Glossary
We highly value our clients' awareness of cloud communication, which is why we're always happy to share our knowledge and elaborate on tech processes that lead to success.
API Key
An API key functions as a confidential passcode that permits an application to obtain and employ an API service.
Basic Authentication
Basic authentication entails transmitting the username and password to the server as an HTTP request encoded with Base64 encoding, without encryption.
Call Attribution
Call attribution is a software that digital marketers use for the purpose of linking phone numbers to campaigns, keywords, and other advertisement sources.
Audience Segmentation
Audience segmentation is a marketing tool that businesses use to pinpoint subgroups within a larger audience in an effort to launch targeted campaigns.
Attribute-Based Routing
Attribute-based routing is a technique that allows traffic to be routed based on the service type, time, user location, and more.
Authentication Token
An authentication token carries protected user identity information between apps and websites, allowing the users to access those services for a limited time.
Arrival Alert
An arrival alert is an SMS, push notification, or in-app chat that a business sends to a customer to announce the delivery of a product or service.
Long Code
A long code or long number is a 10-digit phone line through which businesses connect with their customers via SMS messaging or voice calls.