Product Marketing Manager

What you will do:

Messaging & Positioning:

• Help define and refine customer personas and use case-based messaging;
• Ensure consistent product messaging across the website, sales materials, and marketing content;
• Translate technical features into customer-friendly value propositions.

Conversion Rate Optimization:

• Analyze website and product funnel performance (bounce rates, sign-up conversion, trial-to-activation);
• Identify friction points and propose CRO improvements (UX, layout, CTAs);
• Run A/B tests in collaboration with design and development teams.

Sales Enablement:

• Create and maintain sales materials such as pitch decks, case studies, one-pagers, FAQs;
• Collaborate with Sales to understand common objections and tailor messaging accordingly;
• Support the preparation of webinars, demos, and training content.

Customer & Market Insights:

• Analyze product usage and user behavior to identify patterns related to adoption or churn;
• Launch feedback loops (onboarding surveys, exit surveys) and conduct customer interviews;
• Work with Customer Support and Sales to collect ongoing qualitative feedback.

Go-to-Market Support:

• Assist in planning and executing go-to-market campaigns for new product features;
• Coordinate with cross-functional teams to align launch messaging and timing;
• Support the creation of launch content such as landing pages, announcements, and internal briefings.

What you will bring:

• 1–3 years of experience in product marketing or a similar role at a B2B SaaS company;
• Proven hands-on experience with the following tools:
  • Google Analytics 4 (GA4) – for traffic and behavior analysis;
  • Microsoft Clarity (similar alternative) – for session recording and funnel reviews;
  • Amplitude (similar alternative) – for product usage and behavioral analytics;
  • HubSpot – for email campaigns, forms, and CRM segmentation;
• Ability to synthesize data and customer feedback into actionable insights;
• Strong communication and collaboration skills across teams (product, sales, design);
• Self-starter who can operate independently but is comfortable receiving mentorship and guidance;
• Excellent written and verbal communication skills;
• Strong analytical mindset with attention to detail;
• Ability to work on multiple projects with different objectives simultaneously;
• Good time management skills, including prioritizing, scheduling, and adapting as necessary.