One SMS campaign tool, three channels your customers use
Dexatel Campaigns runs your SMS campaigns from one dashboard. Write the message, pick the audience, personalise it, then send straight away or schedule it for later. A WhatsApp campaign or a Viber campaign works the same way, with each text campaign built to that channel’s template rules.
Why choose Dexatel Campaigns for your messaging campaigns?
Dexatel Campaigns connects campaign creation with list checks, customer replies and API access. It’s text message campaign software for SMS, WhatsApp and Viber, built so you can check numbers before a send and keep talking to the people who answer. Campaigns is part of Dexatel Engage, alongside Conversations and Notify.
Build, schedule and report on SMS, WhatsApp and Viber campaigns from one place, with every send in a single list you can filter by channel. One SMS campaign platform covers all three, though each channel keeps its own template and formatting rules.
Run your audience through Dexatel Lookup before a large send and take out the numbers that were never going to receive the message. Lookup is its own step with its own per-lookup charge: export the list, check it, import the clean version.
On WhatsApp and Viber, and on SMS sent from a numeric sender, a reply opens a conversation in Dexatel Conversations and your team answers from there. Two-way SMS needs a numeric sender rather than an alphanumeric one, so check the sender type for your destination before you plan on a conversation.
Marketers build campaigns through a form-based builder with no code; developers create the same campaigns through the Campaign API, using the audiences and templates the whole account shares. Reporting stays in the dashboard — there’s no analytics API — so the API covers building and sending.
Messages, sender fees and lookups all draw from the same account balance, so campaign spend sits in one place. Subaccounts keep their own balance.
What Dexatel Campaigns includes
Dexatel Campaigns gives your team one SMS campaign manager for writing messages, organising audiences, scheduling sends and reading results. The same SMS campaign software handles WhatsApp and Viber, each with its own formats and template rules.
Each channel has its own form. SMS counts characters as you type, WhatsApp uses your approved templates, Viber adds an image and a button.
Choose SMS, WhatsApp or Viber for your campaign
Pick the channel per audience without leaving Campaigns. An SMS text campaign reaches any working mobile number with no app involved, a WhatsApp campaign carries images and buttons, and a Viber campaign reaches Viber users under your own branded sender.
SMS campaigns
Your customers don’t need an app, an account or a data connection to hear from you. SMS reaches any working mobile number, which makes it the one channel that works for everybody on your list. You write the text and the links, and the builder counts your characters as you type so you know how long your message is before it goes. Afterwards you’ll see what arrived and what got clicked.
WhatsApp campaigns
Your customers already have WhatsApp open. A WhatsApp marketing campaign meets them there with images, buttons and a message that looks like it was made for them. You build it from a marketing template Meta has approved, and send it to people who’ve agreed to hear from you. Afterwards you’ll see what was delivered, what was clicked, and who read it where their settings allow.
Viber campaigns
If your customers are in Eastern Europe or Asia, Viber is probably where they talk. You get a thousand characters, an image and a call-to-action button in a single message, sent from a verified business profile so they can see who it’s from. Dexatel sets that sender up for you. Afterwards you’ll see delivery, clicks and read status where it’s available.
SMS vs WhatsApp vs Viber campaigns
| SMS | Viber | ||
|---|---|---|---|
Who you can reach | Any mobile number that receives SMS, no app needed | Customers using WhatsApp | Customers using Viber |
What you can send | Text and links | Approved template with text, images and buttons | Up to 1,000 characters, one image, one button |
Before you send | Sender ID or number, plus any registration the destination requires | Business sender set up, marketing template approved by Meta | Approved Viber Business Messaging sender |
Permission | Consent and opt-out rules for your destination | WhatsApp’s permission rules, on top of template approval | Viber’s promotional messaging rules |
Replies | Numeric senders only, mainly US, Canada, Australia and UK | Yes | Yes |
Reporting | Delivery, clicks on shortened links | Delivery, read status where available, clicks on shortened links | Delivery, read status where available, clicks on shortened links |
Billed | Per segment | Per message | Per message |
Four steps to launch your first campaign with Dexatel Campaigns
Log in and open Campaigns — the SMS campaign tool is there from day one, no activation needed. Name your campaign something you’ll recognise later, like “October customer offer”, since that’s how you’ll find its results.
Choose SMS, WhatsApp or Viber and the sender customers will see, then write your message or start from a template. Add merge fields and shorten any link you want to track. WhatsApp needs a Meta-approved template.
Pick a saved audience or import a new list — CSV up to 100,000 records, or add contacts by hand. Duplicates are stripped on import and anyone on your Stop List is left out automatically, so an opt-out stays an opt-out.
Send now or pick a date and time, remembering that scheduling runs on your account’s time zone rather than your recipients’. A finished campaign means every message was sent — the delivery figures tell you what arrived.
Build and maintain your campaign audiences
Contacts live at account level in Dexatel, so a list you import for SMS campaigns is the same list your WhatsApp and Viber campaigns draw on. Here’s how to get them in and keep them clean.
Bring in your opted-in contacts by CSV, up to 100,000 records a file, by hand, or through the API. Duplicates are stripped automatically, and each contact can carry a first name, last name and two custom fields for personalisation.
Track campaign delivery, engagement and results
SMS campaign analytics arrive as the campaign runs, not the morning after. Each channel reports what it can, and the gaps are worth knowing before you compare them.
Did it arrive?
Delivered, pending and failed, split by channel. When one country looks wrong, this is where you see it first.
Did they read it?
WhatsApp and Viber show read status when the recipient’s settings allow. SMS can’t — no open rate exists for it, whatever anyone tells you.
Did they click?
Shorten a link and you’ll see what it did. Leave the URL long and there’s nothing to count.
Did it cost you subscribers?
Opt-outs land on your Stop List with the date they arrived. Line that up against your send dates and you’ll know.
Where is it now?
Scheduled, sending, finished. Finished means every message went out — the delivery figures tell you what actually landed.
Take it with you
Export to CSV whenever you need the numbers somewhere else. Reporting lives in the dashboard.
Dexatel Campaigns supports various industries
From retail floors to lecture halls, here’s what teams send.
Sales, new arrivals, loyalty offers. SMS campaigns reach customers who are already buying from you, without waiting for an email to be opened.
Don't see your industry here? Talk to our team about your audience, campaign goals and preferred channels.
Integrate Dexatel Campaigns with your current systems
Run campaigns from your own systems through the Campaign API, using the customer data you already hold.
Create audiences, pick a template, schedule the send, check a campaign’s status. Reporting isn’t in the API — that stays in the dashboard, with CSV export when you need the numbers elsewhere.
Dexatel Campaigns pricing
Pay for the messages you send. What you pay depends on the channel, where you’re sending and how much you send.
| Channel | Starting from |
|---|---|
SMS campaigns | $0.013 per segment, to Colombia |
WhatsApp campaigns | $0.0125 per marketing message, to Turkey |
Viber campaigns | $0.0023 per promotional message, to Nepal |
14 days free with $1 credit. No credit card.
Your contact lists, handled properly
Campaign data is personal data. Here’s what happens to it.
GDPR processing terms
Dexatel handles your contact data under GDPR-aligned terms, set out in the data processing agreement in our Terms of Service. Permission to message those contacts stays yours.
ISO/IEC 27001:2022 certified
Certified against ISO/IEC 27001:2022, covering CPaaS messaging, voice, number lookup and authentication — the systems Campaigns runs on. Ours, not a hosting provider’s.
Encrypted in transit and at rest
Your contact lists, messages and reports are encrypted on the way in and while stored. SMS itself isn’t encrypted on the network, and no provider can change that.
Team access controls
The account owner decides who can view, add, edit or delete in each area, so contact data and campaign sending reach the people who need them and stop there.
Data stays in the EU
Campaign data is hosted in the EU on AWS infrastructure. Enterprise customers can discuss regional hosting where their own arrangements call for something different.
99.95% average uptime
Measured across all channels over the last twelve months, published on our status page. Service level agreements are available for contracted enterprise accounts.
Frequently asked questions
What is the difference between an SMS campaign and bulk SMS?
Bulk SMS means sending one message to many numbers at once. An SMS campaign is the work around it: a named send, an audience you’ve chosen, personalised content, a schedule, and results you can read afterwards. Dexatel Campaigns handles campaigns across SMS, WhatsApp and Viber from one dashboard.
Can I schedule and automate campaigns with Dexatel’s SMS campaign tool?
You can schedule a campaign for any future date and time. Scheduling runs on your account’s time zone, not each recipient’s local time. Dexatel Campaigns has no event triggers or automated sequences — messages fired by a customer action are sent through Dexatel’s API from your own system.
What approval do I need before sending WhatsApp campaigns?
Two separate things. Meta must approve the marketing template you plan to send, which usually takes up to 24 hours. Your customers must also have agreed to receive messages from you — template approval is not permission. A WhatsApp sender costs $28 per month per active sender.
What sender setup is required for Viber campaigns?
Viber campaigns send through a Viber business account and sender, which Dexatel sets up for you. That sender carries a verified business profile. Registration is self-service from your Dexatel account, and a Viber sender carries a monthly fee alongside the per-message rate.
What opt-in consent do I need before sending marketing campaigns?
Consent requirements depend on your destination and channel, and collecting that consent is your responsibility, not the platform’s. Dexatel Campaigns has no signup forms or keyword opt-in tools, so permission is gathered in your own systems — website, checkout or app — and the contacts imported with it.
How do recipients unsubscribe, and does Dexatel Campaigns automatically exclude them?
Recipients unsubscribe by replying STOP, CANCEL or UNSUBSCRIBE, or through an opt-out link in the message — you choose which when you build the campaign. In North America, opt-out text in an SMS is a legal requirement. Anyone who opts out joins your account’s Stop List automatically and is blocked for the sender they opted out of, so if you send from several senders, each one needs its own block.
Can customers reply to a campaign, and where does my team manage those replies?
Replies to WhatsApp and Viber campaigns open a conversation in Dexatel Conversations, the shared inbox included with your account at no per-user charge. SMS replies need a numeric sender rather than an alphanumeric sender ID, and work mainly in the United States, Canada, Australia and the United Kingdom.
Can I manage audiences, launch campaigns and retrieve results through the Campaign API?
Audiences, templates, campaign creation and scheduling are all available through Dexatel’s Campaign API, using the same records as the dashboard. Results are not: campaign reporting lives in the dashboard, with CSV export, and there is no analytics API.
How is SMS campaign cost calculated, and are there additional fees?
SMS is billed per segment, so a long message split across two segments is charged twice. Rates start at $0.013 per segment to Colombia and vary by destination. No campaign fee is added on top of messaging, though WhatsApp carries a $28 monthly sender fee, Viber a monthly sender fee starting at €120/$135, and some destinations charge for sender registration.
Can I try Dexatel Campaigns for free, and what does the trial include?
Dexatel’s free trial runs for 14 days with $1 or €1 of test credit and no credit card. SMS goes out through a shared Dexatel trial sender with nothing to register, so you can send real test messages straight away — how many depends on the destination rate. WhatsApp and Viber need your own registered sender first, and WhatsApp can’t send until Meta approves it.
Do I need more than an SMS campaign tool?
Not always. SMS reaches any working mobile number without an app, which suits businesses sending short messages in one market. It stops being enough when your audience splits — customers who live in WhatsApp, or Viber, or markets where SMS costs more than the message is worth. Dexatel Campaigns covers all three from one dashboard with one set of contacts.
