What IsTwo-Way SMS?
Two-way SMS allows you to send and receive messages. This type of SMS service can be used for various purposes, such as communication between businesses and customers. There are various means for this type of communication—businesses commonly opt for two-way SMS when it comes to communicating with customers.
Why Should You Use Two-Way SMS?
Since SMS messaging is one of the most direct ways to get in touch with customers, businesses are highly recommended to employ two-way SMS to increase engagement rates and provide value.
There are several reasons you should use two-way messaging. The most common ones include:
- Confirm appointments or orders
- Send reminders
- Customer service
Pros and Cons of Two-Way Messaging
Some of the advantages of two-way SMS messaging include:
- Informational conversations between sender and receiver
- Directness and immediacy
- Confirmation that messages are received and understood
As with everything, two-way SMS can come with its disadvantages:
- Can be disruptive if the message is not important or urgent
- Messages can be ignored if receivers don’t want to respond
How Does Two-Way SMS Work?
A two-way SMS service enables businesses to engage in conversations with recipients. This is done thanks to solutions or two-way SMS APIs. Businesses can send these text messages by using short codes or virtual mobile numbers.
In two-way SMS messaging, short codes can include 3–6 digits, whereas virtual mobile numbers are like regular phone numbers. Short codes are subject to SMS messaging laws and restrictions depending on the country.
Common Use Cases for Two-Way SMS
Two-way messaging is essential for sales teams that need to quickly connect with potential customers. Engage in business text messaging to speed up the sales process and close more deals.
Two-way SMS can also be used to provide better customer service. By responding to customer questions and concerns, businesses can improve customer satisfaction and loyalty.
Provide a way for potential customers to contact your business directly to increase the chances of converting leads into customers.
Send out SMS marketing messages to promote your new product or service while allowing your customers to reply back with questions or feedback.
Allow your employees to use a two-way messaging system to communicate with each other or use it to send out important announcements to your team.
Two-Way SMS Messaging Best Practices
Keep it Brief
Get to the point quickly so that your readers don't become bored or frustrated.
Make it Persuasive
Use strong, active verbs to convey your message clearly.
Be clear about what you want your readers to do or know- don't leave them hanging.
Watch for typos, grammatical errors, and anything that could be confusing to your reader.
Highlight Important Details
Repeat key points throughout the message so that they are sure to stick.
Strike a Conversation
Encourage reader feedback and engage in a dialogue to ensure that your message is being received and understood.
Two-Way Messaging With Dexatel
You can maintain open communication with your audience using Dexatel’s two-way messaging feature. You may do this using our dashboard or two-way SMS API.
First, you need to buy a phone number for two-way SMS from the number page to use as a sender ID. This way, you can receive messages from your customers and reply to them directly from your account. All incoming messages and message history will be available in a single chat.