What Isa Mobile Virtual Network Operator?
A mobile virtual network operator (MVNO) is a wireless communication service provider with no wireless network infrastructure but leases network access from a regular mobile network operator (MNO) instead.
MVNOs often buy wholesale network services from mobile network operators at lower prices. They then sell their branded mobile services to their customers. While they have their own pricing, marketing, and customer service, MVNOs rely on mobile network operators to provide text, voice, and mobile data services. This allows them to enter the telecom market without investing in their own infrastructure.
How Do MVNOs Work?
Step #1: Agreement with MNO
MVNOs make agreements with MNOs to access their wireless network infrastructures, including cell towers, base stations, and backhaul connections.
Step #2: Connecting to the MNO Network
The connection happens through core elements like Mobile Switching Centers and Home Location Registers.
Step #3: Branding and Service Differentiation
MVNOs create their branding, marketing, and customer service strategies to stand out in the market.
Step #4: SIM Card Provisioning
The MVNO network then distributes branded SIM cards to customers, allowing them to connect to the MNO’s network and access mobile services.
Step #5: Billing and Customer Support
MVNOs manage their own billing systems and customer-facing tasks like activating services and resolving issues.
Step #6: Market Positioning
MVNOs position themselves effectively by targeting specific segments, using competitive pricing, and offering services that appeal to their target audience.
Step #7: Revenue Sharing
The relationship between MVNOs and MNOs revolves around a revenue-sharing model, where the former pays wholesale rates to the latter and profits from any revenue from customer usage.
Types of MVNOs to Keep in Mind
1. Full MVNOs
Full MVNOs have a higher level of independence, with complete control over their core network elements like the MSC and HLR. This allows them to provide a wider range of customized services and set themselves apart in the market. They can implement their billing systems, set their pricing plans, and be more flexible with their services. On the other hand, the increased control also leads to higher upfront costs and operational complexity.
2. Light MVNOs
Light MVNOs, or thin MVNOs, have a more limited role in the mobile ecosystem. They mainly lease radio access from major carriers, on which they rely heavily for core network functions. Since they don’t need to build and maintain their own network infrastructure, they enjoy lower costs. These MVNOs are ideal for businesses wanting to join telecom with a lower investment, even though they have less room to stand out.
Benefits of Mobile Virtual Network Operators
1. Cost Savings
Mobile virtual network operators offer substantial cost savings for consumers and companies. By leasing network infrastructure from MNOs, MVNOs avoid the expenses of building and maintaining their own physical networks. This enables them to pass on these savings to their customers in the form of low prices, making them a great option for those looking for more budget-friendly mobile plans.
2. Innovative Services
Not having the burden of managing network infrastructure allows MVNOs to focus on innovating and introducing unique services. MVNOs can easily adjust to new technologies and consumer trends, providing customized plans and features for specific needs. This promotes a competitive environment in the telecom industry, encouraging MVNOs to set themselves apart through innovative and customer-centric services.
3. Flexibility and Niche Targeting
MVNOs have the flexibility to adapt different business models and target niche markets. They can tailor their approach to meet the specific needs of various MVNO customer groups. These include businesses, budget-conscious users, and those who need IoT connectivity. This allows them to position themselves strategically in the market and respond to market demands more quickly.
4. Affordable Roaming Options
Many MVNOs specialize in offering affordable international roaming options for travelers. By agreeing with multiple MNOs in different countries, these MVNOs can provide lower roaming rates compared to what traditional carriers offer. Customers benefit by being able to stay connected while abroad and not having to worry about excessive roaming charges. This results in a more convenient and cost-effective mobile phone service experience.
5. Market Diversity and Choice
By offering a wide variety of plans and services, MVNOs contribute to market diversity. This enhances consumer choice, allowing users to choose plans that suit their specific needs, preferences, and budgets. The existence of MVNOs in the telecom market promotes healthy competition, fostering innovation and driving improvements in service quality and affordability.
How to Choose the Right MVNO
Coverage and Network Quality
Two key factors to consider when choosing an MVNO are coverage and network quality. Checking the MVNO’s coverage map ensures the area has reliable service since the provider depends on the infrastructure of a certain carrier. This includes accounting for signal strength and the availability of 4G or 5G networks.
Service Plans and Pricing
The MVNO’s service plans and pricing should align with the customer’s usage patterns and budget. It’s important to look for hidden fees, overage charges, and any discounts that apply. Comparing plans across different MVNOs helps users find the most cost-effective solution for their communication needs.
Data Speeds and Throttling Policies
Customers should look into the data speeds and throttling policies of the MVNO in question. This is especially crucial if they use a significant amount of data. Some MVNOs throttle mobile data speeds after reaching a certain usage limit, affecting the internet experience. Reviewing the MVNO’s data speed offers and policies helps to ensure they meet requirements.
Additional Features and Services
Most MVNOs offer additional services like mobile hotspot capabilities, Wi-Fi calling, and international roaming options. These extra features improve the overall mobile experience and can vary from one provider to another. The MVNO should provide value-added wireless services that meet the customers’ needs and preferences.
Contract and Flexibility
While certain MVNOs require a contract, others offer more flexibility with no-contract options. Some users prefer the freedom of month-to-month cell phone plans without any long-term commitments. Choosing a provider that matches the customer’s flexibility preferences allows for adapting mobile plans to changing needs.