase repeat purchases or upsells, and re-engage a dormant audience. By communicating your brand and its value, you build a relationship with your audience and show that you&rsquo;re a great resource&mdash;before, during, and after a purchase.&nbsp;</p>

<p>The main draw of drip marketing is that the campaigns are prewritten, automated, and personalized. For each campaign, you write the messages once, and then automate the personalization and sending. Once they&rsquo;re set up, your drip marketing campaigns launch automatically in response to user action or other strategic points in the mapped-out customer journey.&nbsp;</p>

<p><img alt="do-drip-campaigns-work" src="/images/blog/149/body/do-drip-campaigns-work.webp" style="width:100%" /></p>

<h2>Do Drip Campaigns Work?</h2>

<p>They can be effective for engagement and conversion with both existing and potential customers. The efficiency of a campaign depends on the quality and relevance of the content and the correct segmentation of your audience. If you create relevant and engaging content for your target audience and segment your list properly, you can increase the chances of converting leads and driving return business.</p>

<h2>What Should a Drip Campaign Include?</h2>

<p>The content of your drip campaign depends on the goals and objectives of the campaign and the interests and behaviors of your target audience. SMS drip campaign examples include:</p>

<h3>Welcome Message</h3>

<p>The first message of a drip campaign is usually a welcome or a thank you that introduces your brand and sets expectations for future communication.</p>

<h3>Educational Content</h3>

<p>Educational content, such as blog posts or eBooks, provides value to your subscribers, especially if it addresses a user&rsquo;s pain points.</p>

<h3>Promotional Offers</h3>

<p>Customers are so used to promo offers that they may not even take action without one. Offer discounts, free trials, or other promotions to incentivize purchases.</p>

<h3>Social Proof</h3>

<p>Social proof in the form of customer testimonials or success stories can build trust and credibility with your audience. It shows them the effectiveness of your product or service in real cases.</p>

<h3>Calls-to-Action</h3>

<p>CTAs encourage your recipients to take a specific action, such as visiting your website, signing up for a free trial, or making a purchase.</p>

<h3>Follow-Ups</h3>

<p>Send follow-up messages to remind subscribers about upcoming events, promotions, or limited-time offers that are about to expire.&nbsp;</p>

<p>To be successful, a text drip campaign should be well-planned, tailored to your audience, and provide value at every stage of the customer journey. Regularly analyze the data and feedback from your campaign to optimize and improve the effectiveness of your messages. Use our handy guide to&nbsp;<a href="https://dexatel.com/insights/best-practices/" title="List of SMS Marketing Best Practices">SMS marketing best practices</a> to optimize your content and ensure that every message counts</p>

Learn how to effectively launch a drip campaign with our comprehensive guide. Start driving conversions and building customer relationships today.

What is an SMS Drip Campaign and How to Launch One

SMS Drip Campaign: What Is It and How Do You Launch It

<p>SMS marketing and email marketing are both very popular channels for reaching out to customers, promoting your brand, and driving sales. But there are some key differences between these two digital marketing heavyweights. Let&rsquo;s dive in and see which one is right for your business goals, marketing experience, budget, and, of course, customer preferences.</p>

<h2>SMS Vs. Email Marketing: The Basics&nbsp;</h2>

<p>When it comes to SMS vs email, the latter has long been one of the most popular marketing channels, relied on by marketers and companies to get their message out quickly and cheaply. Its popularity and wide use, however, have become one of its biggest drawbacks. We receive tens if not hundreds of promotional emails daily promising us leaner bodies, better lives, and promoting the fifth not-to-miss sale this week.&nbsp;</p>

<p>A lot of it, to put it mildly, is fluff, and we get really good at tuning it out.&nbsp;</p>

<p>The worst part is that important updates from services or products we use can get lost in all the noise and clutter of our inboxes. Not necessarily because you are sending too many emails to your customers (which if you are, stop), but because others are sending a lot of emails to your customers. Everyone&rsquo;s got an email address, and everyone&rsquo;s out to get them.</p>

<p>But with the rise of mobile phones, SMS is rapidly gaining in popularity as not just an alternative to email, but as a full-fledged marketing channel that has its own great advantages and industry best practices. We all have mobile phones now, meaning your customers can receive an SMS anywhere they are, at any time. One caveat&mdash;we don&rsquo;t recommend sending an SMS outside normal business hours unless it&rsquo;s an important alert or reminder (more on that later).</p>


<p>Let&rsquo;s do an experiment: Open your email inbox&mdash;the one you use to sign up for all those email lists and newsletters you never read&mdash;and see what&rsquo;s there. See how many you&rsquo;ve even opened, and how many you&rsquo;ve actually responded to.</p>

<p>Now open the SMS messages on your phone; what do you see? Chances are there&rsquo;s going to be a whole lot less spam and a lot more conversations with your friends, family, and businesses you actually care about. The power of&nbsp;<a href="https://dexatel.com/guide/sms-marketing/" title="SMS Marketing Guide ">SMS marketing</a> is that it occupies the same space as those we reserve for those closest to us.</p>

<p><img alt="breaking-down-sms-marketing-vs-email-marketing-campaigns" src="/images/blog/140/body/breaking-down-sms-marketing-vs-email-marketing-campaigns.webp" style="width:100%" /></p>

<h2>Breaking Down Text Vs. Email Marketing Campaigns</h2>

<p>When it comes to comparing SMS marketing campaigns vs email, each has its own advantages, disadvantages, and unique factors that should help you decide which is best to use in which scenario. And keep in mind: no matter which you prefer, you alway shave the option of sending an <a href="https://dexatel.com/blog/email-to-sms/" title="Email to SMS">email to SMS</a>.</p>

<h3>Message Length&nbsp;&nbsp;</h3>

<p>While it&rsquo;s not recommended to send long marketing emails with large attachments to your customers, the body of the email itself has no length limits.</p>

<p>SMS messages, on the other hand, have a&nbsp;<a href="https://dexatel.com/blog/sms-character-limit/" title="What is the SMS Character Limit?">character limit of 160</a>, meaning that marketers need to be brief and to the point. This is not a disadvantage of SMS marketing; it is a strength rather than a limitation. Use SMS as a way to tell a customer that an item they&rsquo;ve been watching is back in stock or reduced in price or to send&nbsp;SMS reminders.</p>

<p>You can also use MMS as a communication channel, which can include images or other media like email.</p>

<h3>Open and Response Rates&nbsp;</h3>

<p><a href="https://dexatel.com/blog/sms-open-rates/" title="SMS Open Rates">SMS messages have a much higher open rate</a> compared to emails&mdash;its average open rate is 98%, while emails have an open rate of just around 10-20%. The majority are never opened.</p>

<p>Similarly, SMS messages have a response rate of around 40&ndash;50%, while emails boast around 4-6%, depending on study. While an average SMS is responded to within 90 seconds, an email takes 90 minutes, if at all. Since your recipients are instantly notified when receiving a text, text messaging is the more direct route to customers.</p>

<p>The short length of SMS messages also encourages more click-through rates as recipients see the link, whereas most don&rsquo;t even make it all the way to the bottom of an email.</p>

<h3>Scheduled Sending and Automation</h3>

<p>You can schedule the automated sending of SMS just as you can do with email. If you don&rsquo;t have much experience with this, many&nbsp;<a href="https://dexatel.com/blog/sms-marketing-platforms/" title="SMS Marketing Platforms">SMS platforms</a> make it easy to schedule to send your SMS messages at a certain time or as an automated response to a certain action. For example, you can send an automated SMS to your customer once their order has shipped by integrating your systems.&nbsp;</p>

<p>SMS messages are generally considered more immediate and urgent compared to email messages, which are often viewed with much less urgency and significance. This means that SMS messages may be more effective for time-sensitive promotions, while emails may be better for longer-term campaigns.</p>

<p>When you want immediacy, SMS is the way to go. Precisely because SMS messages are so immediate, you don&rsquo;t want to disturb and annoy your customers when they are resting or sleeping. So, no late evening or early morning messages, unless it&rsquo;s an important&nbsp;SMS alert or reminder.</p>

<h3>Opt-in Requirement&nbsp;</h3>

<p>In many countries, businesses are required to get explicit&nbsp;<a href="https://dexatel.com/blog/sms-opt-in/" title="SMS Opt-in Guide">opt-in consent from customers</a> before sending SMS marketing messages. This means that even if a customer has provided you with their mobile phone number, they must also agree to receiving SMS from you before you can text them. Email marketing, on the other hand, generally does not require explicit opt-in consent, but businesses must still provide an option to opt out or unsubscribe.</p>

<p>As a marketer or business owner, you can incentivize opt-ins by running small promotions or sending discount codes by SMS to those who provide their number and consent.</p>

<p><img alt="personalization" src="/images/blog/140/body/personalization.webp" style="width:100%" /></p>

<h3>Personalization</h3>

<p>It&rsquo;s true that emails are more customizable than SMS messages due to length and multimedia limitations. But, modern&nbsp;business text messaging providers like Dexatel offer a lot of personalization options that aren&rsquo;t just limited to customer names. You can personalize every message based on your customers&rsquo; interests and demographic profiles. And with most smartphones today supporting MMS, you can also include your company logo and other branding visuals in your messages.&nbsp;</p>

<p>Additionally, both SMS and email offer analytics for you to measure your campaign effectiveness, see how many people took an action, and adjust your messages accordingly.</p>

<h3>Cost</h3>

<p>SMS marketing is one of the most cost-effective ways to reach many people at once. While pricing varies by provider, the cost of a&nbsp;mass texting campaign differs by provider, country, and number of texts being sent. Comparatively, although email marketing costs are typically less expensive, they can vary depending on the size and type of your campaign and how often you are sending to how many people. The prices can range from a few dollars for a simple list-send to thousands a month for advanced functionality.</p>

<p>A&nbsp;bulk SMS service provider can offer attractive pricing that rivals that of email and gives more ROI bang for your buck. Additionally, you can also use&nbsp;Viber Business messages and&nbsp;WhatsApp Business API for maximum reach and customer engagement on their preferred platforms.</p>

<h3>Use it, But Don&rsquo;t Abuse it&nbsp;</h3>

<p>The reason SMS marketing is so great is that it&rsquo;s used in moderation. Customers can and will opt out of receiving communications from you if you needlessly bombard them with daily notifications. It may sound strange coming from an SMS provider that earns money on every message you send, but we are anti-spam through and through and encourage practices that will keep both you and your customers happy.</p>

<p>Use SMS marketing for:</p>

<ul>
	<li>
	<p>Brand awareness</p>
	</li>
	<li>
	<p>Limited or special offers</p>
	</li>
	<li>
	<p>Urgent updates</p>
	</li>
	<li>
	<p>Appointment reminders</p>
	</li>
	<li>
	<p>Shipment tracking</p>
	</li>
	<li>
	<p>Personal alerts</p>
	</li>
</ul>

<p>Use email marketing for:&nbsp;</p>

<ul>
	<li>
	<p>Multiple product promotions</p>
	</li>
	<li>
	<p>Company updates</p>
	</li>
	<li>
	<p>Newsletters</p>
	</li>
	<li>
	<p>Long-form content</p>
	</li>
	<li>
	<p>Purchase confirmations&nbsp;</p>
	</li>
</ul>

<p><img alt="advantages-of-sms-marketing-over-email" src="/images/blog/140/body/advantages-of-sms-marketing-over-email.webp" style="width:100%" /></p>

<h2>Advantages of SMS Marketing Over Email</h2>

<h3>1. Immediate</h3>

<p>Deliver important and time-sensitive text messages directly into your customers&rsquo; palms, even when they are not checking their emails.</p>

<h3>2. No Internet Required</h3>

<p>Your customers don&rsquo;t need internet access or even a smartphone to send or receive an SMS.</p>

<h3>3. Higher Engagement</h3>

<p>&nbsp;Recipients are much more likely to engage with a short message and call to action in an SMS, while billions of emails end up in spam folders.</p>

<h3>4. Memorable&nbsp;</h3>

<p>SMS is not only concise and straightforward, but you can also use a memorable&nbsp;<a href="https://dexatel.com/blog/sms-short-code/" title="SMS Short Code Guide">SMS short code</a> that your customers can text.</p>

<h3>5. Conversational</h3>

<p>Your customers are people, and with SMS, you can send essential information in a personal and approachable manner. And remember, SMS is a two-way channel, meaning you can hold a conversation and answer questions just as quickly as they&rsquo;re asked.</p>

<h2>FAQ About SMS Vs. Email Marketing&nbsp;</h2>

<h3>Which is Better: SMS Marketing or Email Marketing?</h3>

<p>There is no clear winner; each has its place and purpose in a well-thought-out marketing strategy. Sometimes, SMS is the clear choice. Other times, email is the better way to go. And sometimes a combination of both SMS and email marketing can be a powerful duo.</p>

<p>If timeliness is important, then SMS marketing wins. It works best for limited-time offers, exclusive promotions, alerts, and reminders.&nbsp;</p>

<h3>Which Marketing Method is Right for Your Business?&nbsp;</h3>

<p>SMS marketing and email marketing have different strengths and weaknesses. SMS messages are more immediate and have higher open and response rates, while email messages can be longer and more detailed. Businesses should consider the nature of their promotion and the preferences of their target audience when deciding which channel to use.</p>

<h3>What is the Difference Between SMS and Email Marketing?</h3>

<p>The main difference between SMS and email marketing is the channel used to communicate with customers. SMS marketing involves sending text messages to mobile phones, while email marketing involves sending promotional messages to email addresses.</p>

Discover whether SMS marketing or email marketing is best for your business with our guide and get tips on how to execute successful campaigns.

SMS Marketing Vs. Email Marketing: What You Need To Know

SMS Marketing Vs. Email Marketing: What is the Difference

Here are the best SMS marketing platforms to take your business to the next level; the ones on this list come highly recommended.

23 Best SMS Marketing Platforms to Use in 2023

23 Best SMS Marketing Platforms for Businesses in 2023

<p>With companies shifting their focus to customer experience, businesses are making sure they&rsquo;re available across multiple platforms. This buzz has resulted in two approaches&mdash;having an omnichannel presence as opposed to a multichannel presence. At first glance, these two terms may seem interchangeable. And while people do use them along these lines, each conveys a different meaning.</p>

<h2>What is a Multichannel and Omnichannel Marketing Strategy?</h2>

<p>The strategies by which a brand raises awareness and advertises its product or service are known as marketing channels. These could be websites, actual stores, billboards around the city, or even the packaging design. Customers can contact a company through a variety of methods, including&nbsp;<a href="https://dexatel.com/blog/sms-in-omnichannel/">omnichannel SMS</a>, email, live chat, and phone calls.</p>

<p>Channels may be used as a marketing tool and a means of interaction in many circumstances. Email, for instance, may be used for&nbsp;<a href="https://dexatel.com/blog/sms-marketing-campaign/">marketing campaigns</a> as well as responding to a customer&#39;s query. Physical stores provide a way for customers to reach out to a company and have their questions answered.</p>

<p>Keep in mind that channels have multiple functions. When communicating with clients via a contact channel, you&#39;re still advertising your company.</p>

<p>Now, on to the bigger picture&mdash;what are multichannel and omnichannel in marketing and&nbsp;customer engagement? The term &ldquo;multichannel&rdquo; entails using more than one channel for spreading brand awareness or contacting customers. You may use&nbsp;<a href="https://dexatel.com/guide/sms-marketing/">SMS marketing</a>, put up a billboard promoting your product or service, and so on. While SMS and billboards are not directly related to your company website, they are two different channels that play a role in promoting your business.</p>


<p>Simultaneously, an omnichannel marketing strategy also entails using more than one channel. Here is where it gets tricky. The channels used are integrated to provide a seamless customer experience. This means that if a customer stops using a specific channel, they can pick up where they left off on another channel.&nbsp;</p>

<p>For example, you may engage in a live chat with a customer service agent and then switch to a video chat without having to start over.</p>

<h2>The Key Differences Between Multichannel and Omnichannel Marketing</h2>

<p>Businesses that use omni vs. multichannel support and marketing may run into an array of issues. Those who primarily use a multichannel solution may experience inconsistencies between channels such as tone and voice. Moreover, the chances of miscommunication are higher, with customers growing frustrated.</p>

<p>Businesses may switch to&nbsp;omnichannel marketing from multichannel marketing to tackle these issues in their strategies. This way, a brand can be more consistent, communication becomes straightforward, and you won&rsquo;t have consistent customers dissatisfied with your services.&nbsp;</p>

<p>The key distinction between omnichannel and multichannel marketing is integration. It makes all the difference. Customers may indeed access information through several channels, but multichannel marketing can&rsquo;t get them to function coherently. This is because each channel offers distinct services and operates independently of the others.</p>

<p>The consumer is at the core of omnichannel marketing. They concentrate on the customer&#39;s demands, sending them a tailored message in a cohesive, seamless experience. Because all of the channels are linked together, the client can readily obtain information from any of them.</p>

<p>Customers want a consistent experience across all channels. If they visit your Instagram page, they want to see similar content to your website&rsquo;s tone and voice or your newsletter&rsquo;s wording. This way, you show your client base that you are unified, consistent, and reliable. Every detail matters.&nbsp;</p>

<p>In a nutshell, a multichannel marketing strategy is when a business uses multiple channels to deliver a particular message to clients. The company is now at the core of the plan, and the channels work actively to transmit that message.</p>

<p>An omnichannel strategy takes a different route. It puts the consumer at the heart of the strategy, with a single message that adjusts to each customer&rsquo;s touchpoint. A multichannel strategy does not allow for that degree of personalization; it&#39;s not as customer-centric as omnichannel.</p>

<h2>Advantages of an Omnichannel Approach</h2>

<p>While a multichannel strategy does have its perks, such as flexibility and channel independence, an omnichannel approach has several added advantages. These include:</p>

<h3>Higher ROI</h3>

<p>An omnichannel solution allows you to allocate your budget and resources more efficiently by focusing on the most successful channels. An omnichannel marketing platform provides a comprehensive view of the performance metrics across all channels, helping you enhance the allocation of resources for optimal results and&nbsp;<a href="https://dexatel.com/blog/sms-marketing-roi/">return on investment</a>.&nbsp;</p>

<h3>Increased Sales</h3>

<p>By letting customers move seamlessly between channels, an omnichannel solution tends to smooth the customer journey. This has the potential to maximize conversion rates since your customers can carry out transactions on any channel they prefer.&nbsp;</p>

<h3>Improved Customer Experience</h3>

<p>An omnichannel strategy aims to provide a consistent experience for audiences across each channel, whether it&rsquo;s SMS, email, phone calls, social media, or&nbsp;<a href="https://dexatel.com/blog/instant-messaging-for-businesses/">instant messaging apps</a>. This coordinated and tailored approach helps deliver the best customer experience, increasing brand loyalty and buyer satisfaction.</p>

<h3>Competitive Advantage</h3>

<p>With competition being high, a special offer once in a while or a couple of products isn&rsquo;t enough to gain a customer. To really set your business apart, you&rsquo;ll need to have a successful omnichannel marketing strategy in place. It shows that your business is dedicated to meeting the expectations of customers as well as providing a smooth, customer-centric, and unified experience.&nbsp;</p>

<h3>Enhanced Data and Analytics</h3>

<p>An omnichannel approach gives you the ability to not only gather but also unify customer data from various channels. By extracting information from social media channels, website cookies, shopping carts, mailing lists, and point-of-sale systems, you can get a better view and understanding of your audience. You can leverage that information to offer tailored experiences and optimize your campaigns.&nbsp;</p>

<h2>Omni Vs. Multichannel Marketing Examples</h2>

<p>Analyzing customer insights about their behavior or attitudes is a concern for many companies. They have a small grasp of how the discovery occurred and what behaviors transpired throughout their engagement with the brand. The most critical component of deciding between the two strategies is determining which one is best for your company. Let&rsquo;s take a look at multi vs. omnichannel examples to better understand each case.</p>

<h3>Multi Vs. Omnichannel Support</h3>

<p>Multichannel support differs from omnichannel support in that the context and history of the customer are not shared across channels. Every channel is responsible for a separate chat stream. Typically, separate agents handle the interactions across these separate channels.</p>

<p>However, this isn&#39;t to say that multichannel capability isn&#39;t useful. Samsung, for example, provides help for inquiry resolution across a variety of channels, including call centers, online and offline messaging, social media, and community support.</p>

<h3>Multi Vs. Omnichannel Contact Center</h3>

<p>Having a multichannel contact center means that your support function is now available across several channels. Omnichannel, on the other hand, refers to a consistent experience across all of these channels.&nbsp;</p>

<p>Although multichannel appears to require less time and commitment, omnichannel provides more benefits. An omnichannel contact center runs across several platforms with customer data continuity. Multichannel implies that agents specialize in a specific channel and handle that particular channel only&#39;s interactions independently.</p>

<h3>Omni Vs. Multichannel Marketing</h3>

<p>The goal of multichannel strategies is to deliver a single message across multiple channels. You may promote a certain promo code on a social media account to entice people to buy a product or service using the promo code.</p>

<p>An omnichannel marketing strategy aims to engage users by delivering various sorts of information across several channels. A person may receive an email advertising a new product while also getting a promo code for the same product on Instagram.&nbsp;</p>

<p>In short, multichannel vs.&nbsp;<a href="https://dexatel.com/products/omnichannel/">omnichannel messaging</a> can be broken down into these points:</p>

<ul>
	<li>
	<p>Multichannel is the old way; omnichannel is the new way</p>
	</li>
	<li>
	<p>Multichannel requires one main message; omnichannel marketing has multiple&nbsp;</p>
	</li>
	<li>
	<p>Multichannel implies one-on-one interaction; omnichannel marketing is more personalized</p>
	</li>
</ul>

<h3>Omni Vs. Multichannel eCommerce</h3>

<p>Both omnichannel and multichannel&nbsp;<a href="https://dexatel.com/industries/ecommerce/">eCommerce</a> entail engaging customers across numerous channels throughout the customer experience. Multichannel emphasizes the channel itself, whereas omnichannel focuses on the customer.&nbsp;</p>

<p>Since each channel is managed separately, with its own strategy, performance metrics, and unique customer experience, a multichannel approach typically reinforces current channel silos. All consumer interactions are integrated with omnichannel eCommerce, offering a smooth experience despite how and where they interact with your company.</p>

<h3>Omni Vs. Multichannel Marketing for Retail</h3>

<p>How brick-and-mortar stores and a company&#39;s online activities operate together is known as&nbsp;omnichannel retailing. A multichannel retail strategy involves a company that has both physical and online stores, but its activities are divided into various channels rather than being integrated.&nbsp;</p>

<p>Multichannel retailing sends the same or unrelated material to a consumer across several channels, whereas omnichannel retail also builds on interactions across multiple channels to progress the customer journey at every touchpoint.</p>

<h3>Multichannel Vs. Omnichannel Marketing for Banking</h3>

<p>Omnichannel banking ensures that customers can access several integrated support and service channels and seamlessly migrate between them to&nbsp;<a href="https://dexatel.com/industries/financial-services/">fulfill their financial needs</a>. These include voice and phone calls, SMS, live chat, email, and so on.&nbsp;</p>

<p>Customers can access banking services through a variety of channels, including ATMs, call centers, mobile banking, and more. However, since these are not designed to provide a seamless experience, the services may not perform consistently across the channels.</p>

<p>Each of these channels offers a variety of services, some of which may overlap. Each channel, on the other hand, functions independently from the others. This strategy is multichannel.&nbsp;</p>

<h2>Multi Vs. Omni: Which Should You Choose?</h2>

<p>It&rsquo;s fair to say that both approaches have their benefits, even though omnichannel is ahead of the game. In any case, choosing the right strategy essentially depends on your business needs.&nbsp;</p>

<h3>When to Choose Multiple Channels</h3>

<p>If you happen to be a bit short on resources and prefer not to invest in an omnichannel solution, multichannel is the next best thing. Implementing an omnichannel approach involves a great deal of work. That being said, going for multichannel marketing might be easier and can still yield pretty decent results.&nbsp;</p>

<p>The main advantage of multichannel is that it tends to be flexible since each channel works separately. Cooperation isn&rsquo;t as vital in this case, which means those responsible for each channel can focus on their own platform.&nbsp;</p>

<p>Be that as it may, multichannel isn&rsquo;t as cheap as it may seem. You&rsquo;ll still need to invest in the right infrastructure to be able to scale your operations. Marketing automation is an integral part of the strategy as it enables growth without compromising on quality.&nbsp;</p>

<h3>When to Choose Omnichannel Marketing</h3>

<p>Omnichannel is an excellent choice for businesses of any size&mdash;if done correctly. Investing in and maintaining an omnichannel strategy is known to be resource-intensive. But if you have the resources to spare, the payoff is worth it.&nbsp;</p>

<p>This communication approach is proven to bring exceptional outcomes in terms of conversions, customer retention, brand loyalty&mdash;the list goes on. With a solid strategy in place, you can form a unified platform where you guide prospects through the buying process and turn them into frequent customers.&nbsp;</p>

<h2>How to Implement Successful Omnichannel Strategies</h2>

<p>As mentioned above, implementing an omnichannel solution involves relatively more work and resources. But it&rsquo;s no less a fruitful path to venture down. Taking a few key measures will help you maximize the payoff.&nbsp;&nbsp;</p>

<h3>Invest in the Right Solutions</h3>

<p>To implement a solid omnichannel strategy, your marketing and sales teams need to have the right tools at their disposal. Consider investing in sales, communication, and CRM systems that are integrated and user-friendly.</p>

<p>The platforms you choose should be adaptable to customers&rsquo; needs and the contextual aspects of their interactions. Developing an omnichannel approach also involves opting for advanced software that can streamline your workflows.&nbsp;</p>

<p>You&rsquo;ll want to invest in a contact center as well as a customer engagement solution that can allow you to offer omnichannel support and service. This helps in guaranteeing customer satisfaction. Aim for a&nbsp;<a href="https://dexatel.com/blog/cloud-contact-center-provider/">cloud contact center</a> that supports digital interactions in addition to inbound and outbound calls. Certain platforms also feature internal messaging, CRM integrations, skill-based routing, and AI-powered smart routing.&nbsp;&nbsp;</p>

<h3>Know Your Audience</h3>

<p>Understanding your audience is essential for a successful omnichannel strategy. Know what they want, what they expect, and what their pain points are to figure out how you can help them throughout their customer journey.</p>

<p>You&rsquo;ll also want to find out which channels they prefer to tailor your messaging and provide personalized customer experiences. Using a customer persona can help you understand your audience better. Make use of the information about customer preferences you extract from data and analytics, as well as customer feedback and social listening, to make data-driven decisions for your business.</p>

<h3>Leverage Insights and Prioritize Data Security</h3>

<p>The success of an omnichannel strategy largely depends on the insights you leverage from various systems. Storing and sharing data securely and effectively is key to providing a smooth and consistent customer experience. By integrating data from inventory management, CRM, and other systems, you can take the right steps to enhance your campaigns and guarantee a personalized and seamless customer journey.&nbsp;</p>

<p>And speaking of customer data, you must take all the necessary security measures. Customers trust you by sharing their personal details with you, so it&#39;s only fair that you respect their privacy by adhering to data protection principles.&nbsp;</p>

<h3>Reorganize Your Structure</h3>

<p>Adopting omnichannel strategies involves effective communication and cooperation between sales, marketing, warehousing, development, and customer service teams. This means rethinking the organizational structure of your business. You&rsquo;ll also need to equip your teams with the tools and technology needed to facilitate cross-department workflows.</p>

An omnichannel vs. multichannel approach refers to using digital and traditional methods to communicate with customers. Here's how to differentiate them. 

Dexatel Blog

The Ultimate Omnichannel Vs. Multichannel Comparison Guide