SMS Hotel Messaging
Leave a great impression with quick and helpful text messages. With SMS hotel marketing, you can give your guests the experience they expect.
Available with
Trusted by Leading Brands Worldwide
Recent Awards and Recognition
Why Use SMS for Hospitality
80%
of last-minute hotel bookings are made on mobile devices—perfect for SMS
64%
of travelers are more likely to book again with hotels that send offers via SMS
30%
of guests opt into SMS texting at the time of booking when given the option
>90%
of hotels that use SMS marketing report an increase in guest engagement
Use Cases of SMS Marketing for Hotels
Booking Confirmations and Reminders
Send SMS confirmations once a guest books a room. You can then follow up with reservation reminders to reduce no-shows and improve planning.
SMS
Viber
RCS
Mobile Check-In and Check-Out
Allow guests to check in or out via text, saving them time and minimizing front desk traffic. This improves the contactless experience many travelers now prefer.
SMS
Viber
RCS
Local Recommendations and Event Updates
Keep guests in the loop about nearby restaurants, attractions, and hotel-hosted events. These personalized tips make their stay more enjoyable and memorable.
SMS
Viber
RCS
Real-Time Guest Support and Requests
Let guests reach out for room service, extra towels, or maintenance requests. Your staff can then respond right away, improving satisfaction and service ratings.
SMS
Viber
RCS
Room Ready Alerts for Guests
Notify guests when their room is ready for early check-in or after delays. A quick text message can prevent lobby wait times and set a positive tone for their visit.
SMS
Viber
RCS
Got Questions? We’ve Got Answers
What is hotel SMS marketing
Hotel SMS marketing is a strategy that uses text messages to engage with guests before, during, and after their stay. It’s used for booking confirmations, check-in updates, local tips, promotions, and more. The goal is to improve the guest experience while increasing loyalty and revenue.
Is text message marketing for hotels legal?
Yes, SMS for hotels is legal as long as guests give clear, prior consent to receive messages. Hotels must follow regulations like the TCPA in the U.S. and the GDPR in the EU. This also means offering easy opt-out options and avoiding spammy practices.
How much does hotel text messaging cost?
Costs vary depending on the provider and country, but hotels typically pay per text or a monthly fee based on volume. Prices can range from a few cents per message to bulk packages starting at $20/month. Some platforms also offer automation and analytics features as part of the pricing.
What is the best platform for hotel texting?
Dexatel is one of the best platforms for hotel SMS marketing. It comes with a variety of features like automation, two-way messaging, guest segmentation, and real-time alerts. With Dexatel, you can streamline communication across the entire guest journey while maintaining full compliance with messaging regulations.
What types of SMS hotel messages can I send?
Hotels can send booking confirmations, check-in/check-out updates, special offers, local event alerts, and service request replies. SMS is also great for upselling, collecting guest feedback, and sending loyalty rewards. As long as it's relevant, timely, and compliant, SMS can improve nearly every touchpoint in the guest journey.
Connect With Your Guests Like Never Before
Make the most of hotel SMS marketing with Dexatel’s SMS platform and deliver an unforgettable service.
