55 Text Message Templates: Sales, Customer Support, and More

Text messaging is where attention actually lives. People check their phones over 90 times a day, and smart businesses are turning that habit into a communication advantage. Whether you're managing appointments, launching a campaign, or handling customer service, speed and clarity matter. That's why having the right text message templates is what turns scattered texting into a structured, results-driven workflow.

We pulled 55 practical texting templates used by real businesses to communicate better and move faster. You’ll find examples for marketing, sales follow-ups, event reminders, customer support, feedback requests, and more—each written to match real-world goals and tone.

No fluff. No guessing. Just clear, ready-to-send messages that work in actual business scenarios. If you’ve been copy-pasting the same message, or worse, writing every text from scratch, these templates will make your process faster, cleaner, and more professional. Instead of drafting every message from scratch or scrambling for the right words, you’ll have go-to templates for different goals, tones, and industries.

How Businesses Can Benefit from Text Messaging

Besides its speed, text messaging is strategic. SMS can directly support business growth by increasing revenue, improving retention, and streamlining operations.

For sales and marketing teams, texting creates more touchpoints with leads and customers, without adding pressure to the funnel. You can follow up after a demo, send an abandoned cart reminder, or send a time-sensitive offer in seconds. Unlike email, texts don’t sit unopened in crowded inboxes. They’re seen, and they’re acted on.

Service teams can reduce churn with proactive support. An update like “Your order is out for delivery” or “We’ve renewed your subscription” reduces inbound calls and builds trust. Instead of reactive communication, you stay one step ahead, automating where it makes sense and personalizing where it counts.

Texting also accelerates team workflows. Businesses use it to coordinate shifts, confirm appointments, and keep field teams updated. It cuts back on no-shows and miscommunication, which directly saves money and time. The real advantage, though, is scaling.

1. Boost Customer Engagement With Real-Time Conversations

Customers expect speed. Text messaging allows you to deliver it instantly. When someone asks a question, checks on an order, or replies to a promotion, SMS keeps the interaction going in real time. This kind of immediate, conversational flow builds trust and keeps people engaged. And because texts feel more personal than mass emails or web forms, people are more likely to read and respond. 

Businesses that offer two-way texting—backed by smart texting templates—see higher engagement rates across the board. This way, you’re responsive in the moments that count.

2. Drive Conversions Through Personalized Messaging

Generic outreach doesn’t work anymore. Personalization, when done right, is what gets people to take action. Texting makes it easy to send messages that are relevant and perfectly timed. When a customer receives a message that mentions their name, acknowledges their history, or reflects their preferences, it feels intentional, not automated.

Using a blank text message template as your starting point, you can create dynamic messages that still feel tailored. Swap in names, appointment times, or product details to make each message feel like it was written just for that person. Be it a follow-up after a demo, a promo code based on past behavior, or a reminder about something they left in their cart, these small touches convert.

3. Improve Customer Support and Satisfaction

SMS shortens wait times, reduces friction, and gives customers an easy way to reach out without navigating phone menus or sitting on hold. For businesses, it also means your team can handle multiple requests at once, maximizing performance without sacrificing quality.

Customers don’t want to open a support ticket for basic issues. A brief “text us for help” option removes that barrier and makes your brand feel more accessible. And when messages are handled using well-structured SMS templates, every response stays on-brand and informative, whether it’s a password reset, shipping update, or troubleshooting step.

With the right text message layout, your support team can respond quickly while maintaining accuracy and tone. That combination of speed and consistency leads to higher satisfaction, fewer complaints, and stronger customer relationships.

4. Reach Wider Audiences with Scalable Campaigns

Mass communication doesn’t have to feel generic. SMS campaigns make it possible for  businesses to reach hundreds (or thousands) of contacts instantly, while still sending messages that feel timely. Email campaigns can be easily filtered or ignored. But text messages almost always land in front of your audience. And with a solid collection of text message templates, your team can move fast without compromising clarity or impact.

Personalization makes these campaigns even more powerful. By customizing a blank text message template with first names, location-specific details, or purchase history, businesses can create high-performing messages at scale. That kind of reach, combined with relevance, is what makes SMS such a strong channel for brand growth, customer retention, and repeat purchases.

5. Reduce Missed Appointments and No-Shows

No-shows cost money for all kinds of businesses—be it a medical practice, salon, fitness studio, or sales team with booked demos. Every missed appointment eats into your bottom line. Text reminders are one of the most effective ways to cut those losses.

Texts are pretty much hard to miss. A clear reminder sent a day or an hour before an appointment can drastically reduce no-show rates. And when that reminder comes from a tested template, you don’t have to write a new message every time. You just plug in the time, date, and recipient, then hit send.

You can also go a step further by including links to reschedule or confirm. A small addition like “Reply 1 to confirm or 2 to reschedule” promotes better show-up rates and makes your scheduling process more flexible. The result can be quite drastic. You’ll have fewer gaps in your calendar, better use of your team’s time, and smoother operations. For businesses that rely on booked time, that’s a measurable surge in both efficiency and revenue.

6. Gain Valuable Insights Through SMS Analytics

One of the most crucial benefits of text messaging is the data it generates. SMS platforms provide detailed analytics that show how recipients engage with your messages. This insight lets businesses refine their strategies and make smarter decisions.

With SMS analytics, you can track delivery rates, open rates, response rates, and click-throughs on links. These metrics reveal which messages resonate and which need adjustment. For example, if a particular template consistently gets low responses, you can tweak the wording or timing to improve results. Over time, analyzing trends in your campaigns helps identify customer preferences and behaviors. This means your future texts become more targeted.

Combining SMS templates with analytics provides clear insights into message performance. This allows businesses to identify high-impact messaging, optimize content for different audiences, and increase response rates. This way, you get smarter communication that drives better engagement and measurable business growth.

Top SMS Templates for Businesses to Use Now

From appointment reminders that reduce no-shows to order updates that build trust, each template is designed to save you time and grow customer satisfaction. Plug in your details, tweak the tone to fit your brand, and watch how clear texting transforms your customer interactions.

1. Appointment Reminders

• Hi Sarah, this is Dr. Lewis from Clearview Dental. Your appointment is confirmed for May 10 at 3:00 PM. Reply YES to confirm or CALL to reschedule.

• Hello Mark, thanks for booking with FitPro Gym! Your personal training session is set for June 2 at 7:30 AM. See you then!

• Hi Emily, Salon Luxe here. Just a reminder: your hair appointment is on July 15 at 1:00 PM. Reply 1 to confirm or 2 to reschedule.

• Dear James, your consultation with BrightPath Financial is scheduled for August 20 at 10:00 AM. Please reply CONFIRM to secure your spot.

• Hi Olivia, this is Apex Therapy. Your counseling session is booked for September 5 at 4:00 PM. Let us know if you need to reschedule.

2. Order Confirmations and Shipping Updates

• Hi Carlos, thanks for your order from TrendyThreads! Your order #4521 was confirmed on July 8. Expected delivery: July 12. Track here: bit.ly/p1we1

• Hello Mia, your FreshEats order #8934 was shipped today and should arrive on July 10. Track your delivery: bit.ly/p1we1. Enjoy your meal!

• Hi Liam, thanks for shopping at TechHub. Your order #1123 is being packed and will ship by July 14. We’ll notify you once it’s on the way.

• Dear Zoe, your EcoHome purchase #6754 has shipped. Estimated delivery date: July 11. Track here: bit.ly/p1we. Thanks for choosing us!

• Hi Ethan, your order with BookNest (#9987) is confirmed and will ship by July 9. You’ll receive a tracking link shortly. Happy reading!

3. Customer Support and Troubleshooting

• Hi Alex, this is Nina from NovaTech. We've received your request about the issue. Reset your password here: bit.ly/p1we. Let us know if the problem continues.

• Hello Priya, thanks for reaching out to UrbanFiber. We’ve escalated your Wi-Fi connectivity issue to our tech team. Expect a follow-up within 2 hours.

• Hey Jason, we’ve updated your billing info at CleanRide Car Wash as requested. If you see any unexpected charges, reply SUPPORT and we’ll take a closer look.

• Hi Danielle, your service ticket #3942 for the AC unit has been logged by CoolZone Repair. A technician will contact you by 3:00 PM today.

• Hi Noah, sorry to hear about the issue with your order. Our support team at FreshBox has processed a replacement. You’ll get a new delivery by Friday.

4. Promotional Campaigns and Flash Sales

• ? Hi Julia! This week only: 20% off everything at GlowSkin Beauty. Use code GLOW20 at checkout. Ends Sunday! Shop now: bit.ly/p1we

• Hey Matt, our flash sale starts now! Save $50 on all SoundBar models at SonicWave Audio, today only. Hurry: bit.ly/p1we

• Hi Serena, looking for something new? Get early access to our spring collection at StyleRow. Your VIP link: bit.ly/p1we

• ?One-day deal! Ethan, enjoy 30% off your next meal at SpiceLab when you show this text. Valid today only at any location.

• ?One-day deal! Ethan, enjoy 30% off your next meal at SpiceLab when you show this text. Valid today only at any location.

5. Feedback Requests and Surveys

• Hi Natalie, thanks for visiting Riverwalk Dental! We’d love to hear how we did. It only takes 30 seconds: bit.ly/p1we

• Hello Amir, your opinion helps us improve. How was your experience at Motion Fitness today? Let us know here: bit.ly/p1we

• Hey Lily, thanks for shopping with ZenOrganics! Mind rating your purchase? Your feedback means a lot: bit.ly/p1we

• Hi Thomas, this is Rachel from Skyline Auto. Quick favor: could you fill out this 1-minute survey about your recent service? bit.ly/p1we

• Hi Ava, we’re always looking to do better at The Green Spoon. Tell us how your meal was today: bit.ly/p1we. Thanks for being a valued guest!

6. Loyalty Program Updates

• ? Hi Jacob! You’ve earned 150 new points with your latest order at Roast & Grind. Check your rewards balance: bit.ly/p1we

• Hello Emma, you're one visit away from a free facial at GlowTheory Spa. Book now and claim your reward: bit.ly/p1we

• Hi Marcus, as one of our VIP members at VibeGear, enjoy early access to this week’s member-only deals: bit.ly/p1we

• Hey Taylor! Thanks for being a loyal guest at The Bark Club. You’ve unlocked a 25% discount on your next groom. Show this text at checkout!

• Hi Olivia, your loyalty tier has been upgraded at BloomHaus. New perks include free delivery and birthday gifts. See what’s new: bit.ly/p1we

7. Event Invitations and RSVPs

• Hi Liam! You’re invited to the Grand Opening of Artisan Market this Saturday at 4:00 PM. Tap to RSVP: bit.ly/p1we

• Hello Bella, don't miss Wine & Jazz Night at Willow Lounge on August 12 at 7:00 PM. Reply YES to reserve your spot.

• Hi Jordan, we’d love to see you at our annual client brunch on September 3 at The Skyline Hotel. RSVP here: bit.ly/p1we

• Hey Maya! You're on the guest list for Luxe Salon’s Summer Glow event, July 27, 6:30 PM. Reply “GOING” to confirm.

• Hi Kevin, join us at the BoldCo Networking Mixer this Thursday at 5 PM. Meet other founders, enjoy drinks, and grow your circle. RSVP: bit.ly/p1we

8. Payment and Billing Notifications

• Hi Aria, your invoice #7834 from TechRise is now available. Total due: $245.00 by August 5. Pay here: bit.ly/p1we

• Hello Ben, thanks for your payment to SmartSpace. $120.00 was successfully processed on July 10. Receipt: bit.ly/p1we

• Hi Rachel, this is a reminder that your monthly subscription with FlexFit renews on August 1 for $39.99. No action needed.

• Hey Daniel, we weren’t able to process your recent payment at GlowCo. Please update your info to avoid service interruption: bit.ly/p1we

• Hi Sophia, your billing cycle at FreshNest starts tomorrow. Total due: $72.00. Let us know if you have any questions.

9. Internal Team Communication

• Hey team, quick heads-up: tomorrow’s all-hands meeting is now at 9:30 AM in Room B. - Lena, Ops Lead

• Hi Jasmine, can you cover the 3–6 PM shift tomorrow at Core Juice Bar? Let me know ASAP.

• Reminder for everyone on the Parkside Construction crew. Safety check at 7:00 AM sharp Monday. Hard hats required.

• Hi Alex, don’t forget to submit your weekly sales report by EOD Friday. Link to form: bit.ly/p1we

• Hey team, great job this week! Swing by the lounge at 5 PM. We’re doing a quick team toast ? –Manager

10. Abandoned Cart Recovery

• Hi Ella, noticed you left a few things in your cart at UrbanNest. Checkout now and get 10% off with code FINISH10: bit.ly/p1we

• Hey Max! Your gear’s still waiting in your VeloPro cart. Complete your order now before it sells out: bit.ly/p1we

• Hi Chloe, we saved your picks at BeautyCrate. Grab them now and enjoy free shipping. Tap to complete your order: bit.ly/p1we

• Hey Jordan, don’t miss out! Your seat reservation at CineMax was held for 30 minutes. Confirm now to keep it: bit.ly/p1we

• Hi Sam, your custom print order is almost ready but not submitted. Want to finish checking out? Here’s your cart: bit.ly/p1we

11. New Product or Service Announcements

• Hi Dana, FluxPay launches Instant Payouts on Aug 3. Be first to try it: bit.ly/p1we

• Hey Marco, QuickClinic now offers telehealth appointments. Book a same-day call here: bit.ly/p1we

• Hi Aisha, meet DataScope 2.0. Faster dashboards, smarter alerts. Upgrade free today: bit.ly/p1we

• Hello Renan, AeroLite X earbuds drop July 31. Preorder now for $449: bit.ly/p1we

• Hi Sofia, VoltRide just added Apple Pay in-app. Update now and checkout faster: bit.ly/p1we

Why You Need SMS Solutions for Text Message Marketing

Modern SMS platforms encourage businesses to manage large-scale messaging without losing the personal touch. From campaign creation to performance tracking, these tools make it easy to run targeted and reliable communications across customer segments.

Dexatel improves this experience by offering an all-in-one messaging suite designed for speed, scale, and smart automation. Launching promotions, confirming orders, or following up on abandoned carts—all can be facilitated using built-in workflows and customizable templates.

Here’s what you get with Dexatel:

• Automated messaging: Trigger responses based on user actions or schedules using any automated text message template.

• Personalization at scale: Add customer names, purchase history, appointment times, and more to each message.

• Real-time analytics: Track open rates, responses, and conversions to elevate future campaigns.

• Multi-user access: Ideal for teams managing communications across departments or regions.

• Template library: Access dozens of editable templates tailored for specific use cases—from promotions to payment reminders.

6 Best Practices for Text Messaging

Poorly timed or irrelevant texts can frustrate customers and damage trust. To make your communication both compliant and compelling, follow these essential best practices for business SMS.

1. Get Clear Consent Before Sending Messages

Always make sure your contacts have actively agreed to receive texts from you. Beyond legal compliance with regulations like TCPA and GDPR, you must respect customer boundaries.

Use double opt-ins whenever possible. For example, a customer might enter their phone number online and receive a confirmation text asking them to reply “YES” to subscribe. This adds a layer of protection and helps guarantee you’re only messaging people who actually want to hear from you.

Without consent, even the most well-written message won’t land well. No SMS template can fix a trust issue that started with an unwanted contact.

2. Make It Easy to Opt Out 

Even if someone opts in, their preferences might change. Always give customers a clear way to unsubscribe. Most companies use a simple keyword opt-out method, like replying “STOP” or “UNSUBSCRIBE.” What matters is that the option is easy to see and works immediately. Failure to remove someone from your list after they’ve opted out isn’t just bad practice but can also be illegal.

This is how straightforward it is:

“Hi Jamie! Your appointment at Shoreline Dental is confirmed for Wed, Aug 7 at 4:00 PM. Reply STOP to unsubscribe.”

This way, you’re setting expectations and giving customers control. It’s how you show professionalism and boost long-term engagement.

3. Keep Messages Short, Clear, and Relevant

Text messages aren’t the place for long-winded updates or vague statements. You’re working with limited space and even more limited attention spans.

Stick to one purpose per message. If you're confirming a booking, include the date, time, and location. If you're promoting a flash sale, highlight the offer and include a link. Clarity matters more than cleverness. Also, avoid industry jargon or internal language that might confuse recipients. Your messages should feel human, direct, and personalized.

A good phone text message template always includes:

• The sender’s name or brand

• The core message (what’s happening and why it matters)

• An appropriate call-to-action (link, reply option, etc.)

• An opt-out line

Here’s an example of a clean text message layout that checks all the boxes:

“Hey Aaron! ? Get 20% off your next order at UrbanFuel when you use code SMS20 at checkout. Offer ends tonight! Shop here: bit.ly/p1we. Reply STOP to opt out.”

When messages are concise and useful, people are more likely to read and act on them. Relevance builds trust and improves response rates, while overloading your texts with too much information usually leads to confusion, or worse, unsubscriptions.

4. Personalize Content to Boost Engagement

Generic messages rarely perform well. If your text reads like it could’ve been sent to anyone, chances are it’ll be ignored. Personalization makes all the difference: people want to feel like you're talking to them, not at them.

Start simple. Use the recipient’s name, refer to their last purchase, or mention their location. Even adding context like “thanks for visiting us last week” can increase engagement. Most modern SMS platforms allow you to insert dynamic fields into a phone text message template, which means personalization at scale is easier than ever.

Also, consider segmenting your contact list. Send product announcements only to those who’ve purchased similar items, or offer loyalty rewards to longtime customers—the more tailored the content, the better the results.

Here’s a message that works:

“Hi Chloe! Since you booked a yoga class last week, we’re offering 10% off your next one. Use code FLOW10 by Sunday ?‍♀️ - UrbanZen”

This kind of personalized touch drives clicks and conversions without feeling like spam.

5. Time Your Messages for Maximum Impact

Timing plays a massive role in how your message performs. Send too early, and it gets buried. Send too late, and it becomes an annoyance. Good timing respects the customer’s day and aligns with their likely behavior.

Generally, avoid early mornings, late nights, and weekends unless your audience is expecting it. The best time to text depends on the industry, but midday (between 10 a.m. and 2 p.m.) often sees the highest engagement.

Use your platform’s scheduling tools to control delivery time across time zones. And if you're using a text message layout to promote an event or limited-time offer, send a reminder with urgency as the deadline nears.

6. Include a Clear Call-to-Action 

Every message should lead somewhere. The next step must be obvious when customers are making a purchase, confirming a booking, or clicking a link. A strong call-to-action (CTA) tells the customer exactly what to do and why it matters.

Without a CTA, your message might feel incomplete or confusing. You don’t have much space, so use action verbs and keep it focused. “Shop now,” “Claim your spot,” or “Click to confirm” all work well when paired with urgency or incentive.

For example:

“Hey Leo! You’ve been selected for an early preview of our new app. Be the first to try it out: bit.ly/p1we - Tap to join beta testing now!”

Make sure the CTA stands out visually within your template. Place links at the end, keep them short, and avoid clutter around the action you want the customer to take. A clear CTA turns interest into action. Without it, even a well-written message can fall flat.

Final Thoughts 

A text message template eliminates guesswork, maintains brand voice, and scales effortlessly across campaigns. But the real advantage lies in how templates act as strategic assets: they help you test message variations, track response patterns, and maximize engagement over time. 

For teams juggling multiple messaging needs—from promotions to support—templates bring clarity and control. They standardize tone, comply with regulations, and make room for personalization without reinventing the wheel every time. But templates shouldn’t feel robotic. With the right platform, you can personalize each message with names, dates, and other details, making it feel like a one-on-one conversation. 

Dexatel’s platform gives you full control over this process. You get pre-built templates for every use case, the ability to tweak tone and format, and tools to test message performance. No guesswork, no rewriting from scratch.
Sign up on Dexatel to access a library of high-performing templates built for real business needs.