Viber Business Account: Complete Setup Guide 2025

Want to reach over 1 billion users with a 98% open rate?

A Viber Business Account provides you direct access to one of the most engaged messaging platforms globally – and it’s simpler to create than you might believe.

This article will take you through everything you need to know: what a Viber Business Account is, why you need one, and how to obtain one in just 48 hours through the Dexatel platform.

What is a Viber Business Account?

A Viber Business Account is essentially a verified business profile that helps businesses send messages to their target consumers at a large scale through the Viber messaging platform.

Although the personal Viber account is intended for individual communication, a Viber Business account is uniquely tailored for sending commercial messages.

Personal Viber vs Viber Business Account

What Makes It 'Business'?

• Authentic Identity: The name of your business will be displayed instead of the calling phone number, establishing trust right from the start.
• Scale & Automation: Reach thousands of users at the same time and automate flows based on customer behavior.
• Business/Professional: Media-rich messages containing images, videos, buttons, and analytics-tracking capabilities.
• Global Reach: Reach out to consumers in 190+ countries, especially Eastern Europe, the Middle East, and Southeast Asia.

Why You Need a Viber Business Account

The Performance Numbers

• 98% open rate within the first 3 minutes
• 90%+ read rate within the first hour
• 5-7x higher engagement than SMS
• 25%+ conversion rates for targeted campaigns
• $0.0045+ per message (50-80% cheaper than SMS)

Real Business Results

• E-commerce: A fashion retailer boosted the abandoned cart recovery rate from 8% to 23%, adding $45,000 in monthly revenue with only $180 in messaging costs.
• Healthcare: A dental office decreased no-shows from 18% to 4%, resulting to 280 hours of missed appointment times saved each year.
• Financial Services: A fintech company reduced verification costs by 40% and fraud attempts by 67% using Viber OTP.

How to Get a Viber Business Account

There are two ways to access Viber business messaging:

Option 1: Direct Through Viber

Requirements:

• 100,000+ messages/month commitment
• Direct contract negotiation
• 2-3 months approval process
• Complex technical integration

Reality: Only practical for major enterprises sending millions of messages monthly.

Option 2: Through Dexatel (Recommended)

Dexatel is a Communications Platform that provides simplified access to Viber business messaging.

How It Works:

Your Business → Dexatel Platform → Viber Network → Your Customers

Advantages:

• Start sending within 48 hours
• No minimum volumes or contracts
• Pay-as-you-go pricing
• Simple web dashboard or API
• Multi-channel support (SMS, WhatsApp backup)
• Comprehensive analytics
• Dedicated support

Understanding Viber Message Types

Your Viber Business Account can send three types of messages:

Promotional Messages

• Purpose: Marketing campaigns, offers, engagement
• Pricing: From 0.0023 per message
• Requirements: Explicit opt-in from recipients

Transactional Messages

• Purpose: Order updates, security codes, 2FA
• Pricing: From 0.0011 per message
• Requirements: Highest priority delivery, SMS fallback

Session Messages

• Purpose: Cutomer support, two-way communiation
• Pricing: From 0.0029 per message
• Features: User initiated communication

Step-by-Step Setup Guide

What You'll Need

Business Documentation:

• Registered business name
• Business registration number/tax ID
• Business address
• Website or social media presence

Step 1: Create Your Dexatel Account

Time: 5-10 minutes

• Visit dexatel.com and click 'Sign Up'
• Choose your account type (individual, SMB, or enterprise)
• Fill in business information
• Verify your email address
• Complete your profile

Step 2: Business Verification

Time: 24-48 hours

Submit through the Dexatel dashboard:

• Business registration certificate
• Tax ID/VAT number
• Proof of address
• Website URL

Step 3: Configure Your Sender ID

Time: 10 minutes

Your Sender ID is the business name customers see when they receive messages.

Best Practices:

• Use your actual registered business name
• Keep it short (15 characters max)
• Match your public branding
• Don't use generic terms or special characters

Step 4: Add Credits

Dexatel operates on prepaid credits—no monthly fees, no contracts.

Recommended Starting Amounts:

• Testing: $50 (5,000-10,000 messages)
• Small business: $100-$250/month
• Medium business: $500-$2,000/month

Step 5: Choose Your Integration Method

Option A: Web Dashboard (No Technical Skills)

Best for: Marketing teams, small volumes, quick campaigns

How to Send:

• Dashboard → Messages → Send Message
• Select 'Viber' as channel
• Choose message type
• Compose message with optional image/button
• Upload recipients or enter numbers
• Send now or schedule

Option B: API Integration

Best for: Developers, automation, high volumes

Access comprehensive API documentation at developers.dexatel.com

Step 6: Test Before Scaling

Critical: Always test with small batches first.

Testing Checklist:

• Send to your own Viber account
• Check formatting, images, buttons
• Verify sender name displays correctly
• Confirm delivery receipts work
• Test on different devices
• Verify opt-out mechanism works

Recommended Test Flow:

• 5 team members → Verify rendering
• 50 opted-in users → Monitor engagement
• 500 users → Validate at small scale
• Review for 24 hours → Adjust based on data
• Scale to full database → Deploy confidently

Step 7: Go Live

Launch Checklist:

• Credits sufficient for campaign
• Auto-recharge enabled
• Recipient list verified
• Message content reviewed
• Monitoring dashboard open

Monitor These Metrics:

• Delivery rate (should be >95%)
• Open rate (typically 90-98%)
• Click-through rate
• Conversion rate
• Opt-out rate (should be <2%)

Key Features

Bulk Messaging at Scale

Sending to unlimited recipients who can be uploaded via CVS (up to 100,000 recipients in each upload).

Rich Media Support

In contrast to SMS, Viber allows high resolution images, videos, buttons, and templates.

Message Templates

Design templates that allow the incorporation of dynamic elements (customer’s name, order number, date of delivery, etc.).

Two-Way Messaging

Facilitate customer discussions regarding support queries, the status of orders, and gathering customer feedback.

Analytics & Tracking

Measure delivery rates, open rates, click-through rates, conversion rates, and the cost per message.

SMS Fallback

Get a guaranteed 99.9% delivery through fallback to SMS when Viber isn't available. You'll only be charged for the delivering method.

Pricing Overview

Viber Business Account’s costs through Dexatel are simple: only pay per message actually sent.

There are also no setup fees and no contracts.

The price will depend on the destination country and message type.

Understanding International vs Local Pricing

• International Messages: If you are sending Viber messages from your business to consumers abroad, you will be charged according to the message rates of the target country. Every country has its own message rate tier based on local telcos' costs and Viber's penetration in the region.
• Local Messaging: Messages that are being sent inside the same country of registration of the concerned business might be eligible for local tariffs in certain regions. However, in the case of Viber Business Accounts from Dexatel, the main factor affecting tariffs will be the location of the recipients.

Rates depend solely upon the delivery location of the message.

A company in the US sending to Ukraine will pay Ukrainian rates of $0.0045 per message rather than US rates of $0.0065 per message.

Pricing by Message Type

Promotional Messages

Promotional messages are the costliest option in each of the markets, which charge anywhere from $0.0051 to $0.0323 per message.

This type of message costs almost 2-3 times as much as the transactional messages and also costs 1.5-2 times as much as the session message because marketing communications are of premium class.

Transactional Messages (OTP/Verification Messages Included)

Transactional messages provide the cheapest rates in all nations, which lie in the range of $0.0026 to $0.0132 per message.

These messages are always 40%-60% less expensive than marketing messages and 30%-50% less than session messages.

This makes them the cheapest form of Viber Business messages.

Session Messages

Session messages lie in the mid-level price classification and charge between $0.0037 and $0.0229 per message.

They charge about 30-50% less than the marketing message service but are about 20-40% pricier than the transactional message service.

This makes them a middle option when it comes to engaging sessions.

Cost Optimization Strategies

Target High-Value Markets: If the target consumers are mainly from Eastern Europe, you pay less ($0.0045-$0.0050 per message) and enjoy higher penetration (70-90%) of Viber.

Utilize the Correct Message Type: Do not charge premium OTP rates for marketing messages. Make sure the message type used is relevant to the usage scenario to avoid overpayment.

Enable Smart Fallback: Begin with Viber (which costs less) and fallback to SMS only when needed. If 85% of the delivery happens through Viber at $0.0065 and the remaining 15% through SMS at $0.0080, the average cost of delivery will be $0.0077, which is less than the SMS method at $0.0080

Check our Viber Business Pricing: Find the targeted country and get the price list of all types of messages.

ROI Examples

E-commerce Abandoned Cart:

• 10,000 abandoned carts, Cost: $65
• 15% recovery rate × $80 average order
• Revenue recovered: $120,000
• ROI: 184,515%

Common Use Cases

E-commerce

• Abandoned cart recovery
• Order confirmations
• Shipping updates
• Product recommendations

Healthcare

• Appointment reminders
• Test result notifications
• Prescription refills

Financial Services

• Transaction alerts
• 2FA verification
• Payment reminders

Travel & Hospitality

• Booking confirmations
• Check-in reminders
• Flight updates

Best Practices

Opt-In Requirements

For marketing messages, you MUST have explicit consent.

Valid Opt-In:

• Unchecked checkbox during signup
• Web form with clear language
• SMS keyword subscription

Message Frequency

Recommended:

• Marketing: 2-4 per month maximum
• Transactional: As needed
• OTP: As needed

Compliance Essentials

• GDPR (EU): Explicit consent, easy opt-out, data deletion rights
• TCPA (US): Written consent, sender ID, honor opt-outs within 10 days
• CASL (Canada): Express/implied consent, unsubscribe in every message

Best Practice: Follow GDPR standards everywhere—it's the strictest and safest approach.

Getting Help

Dexatel Support:

• Email support through dashboard
• Live chat during business hours
• Comprehensive documentation

Next Steps

Ready to get started?

• Sign up at dexatel.com
• Complete verification (24-48 hours)
• Configure sender ID and add credits
• Test with small batch
• Launch your first campaign

As you sign up for Viber Business Accounts from Dexatel, you will be engaging with consumers on their platform of choice within less than 48 hours, costing you less compared to the conventional methods.

If you still have questions regarding Viber Buisness Accounts you check out Viber offcial FAQ to get simple answers.