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Real Estate Text Message Marketing

Personalize your outreach and close more deals with SMS marketing for real estate. Dexatel offers the tools you need to elevate your customer experience.

Messaging Solutions For Real Estate
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Trusted by Leading Brands Worldwide

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Why Use SMSfor Real Estate Marketing?

58%

of buyers prefer to communicate with their realtor via text message

45%

is the average response rate seen in real estate text message marketing

90%

of real estate companies in America use SMS for marketing

500%

ROI is delivered by SMS marketing for real estate

Trending Use Cases in Real Estate

Open House Invitations

Send personalized invitations for open house sessions and boost attendance. It’s a great way to get prospects interested without clogging their inbox.

Open House Invitations
Dexatel Integrates With the Tools You Use

Dexatel Integrates With the Tools You Use

Connect the platform to your CRM, eCommerce software, and customer support tools in just a few clicks.

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Got Questions? We’ve Got Answers

What is SMS in real estate?

SMS in real estate involves using text messaging to communicate with clients, leads, or prospects. Real estate text message marketing can be used to send listing updates, appointment reminders, price changes, and follow-ups. SMS marketing helps agents stay top-of-mind, deliver timely information, and increase engagement with buyers and sellers in real time.

Is SMS real estate marketing legal?

Yes, SMS marketing is legal when done in compliance with regulations like the Telephone Consumer Protection Act (TCPA) and GDPR (General Data Protection Act). Real estate companies must obtain prior consent from recipients before sending promotional messages. It's also important to include opt-out options and respect privacy to avoid penalties and maintain trust with your audience.

Can I cold text in real estate?

No, cold texting, or sending unsolicited messages to contacts without their permission, is not allowed in most countries. To legally use SMS in real estate marketing, you must have the recipient’s explicit consent. Violating these rules can result in fines and damage to your professional reputation.

How do home buyers text me?

Home buyers can text you through dedicated short codes, long codes, or text-enabled business numbers that you would advertise. You can also use SMS platforms to set up auto-responses or keyword-based campaigns like "Text HOME to 12345." This makes it easy for buyers to connect with you right away and get property info on demand.

How much does text message marketing for real estate cost?

Text message marketing for real estate costs vary depending on the provider and message volume. Platforms like Dexatel offer pay-as-you-go pricing, while others charge monthly fees based on contact list size or features. Budget plans are available for small teams, with advanced options for agencies and brokerages.

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