What IsSMS Contact List Management?

SMS contact list management is the practice of recording customer data and monitoring how they interact with your business.

It allows every department in the organization to have the details they need to conduct their daily operations and carry out personalized communications. A business contact list may include previous, current, and prospective customers. And with an efficient contact management strategy, companies can leverage data and boost sales.

Why Is Contact List Management Important?

Strong SMS contact list management has the power to reflect its benefits throughout each part of an organization. In addition to providing every department in the company with valuable insight and automation, it enhances the customer experience in every aspect and maximizes the return on investment

Text message contact management also allows businesses to spend less time on mundane administrative duties that can be automated and more time on critical tasks. And by enabling businesses to send out SMS messages to the right recipients at the right time, a contact list management system can turn leads into loyal customers. 

Best Practices for SMS Contact Management

Keeping Contact Data Clean

Having clean data is a key part of maintaining a smooth contact list management system. Inaccurate or contradictory data hinders business operations and is detrimental to the customer experience. While it’s possible to minimize the volume of faulty data that goes into the system by implementing clear processes, avoiding all of it is difficult.

Quarterly cleanups can solve this issue. This involves removing duplicate contacts, false or obsolete data, and contacts who have opted out. Business text messaging services often automate these procedures. 

Syncing Data Between Applications

For an SMS contact management system to be effective, it’s important that the databases in your apps are not isolated from each other. Business tools including the sales stack, SMS marketing applications, and customer relationship management are most effective as a unified system. The ideal solution in this case is to synchronize relevant contact data between various apps within the organization.  

Centralizing Contact Information

Having a centralized database that contains all the contacts in one place is essential for customer list management. By centralizing the data, you’ll have access to critical insights all in one app. It also allows other departments to retrieve the contact information they need without having to log in or train for marketing tools and contact management features they won’t be using. 

Collecting Insightful Data

Integrating contact data among your apps and systems automatically enhances the insights you have access to. Valuable data that you can leverage can include geographics, birthdays, email addresses, and content consumption. By gathering this information and syncing it with your SMS platform, you’ll have the flexibility to personalize the interactions you have with your audience—for instance, sending SMS alerts about special discounts on their birthday. 

Protecting the Information

Small businesses, large enterprises, and organizations have a legal obligation to protect contact data. Regardless of regulations, respecting the privacy of your contacts and protecting the information they provide allows you to gain their trust. Although this aspect of SMS contact management doesn’t have a return on investment you can measure, having clients who trust your business will always have a valuable impact. 

How to Use Dexatel’s Contact List Management Tool

Dexatel’s SMS contact list management system lets you divide your contacts into groups and save them under the audiences section here

You can add contacts in two different ways. The first option is to add them manually by entering their phone numbers along with their full name and any other data you have about them. If you have a large contact database, the other option is to import the data in bulk via an Excel or CSV file. In this case, you can still add relevant information to personalize the messages you send to your audience. 

To add contacts, select “Create Audience,” enter a custom name, and choose the importing option you prefer. Once the upload is successful, you can manage the list whenever you need. This includes removing obsolete contacts, adding new ones, performing data entry, and updating information about specific contacts. You can also add recipients to the stop list when they opt out of a certain campaign.