With the advancement of the messaging apps like Facebook Messenger, WhatsApp, Viber, Telegram, WeChat, and others, the more traditional default text messaging service started to lose its popularity. Hence, in order for the default messaging apps on Android devices to catch up with the fast-evolving messaging trends, Google developed what is called RCS messages.
All of the parts of the traveling industry starting from ticket offices to travel agencies can benefit from RCS messaging. For example, an airline ticket office can send a one time password to confirm the purchase with an eye-catching visual. Furthermore, they can design the message to direct the customer to choosing the ticket class, date, and so on. Similarly, a travel agency can send personalized offers for the clients, who can later use the buttons inside the message to choose a destination, date, and so on.
Retailers can also use RCS to send promotional messages that look more appealing than a simple 160-character text. Moreover, they can replace the call to action words with actual buttons that will lead the customers to a buying action.