What IsSMS Analytics?

SMS analytics is a method of tracking, analyzing, and understanding data related to text messages that are sent and received. Whether you’re using an SMS authentication service or simply sending reminders, the analytics will come in handy big-time.

The data can then be used to improve the performance of your business by understanding:

  • What your customers want and need
  • What they are saying about the business
  • How they are interacting with the business

Additionally, SMS marketing analytics can also help you track your spending on text messages, which can be helpful in budgeting and managing your finances.

This way, you can fine-tune your campaigns for maximum effectiveness without relying on Google Analytics SMS tracking.

Use SMS Analytics to Tweak Your Marketing Campaign

  1. Gauge your campaign’s effectiveness and make necessary changes
  2. Segment your customers and target them more effectively
  3. Track customer behavior to improve future marketing campaigns
  4. Understand how your customers use SMS for interactions
  5. Identify customer churn risk and take steps to prevent it
  6. Improve your bottom line and understand which interactions are valuable to customers

Commonly Used Metrics in SMS Data Analytics

SMS analytics can be a powerful tool for businesses looking to optimize their marketing campaigns. Since business text messaging entails more than one evaluation, you can evaluate the success of your mass texting campaign using several metrics.

By tracking key SMS data analytics such as open rates, click-through rates, and conversion rates, you can identify which elements of your campaigns are performing well and which could use some improvement.

Delivery Rates

SMS delivery rates refer to the percentage of text messages that are successfully delivered to a mobile device. The delivery rate is typically very high, but can vary depending on the carrier and the phone number.

Open Rates

Open rates can help you gauge how effective your subject lines and other elements of your campaigns are at getting people to open and read messages. If open rates are low, it may be time to rethink the campaign's strategy.

Click-Through Rates

Click-through rates can give you insight into how well your campaigns are driving people to take action. If click-through rates are low, you may want to make the call-to-action more prominently displayed or offer a more compelling incentive.

Response Rates

The response rate in SMS analytics shows the percentage of people who respond to a message, usually within a certain time frame. The number can vary depending on the content of the message, the list of contacts, the time of day, and other factors.

Conversion Rates

Conversion rates are perhaps the most important metric in your SMS campaign analytics. They show you how successful your campaigns are in achieving your desired outcome. If conversion rates are low, you may need to rethink your offer or target a different audience.

Unsubscribe Rates

Unsubscribe rates in SMS marketing analytics show how many people unsubscribed from your text messaging service after signing up for it. A high unsubscribe rate indicates that people are not interested in your service, while a low unsubscribe rate indicates that people are using and enjoying your service.

Check Your SMS Analytics With Dexatel

Dexatel’s SMS platform comes with a variety of features, SMS analytics being one of them. This shows you the real-time results of your campaigns—what’s working, what’s not working, what you should change, what you should improve, and more. You can see results both in tables and infographics.

Each number has a corresponding status that provides insight on how successfully your campaign is going. You can also use multiple filters to see specific results for your campaign.