Real Estate Text Message Marketing

Personalize your outreach and close more deals with SMS marketing for real estate. Dexatel offers the tools you need to elevate your customer experience.

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Why Use SMSfor Real Estate Marketing?

58%

of buyers prefer to communicate with their realtor via text message

45%

is the average response rate seen in real estate text message marketing

90%

of real estate companies in America use SMS for marketing

500%

ROI is delivered by SMS marketing for real estate

Trending Use Cases in Real Estate

Open House Invitations

Send personalized invitations for open house sessions and boost attendance. It’s a great way to get prospects interested without clogging their inbox.

New Listing Promotions

Let buyers know when a new house hits the market. A quick text message can give them a head start before the property is seen by everyone.

Price Drop Notifications

Alert potential buyers about price drops to reignite interest in previously viewed houses. A well-timed text can help you close the deal.

Follow-Ups With Leads

Check in with old leads, share property updates, and encourage them to take the next step. Following up via SMS keeps the deal on the radar.

House Tour Reminders

Send scheduled reminders about property tours and meetings to prevent no-shows. It’s fast, efficient, and convenient for both agents and clients.

Dexatel Integrates With the Tools You Use

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Got Questions? We’ve Got Answers

What is SMS in real estate?

SMS in real estate involves using text messaging to communicate with clients, leads, or prospects. Real estate text message marketing can be used to send listing updates, appointment reminders, price changes, and follow-ups. SMS marketing helps agents stay top-of-mind, deliver timely information, and increase engagement with buyers and sellers in real time.

Is SMS real estate marketing legal?

Yes, SMS marketing is legal when done in compliance with regulations like the Telephone Consumer Protection Act (TCPA) and GDPR (General Data Protection Act). Real estate companies must obtain prior consent from recipients before sending promotional messages. It's also important to include opt-out options and respect privacy to avoid penalties and maintain trust with your audience.

Can I cold text in real estate?

No, cold texting, or sending unsolicited messages to contacts without their permission, is not allowed in most countries. To legally use SMS in real estate marketing, you must have the recipient’s explicit consent. Violating these rules can result in fines and damage to your professional reputation.

How do home buyers text me?

Home buyers can text you through dedicated short codes, long codes, or text-enabled business numbers that you would advertise. You can also use SMS platforms to set up auto-responses or keyword-based campaigns like "Text HOME to 12345." This makes it easy for buyers to connect with you right away and get property info on demand.

How much does text message marketing for real estate cost?

Text message marketing for real estate costs vary depending on the provider and message volume. Platforms like Dexatel offer pay-as-you-go pricing, while others charge monthly fees based on contact list size or features. Budget plans are available for small teams, with advanced options for agencies and brokerages.

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