What IsLong Code?
Also known as a long number, a long code is a standard 10-digit phone number that companies and organizations can use to communicate via SMS or voice calls.
Long codes are more inexpensive to use than short codes. And while short codes are limited to domestic SMS communications, long codes have the benefit of the ability for international use.
The Use of Long Codes by Businesses
Long codes provide businesses with increased visibility and can appear more credible and realistic to customers. These 10-digit numbers allow companies and organizations across various industries to reach out to their audiences on an international scale. While long codes aren’t as easy to memorize as short codes, they can be ideal for cases when recipients don’t need to remember the number. Media channels, marketing agencies, e-sellers, wireless service providers, and virtual network operators are examples of businesses that use long codes.
Common Uses for Long Codes
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Gathering information from customers
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SMS reminders for appointments and confirmation
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SMS alerts for shipment updates, flight information, and banking activities
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Troubleshooting issues regarding products and services
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Communicating relevant information to target audiences
Benefits of Using Long Codes
Personal Approach
SMS texts that a business sends via long codes tend to seem just like any other message a customer receives from a friend, colleague, or family member. This allows the brand to appear more friendly rather than unresponsive.
Example: “Hey David, this is Patricia from Cordial Care. I wanted to remind you of your consultation today at 4 p.m.”
Two-Way Communications
Long numbers allow for meaningful communication between businesses and their customers. Recipients will be able to feel involved instead of just targeted.
Example (from recipient): “I’m on my way. Does the clinic have parking?”
Multichannel Capability
Long codes can serve as fully operating phone lines. This means you can communicate with your customers through other channels, such as a voice call, creating a seamless interaction.
Example: “Yes, there’s an underground garage. Call this number if you need directions to the entrance.”
Valuable Interactions
Conveying information isn’t the only purpose of long code messaging. The channel can facilitate value-added interactions that the customer can steer as they prefer, like expressing gratitude.
Example (from recipient): “Perfect! Thanks for the help.”