Group Texting

Streamline outreach, enhance customer engagement, and drive your marketing efforts with ease, all thanks to Dexatel's group text message service.

What is Group Text Messaging?

Group text messaging is a form of mass texting that allows you to send messages to multiple recipients simultaneously.

This method is part of a broader mass texting service designed for efficient communication with large groups.

By using a group text app, businesses can manage and send group messages to their contacts streamlining communication and ensuring messages reach everyone in the group.

Group text messaging and mass texting both involve sending messages to a broad audience, but they differ in scope and functionality.

To explore these differences in detail, check out our guide on group chat vs. mass text.

By incorporating short message service (SMS) or multimedia messaging service (MMS), businesses can enhance their messaging capabilities, offering everything from text updates to rich media content.

This versatility is essential for small businesses and larger organizations alike, so it enables effective communication without hidden fees or complicated setups.

Why Your Business Needs a Group Texting Service

Enhance Customer Engagement

Take advantage of our mass text message service to elevate customer interaction.

With group text messaging, you can send timely updates, promotional offers, and personalized messages directly to your audience.

This fosters active participation and ensures your messages reach everyone in the group efficiently. 

Boost Internal Communication

Streamline your internal SMS with a group texting software that facilitates smooth internal communication.

Whether you're coordinating with team members or managing large groups, a group SMS service helps deliver messages quickly and efficiently.

This approach not only improves collaboration but also ensures that all team members stay informed and engaged.

Dexatel is Your Number-One Choice for Group Text Messages

Dexatel offers a robust group text messaging service with advanced features designed to optimize your communication.

Enjoy group texting features such as customizable text messages tailored to your needs.

Personalization

Craft customizable messages with the first and last names for individual recipients within a group conversation to enhance engagement.

Scheduling

Set messages to be sent at a specific date and time to ensure timely delivery and streamline communication.

Two-Way Communication

When sending text with WhatsApp or Vover, enable responses from recipients for interactive messaging to make it easier to manage group conversations.

Analytics and Reporting

The "Insights" section allows you to view message statistics graphically, including sent/received counts, spending, country distribution, message types, and status.

You can also see detailed information for each message, including channel, sender ID, recipient number, message content, and status.

API Integration

Seamlessly integrate with your existing systems and workflows to boost your overall text messaging services.

Templates

Use predefined message templates for quick communication, saving time while maintaining consistency.

Pay As You Go

Enjoy transparent pricing with no monthly subscriptions—it's pay-as-you-go, with no hidden fees or complicated setups.

How to Send Group Text Messages with Dexatel

1. Upload Your Contact List

Create a CSV or Excel file containing names, phone numbers, and other contact details.

Upload this list to Dexatel’s system to create groups for your messaging needs.

You can include large groups or multiple people in your contacts.

2. Formulate Your Text Message

Craft your message to be concise and relevant.

Whether you're sending group texts for time-sensitive information or promotional content, make sure it aligns with your goal.

Customize specific messages for different groups, such as one message for a large group.

3. Send or Schedule

Choose to send a group text immediately or schedule it for later.

Scheduling allows you to reach the entire group at optimal times, enhancing engagement.

Use features like SMS group texts and WhatsApp group texting for richer content.

4. Manage Responses

Monitor delivery reports and be prepared to manage failed messages or responses.

Dexatel’s support team is available to assist with any issues.

5. Analyze and Optimize

After sending your mass texts, review the analytics to measure success.

Track metrics such as delivery rates and click-through rates in the form of charts or logs to refine future campaigns and improve the effectiveness of your group messaging.

Our dedicated account manager can help you with advanced features and making group texting more efficient.

For any assistance, our support team is ready to ensure you get the most out of our texting services.

Best Practices for Effective Group Text Message Marketing Campaigns

Enhance the effectiveness of your group marketing campaigns by following best practices and achieving better results with your text messaging services.

Segment Your Audience

Have relevant groups to ensure your messages are targeted.

On the Dexatel platform, go to “Contacts” > “Audiences” > “Create Audience.”

Name it, assign a channel, and choose how to add contacts.

For bulk import, you can upload up to 10,000 contacts.

Personalize Your Content

Craft your text messages to speak directly to the recipient’s needs and interests.

When creating your message on the platform, add personalization fields to your text.

Using a group messaging app with rich-media capabilities can add a personal touch by including multimedia content.

Timing is Key

Schedule your group messages to reach recipients at optimal times.

This can significantly increase open rates and engagement.

Consider using features that allow you to send text messages at scheduled intervals to maximize impact.

Encourage Engagement

Enable users to interact with your messages.

Include call-to-actions that prompt responses or actions, making your group message more effective at driving engagement.

Monitor and Adapt

Regularly review the performance of your campaigns.

Track metrics such as open rates and response rates to refine your strategy.

This helps you understand what resonates best with your audience and allows you to adjust your approach accordingly.

Use Advanced Features

Use features to enrich your messages with multimedia to make them more engaging.

Ensure that both the sender and group members understand how to use these features effectively.

Industries and Use Cases

Restaurants

Restaurants use group text messaging services to send promotions, special offers, and event notifications to their customers.

They may alert diners about a flash sale for steak lovers, or a new vegetarian menu item to another group to ensure that all subscribers receive the same update quickly and efficiently.

Retail

Retail businesses take advantage of group text messages to notify customers of sales, exclusive deals, follow-ups, and new arrivals.

A clothing store could use a group texting service to announce weekend sales about shoes, encouraging that group of customers to visit the store and take advantage of discounts.

Healthcare

Healthcare providers opt for group text messaging to provide health tips to patients or communicate urgent updates.

A clinic might send a group chat reminder about flu shots to make sure that all patients receive timely information about vaccination clinics.

Education

Educational institutions use group text messaging to communicate important announcements, schedule changes, and event reminders to students and parents.

A school might use a group chat to notify parents of school closures due to weather so that everyone is informed promptly.

Hospitality

Hotels and resorts use group messaging to keep guests informed about bookings, special offers, and service updates.

A hotel might send a group message to all guests arriving on a specific date to provide them with check-in instructions and information about local attractions.

Real Estate

Real estate agents use group chat conversations to update clients on new property listings, open houses, and market trends.

An agent might send a group text message to potential buyers about an upcoming open house so that all interested parties receive the same information simultaneously.

Event Planning

Event planners use group texting services to coordinate with attendees, vendors, and staff.

For example, an event coordinator might use group text messages to provide last-minute updates or changes to the schedule.

This way, everyone involved in the event stays informed and on track.

Compliance and Legal Considerations

Compliance with SMS regulations is crucial for avoiding legal issues and ensuring effective communication.

Key regulations include:

1. Telephone Consumer Protection Act (TCPA)

This law regulates automated calls and text messages, requiring businesses to obtain explicit consent before sending group text messages.

Ensure that recipients have opted in to receive texts and that they have a clear option to opt out.

2. Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act

Although primarily for email, this act's principles apply to SMS.

It mandates that marketing texts include a clear opt-out option and accurate sender information.

3. The Cellular Telecommunications Industry Association (CTIA) Guidelines

Adhere to these guidelines for best practices in text messaging, including obtaining consent, providing clear opt-out instructions, and respecting frequency limits.

4. State-Specific Laws

Some states have additional regulations.

For example, California's Consumer Privacy Act (CCPA) may impact how you handle personal data and consent to text messages.

5. Compliance Tools

Use features in your group texting service that help manage consent, opt-out requests, and message frequency.

Ensure your practices align with these regulations to avoid penalties and maintain trust with your recipients.