SMS Campaign Tool (Plus WhatsApp and Viber)
Create, manage, and optimize your WhatsApp, Viber, and SMS marketing campaign across multiple messaging channels. Dexatel Campaigns is your one-stop solution for omnichannel marketing.
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Trusted by Leading Brands Worldwide
What Is anSMS Campaign Tool?
An SMS campaign tool is a platform you can use to create, manage, automate, and analyze large-scale messaging campaigns. Instead of sending messages manually, you can upload contact lists, segment audiences, personalize messaging, schedule campaigns, track engagement, and monitor delivery performance from a centralized dashboard. Modern campaign tools also support automation, link tracking, templates, analytics, and API integrations that help marketing teams scale customer communication efficiently.
Dexatel Campaigns combines SMS, WhatsApp, and Viber marketing into a single omnichannel platform. You can launch promotional campaigns, flash sales, product announcements, reminders, loyalty campaigns, and customer engagement workflows from one interface while managing analytics, audience segmentation, and delivery tracking centrally.
How SMSMarketing Works
SMS marketing works by sending promotional or transactional text messages directly to customer phone numbers through a messaging platform or API. You can typically collect customer opt-ins through websites, apps, forms, or loyalty programs before creating audience segments based on demographics, purchase behavior, engagement history, or geographic location.
Once you have your audience, you can build campaigns, personalize message content, insert promotional links, and schedule delivery times. The messaging platform routes SMS traffic through carrier networks and provides real-time delivery tracking, click monitoring, and engagement analytics. SMS marketing is ideal for flash sales, limited-time offers, appointment reminders, product launches, abandoned cart recovery, customer retention, and loyalty campaigns because of SMS’s high open and response rates.
Dexatel Campaigns also supports omnichannel delivery through WhatsApp and Viber for businesses that want broader customer reach and richer messaging experiences.
A Proven Omnichannel Strategy
98%
open rate for SMS text messages
80%
of WhatsApp messages read within 5 minutes
1B+
registered Viber users worldwide
197B+
SMS messages sent and received yearly
What You GetWith Dexatel Campaigns
Separate Campaign Builders
Customize and launch a WhatsApp, Viber, or SMS text campaign tailored to each channel.
AI-Powered Text Generation
Use a built-in AI assistant to generate compelling text messages for your marketing campaigns.
Built-In Link Shortener and Advanced Analytics
Track and optimize link performance with an integrated link shortener and comprehensive analytics.
Flexible Pricing
Benefit from our scalable pay-as-you-go pricing models—only pay for the messages you send.
Hundreds of Campaign Templates
Jumpstart your outreach with a large library of pre-built templates for various industries and use cases.
Real-Time Analytics
Get access to detailed reports to monitor campaign performance and improve results based on metrics.
Easy API Integration
Integrate the Dexatel platform into your existing systems in just a few minutes using our REST API.
SMS Campaign Tool Features
Build Omnichannel Campaigns
Manage SMS, WhatsApp, and Viber campaigns from a unified dashboard. Dexatel Campaigns centralizes campaign management and automation workflows across channels.
Personalize Campaigns at Scale
Create personalized messaging campaigns using customer data, segmentation, and templates. You can tailor promotions, recommendations, reminders, and loyalty offers.
Automate Campaign Delivery
Schedule campaigns in advance or trigger messages based on predefined workflows and customer actions to engage users at the right time without manual intervention.
Monitor Campaign Performance
Track campaign performance through real-time analytics, delivery reports, click tracking, and integrated URL shorteners. This helps you optimize messaging strategies over time.
Launch Campaigns Through an API
Integrate messaging campaigns directly into CRMs, eCommerce platforms, applications, or internal systems using Dexatel’s Campaign API and REST infrastructure.
SMS Campaign Tool Use Cases
Product Launch Announcements
Launching a new product requires immediate visibility, fast audience reach, and consistent messaging across channels. SMS, WhatsApp, and Viber campaigns help businesses announce new products, feature releases, software updates, collections, or seasonal launches directly to customers who already opted in to receive communication.
Flash Sales and Limited-Time Offers
Flash sales rely heavily on urgency, timing, and immediate customer attention, making messaging channels like SMS, WhatsApp, and Viber highly effective for promotional campaigns. You can instantly notify subscribers about limited-time discounts, inventory clearances, holiday promotions, or exclusive offers directly on mobile devices instead of relying solely on email marketing.
Event Invitations
Messaging campaigns can significantly improve event attendance by delivering invitations, confirmations, reminders, updates, and schedule changes directly to attendees through channels they actively use. Businesses, conferences, entertainment brands, educational institutions, and hospitality companies often use SMS, WhatsApp, and Viber campaigns to manage webinars, product launches, concerts, corporate events, or in-person experiences.
Customer Loyalty Programs
Customer retention often depends on consistent engagement, personalized communication, and timely offers. SMS, WhatsApp, and Viber campaigns help you build loyalty programs that keep customers engaged through reward notifications, exclusive offers, points updates, VIP announcements, birthday promotions, and personalized recommendations.
How to Use Dexatel Campaigns
Log In
Access your Dexatel account through the web platform.
Create New Campaign
Go to the 'Campaigns' section and click on 'Create Campaign'.
Select Channel
Choose the messaging channel you prefer—SMS, WhatsApp, or Viber.
Compose Message
Write the message you want to send. You can use our templates for ideas.
Define Audience
Import or select your contact list directly within the platform.
Schedule or Send
Send the campaign on the spot or schedule it for a later time.
SMS vs WhatsApp vs Viber Campaigns
SMS campaigns are the go-to solution for urgent, high-visibility communication such as flash sales, OTPs, delivery alerts, appointment reminders, and limited-time offers. Since SMS doesn’t require an internet connection or app installation, it offers the broadest customer reach and extremely high open rates. SMS works especially well for short, time-sensitive messages where speed and visibility matter more than visual presentation.
WhatsApp Business campaigns are the better choice for conversational marketing, customer engagement, product showcases, and support-driven communication. You can send rich media messages, product images, videos, CTA buttons, and interactive templates through verified business profiles. WhatsApp also supports two-way communication, making it useful for customer conversations, lead nurturing, and personalized engagement workflows.
Viber Business campaigns often come in handy for branded promotional messaging, loyalty programs, multimedia marketing, and visually rich customer engagement. You can include images, buttons, GIFs, stickers, and branded sender experiences that feel more interactive than traditional SMS campaigns. Viber can also be a cost-effective channel for large-scale promotional campaigns in regions where the app has strong adoption.
Dexatel Campaigns allows you to manage SMS, WhatsApp, and Viber campaigns from a single platform while centralizing analytics, audience segmentation, automation, delivery tracking, and reporting across all channels.
Integrate Dexatel into your business ecosystem with the help of our comprehensive API documentation—available across multiple programming languages. The same features you get on our web application are also supported via our API for a consistent and flexible experience tailored to your WhatsApp, Viber, and SMS campaign management needs.
Customer Success Stories
We love that we can automate and customize the messages. It's been a huge time-saver and has helped us keep our clients happy!
Michal Rewienski
Chief Executive Officer at Toolla
Since using Dexatel, our customers have become more responsive to our SMS communications.
Viktorija Bergmane
Head of Innovation and Project Development at Coffee Address
We have increased our user verification rate thanks to Dexatel's programmable SMS solutions and high OTP delivery rates.
Roman Sirokov
Chief Technology Officer at Dizconto
Dexatel Campaigns Pricing
| Channel | Starting From* |
|---|---|
SMS | $0.007 / message |
$0.015 / message | |
Viber | $0.008 / message |
Your Trusted Partner for Omnichannel Marketing
Efficient and Scalable
Send messages to growing audiences as your business expands.
Secure and Compliant
Rely on a GDPR-compliant platform for customer data protection.
Fully Customizable
Adjust campaign workflows to match your unique business goals.
Got Questions? We’ve Got Answers
What is omnichannel marketing?
Omnichannel marketing is a strategy that connects multiple communication channels, like SMS, WhatsApp, and other messaging apps, into a unified platform. It helps customers receive consistent communication no matter how they interact with your brand.
Why choose omnichannel messaging?
Using multiple messaging channels allows you to reach people where they’re most responsive. This approach boosts engagement and helps build stronger customer relationships. Dexatel offers WhatsApp, Viber, and SMS text marketing campaign services you can use for omnichannel communications.
What messaging channels does Dexatel Campaigns support?
Dexatel Campaigns currently supports SMS, WhatsApp, and Viber marketing campaigns. You can manage these channels from one platform for more efficient communication.
Can I automate my marketing campaigns with Dexatel Campaigns?
Yes, Dexatel Campaigns allows for automated and personalized messaging based on user behavior and predefined triggers. This helps you send WhatsApp, Viber, or SMS campaigns for marketing at just the right moment without manual intervention.
Is Dexatel Campaigns compliant with data protection regulations?
Absolutely, Dexatel Campaigns is fully GDPR-compliant and follows strict data security standards. This allows you to handle your customers’ personal information responsibly across all messaging channels.
Can I target international customers?
As one of the leading WhatsApp, Viber, and SMS marketing solutions, Dexatel Campaigns allows for global message delivery with extensive coverage in over 190 countries. This makes it a practical choice for businesses that have an international customer base.
How secure is Dexatel Campaigns?
Dexatel Campaigns uses advanced encryption and strict compliance protocols to guarantee secure messaging and protect customer information. It also prevents unauthorized access and maintains the integrity of WhatsApp, Viber, and SMS text message marketing messages.
Get Started Now
Take your customer communication to the next level today with Dexatel’s WhatsApp, Viber, and SMS campaign software.
