The Complete Guide to Peer-to-Peer Texting

Peer-to-peer texting elevates messaging by allowing organizations to engage contacts individually, in a way that traditional mass texting cannot.

P2P texting is a scalable and cost-effective way for campaigners and charities to reach supporters.

It requires fewer human resources than door-to-door canvassing or making phone calls.

What Is Peer-to-Peer Texting? 

Peer-to-peer messaging (P2P) is a type of texting that lets you quickly send out personalized messages to a large group of people and have a two-way conversation with them.

One person can seamlessly manage many individual conversations, engage supporters and voters, answer questions, and get them to take action.

All of this can be easily managed with Dexatel's Omnichannel Inbox.

The ability to reach a large number of people and have a genuine conversation makes P2P texting effective in political campaigns, fundraising, and nonprofit communications.

Outreach campaigns that utilize P2P SMS mobilize more voters, get more attendees at their events, and engage more donors.

Best of all, peer-to-peer text messaging is TCPA-compliant.

Since you are manually hitting send for every text and the text is sent from a 10-digit phone number, you can legally text anyone you have a phone number for, whether they’ve opted in or not.

This makes P2P texting different from regular SMS marketing.

How Does P2P Texting Work? 

P2P texting works by having an organization’s staff member, agent, or volunteer use SMS platforms to draft a template or use an existing one.

Then, they select the contacts they wish to text, and click on each one to send an individual and personalized text message.

Agents can send out thousands of texts an hour while being able to respond to questions in real time and engage with the recipients.

Multiple conversations are easily managed within a single user interface.

You can integrate with your existing CRM for import or export or pull from CSV files to easily personalize your texts for each contact.

Benefits of Peer-to-Peer Text Messaging

Engagement

P2P texting is a convenient way of sending texts to those with whom you regularly text since there is no limit on the number of people you can reach.

Visibility 

Over 98% of text messages are opened and read.

Most within minutes of being received.

More importantly, people prefer texting to phone calls and emails.

Speed 

Peer-to-peer SMS is much faster than phone calls.

One agent can send thousands of texts in an hour.

It would take days to make that many phone calls.

Personalization

With P2P texting, you can engage one-on-one with your audience and add a personal touch, not just from your organization but from each agent involved.

Control

A P2P text gives people more control over their texting experience, including the number and types of messages they send out.

Scalability 

The only limit to how many P2P texts you can send is how many people are sending them.

You can easily scale the number of contacts reached.

Compliance 

Since there is human action and interaction involved in P2P texting, your text messages are not classified as auto-dialer.

Therefore, they are fully TCPA compliant and qualify as a personal conversation or non-commercial contact. 

How to Get Started with Peer-to-Peer Text Messaging

Choose a Text-Enabled Phone Number 

Register with a text-enabled phone number or purchase a new toll-free number.

You can even enable text messages on a landline or VoIP line.

Import a Contact List 

You can connect your CRM to your peer-to-peer texting platform and import your contact list.

You can assign names, personalize notes, segment contacts, and more.

Assign a List of Contacts to Each Agent

You can upload as many recipient lists as you want and assign each to an agent.

Manage Replies in Your SMS Inbox 

You can have ready responses for common questions or take a more personal approach to nurturing each contact on one P2P texting platform.

Top P2P Texting Features  

Templates

Agents can use templates for faster and more effective communication with tested methods.

Multiple Agents 

You can have many agents from your organization sending out texts simultaneously.

Analytics  

Use built-in analytics tools to monitor your campaign performance.

Multiple numbers  

Each agent can have their own unique cell phone number or use a short code.

Best Practices for P2P Text Messaging 

Use a Local Caller ID

Even if your staff or volunteers are spread across the country, your contacts will still see a local number.

This makes it easier to put people at ease and get conversations started.

Segment Contacts 

To target the right people with the right message, first segment your contacts into categories.

Tags let you categorize contacts based on any classification of your choice.

For example, if you’re holding a rally, it’s best to tag those who have already RSVPed so you can follow up.

Don’t Spam 

Texts may be preferred over email and phone calls, but they can still be intrusive if overdone.

If a contact responds with keywords like "stop" or "unsubscribe," you can set up your campaign to automatically opt them out.

Don’t Overwhelm Your Agents

While a single person can send a thousand texts in an hour, you should spread this out to leave enough room to handle responses.

Make sure you can have a genuine conversation and take the time to answer questions.

Don’t Stick to The Script 

While templates make it convenient to send out messages and nail down the tone and voice you want, having a personal touch allows you to make the most of P2P texts.