25 SMS Templates for Real Estate That Actually Work
Published: Jun 5, 2025
The real estate market moves fast—so should your communication. In fact, the National Association of Realtors has found that 62% of home buyers prefer texting over calls when communicating with agents, and properties listed with SMS follow-ups tend to receive 40% more responses compared to email.
Real estate text message marketing offers a direct, personal way to stay connected with leads, clients, and tenants. Whether you’re sending property updates, open house reminders, or maybe new listing alerts, a strong SMS approach guarantees nothing slips through the cracks. It allows real estate professionals to respond quickly to inquiries, increasing the chances of conversion.
For those handling rentals, SMS property management helps simplify maintenance requests, rent reminders, and lease updates so that tenants are always in the loop. Brokers and agencies benefit from SMS for real estate marketing by turning cold leads into active prospects through quick, targeted messaging that delivers results faster than other communication channels.
Every SMS text is built with conversion in mind, be it sending real estate messages to clients or driving engagement through SMS marketing for real estate campaigns. A well-planned strategy not only nurtures relationships but also boosts client retention and helps close deals faster. And sometimes, you need ready-made templates to get a head start and send the right text message at the right time.
Why SMS Marketing Is Important for Real Estate Companies
Client Engagement
Effective text message marketing keeps your business in constant communication with potential and existing clients. A quick follow-up on a property showing or timely updates about new listings can help build relationships and encourage engagement. The direct nature of SMS means that clients can feel valued and informed, which boosts their confidence in your services.
High Open Rates
One of the primary reasons text marketing works so well is its impressive open rate. Studies show that 98% of text messages are read, often within minutes of being received. This makes SMS an incredibly reliable tool for reaching clients and prospects with new listings, open house notifications, and updates. Messages don’t get buried in inboxes like emails—they go straight to the recipient’s mobile phones, making it more likely that your message will be seen.
Cost-Effectiveness
SMS is a low-cost option for real estate businesses—compared to other forms of marketing. With text message marketing for real estate, small agencies and larger firms alike can reach a wide audience without breaking the bank. Plus, the relatively low cost of sending SMS means you can send messages frequently and at scale, keeping your clients engaged without overspending.
High ROI
Investing in SMS marketing for real estate delivers a high ROI. With short, straightforward, and action-oriented messages, you can drive more traffic to your website, encourage potential buyers to schedule showings, and even follow up with leads who may have lost interest. Sending text messages is not only affordable but also impactful, and can lead to higher engagement, quicker responses, and more successful transactions. If done right, SMS campaigns in real estate yield one of the highest ROI in the industry.
25 SMS Templates for Real Estate Professionals
Case #1: Reminders
Managing appointments, deadlines, and renewals can quickly become overwhelming. With example real estate text message scripts to get you started, you can easily send timely appointment reminders to clients and prospects so that nothing is missed. Be it reminding a prospect about a property showing or alerting a tenant about a lease renewal, these kinds of messages offer a reliable way to stay on top of dates and keep clients engaged.
Hi Emily, this is James from Redwood Realtors. Reply with YES to confirm our appointment on Friday at 3 pm to discuss your real estate needs.
Hey Lily, it's Daniel from Redwood Realtors. I just wanted to remind you about our meeting tomorrow at 3 pm to view some properties. See you then!
Hi Maya, just a friendly reminder that your payment of $400 is due on Friday. Please let me know if you have any questions or concerns. Thank you!
Hi Ethan, just a quick reminder that the deadline to sign the contract for the 795 E Willow Ave. apartment is Friday. Let me know if you need any help. Thanks!
Hi Gabriel, this is to remind you that the inspection for the 795 E Willow Ave. apartment is scheduled for Friday at 3 pm. Let me know if you have any questions.
Hi Samuel, just wanted to remind you that your lease is set to expire on Friday. Let me know if you would like to renew!
Case #2: Alerts
For alerts, use real estate text message scripts that grab your client's attention fast. Urgency and efficiency are key to quick responses. Messages need to highlight time-sensitive information, like upcoming deadlines or property updates. Keep your messages short and direct to create a sense of urgency that prompts immediate action. This approach helps clients stay engaged and up to date.
Urgent message for Mr. Brown: There's been a wildfire reported nearby. Please evacuate your home immediately and let us know that you're safe.
Great news, Tom! The price of the property you were interested in has been reduced by 5%. Let me know if you'd like to schedule a showing.
Hey Grace, just wanted to let you know that the seller has reduced the price of the property by $10,000. If you’re interested, I can set up a tour ASAP!
Hi David, Redwood Realtors is excited to inform you that we just received an offer on your property. Let's discuss the details and decide how to proceed.
Congrats, Layla! We just received an offer on the property you’re looking to sell! Let's talk about what our next steps are.
Case #3: Customer Support
SMS property management can do wonders for customer support in real estate by optimizing communication and providing timely responses. In an industry where quick updates are essential, SMS allows property managers to maintain strong relationships with tenants and clients. Sending maintenance updates, payment reminders, and lease notifications with SMS guarantees that information is delivered promptly and directly. This eliminates the delays commonly seen with email or phone calls, which means property managers can offer better service and keep tenants and clients satisfied.
Hi Liam, thanks for your inquiry. Can you please provide me with more details so Redwood Realtors can better assist you?
Hey William, Redwood Realtors is happy to help. What questions do you have about the property you're interested in?
Hey Mel, Redwood Realtors understands your frustration, and we want to help resolve this issue. Let's work together to come up with a solution.
Hey Sophia, Redwood Realtors is sorry to hear that you're having technical issues. We’ll get back to you to troubleshoot the problem.
Hi Ben, your feedback is important to Redwood Realtors. Please take a moment to complete our survey and let us know how we're doing: http://bit.ly/p1we1
Hey Jacob, Redwood Realtors is glad you're happy with our services. Would you be willing to provide a testimonial that I can share with potential clients?
Case #4: Follow-Up Texts for Real Estate
After a property showing or open house, follow-up texts help maintain buyer interest. Real estate text message marketing allows you to quickly send personalized messages, addressing buyer interests and providing additional information. This way, you keep communication direct and relevant, boosting the chances of conversion. You can also automate these follow-up messages to allow for timely responses and avoid missing opportunities.
Hi Sienna, I hope you enjoyed the property at 795 E Willow Ave.. If you would like to schedule a second showing, please let me know.
Hi Malcolm, it was great meeting you today. If you have any further questions about the property at 795 E Willow Ave, feel free to reach out.
Hi Nora, thank you for coming to the open house at 795 E Willow Ave. Let me know if you have any questions or would like to schedule a private showing.
Hi Aria, thank you for coming to the open house. If you would like additional info about the property or others in the area, don’t hesitate to reach out.
Hi Henry, thank you for submitting an offer on the property at 795 E Willow Ave. The seller is currently reviewing it. I’ll keep you updated.
Hi Oscar, the seller has received your offer on the property at 795 E Willow Ave. We will keep you updated on the status.
Hi Matthew, thank you for signing the contract for the property at 795 E Willow Ave. We will keep you updated on the next steps.
Hi Hazel, the contract for the property at 795 E Willow Ave. has been signed by all parties. We will keep you informed about the closing process.
How You Can Use Dexatel in Real Estate Marketing
Dexatel allows agents and property managers to maintain a constant flow of communication without overwhelming their team, all while keeping clients happy. With a user-friendly interface, our communications platform makes it easy to send quick, personalized messages, such as property updates, appointment confirmations, and follow-ups after showings. This way, your messages are delivered on time while keeping clients engaged and in the loop.
The Dexatel Advantage
With Dexatel, real estate professionals can automate tasks, such as maintenance requests, rent reminders, and lease renewals. This reduces the risk of delays, while tenants and clients always receive timely updates. The platform also helps real estate companies speed up operations and boost client satisfaction by allowing them to respond to inquiries and requests on time.
And let’s not forget about the tools you can use to personalize messages and track engagement. Plus, every message matches your branding. Reaching out to prospective buyers, tenants, or managing multiple properties is easier with Dexatel.
Main Features
Custom sender ID: Maintain consistent brand recognition.
Personalization: Craft tailored messages for specific clients.
Short link tracking: Analyze the performance of links shared in messages.
Analytics and reports: Track campaigns with detailed insights.
Role-based accounts: Assign different access levels to team members.
And so much more. With these features, real estate professionals can optimize their SMS campaigns.
Why Choose Us
Track message delivery and responses
Create targeted SMS campaigns
Send text messages in bulk
Integrate the platform with your CRM
Best Practices for SMS Communication in Real Estate
SMS communication is a powerful tool for real estate, but only if done right. Whether you're nurturing leads, reminding clients about appointments, or sending property updates, getting the approach just right is key. Master these best practices, and your real estate SMS marketing strategy will be more successful and sure to keep your clients coming back!
Keep it Short and Clear
Clients want quick info, not long paragraphs. Focus on one clear message: schedule a showing, confirm a meeting, or share property details. Real estate text message marketing works best when it’s to the point—no unnecessary details.
Personalize the Message
Make your messages stand out by adding a personal touch. This means using client names or mentioning specific houses or apartments they would actually be interested in. Personalization builds trust and boosts engagement. You can also boost customer satisfaction by referring to past conversations. This shows that you’re invested in the client’s needs.
Keep the Normal Frequency
Too few messages and you risk being forgotten—too many, and you could annoy clients. Stick to a balanced frequency that keeps your clients in the loop without overwhelming them. SMS for real estate marketing should be steady but never intrusive.
Pay Attention to Timing
No one likes a text at 8:00 am or 9:00 pm. Aim for peak times, such as noon, when your clients are more likely to respond. Timely follow-ups after showings or inquiries can keep your property top of mind. Timing matters in text message marketing for real estate.
Use CTAs
Want clients to take action? Always include a CTA. Ask them to schedule a viewing, confirm a meeting, or contact you for more details. A strong CTA in your text messages helps move the conversation forward and drives real results.
Bottom Line: Do it Right to Get the Best Results
Every moment counts, and your communication can make or break a deal. The real estate text message marketing templates are your fast track to staying ahead in the industry. From property management to lead conversion, these templates give you a starting point so you can connect with clients in ways that are personal and influential.
Missed opportunities? Not here. From instant follow-ups to timely reminders, you can now be as quick as your clients need you to be.
With Decxatel’s communication platform, you can take your real estate communication to the next level. We make it easy for you to keep clients and leads informed with personalized, timely messages. Meanwhile, features like detailed analytics allow you to track engagement and optimize your outreach. With Dexatel by your side, you can maintain strong relationships and boost conversions.
Sign up now to start using a better way to reach clients, keep them engaged, and drive results for your real estate business.
