SMS Marketing Best Practices
Run effective text message marketing campaigns with industry tips and tricks. These SMS marketing best practices will help you enhance and improve your techniques.
Ask For Permission
Text messaging is a private means of communication, which is why you need a user’s permission before sending promotional SMS. It is absolutely necessary—legally and ethically—that your customer opts in, whether they give permission via an SMS code or reply. Not only does this save you from legal liabilities, but it also increases message conversion rates.
Dexatel specializes in delivering relevant information to customers at the right time through their preferred communication channel. Our experts guide you with this process every step of the way for maximum productivity. Moreover, our platform prioritizes personalization above everything else—you'll find customized recommendations regarding your industry, country, and department.
Customer feedback reveals how effective your company's messaging campaigns are performing. Not only that, but it also allows you to optimize your marketing copies to provide more relevant information.
Trigger With Call-to-Action
A call-to-action is the determining point between a lead and a conversion. As the most fundamental component of a successful SMS marketing copy, CTAs encourage your target audience to take steps in becoming a loyal client.
Always send your marketing messages through a two-way enabled channel. This gives your customers the chance to opt out or reply to the conversation to acquire further information.
Prioritize Timing and Means of Communication
For high engagement, you must first understand the right time to send messages. Sending text messages, for example, during busy work hours is not the most efficient way to go about things. But then again, people rest or go out after work. It all comes down to you to decide when to schedule your campaign.Most people prefer scheduling messages during early hours on workdays since people tend to check their messages in the morning. But if you decide to send messages on weekends, schedule them between 1 p.m.–2 p.m.
Clarify What You’re Sending
People always want to know what they're signing up for. Make sure to let your target audience know in your offer what type of content you'll be sending and whether or not they can opt out.
Optimize Your Content
Short and concise is the name of the game. Keep your messages brief and simple to not waste your customer's time. Your content needs to be clever, catchy, and compelling. Use attention-grabbing words and phrases like "for free," "right now," and "immediately." Don't forget to add a URL in your text message for additional practical value. The more information you provide your customer, the more likely they'll engage and interact.
Show the Way Out
Allow your customers to opt out of your SMS messaging campaign whenever they'd like. It's always better to have a customer unsubscribe than block your number and prevent the messages from ever being delivered. And even though you'll still have other customers using your services, you might develop a reputation of being an irresponsible brand
Don’t Overdo It
If you send too many text messages to your customers, you'll develop a higher chance of having unsubscribed. Consider how often you'll be sending your messages. You don't want to overdo it, but you also shouldn't underplay. The best way to go about this is to send messages when you actually have useful information to provide your audience. Inform them about new services, special offers, reminders, and so on.
Think Over Your Keyword
Every message has a keyword that captures the attention of the audience. Choose a keyword that's best associated with your company to send particular information about your offers and receive positive feedback.
Display Brand Name
Make sure to state where your messages are being sent from—have a recognizable short code or include your company's landline as a sender ID. We also recommend including your brand name in your copy. This way, your customers recognize who's sending the message without knowing where it came from.