Glossary
We highly value our clients' awareness of cloud communication, which is why we're always happy to share our knowledge and elaborate on tech processes that lead to success.
Call Attribution
Call attribution is a software that digital marketers use for the purpose of linking phone numbers to campaigns, keywords, and other advertisement sources.
Audience Segmentation
Audience segmentation is a marketing tool that businesses use to pinpoint subgroups within a larger audience in an effort to launch targeted campaigns.
CSAT Score
The CSAT, or Customer Satisfaction Score, is a method of measuring customer contentment with a product, service, or encounter.
Attribute-Based Routing
Attribute-based routing is a technique that allows traffic to be routed based on the service type, time, user location, and more.
Authentication Token
An authentication token carries protected user identity information between apps and websites, allowing the users to access those services for a limited time.
Arrival Alert
An arrival alert is an SMS, push notification, or in-app chat that a business sends to a customer to announce the delivery of a product or service.