SMS Marketing Best Practices

Simple, yet overlooked tips from SMS marketing best practices. Check our page below to see how you can improve your text marketing strategy.

SMS marketing is growing popular as one of the efficient ways of promoting products and services. Short text messages show the highest open rates. While SMS marketing is a great channel for mobile marketing, using it in reality is not a simple task as it seems. You need to consider dozens of details carefully and it is still important to understand the Dos and Don'ts in SMS marketing. And here are eight of them.

Text messages are very private for most people, so there is an absolute necessity to have the user’s permission before sending SMS. This is a general legal must. It is crucial that the customer opts in, whether the permission is via an SMS code or SMS reply. This does not only save you from legal liabilities but also improves the company image.

One of the keys to attracting customers is making them feel how unique they are. Everyone likes to feel special. Personalized messages boost most of the customers’ personal satisfaction level. Make your customers believe that they are the chosen ones, which will certainly increase their loyalty.

Getting feedback from customers makes you clearly understand your company’s efforts and past activities. It can help you to develop both the marketing messages and overall companys’ services. It is useful to provide this option by a URL.

A well-thought-out call-to-action is the most fundamental component of any successful SMS marketing campaign. It is the ultimate way to get your campaign to serve its main purpose. Carefully consider the call-to-action part of your SMS campaign so that it is more in line with your target objectives.

Include contact information about customer care in your messages, this will get you one step closer to your customer. Giving your clients simple ways to contact you when they have questions, shows customers that you are ready to assist them whenever they need your help.

When subscribing to an SMS campaign, people want to know what they are signing up for. Your vision, ideas and actions have to be clear to everyone so that they know what to expect from you. However, this does not require long and complicated texts.

If you want high engagement, you need to carefully examine the right time to send messages. On the one hand, sending text messages during a busy working hour is probably not the best practice for text message marketing. On the other hand, off work times are for rest and fun, so people would spend that time with families. It is up to you to decide the scheduling of your campaigns, but usually, early hours are more preferable on the workdays. People tend to check their emails early in the morning. Therefore, they are more likely to pay attention to your messages the following time. If you still choose to send messages on weekends, you need to make sure that you send them approximately at 1-2 pm.

Firstly, the text needs to be up to 160 characters and here you need to be sure not to waste your customer time. And for the same reason, the content needs to be catchy, clever, and valuable. It is effective to use strong words like “FOR FREE, RIGHT NOW, IMMEDIATELY”. So, in the end, the message needs to be clear to the customer. Placing a URL in a text message is also practical. The more information a customer gets, the more chances become high for them to be engaged.

You should provide the customer an easy opt-out option. This helps customers leave conversations whenever they want. A case scenario can happen, when a customer may block the number, thus preventing the messages from being received. Even though a customer may use your services, there is a threat of developing an image of an irresponsible brand.

If customers receive your text messages too often, chances are high that they will end up unsubscribing from your notifications. Careful consideration of how often to send messages is essential here. You have to make sure that the customers receive your messages neither too often, nor once a year. A more practical way is just to send messages whenever there are new services, special offers or anything on that matter.

Keeping text messages short is one of the best ways to get your messages across. At the same time, you need to make sure that your clients do not misunderstand you. That will look unprofessional, not to mention disappointing customers. You need to keep the language of your message simple and professional. Avoid using overly complicated words in language.

You need to have a specific keyword to help your audience opt into your messages, receive particular information about your offers, get back to you and so on. Just choose a keyword that relates to your company or its activities.

The message must clearly state where it comes from. It is best to have a short contact name, but one that the customer will immediately recognize. It raises your brand awareness and gives the customer a feeling of familiarity. Next time passing nearby your company, they may recognize it, without even knowing from where.

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