Growth & Marketing Operations Manager
Join us in creating the most personalized cloud communication solutions worldwide together!
Why Dexatel: Founded in 2015, Dexatel is committed to providing businesses with the tools they need to connect with their customers. As a leader in CPaaS, we provide omnichannel communications solutions to clients like TikTok, Alibaba, InDrive, and many other industry giants. We empower businesses to build and deploy scalable communication solutions tailored to their specific needs, ensuring enhanced customer satisfaction and increased operational efficiency. Our culture is based on caring for our clients and prioritizing their business outcomes.
Our mission is to provide a personalized and individual experience to every customer.
Why this role matters: We are seeking a data-driven Growth & Marketing Operations Manager to drive customer acquisition through the web, optimize the sign-up to paid conversion funnel, and lead end-to-end marketing operations. This role combines strategic growth initiatives with hands-on marketing execution to ensure both scalable acquisition and operational excellence.
What you will do:
Customer Acquisition & Growth Strategy
- Own the full digital growth funnel – from website traffic → sign-ups → activation → paid conversions
- Drive B2B customer acquisition through performance marketing (Google Ads, LinkedIn Ads, Facebook Ads, retargeting, SEO, and content marketing)
- Develop and optimize landing pages, sign-up flows, and checkout experiences
- Leverage Product-Led Growth (PLG) strategies to improve self-service customer acquisition
- Work on A/B testing, funnel analysis, and data-driven experiments
Marketing Operations & Campaign Execution
- Manage end-to-end marketing campaign operations from planning to execution
- Create and maintain marketing collateral, sales enablement materials, and customer-facing documentation
- Oversee the marketing tech stack and automation tools
- Coordinate with external agencies and freelancers for content creation and design
- Maintain brand consistency across all marketing materials and channels
- Implement and manage marketing automation workflows
Analytics & Performance Optimization
- Set up tracking, attribution models, and reporting dashboards
- Use analytics tools (Google Analytics) to provide actionable insights
- Monitor and report on key growth metrics (CAC, LTV, activation rates)
- Optimize campaigns and operations based on performance data
- Manage marketing budget and track ROI across channels
What you will bring:
- 4+ years of experience in growth marketing or performance marketing in SaaS/CPaaS
- Proven track record of increasing sign-ups and improving conversion rates
- Hands-on experience with digital marketing platforms and marketing automation tools
- Strong expertise in CRO, A/B testing, and funnel analysis
- Experience in managing marketing operations and campaign execution
- Proficiency in marketing analytics tools and data analysis
- Project management skills with the ability to handle multiple priorities
- Experience working with cross-functional teams
Preferred Qualifications
- Experience with Product-Led Growth (PLG) strategies
- Knowledge of marketing automation platforms (HubSpot)
- Experience in managing marketing budgets and vendor relationships
- Background in B2B tech or CPaaS industry
- Experience with content management systems and basic HTML/CSS
Why Dexatel?
Dexatel is now one of the leading omnichannel solutions providers in the cloud communications industry. Our client portfolio consists of over 800 clients and operators, including 300 major ones. Our list of celebrity partners includes Google, Viber, Deutsche Telekom, China Telecom, Vodafone, T-Mobile, Orange Spain, Orange Poland, CenturyLink, Cellcom and SAP.
We succeed not only by displaying high-quality standards, but also by creating an inspiring atmosphere in the workplace. Our work environment is based on tolerance, equality and non-discrimination. We provide everyone with the opportunity for self-development and progress.
Additional information
All interested and qualified candidates are welcome to send their CV to [email protected] indicating the position title (“Growth & Marketing Operations Manager”) in the subject line of the email or just submit your application below.