Liana Hayrapetyan

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Liana Hayrapetyan

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SMS Marketing

SMS Marketing ROI: Everything You Need to Know

Find out how to measure your SMS marketing ROI, identify opportunities for improvement, and optimize your text messaging campaigns for better results.

Jun 18, 2026

Best WhatsApp API Providers for Business in 2026

Compare the best WhatsApp Business API providers in 2026. Get familiar with key features, use cases, and how to choose the right one for your business.

Jun 8, 2026

Messaging Automation

What Is an SMS API?

What is an SMS API? Learn how it works, key features, use cases, integration steps, and how to choose the right provider for your business.

May 8, 2026

Business Texting

SMS Marketing Best Practices: How to Drive Results Without Annoying Your Audience

Get familiar with the SMS marketing best practices that improve engagement, keep your audience subscribed, and turn every message into a worthwhile send.

Apr 28, 2026

Business Texting

Affordable SMS Marketing: A Practical Guide to Doing More With Less

Learn how to launch affordable SMS marketing campaigns by reducing waste, improving targeting, and focusing on high-intent sends that actually convert.

Apr 22, 2026

SMS Marketing

SMS Drip Campaign: What Is It and How Do You Launch It?

Learn how to effectively launch an SMS drip campaign with our comprehensive guide. Start driving conversions and building customer relationships today.

Apr 2, 2026

Business Texting

Business Messaging: What Is It and How You Can Use It

Discover the various benefits of business messaging. Connect with customers easily and efficiently for marketing, sales, and support.

Apr 1, 2026

SMS Marketing

The Best Time to Send SMS Marketing Messages

Do you know what the best time to send SMS marketing messages is? We explore the factors that influence the ideal time to send a text.

Mar 31, 2026

Mobile Marketing

Most Popular Messaging Apps by Country (Business-Focused)

Discover the most popular messaging apps by country. Learn which platforms dominate each region and how businesses can choose the right messaging channels.

Mar 19, 2026

SMS Marketing

SMS Marketing for Beginners: A Basic Guide

Learn SMS marketing for beginners: what it is, how it works, campaign types, best practices, and how to start sending effective text message campaigns.

Mar 13, 2026

User Authentication

SMS Alerts vs. SMS Notifications: What's the Difference?

Learn the difference between SMS alerts and notifications and when to use each to improve communication, maximize engagement, and avoid alert fatigue.

Feb 13, 2026

Liana Hayrapetyan

Marketing Specialist

25 articles

Liana Hayrapetyan is a Marketing Specialist at Dexatel, focused on CPaaS, customer engagement, and authentication technologies. She writes about 2FA, messaging infrastructure, communication trends, and multi-channel customer engagement strategies, helping businesses improve user verification, strengthen customer communication, and scale globally through modern communication solutions.

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