How to Boost Sales With Viber Marketing

It goes without saying that you should be sending offers in an app that your customers open multiple times a day.

If your business mainly targets Eastern Europe, the CIS, or the Middle East, there’s a good chance that Viber is the app you’re looking for. This is where your customers spend a good portion of their days, so it should also be your main selling channel. 

In this article, we’ll show you how to boost sales with Viber marketing and get the most out of every campaign you launch. 

Why Viber Is Effective for Sales

If you are trying to sell in markets where Viber is a daily habit, you are already playing on a field with built-in advantages. 

Here is why Viber marketing tends to convert so well when you use it properly:

Large and Active User Base in the Right Regions

Viber’s strength is not evenly spread worldwide, and that is exactly the point. In Eastern Europe, the CIS, and parts of the Middle East, it holds a dominant or near-dominant position in messaging, with very high local market share and daily usage.

That daily habit matters more than raw downloads. When people open an app several times a day, your offer is not competing with dozens of unread emails.

Multiple Message Types That Move People From Interest to Action

With Viber, you can send both promotional and transactional business messages. Richer Viber marketing messages shorten the path to purchase, because you are not just telling people about a product. You are showing it and giving them a direct “buy” route inside the same screen.

Branded Sender IDs That Earn Instant Trust

Unlike many messaging channels where the sender looks anonymous, Viber lets you use a branded and verified sender profile with your name and logo. That is a conversion lever. Users are far more likely to open and click when they recognize who is speaking to them. It also protects your brand from looking like spam, which is crucial in high-frequency sales campaigns.

High Deliverability and Strong Read Rates

Viber messages are delivered over data with push notifications, not routed through traditional SMS carrier paths. That typically means faster delivery and better visibility when a user is online. Many providers report very high seen and click rates for Viber Business Messages in strong markets, largely because messages land with app-style notifications and support interactive formats. Even if you treat those numbers as directional, the practical takeaway stands: Viber is built for being noticed, and noticed messages are the ones that sell.

Viber Marketing Tools for Sales

To make Viber work as a sales channel, you need to use the tools it was built around. Think of these as building blocks for your Viber marketing strategy. Each one helps you push customers a little closer to a purchase, in a way that still feels natural inside a messaging app.

Viber Business Messages

This is the core tool for reaching customers at scale. Business Messages let you send different categories of communication through a verified business profile, and they land in Viber’s dedicated Business Inbox.

You can normally use them in two ways:

• Promotional messages: Ideal for discounts, limited-time offers, new product drops, restock alerts, or loyalty rewards. Because these messages support rich formats, you can pair an offer with visuals and a direct CTA rather than a plain text pitch.

• Transactional messages: Used for order confirmations, shipping updates, appointment reminders, OTPs, and account notifications. These messages build trust and keep your brand present between purchases, which makes later promotions perform better.

Viber Rich Media Features

Plain text can work, but rich media is where Viber starts to outperform simpler channels. Rich formats include image messages, video messages, carousels, list messages, and clickable CTA buttons.

So why does it matter for sales? Richer content reduces friction. Instead of telling people about a product and hoping they search for it later, you show it right away, and they can take action with one tap. Using buttons and interactive elements leads to higher interaction rates, because the next step is simple and obvious.

Branded Sender ID

This is a quiet but powerful conversion lever. When you send Business Messages, customers see a verified business profile with your logo, name, and details, rather than an unknown number.

That instant recognition does two things:

1. It raises open rates because users trust the sender.

2. It protects your campaigns from looking like spam, which matters a lot when you scale frequency or run repeated offers.

Viber Chatbots

If Business Messages are your broadcast engine, chatbots are your sales assistant. Viber supports bots through its business solutions and API, letting you automate conversations and guide users through a buying flow.

Typical sales uses include:

• 24/7 customer service that removes purchase blockers fast

• Product browsing inside chat, with quick reply buttons

• FAQs and recommendation flows that act like mini funnels

• Lead capture and handoff to a human agent when needed

The payoff is simple. A good bot keeps momentum alive. Instead of forcing a user to leave Viber to ask a question or figure out what to buy, you let them move from interest to decision inside the same thread.

Sales-Driving Viber Strategies

You do not need a complicated playbook to get results on Viber. The channel performs best when you use a few focused tactics consistently.

Send Personalized Promotions

Start with segmentation. Split your audience by behavior, purchase history, or location, then tailor the offer to match. A “20% off your next order” message hits differently when it reflects what someone actually browsed or bought recently. Viber Business Messages can be integrated with CRMs to support this kind of personalization at scale.

Use Limited-Time Campaigns

Viber is ideal for short, urgent pushes because people check it often. Flash sales, holiday promos, and countdown-style CTAs work well here. Pair urgency with rich formats like a product image and a “Claim offer” button, so users can act immediately.

Combine Viber and SMS for Maximum Reach

Use Viber as your primary channel for rich, branded content, then route SMS only to people who are offline or unreachable on Viber. This keeps costs efficient without sacrificing coverage and is a common setup among Viber business providers.

Optimize Timing and Frequency

Timing and frequency are key when it comes to Viber marketing. Test sending times by day and hour to figure out when your audience is most responsive, and avoid over-sending. If engagement drops, adjust cadence and relevance instead of just sending more messages.

Use Clickable CTAs Every Time

A strong Viber message should never end in a dead stop. Add one clear action, like “Shop now,” “Claim offer,” or “Book appointment,” linked directly to the product page or checkout. Buttons reduce friction, and reduced friction is where extra sales come from.

Examples of High-Converting Viber Campaigns

A range of marketing campaign types perform well on Viber. These include: 

Retail: Discounts and New Arrivals

Retail brands use Viber to push fast-moving offers and new stock drops to segmented audiences. The strongest campaigns pair a clear discount with a product visual and a single-tap CTA, so customers can move straight from browsing to checkout.

Example Viber message:

“New drop just landed. This week only: 25% off selected winter jackets. Tap to see your picks and claim the discount before Friday. [Shop Now]”

Food Delivery: Time-Sensitive Coupons

Food and grocery delivery campaigns work best when they match real moments of intent, like lunch, dinner, or late-night ordering. Short windows and location-based targeting boost urgency and relevance.

Example Viber message: 

“Hungry? Here’s a little push. 20% off your next order if you check out in the next 2 hours. Use code: LUNCH20. [Order Now]”

E-commerce: Abandoned Cart Reminders

Abandoned cart recovery is one of the most proven Viber use cases. Brands can trigger a reminder shortly after abandonment, often followed by a second message with a small incentive. Viber’s rich formats and buttons make it easy to return to the cart in one tap.

Example Viber message:

“Still thinking it over? Your cart is waiting with: [Product Name]. Complete your order before the item sells out. [Return to Cart]”

Travel: Seasonal Deals and Alerts

Travel companies use Viber for seasonal promotions, price drop alerts, and last-minute availability. These campaigns convert when they highlight timing and simplify the booking step with a direct CTA.

Example Viber message:

“Summer flights are open. Save up to 30% on routes to [Destination] when you book this week. Dates are filling fast. [Check Deals]”

Banks and Fintech: Upselling Cards, Loans, and Services

Banks and fintech apps mix transactional trust builders (alerts, OTPs, account updates) with targeted upsells. The best sales campaigns are triggered by customer behavior, such as salary deposits or high card usage, and framed as a personalized benefit rather than a generic offer.

Example Viber message: 

“Hi [Name], based on your recent activity, you’re eligible for a higher credit limit. Activate in minutes and keep your current rate. [Increase My Limit]”

Best Practices for Viber Sales Campaigns

To get real sales lift from Viber, you want every message to feel deliberate, useful, and easy to act on. These best practices are the difference between “we tried Viber” and “Viber drives revenue.”

Use Clear, Concise Copy 

Your reader is seeing your message while they’re going on with their day, not sitting down to read marketing copy. Keep the first line immediately understandable and benefit-oriented. One strong offer beats three weak ones. If you need context, put it after the value, not before. This aligns with Viber’s own partner guidelines that emphasize targeted, informative content and low spam risk.

Rule of thumb: If the message can’t be understood in three seconds, it will not convert.

Add Visuals to Highlight Products

Viber supports rich media, so use it when the product needs to be promoted. A clean product image or short video does two jobs: it builds desire and reduces uncertainty. Rich formats also let you show price, variants, or bundled value without forcing users to click away. Viber Business Messages are designed for branded rich content for exactly this reason.

Pro tip: Visuals matter most for “choice-heavy” buys (fashion, beauty, electronics, travel packages). For simple repeat purchases, a text-first offer may outperform.

Include a Primary CTA

Every message should make the next step obvious. Use a single main CTA button like “Shop now,” “Get discount,” or “Finish checkout,” linked directly to the relevant page. Viber push notifications are short by nature and work best with a clear call to action.

Multiple CTAs increase decision friction. If you must add a secondary action, place it as soft text, not a competing button.

A/B Test Content and Layout 

Most teams only test discount levels. On Viber, formatting can move the needle just as much. Test things like:

• First line framing (benefit vs urgency)

• Image vs no image

• CTA text (“Claim offer” vs “Shop now”)

• Short vs slightly longer copy

Measure on clicks and conversions, not opens alone. Viber provides delivery and seen statuses, which makes iterative testing easier.

Keep Branding Consistent 

Your promotional messages convert better when they feel like they come from a trusted, familiar sender. That trust is built through consistent branded sender IDs, tone, and visual style. Viber business profiles support verified branding (name, logo, badge), and recognition is a key driver of open rates.

Make your transactional templates look and sound like the same brand as your promos. You are training for recognition for the next campaign.

Make Sure Opt-in Lists Are Active and Compliant

Viber enforces strict opt-in requirements. You must have clear, provable user consent before sending business messages, and users must be able to opt out. Non-compliance can lead to blocking or suspension.

Beyond compliance, list hygiene is a sales lever. Remove inactive users, avoid re-onboarding people who never engage, and refresh consent periodically. A smaller engaged list will outperform a large cold one every time.

Measuring Success on Viber

Success on Viber becomes much clearer once you track the right performance indicators:

• Delivery rate: The percentage of messages that actually reached users. A low rate usually means inactive numbers or poor list quality.

• Read rate: How many delivered messages were opened. This reflects audience interest, brand recognition, and the strength of your first line.

• Click-through rate (CTR): The share of users who tapped your CTA or link. This shows whether your offer, visuals, and timing are compelling enough to drive action.

• Conversion rate: The percentage of users who completed the desired action (purchase, signup, etc.) after clicking. This is your true indicator of sales performance.

• ROI: The revenue generated compared to what you spent on the campaign. This tells you whether your Viber campaigns are profitable and where to scale or adjust.

How to Improve Underperforming Campaigns

When a Viber campaign underperforms, the fix is usually not “send more,” it is “send smarter.” Start by looking at where the drop happens (opens, clicks, or conversions), then adjust the element most tied to that stage.

• Change CTA placement: Put your main CTA earlier and make it visually obvious. If users have to scroll or read too much before seeing what to do next, clicks fall fast. Try one clear button instead of multiple actions.

• Improve visuals: If clicks are low, your creative elements may not be doing enough work. Swap in a cleaner product image, add a short demo video, or highlight the discount directly on the visual. Rich media should make the value instantly clear.

• Adjust segmentation: If people open but do not click, the offer may be mismatched. Tighten your audience by behavior, past purchases, or location, and tailor the message to what that segment actually wants. Relevance drives conversions more than volume.

• Test new offers: If you are getting clicks but not sales, the landing page or incentive may be the issue. Test a different angle: smaller discount with stronger urgency, a bundle instead of a single item, free delivery, or loyalty perks.

Also consider a dual-channel setup. Viber-SMS marketing works best when Viber is the primary channel, and SMS is your fallback for users who are offline or not reachable on Viber. That way, you improve reach without sacrificing the higher-converting Viber experience.

To Conclude

Viber is still underused by many brands, which is exactly why it can deliver outsized results in markets where it dominates everyday communication. When your audience is already active there, you get attention that other channels have to fight for.

The wins come from getting the basics right: personalizing your offers, leaning on rich content that shows value fast, and timing your messages around real buying moments. Keep it relevant, and Viber turns into a steady sales driver instead of a one-off experiment.

If you want to launch or scale Viber campaigns without guesswork, Dexatel can help you set up messaging, targeting, automation, and performance tracking in one place.