What IsSMS Analytics: Monitoring Your Communications
SMS analytics is a method of tracking, analyzing, and understanding data related to text messages that are sent and received. Whether you’re using an SMS authentication service or simply sending reminders, analytics come in handy big time.
The data can then be used to improve the performance of your business by understanding:
What your customers want and need
What they are saying about the business
How they are interacting with the business
SMS marketing analytics can also help you track your spending on text messages, which can be helpful in budgeting and managing your finances.
This way, you can fine-tune your campaigns for maximum effectiveness without relying on Google Analytics SMS tracking.
How to Use SMS Analytics to Tweak Your Marketing Campaign
Gauge your campaign’s effectiveness and make necessary changes
Segment your customers and target them more effectively
Track customer behavior to improve future marketing campaigns
Understand how your customers use SMS for interactions
Identify customer churn risks and take steps to prevent it
Improve your bottom line and understand which interactions are valuable to customers
Commonly Used Metrics in SMS Data Analytics
SMS analytics can be a powerful tool for businesses looking to optimize their marketing campaigns. Since business text messaging entails more than one evaluation, you can evaluate the success of your mass texting campaign using several metrics.
By tracking key SMS data analytics such as open rates, click-through rates, and more, you can identify what’s performing well and what could use some improvement.
SMS delivery rates refer to the percentage of text messages that are successfully delivered to a mobile device. The delivery rate is typically very high but can vary depending on the carrier and the phone number.
Open rates can help you gauge how effective your subject lines and other elements of your campaigns are at getting people to open and read messages. If open rates are low, it may be time to rethink the campaign's strategy.
Click-through rates can give you insight into how well your campaigns are driving people to take action. If click-through rates are low, you may want to make the call-to-action more prominently displayed or offer a more compelling incentive.
The response rate in SMS analytics shows the percentage of people who respond to a message, usually within a certain time frame. The number can vary depending on the content of the message, the list of contacts, the time of day, and other factors.
Conversion rates are perhaps the most important metric in your SMS campaign analytics. They show you how successful your campaigns are in achieving your desired outcome. If conversion rates are low, you may need to rethink your offer or target a different audience.
Unsubscribe rates in SMS marketing analytics show how many people opted out of your text messaging service after signing up for it. A high unsubscribe rate indicates that people are not interested in your service, while a low unsubscribe rate indicates that people are using and enjoying your service.
Check Your SMS Analytics With Dexatel
Dexatel’s platform comes with a variety of features, SMS analytics being one of them. This shows you the real-time results of your campaigns—what’s working, what’s not working, what you should change, and more. You can see results both in tables and infographics.
Each number has a corresponding status that provides insight into how successfully your campaign is going. You can also use multiple filters to see specific results for your campaign. Here’s how to access Dexatel’s analytics feature:
Head over to the “Insights” section from the main dashboard. You’ll see two tabs labeled “Charts” and “Logs.”
The “Charts” tab displays the statistics in graphs. It contains information about the number of messages exchanged in a certain period, the amount of money you spent, destination countries, the proportion of inbound and outbound messages, and the proportion of successful and unsuccessful message deliveries.
The “Logs” tab shows details associated with each message you sent. You can check which channel the message was sent through, the sender ID you used, the phone number you sent the message to, the content of the message, the timestamp, and more. This tab allows you to export the statistics and apply filters such as channel, type of text, destination country, and delivery status.
To export a file, follow these steps:
Click on “Export”
Type the name you want to give to that file
Choose whether you want to send the file via email or download it from the dashboard
Why Choose Dexatel
Dexatel is a leading communication platform provider that offers robust messaging solutions designed with the customer’s needs in mind. Businesses can empower their communications with a bevy of features, like text message analytics. A unified dashboard allows users to handle everything from managing campaigns to making data-driven decisions.
The platform easily integrates with a bevy of existing tools, like customer relationship management (CRM) systems and other marketing solutions. This allows users to put together a comprehensive messaging strategy and streamline both inbound and outbound communications.