Insurance Text Message Marketing
Reach your policyholders where they pay attention. SMS helps reduce churn and build stronger client relationships.
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Why Use SMS Marketing for Insurance
>80%
of insurance policyholders would prefer texting an insurance agent
95%
of insurance-related SMS texts are opened within five minutes of receipt
93%
of digitally mature insurance agencies have integrated SMS into their outreach
45%
is the response rate of insurance SMS messages that are sent by insurers
Use Cases of SMS Insurance Texting
Policy Renewal Reminders
Let your policyholders know when their coverage is about to expire. A quick SMS reminder can prompt timely renewals and reduce coverage gaps.
Claim Status Updates
Notify customers when there’s an update on their insurance claim. This builds transparency and reassures clients that their claim is being handled.
Appointment Scheduling and Confirmations
Schedule or confirm meetings, inspections, or consultations with a quick SMS. This prevents no-shows and keeps everyone on the same page.
Premium Payment Reminders
Remind clients of upcoming or overdue premium payments via text. It’s a simple way to prevent missed payments while showing proactive customer service.
Document Submission Requests
Ask clients to submit required documents through a quick, personalized text message. This speeds up policy processing and reduces administrative delays.
Got Questions? We’ve Got Answers
What is insurance text message marketing?
Insurance text message marketing involves using SMS to communicate with policyholders, prospects, and leads. This can include reminders, updates, promotional offers, or customer service messages sent directly to a user’s phone. It’s a fast and efficient way for insurance agents to stay connected with clients and improve engagement.
Is text messaging for insurance agents legal?
Yes, it’s legal, as long as you obtain proper consent from recipients before sending marketing or transactional messages. Insurance agencies must be compliant with regulations like the Telephone Consumer Protection Act (TCPA). This means using opt-in methods and giving users a clear way to unsubscribe.
How much does an insurance text message cost?
The cost typically ranges from $0.01 to $0.05 per message, depending on your SMS platform and whether the text is domestic or international. Bulk pricing and subscription plans can reduce the overall cost. Some platforms charge extra for features like short codes or two-way messaging.
How can I collect contacts for insurance texting?
You can collect contacts through opt-in forms on your website, quote requests, event sign-ups, or in-person meetings. Always make sure to get explicit permission to send SMS messages. You can do this by including a checkbox for SMS consent during onboarding or policy sign-up.
What are the benefits of SMS marketing for insurance?
SMS marketing allows insurance agents to deliver timely reminders, reduce missed appointments, and increase customer satisfaction. It has high open and response rates compared to email or calls. This results in better retention, faster service, and more opportunities for cross-selling.
Build Trust With Every Insurance Text Message
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