Viber Marketing: All You Should Know

Are you tired of lackluster advertising campaigns that fail to capture your target audience's attention? With over one billion Viber users worldwide, this is an instant messaging solution for businesses that cannot be ignored. From the latest ad formats to advanced targeting capabilities, you can use Viber marketing to create a campaign that resonates with your audience. 

Why settle for mediocre results when you can take your advertising game to the next level with Viber? Let's dive right in.

What Is Viber Marketing?

Viber allows businesses to place ads in various parts of the app, such as the chat list, chat background, and more. This provides businesses with a unique opportunity to connect with potential customers where they spend a lot of their time.

One of the benefits of running ads on Viber Business is that it allows you to target specific audiences. This ensures that businesses can reach the people who are most likely to be interested in their products or services.

Why Viber Marketing Is Effective for Sales

If you are trying to sell in markets where Viber is a daily habit, you are already playing on a field with built-in advantages. 

Here is why Viber marketing tends to convert so well when you use it properly:

Large and Active User Base in the Right Regions

Viber’s strength is not evenly spread worldwide, and that is exactly the point. In Eastern Europe, the CIS, and parts of the Middle East, it holds a dominant or near-dominant position in messaging, with very high local market share and daily usage.

That daily habit matters more than raw downloads. When people open an app several times a day, your offer is not competing with dozens of unread emails.

Multiple Message Types That Move People From Interest to Action

With Viber, you can send both promotional and transactional business messages. Richer Viber marketing messages shorten the path to purchase, because you are not just telling people about a product. You are showing it and giving them a direct “buy” route inside the same screen.

Branded Sender IDs That Earn Instant Trust

Unlike many messaging channels where the sender looks anonymous, Viber lets you use a branded and verified sender profile with your name and logo. That is a conversion lever. Users are far more likely to open and click when they recognize who is speaking to them. It also protects your brand from looking like spam, which is crucial in high-frequency sales campaigns.

High Deliverability and Strong Read Rates

Viber messages are delivered over data with push notifications, not routed through traditional SMS carrier paths. That typically means faster delivery and better visibility when a user is online. Many providers report very high seen and click rates for Viber Business Messages in strong markets, largely because messages land with app-style notifications and support interactive formats. Even if you treat those numbers as directional, the practical takeaway stands: Viber is built for being noticed, and noticed messages are the ones that sell.

Why You Need Ads on Viber

Reach More People

One of the primary benefits of advertising on Viber is its ability to reach a highly targeted audience.  Doing so can help businesses ensure that their ads are seen by people who are most likely to be interested in their products or services — and even guide them through secure onboarding processes using features like Viber OTP for verification. This level of targeting can help businesses see better results from their advertising efforts.

Visually Engaging Ads

Viber also offers the ability to create visually engaging and interactive ads for business text messaging. Brands can take advantage of Viber's unique features, such as its sticker market and chat backgrounds, to create eye-catching ads. This can help increase brand visibility and awareness, and encourage users to engage with the brand.

What Is the Viber Ads’ Price?

When it comes to ads on Viber, businesses have several pricing models to choose from. The cost of advertising depends on various factors, including ad placement, targeting options, and ad format.

The messaging app offers both cost-per-click (CPC) and cost-per-impression (CPM) pricing models. CPC ads are charged based on the number of clicks they receive, while CPM ads are charged based on the number of impressions they receive.

The cost of Viber ads can vary depending on the level of targeting required and mass texting. The more specific the targeting, the higher the cost is likely to be.

The Different Types of Ads on Viber

By understanding the different types of ads available on Viber, businesses can choose the best ad format for their goals and target audience. Each ad format has its own strengths and weaknesses, and businesses should consider which format will best resonate with their target audience.

Chat List Ads 

This is a format that appears on the chat list screen, which is the main screen that users see when they open the app. They are designed to be visually appealing and are an effective way for brands to reach a large audience on Viber.

These Viber ads can be static or dynamic, depending on the creative approach used. Static ads are simply images or graphics that don't move, while dynamic ads can be animations or videos that capture the user's attention.

Brands can use Viber's targeting options, such as demographics, interests, and location, to ensure that their ads are seen by users who are most likely to be interested in their products or services. This level of targeting can help businesses to see better results from their advertising efforts, with increased engagement and conversions.

Chat Background Ads

Chat background ads are a unique format offered by Viber that allows brands to showcase their products or services in a highly visual and engaging way. These appear in the background of a user's chat screen, making them impossible to ignore.

In terms of targeting, chat background ads can be highly specific, allowing businesses to reach their target audience with precision. By using Viber's targeting options, brands can ensure that their ads are seen by users who are most likely to be interested in their products or services.

Sticker Market Ads

Sticker market ads on Viber are a unique type that allow businesses to create branded stickers that users can download and use in their chats. These can be a fun and engaging way to promote a brand or product, as they can be shared by users with their friends and family.

Branded stickers can be customized to feature a business's logo, product, or messaging, making them a powerful branding tool. These are particularly effective for brands targeting a younger audience, as stickers are a popular form of communication among young people.

Native Ads 

Native ads on Viber are a type of advertising that seamlessly blends into the user's content feed, making them appear like natural content rather than an ad. These ads are designed to look and feel like the content that surrounds them, making them more engaging and less disruptive to the user experience.

Native advertising can take different forms, including articles, videos, images, or other multimedia content. Unlike traditional display ads, which are often seen as intrusive and annoying, native ads are more likely to be viewed positively by users. Research has shown that users are more likely to engage with native ads, with higher click-through rates and longer customer engagement times than traditional ads.

Video Ads

Video ads on Viber are an effective way for businesses to reach potential customers and promote their products or services. These ads appear as in-stream video ads within Viber's content feed, providing a captive audience that is engaged and actively using the app.

One of the primary benefits of video ads on Viber is their ability to convey a lot of information in a short amount of time. With up to 30 seconds of video content, businesses can showcase their products or services, highlight unique features, and provide calls to action that encourage viewers to engage with the brand.

Banner Ads

Banner ads are a small rectangular ad format that appears at the bottom of the screen. They are designed to be less intrusive than other types of ads, as they do not take up a lot of space on the screen. Businesses can use them to promote products or services or advertise special offers or discounts.

The key benefit of banner ads is that they are highly visible without being overly intrusive. This makes them a popular choice for businesses looking to promote their brand or products without disrupting the user experience. They can be static or animated, depending on the needs of the business.

Rich Media Ads

This type offers a wide range of multimedia elements such as images, videos, and interactive features like swipeable carousels and 360-degree product views.

Rich media ads are designed to provide users with an immersive experience that goes beyond the typical banner or text ad. They can be used to showcase products or services in an engaging and memorable way that resonates with users.

Key Tips for a Foolproof Viber Campaign 

Define Your Objectives

Before launching your Viber marketing campaign, clearly define your objectives and what you hope to achieve. Whether it's increasing brand awareness or boosting engagement, having a clear goal in mind will help guide your marketing strategy.

Choose the Right Ad Format

With a range of ad formats available on Viber, it's important to choose the one that best suits your campaign objectives and target audience. Consider which ad format will best resonate with your audience and help achieve your goals.

Use Clear, Concise Copy 

Your reader is seeing your message while they’re going on with their day, not sitting down to read marketing copy. Keep the first line immediately understandable and benefit-oriented. One strong offer beats three weak ones. If you need context, put it after the value, not before. This aligns with Viber’s own partner guidelines that emphasize targeted, informative content and low spam risk.

Use High-Quality Creative

The quality of your ad creative can make a significant difference in the success of your campaign. Make sure your ads are visually engaging, with eye-catching images or videos that are relevant to your audience.

Include a Primary CTA

Every message should make the next step obvious. Use a single main CTA button like “Shop now,” “Get discount,” or “Finish checkout,” linked directly to the relevant page. Viber push notifications are short by nature and work best with a clear call to action.

Multiple CTAs increase decision friction. If you must add a secondary action, place it as soft text, not a competing button.

Optimize Your Campaign

Monitor and optimize your campaign as it runs. Analyze the data to see which ads are performing best and adjust your targeting, messaging, or creative as needed.

A/B Test Content and Layout 

Most teams only test discount levels. On Viber, formatting can move the needle just as much. Test things like:

• First line framing (benefit vs urgency)

• Image vs no image

• CTA text (“Claim offer” vs “Shop now”)

• Short vs slightly longer copy

Keep Branding Consistent 

Your promotional messages convert better when they feel like they come from a trusted, familiar sender. That trust is built through consistent branded sender IDs, tone, and visual style. Viber business profiles support verified branding (name, logo, badge), and recognition is a key driver of open rates.

Make your transactional templates look and sound like the same brand as your promos. You are training for recognition for the next campaign.

Sales-Driving Viber Strategies

You do not need a complicated playbook to get results on Viber. The channel performs best when you use a few focused tactics consistently.

Send Personalized Promotions

Start with segmentation. Split your audience by behavior, purchase history, or location, then tailor the offer to match. A “20% off your next order” message hits differently when it reflects what someone actually browsed or bought recently. Viber Business Messages can be integrated with CRMs to support this kind of personalization at scale.

Use Limited-Time Campaigns

Viber is ideal for short, urgent pushes because people check it often. Flash sales, holiday promos, and countdown-style CTAs work well here. Pair urgency with rich formats like a product image and a “Claim offer” button, so users can act immediately.

Combine Viber and SMS for Maximum Reach

Use Viber as your primary channel for rich, branded content, then route SMS only to people who are offline or unreachable on Viber. This keeps costs efficient without sacrificing coverage and is a common setup among Viber business providers.

Optimize Timing and Frequency

Timing and frequency are key when it comes to Viber marketing. Test sending times by day and hour to figure out when your audience is most responsive, and avoid over-sending. If engagement drops, adjust cadence and relevance instead of just sending more messages.

Use Clickable CTAs Every Time

A strong Viber message should never end in a dead stop. Add one clear action, like “Shop now,” “Claim offer,” or “Book appointment,” linked directly to the product page or checkout. Buttons reduce friction, and reduced friction is where extra sales come from.

How to Improve Underperforming Campaigns

When a Viber campaign underperforms, the fix is usually not “send more,” it is “send smarter.” Start by looking at where the drop happens (opens, clicks, or conversions), then adjust the element most tied to that stage.

• Change CTA placement: Put your main CTA earlier and make it visually obvious. If users have to scroll or read too much before seeing what to do next, clicks fall fast. Try one clear button instead of multiple actions.

• Improve visuals: If clicks are low, your creative elements may not be doing enough work. Swap in a cleaner product image, add a short demo video, or highlight the discount directly on the visual. Rich media should make the value instantly clear.

• Adjust segmentation: If people open but do not click, the offer may be mismatched. Tighten your audience by behavior, past purchases, or location, and tailor the message to what that segment actually wants. Relevance drives conversions more than volume.

• Test new offers: If you are getting clicks but not sales, the landing page or incentive may be the issue. Test a different angle: smaller discount with stronger urgency, a bundle instead of a single item, free delivery, or loyalty perks.

Also consider a dual-channel setup. Viber-SMS marketing works best when Viber is the primary channel, and SMS is your fallback for users who are offline or not reachable on Viber. That way, you improve reach without sacrificing the higher-converting Viber experience.

To Conclude

Viber is still underused by many brands, which is exactly why it can deliver outsized results in markets where it dominates everyday communication. When your audience is already active there, you get attention that other channels have to fight for.

The wins come from getting the basics right: personalizing your offers, leaning on rich content that shows value fast, and timing your messages around real buying moments. Keep it relevant, and Viber turns into a steady sales driver instead of a one-off experiment.

If you want to launch or scale Viber marketing without guesswork, Dexatel can help you set up messaging, targeting, automation, and performance tracking in one place.