Everything You Need to Know About Viber Advertising
Published: May 15, 2023
Are you tired of lackluster advertising campaigns that fail to capture your target audience's attention? With over one billion Viber users worldwide, this is an instant messaging solution for businesses that cannot be ignored. From the latest ad formats to advanced targeting capabilities, you can use Viber advertising to create a campaign that resonates with your audience.
Why settle for mediocre results when you can take your advertising game to the next level with Viber? Let's dive right in.
What Is Viber Advertising
Viber allows businesses to place ads in various parts of the app, such as the chat list, chat background, and more. This provides businesses with a unique opportunity to connect with potential customers where they spend a lot of their time.
One of the benefits of running ads on Viber Business is that it allows you to target specific audiences. This ensures that businesses can reach the people who are most likely to be interested in their products or services.
Why You Need Ads on Viber
Reach More People
One of the primary benefits of advertising on Viber is its ability to reach a highly targeted audience. Doing so can help businesses ensure that their ads are seen by people who are most likely to be interested in their products or services. This level of targeting can help businesses see better results from their advertising efforts.
Visually Engaging Ads
Viber also offers the ability to create visually engaging and interactive ads for business text messaging. Brands can take advantage of Viber's unique features, such as its sticker market and chat backgrounds, to create eye-catching ads. This can help increase brand visibility and awareness, and encourage users to engage with the brand.
What Is The Viber Ads’ Price
When it comes to ads on Viber, businesses have several pricing models to choose from. The cost of advertising depends on various factors, including ad placement, targeting options, and ad format.
The messaging app offers both cost-per-click (CPC) and cost-per-impression (CPM) pricing models. CPC ads are charged based on the number of clicks they receive, while CPM ads are charged based on the number of impressions they receive.
The cost of Viber ads can vary depending on the level of targeting required and mass texting. The more specific the targeting, the higher the cost is likely to be.
The Different Types of Ads on Viber
By understanding the different types of ads available on Viber, businesses can choose the best ad format for their goals and target audience. Each ad format has its own strengths and weaknesses, and businesses should consider which format will best resonate with their target audience.
Chat List Ads
This is a format that appears on the chat list screen, which is the main screen that users see when they open the app. They are designed to be visually appealing and are an effective way for brands to reach a large audience on Viber.
These Viber ads can be static or dynamic, depending on the creative approach used. Static ads are simply images or graphics that don't move, while dynamic ads can be animations or videos that capture the user's attention.
Brands can use Viber's targeting options, such as demographics, interests, and location, to ensure that their ads are seen by users who are most likely to be interested in their products or services. This level of targeting can help businesses to see better results from their advertising efforts, with increased engagement and conversions.
Chat Background Ads
Chat background ads are a unique format offered by Viber that allows brands to showcase their products or services in a highly visual and engaging way. These appear in the background of a user's chat screen, making them impossible to ignore.
In terms of targeting, chat background ads can be highly specific, allowing businesses to reach their target audience with precision. By using Viber's targeting options, brands can ensure that their ads are seen by users who are most likely to be interested in their products or services.
Sticker Market Ads
Sticker market ads on Viber are a unique type that allow businesses to create branded stickers that users can download and use in their chats. These can be a fun and engaging way to promote a brand or product, as they can be shared by users with their friends and family.
Branded stickers can be customized to feature a business's logo, product, or messaging, making them a powerful branding tool. These are particularly effective for brands targeting a younger audience, as stickers are a popular form of communication among young people.
Native ads on Viber are a type of advertising that seamlessly blends into the user's content feed, making them appear like natural content rather than an ad. These ads are designed to look and feel like the content that surrounds them, making them more engaging and less disruptive to the user experience.
Native advertising can take different forms, including articles, videos, images, or other multimedia content. Unlike traditional display ads, which are often seen as intrusive and annoying, native ads are more likely to be viewed positively by users. Research has shown that users are more likely to engage with native ads, with higher click-through rates and longer customer engagement times than traditional ads.
Video ads on Viber are an effective way for businesses to reach potential customers and promote their products or services. These ads appear as in-stream video ads within Viber's content feed, providing a captive audience that is engaged and actively using the app.
One of the primary benefits of video ads on Viber is their ability to convey a lot of information in a short amount of time. With up to 30 seconds of video content, businesses can showcase their products or services, highlight unique features, and provide calls to action that encourage viewers to engage with the brand.
Banner ads are a small rectangular ad format that appears at the bottom of the screen. They are designed to be less intrusive than other types of ads, as they do not take up a lot of space on the screen. Businesses can use them to promote products or services or advertise special offers or discounts.
The key benefit of banner ads is that they are highly visible without being overly intrusive. This makes them a popular choice for businesses looking to promote their brand or products without disrupting the user experience. They can be static or animated, depending on the needs of the business.
Rich Media Ads
This type offers a wide range of multimedia elements such as images, videos, and interactive features like swipeable carousels and 360-degree product views.
Rich media ads are designed to provide users with an immersive experience that goes beyond the typical banner or text ad. They can be used to showcase products or services in an engaging and memorable way that resonates with users.
5 Tips for A Foolproof Viber Campaign
1. Define Your Objectives
Before launching your Viber marketing campaign, clearly define your objectives and what you hope to achieve. Whether it's increasing brand awareness or boosting engagement, having a clear goal in mind will help guide your marketing strategy.
2. Choose the Right Ad Format
With a range of ad formats available on Viber, it's important to choose the one that best suits your campaign objectives and target audience. Consider which ad format will best resonate with your audience and help achieve your goals.
3. Use High-Quality Creative
The quality of your ad creative can make a significant difference in the success of your campaign. Make sure your ads are visually engaging, with eye-catching images or videos that are relevant to your audience.
4. Optimize Your Campaign
Monitor and optimize your campaign as it runs. Analyze the data to see which ads are performing best and adjust your targeting, messaging, or creative as needed.
5. Test and Learn
Experiment with different ad formats, messaging and targeting options to see what works best for your audience. Test different versions of your ads to see which performs better, and use those insights to refine your campaign strategy