What IsSMS Opt-Out?
Just like there’s SMS opt-in, there’s also opt-out. Opting out of SMS means that you no longer want to receive text messages from a particular sender. When a customer opts out of SMS, they are asking to stop receiving text messages from your business.
An opt-out SMS example is usually as simple as replying to a text with a keyword like “STOP” or “CANCEL” or clicking on a link in an email.
How Does SMS Opt-Out Work?
The process for opting out of SMS marketing messages is generally very simple. Most companies will allow customers to reply to the message with the word "STOP" or "UNSUBSCRIBE" using an SMS platform. Once they do this, they should stop receiving texts from that business.
Oftentimes, you may also be able to go to the company’s website and opt out or unsubscribe from their SMS service.
Why is SMS Opt-Out Necessary?
Gives Control to the Receiver
SMS opt-out messages allow people to stop receiving text messages from a sender that they no longer want to hear from. This is important because it gives people the power to control who they hear from and when, which is a basic right that everyone should have.
Reduces Your Chances of Being Spammy
With the option of SMS marketing opt-out, you decrease the chances of customers considering you spam. These kinds of text messages are not only annoying, but they can also be costly.
Protects the Receiver’s Privacy
Text messages can contain a lot of personal information, such as phone numbers and addresses. If they are sent to the wrong person, it could lead to identity theft or other serious problems. Allowing people to opt out of texts from a sender helps protect their privacy.
4 SMS Opt-Out Best Practices
Follow SMS marketing opt-out best practices to maintain a good customer relationship and avoid any potential legal issues. When a customer texts to opt out of receiving further communications, businesses should do the following.
1. Send an Initial Confirmation Message
When someone opts out of SMS messages, make sure to send them a confirmation message letting them know that their request has been processed. This will help build trust with your subscribers and show that you value their preferences.
2. Stop Sending Messages Immediately
Once someone has opted out of receiving SMS messages from you, make sure to stop sending them messages immediately. Continuing to send messages after someone has asked to stop receiving them is considered spamming and can damage your reputation.
3. Don’t Sell or Share Opt-Out Lists
Once someone has opted out of SMS messages, make sure not to sell or share their contact information with anyone else. Those on the opt-out list have expressly asked not to receive messages from you, so respect their wishes.
4. Let People Opt Out Easily
Make sure it’s easy for people to opt out of receiving SMS messages from you. Include clear opt-out instructions in every message you send, and make sure the process is quick and easy to use.
Allowing SMS Opt-Out With Dexatel
If you use Dexatel’s business text messaging platform to send SMS to your customers, you can give them the option to opt out of receiving marketing messages. To do this, you simply click on the “Opt Out” button, which will automatically generate a link and add it to your text message. Once a customer clicks on the link, they will opt out of your SMS campaign.
This process ensures that your customers only receive messages that they want and won't be bombarded with unwanted marketing messages.