<p>The matter of authentication vs. verification is one that&rsquo;s gaining quite a bit of traction. The two terms are very often used interchangeably. To an extent, they&rsquo;re even similar in definition. But when it comes to the digital world, they&rsquo;re not exactly the same, even though they serve one purpose&mdash;to protect digital identities.&nbsp;</p>

<p>With the increase in online business activities, the web has become a lucrative environment for data breaches. One such method is&nbsp;<a href="https://dexatel.com/blog/how-to-protect-yourself-from-sms-phishing/">SMS phishing</a>. This is where attackers use text messages to trick users into revealing sensitive data or downloading malicious software.&nbsp;</p>

<p>That being said, both authentication and verification have become major tools in&nbsp;business text messaging to validate users and prevent fraud.&nbsp;</p>

<p><img alt="authentication-vs-verification-getting-to-know-each" src="/images/blog/154/body/authentication-vs-verification-getting-to-know-each.webp" style="width:100%" /></p>

<h2>Identity Verification Vs. Authentication: Getting to Know Each</h2>

<p>Before exploring the difference between authentication and verification, you must understand what each of them means. Keep in mind that they are two sides of the same coin&mdash;they are different yet share the same motive.&nbsp;</p>

<h3>What is Authentication?</h3>

<p>Authentication is when the system ensures that a user accessing an account is its rightful owner. It does so by validating the online identity of the user via a unique code. The process involves making use of details that the user initially provided.&nbsp;</p>

<p>Identity authentication takes place every time a person wants to use a company&rsquo;s application. It works by asking for a password or requesting&nbsp;<a href="https://dexatel.com/blog/passwordless-authentication/">passwordless authentication</a> like&nbsp;<a href="https://dexatel.com/blog/how-to-send-otp-sms/">sending an OTP SMS</a> or demanding a fingerprint. This essentially prevents fraudsters or unauthorized individuals from breaching genuine accounts for illegal reasons.&nbsp;</p>


<p>For instance,&nbsp;<a href="https://dexatel.com/blog/hipaa-compliant-texting/">HIPAA regulations</a> require practitioners to authenticate their identity before accessing sensitive patient information. There are three different categories of authentication:</p>

<ul>
	<li>
	<p>Security Information: Also referred to as a knowledge-based challenge, this requires the customer to enter info that only they would know. The system then compares that information to the one given previously by the user. This can be a username and a password or an answer to a question like &ldquo;What is the first school you went to?&rdquo;</p>
	</li>
	<li>
	<p>Security Devices: This authentication method involves authenticating customers through a device of their own&mdash;in most cases, a mobile phone. The application would ask the user to enter a <a href="https://dexatel.com/otp-sms/">one-time password</a> sent to that device. A common example of this is an&nbsp;<a href="https://dexatel.com/blog/sms-verification/">SMS verification</a> code or another form of&nbsp;<a href="https://dexatel.com/blog/two-factor-authentication/">two-factor authentication</a>.&nbsp;</p>
	</li>
	<li>
	<p>Biometric Data: With the biometric data approach, the application authenticates users through biometric factors such as fingerprints, facial recognition, or iris recognition. You may be required to take a photo of the system to compare it with the one you provided previously.</p>
	</li>
</ul>

<h3>What is Verification?</h3>

<p>Now that you&rsquo;re familiar with the former, it&rsquo;s worth getting to know the other side of verification vs. authentication. Verification is the process of confirming a digital identity and often takes place at the beginning of a relationship between a user and a company. This occurs during the onboarding process.&nbsp;</p>

<p>The company may request a user&rsquo;s phone number and date of birth, maybe even a passport or a driver&rsquo;s license. This is done to make sure new users are indeed who they claim to be.&nbsp;</p>

<p>The extent of verification can also range from asking for an email address to digging into credit checks. The company would then validate the information or the documents with a third-party or authoritative data source, normally through digital verification solutions. These solutions validate the ID in two different ways:</p>

<ul>
	<li>
	<p>ID Verification: This method involves checking official documents such as passports and bank statements for various features like fonts, stamps, and watermarks. Such features are meant to verify the authenticity of a document.</p>
	</li>
	<li>
	<p>Identity Checking: This is where personal information like name and postal address is checked against third-party sources. There are two ways to access this information: either through official identity documents or by the customer.&nbsp;</p>
	</li>
</ul>

<p>Verified identities help in minimizing the risk of fraudulent activities taking place during the onboarding or subscription process. However, the purpose of verification solutions extends beyond fraud prevention. The practice is also crucial when you need to guarantee compliance&mdash;for instance, if you&rsquo;re an online retailer that sells age-restricted products like vapes.&nbsp;</p>

<p><img alt="the-difference-between-authentication-and-verification" src="/images/blog/154/body/the-difference-between-authentication-and-verification.webp" style="width:100%" /></p>

<h2>The Difference Between Authentication and Verification</h2>

<p>Although they both aim to protect digital identity, there is a clear difference between authentication and verification. Authentication guarantees that a user trying to access an account has permission to do so. On the other hand, verification validates that the information that the user provided is indeed authentic. And while verification is only performed once, authentication needs to take place each time a user logs in.&nbsp;</p>

<p>Determining the amount of information you need to verify and in what cases you need to authenticate depends on a number of factors. It involves knowing the regulations of the industry you&rsquo;re in as well as those of the country itself. You&rsquo;ll also want to assess the risk profile of the products or services you offer in addition to the risk profile of your customers.&nbsp;</p>

<p>In the financial sector, for example, regulations require you to verify considerably more information than registering customers for a fast food service account. In the latter scenario, a password and maybe a security question would be enough.&nbsp;</p>

<p>But let&rsquo;s suppose you&rsquo;re opening a bank account for a new client. You&rsquo;ll need a set of official documents in addition to biometric data, security devices, and personal information. Another example would be the European Union&rsquo;s PSD2 authentication requirements. These essentially determine how you should authenticate commercial transactions and monetary exchanges that occur inside the EU.&nbsp;</p>

<p><img alt="authentication-vs-verification-latest-trends" src="/images/blog/154/body/authentication-vs-verification-latest-trends.webp" style="width:100%" /></p>

<h2>Authentication Vs Verification: Latest Trends</h2>

<p>With our online presence increasing on different fronts, the risk of cyberattacks looms more than ever before. As a result, identity verification and identity authentication practices are becoming the norm. We&rsquo;re also seeing trends that indicate what measures businesses should take to meet cybersecurity needs.&nbsp;</p>

<h3>Risk-Based Methods</h3>

<p>Authentication is trickier than it may seem. The more factors you incorporate, the more you&rsquo;ll guarantee a user&rsquo;s legitimacy. But asking users to go through multiple steps each time they want to access their account can ruin the customer experience.</p>

<p>Bringing artificial intelligence into the mix, however, can pinpoint the risk and build trust between you and the user. In this case, the system would only request authentication when there is an elevated level of risk.&nbsp;</p>

<h3>Rethinking Strategies</h3>

<p>The past couple of years have seen a significant uptick in online transactions, partly due to the global pandemic. And with online presence comes vulnerability. This has prompted businesses to rethink how they manage digital identities. As a result, digital identity verification checks are expected to triple until 2026, according to research by Goode Intelligence.&nbsp;</p>

<h3>Safety Comes First</h3>

<p>Would you personally trust an application that doesn&rsquo;t have security measures in place? Customers are becoming aware of how data-intensive their subscriptions have become, and are seeing the potential security risks. They are also skeptical about businesses that don&rsquo;t take the necessary measures to prevent fraud and identity theft. And not offering that element of safety is a perfect way to lose customers.&nbsp;</p>

<h2>Key Takeaways</h2>

<p>As technology continues to evolve, so too must our methods for securing it. It is imperative that businesses remain vigilant and adaptable in their approach to authentication and verification and that they continue to educate their customers on the importance of these processes. Only then can we hope to create a safer, more secure digital environment for everyone.</p>

Find out all you need to know about authentication vs verification, get to know what each of them means, and understand how they differ from each other.

Authentication Vs. Verification: Compare and Contrast

Authentication Vs. Verification: What’s the Difference?

<p>Business messaging is a new and innovative way for companies to connect with their customers, employees, and partners. With the rise of instant messaging applications and chatbots, businesses can now communicate with their clients in real time, providing faster and more efficient customer service.&nbsp;</p>

<p>Whether you&#39;re a small business owner or part of a large corporation, business messaging can provide various benefits that help you stay competitive in today&#39;s fast-paced market. Customers want to bid phone calls goodbye and never hear the words &ldquo;hold, please&rdquo; again. And if you&#39;re ready to grant their wishes, here are all the benefits of business messages you didn&rsquo;t know you were missing out on.</p>

<h2>What is Business Messaging?&nbsp;</h2>

<p>The concept of messaging for business involves the use of messaging channels that enable brands to connect with their customers for marketing, sales, or customer service purposes. It facilitates faster and more efficient support, collaboration, and communication management within a company and its third parties.</p>

<p><img alt="top-business-messaging-applications-you-can-use" src="/images/blog/153/body/top-business-messaging-applications-you-can-use.webp" style="width:100%" /></p>

<h2>Top Business Messaging Applications You Can Use</h2>

<h3>SMS&nbsp;</h3>

<p>SMS is the most common way to reach mobile consumers. This communication channel allows you to send business text messages to customers directly to their phone numbers.&nbsp;<a href="https://dexatel.com/blog/sms-chat/">SMS chat</a> is a popular medium because it&#39;s widely accessible and can be used by anyone with a mobile phone and cell service.</p>

<p>If you&rsquo;re looking for a messaging channel that works in real time while keeping the process simple and easy, business SMS is the way to go. And if you don&#39;t know what exactly you want to send, you can always resort to SMS templates to help you out.</p>


<h3>MMS&nbsp;</h3>

<p>MMS&mdash;or Multimedia Messaging Service&mdash;is similar to SMS in many ways. But, as its name suggests, this messaging channel has the added benefit of allowing you to send multimedia content. This includes sending GIFs, images, videos, and audio files along with your text.&nbsp;</p>

<p><a href="https://dexatel.com/blog/mms-marketing/">MMS marketing</a> is a great way for businesses to send visual content to their customers or convey information that&#39;s difficult to explain in text. And again, if you&#39;re not sure how to get started, opt for text message templates to paint a better picture of how to get in touch.</p>

<h3>Webchat</h3>

<p>Webchat offers businesses a way to communicate with customers through their website using a chat interface. This medium is commonly used to offer online customer service or sales assistance since it offers a convenient and quick way to communicate.</p>

<h3>Facebook Messenger&nbsp;</h3>

<p>Facebook Messenger is a go-to option for businesses that have a strong social media presence and want to connect with consumers directly. This app also allows businesses to automate messages using chatbots, making it a great platform for managing customer service requests such as reservations and FAQ inquiries.</p>

<p><img alt="whatsapp" src="/images/blog/153/body/whatsapp.webp" style="width:100%" /></p>

<h3>WhatsApp&nbsp;</h3>

<p>WhatsApp is another preferred messaging channel for larger businesses with mobile consumers. It&#39;s an excellent platform for businesses that want to connect with customers internationally, as it&#39;s widely used in many countries. You can even integrate the&nbsp;<a href="https://dexatel.com/whatsapp-business-api/">WhatsApp Business API</a> to automate messaging and streamline customer service processes.</p>

<p><a href="https://dexatel.com/blog/ultimate-guide-to-whatsapp-marketing/">WhatsApp marketing</a> also stands out for its personalizable nature. This business messaging application allows you to send multimedia content such as images, videos, or audio files, allowing you to stay ahead of the competition.</p>

<h3>Google Business Messages&nbsp;</h3>

<p><a href="https://jibe.google.com/business-messaging/" target="_blank">Google Business Messages</a> presents you with a way to communicate with customers directly through Google Search and Maps. This platform gives businesses the option to offer support and communicate with customers without the need for them to visit a website or download an app.</p>

<h3>Telegram</h3>

<p>If you&rsquo;re searching for a messaging application that securely allows you to communicate sensitive information with customers, Telegram might be the right choice. This platform offers end-to-end encryption, making it ideal for healthcare providers, financial institutions, and organizations with security concerns.</p>

<h3>WeChat</h3>

<p>If you&#39;re working with a large consumer base in Asia, WeChat is a business messaging application with over a billion active profiles.&nbsp; Used extensively in China, it offers businesses the ability to create official accounts, provide customer service, and run ads.</p>

<p><img alt="7-business-message-examples" src="/images/blog/153/body/7-business-message-examples.webp" style="width:100%" /></p>

<h2>7 Business Text Message Examples&nbsp;</h2>

<p>Business messaging can be integrated into various&nbsp;<a href="https://dexatel.com/sms-marketing/">SMS marketing</a> and sales strategies to improve customer relations. Here are a few categories where you can reap the benefits of business texting.</p>

<h3>Welcome Message&nbsp;</h3>

<p>Almost every business greets new customers and subscribers with an introductory message upon signing up. The goal of this transaction is to welcome the customer and provide them with information about the business or product.</p>

<p><strong>Example</strong>: <em>Welcome to The Full Cart, Clara! We&#39;re excited to have you as a new customer. Our team is here to help you with any questions or concerns you may have. Feel free to reach out to us at any time</em>.</p>

<h3>Order Confirmation</h3>

<p>When making online purchases, customers want to receive a confirmation message in real time. This&nbsp;example has become mainstream and provides details about the order.</p>

<p><strong>Example</strong>: <em>Thank you for shopping with The Full Cart, Rebecca! Your order number is #123456. We&#39;ll send you an update when your order is shipped. If you have any questions, please don&#39;t hesitate to contact us.</em></p>

<h3>Appointment Reminder</h3>

<p>Service-based businesses can remind customers of upcoming appointments or reservations. This helps reduce no-shows and last-minute cancellations, which can impact the business&#39;s revenue and affect the overall schedule.</p>

<p><strong>Example</strong>: <em>Hi John! Just a friendly reminder that you have an appointment with Dealer&amp;Dealt tomorrow at 10 AM. Please confirm your attendance by replying with YES. We&rsquo;re looking forward to seeing you!</em></p>

<h3>Sales and Promotional Message&nbsp;</h3>

<p>One of the most common uses of business messaging in marketing is promotions or sales alerts. Examples in this category tend to be concise and eye-catching.</p>

<p><strong>Example</strong>: <em>Don&#39;t miss out on The Full Cart&#39;s Black Friday sale, Emma! Enjoy up to 50% off on all items. Shop now and save big!</em></p>

<h3>Customer Support Message&nbsp;</h3>

<p>When it comes to customer service messages, clients need to know that they&rsquo;re in charge of the direction the conversation is going. This type of message is sent to customers to address their questions or concerns about a product or service.</p>

<p><strong>Example</strong>: <em>Hello, Eric! Thank you for contacting us. We&#39;re sorry to hear that you&#39;re having issues with your product. Our support team will contact you shortly to help you resolve the issue</em>.</p>

<h3>Feedback Request Message</h3>

<p>This type of message is sent to customers to ask for feedback or a review about a recent purchase or experience. It could be especially beneficial when paired with smart&nbsp;<a href="https://dexatel.com/blog/conversational-marketing/">conversational marketing</a> tips and tricks.&nbsp;</p>

<p><strong>Example</strong>: <em>Hi Jane, we&#39;d love to hear your feedback about our product! Please take a few minutes to share your thoughts here: http://bit.ly/p1we1&nbsp;</em></p>

<h3>Re-Engagement Message&nbsp;</h3>

<p>To improve customer retention, send a message that gets to the root of what customers want. Target buyers who have been inactive for a certain time and find a way to encourage them to re-engage with your business, like a discount or a free trial.</p>

<p><strong>Example</strong>: <em>Hi Sally, we&#39;ve missed you! It&#39;s been a while since you last visited our website. We wanted to offer you a special discount as a thank you for your past loyalty. Use code WELCOME10 to get 10% off your next purchase.</em></p>

<p><em><img alt="benefits-of-business-messages" src="/images/blog/153/body/benefits-of-business-messages.webp" style="width:100%" /></em></p>

<h2>7 Benefits of Business Text Messages</h2>

<p>Needless to say, the benefits of business texting are plentiful. Whether you&rsquo;re a small business or a large corporation, there&rsquo;s something new and meaningful that business messaging can provide for you.</p>

<ul>
	<li>
	<p>Business text messages allow for instant communication between brands and customers. This can help resolve issues quickly and provide timely updates and information.</p>
	</li>
	<li>
	<p>By removing the need to call or visit a physical location, business texting allows customers to communicate with brands at their convenience.</p>
	</li>
	<li>
	<p>With the right messaging application, you can personalize your text to an individual customer, making them feel valued and increasing brand loyalty.</p>
	</li>
	<li>
	<p>Business texts can help increase customer engagement and interaction with a brand, leading to increased sales and customer satisfaction.</p>
	</li>
	<li>
	<p>Customer service can reap the benefits through automation. You can automate the process of addressing and resolving issues, resulting in a smooth customer journey.</p>
	</li>
	<li>
	<p>Business texts can be used to collect valuable data on customer behavior and preferences, which can be used to improve marketing and sales strategies.</p>
	</li>
	<li>
	<p>With a multi-channel approach, business texting allows brands to communicate with customers across multiple platforms and reach a wider audience.</p>
	</li>
</ul>

<h2>How to Send a Business Text Message with Dexatel</h2>

<p>If the idea of integrating business messaging into your strategy sounds good but you don&rsquo;t know where to start, we&#39;ve got you covered. By utilizing Dexatel&#39;s Campaign tool for&nbsp;<a href="https://dexatel.com/blog/how-to-send-a-mass-text/">mass text messaging</a>, you can easily send messages to a predetermined list of recipients.&nbsp;</p>

<p>Follow these steps to create and manage bulk messaging campaigns with Dexatel:</p>

<ol>
	<li>
	<p>Select the desired messaging channel (SMS, Viber Business, or WhatsApp Business) from the navigation bar</p>
	</li>
	<li>
	<p>Click &quot;Create Campaign&quot; and give it a name</p>
	</li>
	<li>
	<p>Give your message some context in the Campaign message slot</p>
	</li>
	<li>
	<p>Choose the template you created or one of Dexatel&#39;s pre-made templates from the drop-down menu</p>
	</li>
	<li>
	<p>Decide whether to show your &quot;Sender Name,&quot; &quot;Number,&quot; or &quot;Short Code&quot; along with the message</p>
	</li>
	<li>
	<p>Choose the list of recipients either manually, from the &quot;Audience,&quot; or by uploading a file</p>
	</li>
	<li>
	<p>Click &quot;Send Now&quot; to send the message immediately, or &quot;Schedule&quot; to send it at a later date and time</p>
	</li>
</ol>

<p>Business messaging is an essential communication tool that can help businesses of all sizes improve their customer service, increase sales, and enhance the customer experience. By using the right messaging platforms, you can easily reach your target audience and provide the support and assistance they need.&nbsp;</p>

<p>With its many benefits, it&#39;s no surprise that more businesses are incorporating it into their strategy. So, if you haven&#39;t already, it&#39;s time to embrace the power of business messaging and unlock the full potential of your marketing strategy with Dexatel.</p>

Discover the various benefits of business messaging. Connect with customers easily and efficiently for marketing, sales, and support.

What is Business Messaging and How to Use it

Business Messaging: What is it and How You Can Use it

<p>Are you tired of lackluster advertising campaigns that fail to capture your target audience&#39;s attention? With over one billion Viber users worldwide, this is an <a href="https://dexatel.com/blog/instant-messaging-for-businesses/">instant messaging solution for businesses</a> that cannot be ignored. From the latest ad formats to advanced targeting capabilities, you can use Viber advertising to create a campaign that resonates with your audience.&nbsp;</p>

<p>Why settle for mediocre results when you can take your advertising game to the next level with Viber? Let&#39;s dive right in.</p>

<h2>What Is Viber Advertising</h2>

<p>Viber allows businesses to place ads in various parts of the app, such as the chat list, chat background, and more. This provides businesses with a unique opportunity to connect with potential customers where they spend a lot of their time.</p>

<p>One of the benefits of running ads on&nbsp;<a href="https://dexatel.com/viber-business/">Viber Business</a> is that it allows you to target specific audiences. This ensures that businesses can reach the people who are most likely to be interested in their products or services.</p>

<p><img alt="why-you-need-ads-on-viber" src="/images/blog/152/body/why-you-need-ads-on-viber.webp" style="width:100%" /></p>

<h2>Why You Need Ads on Viber</h2>

<h3>Reach More People</h3>

<p>One of the primary benefits of advertising on Viber is its ability to reach a highly targeted audience. Doing so can help businesses ensure that their ads are seen by people who are most likely to be interested in their products or services. This level of targeting can help businesses see better results from their advertising efforts.</p>

<h3>Visually Engaging Ads</h3>

<p>Viber also offers the ability to create visually engaging and interactive ads for&nbsp;business text messaging. Brands can take advantage of Viber&#39;s unique features, such as its sticker market and chat backgrounds, to create eye-catching ads. This can help increase brand visibility and awareness, and encourage users to engage with the brand.</p>


<h2>What Is The Viber Ads&rsquo; Price</h2>

<p>When it comes to ads on Viber, businesses have several pricing models to choose from. The cost of advertising depends on various factors, including ad placement, targeting options, and ad format.</p>

<p>The messaging app offers both cost-per-click (CPC) and cost-per-impression (CPM) pricing models. CPC ads are charged based on the number of clicks they receive, while CPM ads are charged based on the number of impressions they receive.</p>

<p>The cost of Viber ads can vary depending on the level of targeting required and&nbsp;<a href="https://dexatel.com/mass-text/">mass texting</a>. The more specific the targeting, the higher the cost is likely to be.</p>

<p><img alt="the-different-types-of-ads-on-viber" src="/images/blog/152/body/the-different-types-of-ads-on-viber.webp" style="width:100%" /></p>

<h2>The Different Types of Ads on Viber</h2>

<p>By understanding the different types of ads available on Viber, businesses can choose the best ad format for their goals and target audience. Each ad format has its own strengths and weaknesses, and businesses should consider which format will best resonate with their target audience.</p>

<h3>Chat List Ads&nbsp;</h3>

<p>This&nbsp;is a format that appears on the chat list screen, which is the main screen that users see when they open the app. They are designed to be visually appealing and are an effective way for brands to reach a large audience on Viber.</p>

<p>These Viber ads can be static or dynamic, depending on the creative approach used. Static ads are simply images or graphics that don&#39;t move, while dynamic ads can be animations or videos that capture the user&#39;s attention.</p>

<p>Brands can use Viber&#39;s targeting options, such as demographics, interests, and location, to ensure that their ads are seen by users who are most likely to be interested in their products or services. This level of targeting can help businesses to see better results from their advertising efforts, with increased engagement and conversions.</p>

<h3>Chat Background Ads</h3>

<p>Chat background ads are a unique format offered by Viber that allows brands to showcase their products or services in a highly visual and engaging way. These appear in the background of a user&#39;s chat screen, making them impossible to ignore.</p>

<p>In terms of targeting, chat background ads can be highly specific, allowing businesses to reach their target audience with precision. By using Viber&#39;s targeting options, brands can ensure that their ads are seen by users who are most likely to be interested in their products or services.</p>

<h3>Sticker Market Ads</h3>

<p>Sticker market ads on Viber are a unique type that allow businesses to create branded stickers that users can download and use in their chats. These can be a fun and engaging way to promote a brand or product, as they can be shared by users with their friends and family.</p>

<p>Branded stickers can be customized to feature a business&#39;s logo, product, or messaging, making them a powerful branding tool. These are particularly effective for brands targeting a younger audience, as stickers are a popular form of communication among young people.</p>

<h3>Native Ads&nbsp;</h3>

<p>Native ads on Viber are a type of advertising that seamlessly blends into the user&#39;s content feed, making them appear like natural content rather than an ad. These ads are designed to look and feel like the content that surrounds them, making them more engaging and less disruptive to the user experience.</p>

<p>Native advertising can take different forms, including articles, videos, images, or other multimedia content. Unlike traditional display ads, which are often seen as intrusive and annoying, native ads are more likely to be viewed positively by users. Research has shown that users are more likely to engage with native ads, with higher click-through rates and longer <a href="https://dexatel.com/blog/customer-engagement/">customer engagement</a> times than traditional ads.</p>

<h3>Video Ads</h3>

<p>Video ads on Viber are an effective way for businesses to reach potential customers and promote their products or services. These ads appear as in-stream video ads within Viber&#39;s content feed, providing a captive audience that is engaged and actively using the app.</p>

<p>One of the primary benefits of video ads on Viber is their ability to convey a lot of information in a short amount of time. With up to 30 seconds of video content, businesses can showcase their products or services, highlight unique features, and provide calls to action that encourage viewers to engage with the brand.</p>

<h3>Banner Ads</h3>

<p>Banner ads are a small rectangular ad format that appears at the bottom of the screen. They are designed to be less intrusive than other types of ads, as they do not take up a lot of space on the screen. Businesses can use them to promote products or services or advertise special offers or discounts.</p>

<p>The key benefit of banner ads is that they are highly visible without being overly intrusive. This makes them a popular choice for businesses looking to promote their brand or products without disrupting the user experience. They can be static or animated, depending on the needs of the business.</p>

<h3>Rich Media Ads</h3>

<p>This type offers a wide range of multimedia elements such as images, videos, and interactive features like swipeable carousels and 360-degree product views.</p>

<p>Rich media ads are designed to provide users with an immersive experience that goes beyond the typical banner or text ad. They can be used to showcase products or services in an engaging and memorable way that resonates with users.</p>

<p><img alt="5-tips-for-a-foolproof-viber-advertising-campaign" src="/images/blog/152/body/5-tips-for-a-foolproof-viber-advertising-campaign.webp" style="width:100%" /></p>

<h2>5 Tips for A Foolproof Viber Campaign&nbsp;</h2>

<h3>1. Define Your Objectives</h3>

<p>Before launching your Viber marketing campaign, clearly define your objectives and what you hope to achieve. Whether it&#39;s increasing brand awareness or boosting engagement, having a clear goal in mind will help guide your marketing strategy.</p>

<h3>2. Choose the Right Ad Format</h3>

<p>With a range of ad formats available on Viber, it&#39;s important to choose the one that best suits your campaign objectives and target audience. Consider which ad format will best resonate with your audience and help achieve your goals.</p>

<h3>3. Use High-Quality Creative</h3>

<p>The quality of your ad creative can make a significant difference in the success of your campaign. Make sure your ads are visually engaging, with eye-catching images or videos that are relevant to your audience.</p>

<h3>4. Optimize Your Campaign</h3>

<p>Monitor and optimize your campaign as it runs. Analyze the data to see which ads are performing best and adjust your targeting, messaging, or creative as needed.</p>

<h3>5. Test and Learn</h3>

<p>Experiment with different ad formats, messaging and targeting options to see what works best for your audience. Test different versions of your ads to see which performs better, and use those insights to refine your campaign strategy</p>

Follow these top tips for a successful Viber advertising experience that will drive better results and leave a lasting impact on your target audience.

Viber Advertising: Everything You Need to Know

Everything You Need to Know About Viber Advertising

<p>Real estate text scripts have become an indispensable tool in the industry&#39;s communication arsenal. Agents have to keep in touch with their clients regularly, whether it&#39;s for marketing, authentication, reminders, customer support, or sending follow-up texts in real estate.&nbsp;</p>

<p>Among the many communication channels available to contact clients,&nbsp;<a href="https://dexatel.com/blog/sms-chat/">SMS chat</a> stands out as one of the most immediate, convenient, and cost-effective. However, not all text messages are created equal.&nbsp;</p>

<p>To maximize the potential of&nbsp;<a href="https://dexatel.com/blog/conversational-marketing/">conversational marketing</a>, agents need to rely on well-crafted real estate text message scripts. After all, a poorly written text message can ruin an real estate professional&#39;s reputation, while a well-crafted one can build a lasting relationship with clients.&nbsp;</p>

<p>Here are 50 ways to make sure you hit the nail on the head in every situation when it comes to real estate text message prospecting scripts.</p>

<p><img alt="real-estate-text-scripts-for-marketing" src="/images/blog/151/body/real-estate-text-scripts-for-marketing.webp" style="width:100%" /></p>

<h2>Real Estate SMS Scripts for Marketing</h2>

<p>Marketing is one of the most important aspects of the real estate industry. With the right&nbsp;<a href="https://dexatel.com/blog/real-estate-text-message-marketing/">real estate text message marketing</a> tips and tricks, you can attract potential clients and generate leads. Whether you&rsquo;re cooking up effective <a href="https://dexatel.com/blog/cold-texting/">cold texting</a> real estate scripts or keeping up with a client post-sale, these templates will help.</p>

<h3>1. Cold Lead Real Estate Scripts for Introduction to Prospects</h3>

<p><em>Hi Jack, this is Sam from Redwood Realtors. I noticed that you&rsquo;re looking for a property. We have some great leads. Would you like me to send you more info?</em></p>

<h3>2. Open House Invitation</h3>

<p><em>Hi Sally, Emma from Redwood Realtors here! We&#39;re having an open house this Friday at 3pm for a beautiful property in LA. We&rsquo;d love to see you there!</em></p>

<p><em>Hi John, are you free this Saturday? We&#39;re hosting an open house at 4pm for a stunning property in Los Angeles. You don&#39;t want to miss this opportunity!</em></p>


<h3>3. Just Sold Announcement</h3>

<p><em>Hey Anna, if you&#39;re thinking of selling your property, Redwood Realtors will offer a free market analysis and guide you through the process. Let&#39;s chat!</em></p>

<h3>4. Neighborhood Update</h3>

<p><em>Hey Chris, prices have been increasing, and there are exciting properties on the market right now. Reply with YES for a detailed update from Redwood Realtors.</em></p>

<h3>5. New Listing Announcement</h3>

<p><em>Hi Jane, Redwood Realtors has a new listing on Willow Ave with 3 bedrooms, 2 bathroom, a hot tub, and it&#39;s priced to sell. Let us know if you&#39;re interested!</em></p>

<p><em>Hi Jenna, Redwood Realtors just listed a beautiful property in LA and it&#39;s a must-see. Reply with YES if you&#39;re interested in learning more.</em></p>

<h3>6. Seasonal and Holiday Greeting</h3>

<p><em>Hey Noah, Redwood Realtors wanted to wish you and your family happy holidays! We hope you have a great time celebrating and making memories.</em></p>

<p><em><img alt="authentication-scripts-for-real-estate" src="/images/blog/151/body/authentication-scripts-for-real-estate.webp" style="width:100%" /></em></p>

<h2>Authentication Scripts for Real Estate</h2>

<p>Authentication is crucial in the real estate industry, especially when it comes to sensitive information like account verification and password resets. If you need a texting script for real estate&nbsp;that&rsquo;ll get your clients to react quickly, these should do the trick.</p>

<h3>1. Account Verification</h3>

<p><em>Hey Oliver, we&#39;ve noticed unusual activity on your account. To protect your privacy and security, please reply with #71546 to complete the verification process.</em></p>

<p><em>Hi Leo, we need to confirm your account info to ensure everything is up-to-date. Please reply with the code #87784 to complete the confirmation process.</em></p>

<h3>2. Identity Confirmation</h3>

<p><em>Hi Luke, we need to confirm your identity to ensure the accuracy of your info. Please reply with your full name and date of birth to complete the process.</em></p>

<p><em>Hey Ella, Redwood Realtors received a request to change your account information. Please reply with #95867 to complete the process.</em></p>

<h3>3. Password Reset</h3>

<p><em>Hi Alice, Redwood Realtors received a request to reset your password. Click here to complete the process: http://bit.ly/p1we1&nbsp;</em></p>

<h3>4. Confirmation of Contact Information</h3>

<p><em>Hey Mia, we&#39;ve noticed that your contact info might be outdated. Click here to confirm your current data and/or make necessary changes: http://bit.ly/p1we1&nbsp;</em></p>

<p><em>Hi Ava, Redwood Realtors needs to update your contact info to ensure that you receive important updates. Please reply with YES to proceed.</em></p>

<h3>5. Authorization Code</h3>

<p><em>Hey Luna, we&#39;ve received a request for a transaction on your account that requires an authorization code. Reply with #212 to authorize the transaction.</em></p>

<h3>6. Two-Factor Authentication</h3>

<p><em>Hi Finn, we need to enable two-factor authentication on your account for added security. Please reply with #7575 to enable two-factor authentication.</em></p>

<p><em><img alt="real-estate-text-scripts-for-reminders" src="/images/blog/151/body/real-estate-text-scripts-for-reminders.webp" style="width:100%" /></em></p>

<h2>Real Estate Scripts for Reminders</h2>

<p>Keeping track of multiple appointments, deadlines, and renewals can be a hassle. To make sure nothing falls through the cracks, customize these follow-up texts in real estate to&nbsp;<a href="https://dexatel.com/blog/text-appointment-reminder/">send appointment reminders</a> to clients and prospects. Whether you send WhatsApp, SMS, or <a href="https://dexatel.com/blog/viber-notification/">Viber notifications</a>, a reminder can go a long way.&nbsp;</p>

<h3>1. Appointment Reminder</h3>

<p><em>Hi Emily, this is James from Redwood Realtors. Reply with YES to confirm our appointment on Friday at 3 pm to discuss your real estate needs.</em></p>

<p><em>Hey Lily, it&#39;s Daniel from Redwood Realtors. I just wanted to remind you about our meeting tomorrow at 3pm to view some properties. See you then!</em></p>

<h3>2. Real Estate Text Message Prospecting Scripts for Payment</h3>

<p><em>Hi Maya, just a friendly reminder that your payment of $400 is due on Friday. Please let me know if you have any questions or concerns. Thank you!</em></p>

<h3>3. Contract Deadline Reminder</h3>

<p><em>Hi Ethan, just a quick reminder that the deadline to sign the contract for 795 E Willow Ave. is Friday. Let me know if you need any assistance. Thanks!</em></p>

<h3>4. Inspection Reminder</h3>

<p><em>Hi Gabriel, just a friendly reminder that the inspection for 795 E Willow Ave. is scheduled for Friday at 3 pm. Let me know if you have any questions. Thanks!</em></p>

<h3>5. Renewal Reminder</h3>

<p><em>Hi Samuel, just wanted to remind you that your lease for 795 E Willow Ave. is set to expire on Friday. Let me know if you would like to renew your lease!</em></p>

<p><em><img alt="alert-scripts-for-real-estate-agents" src="/images/blog/151/body/alert-scripts-for-real-estate-agents.webp" style="width:100%" /></em></p>

<h2>Alert Scripts for Real Estate Agents</h2>

<p>When it comes to alerts, you want to use text scripts that&rsquo;ll catch your client&rsquo;s attention. Urgency and efficiency are the keywords to keep in mind when crafting cold texting real estate scripts for this category.</p>

<h3>1. Weather Alert</h3>

<p><em>Hey Arthur, just wanted to give you a heads-up that there&#39;s a thunderstorm warning in effect for our area. Please be safe and let me know if you need any help.</em></p>

<h3>2. Emergency Alert</h3>

<p><em>Urgent message for Mr. Brown: there&#39;s been a wildfire reported nearby. Please evacuate your home immediately and let us know that you&#39;re safe.</em></p>

<h3>3. Price Reduction Alert</h3>

<p><em>Great news, Tom! The price of the property you were interested in has been reduced by 5%. Let me know if you&#39;d like to schedule a showing.</em></p>

<p><em>Hey Grace, just wanted to let you know that the seller has reduced the price of the property by $10,000. If you&rsquo;re interested, I can set up a tour ASAP!</em></p>

<h3>4. Offer Received Alert</h3>

<p><em>Hi David, Redwood Realtors is excited to inform you that we just received an offer on your property. Let&#39;s discuss the details and decide how to proceed.</em></p>

<p><em>Congrats Layla, we just received an offer on the property you made an offer on! Let&#39;s talk about what our next steps are.</em></p>

<p><em><img alt="real-estate-text-scripts-for-sales" src="/images/blog/151/body/real-estate-text-scripts-for-sales.webp" style="width:100%" /></em></p>

<h2>Real Estate Text Message Scripts for Sales</h2>

<p>Reaching a favorable deal for both parties is the ultimate goal of a successful real estate transaction. Send these real estate SMS scripts on your chosen&nbsp;SMS platform to make sure you and your client stay on the same page through every step.</p>

<h3>1. Lead Generation</h3>

<p><em>Hi Ivy, I noticed that you&#39;ve been searching for homes on Willow Avenue. Would you like me to send you some properties that match your criteria?</em></p>

<h3>2. Negotiation</h3>

<p><em>Hello Chloe, we&#39;ve received a counteroffer from the seller. Let&#39;s discuss the terms and come up with a plan.</em></p>

<h3>3. Closing</h3>

<p><em>Congrats Sebastian, the property is officially yours! Let me know if you need any assistance with the closing process.</em></p>

<p><em>Thanks for choosing me as your realtor, Michael. I&#39;m happy to say that the sale has been completed and the property is now yours!</em></p>

<h3>4. Real Estate Text Message Prospecting Scripts for Referral</h3>

<p><em>Thanks for choosing me as your realtor, Jackie. If you have any friends or family members who could use my services, please don&#39;t hesitate to refer them to me!</em></p>

<p><em><img alt="real-estate-text-scripts-for-customer-support" src="/images/blog/151/body/real-estate-text-scripts-for-customer-support.webp" style="width:100%" /></em></p>

<h2>Text Scripts for Customer Support</h2>

<p>Real estate is an industry heavily reliant on good connections and communication. These real estate text message prospecting scripts will ensure you never have to worry about your clients complaining of subpar service.</p>

<h3>1. General Inquiry Response</h3>

<p><em>Hi Liam, thanks for your inquiry. Can you please provide me with more details so Redwood Realtors can better assist you?</em></p>

<p><em>Hey Willow, Redwood Realtors is happy to help. What questions do you have about the property you&#39;re interested in?</em></p>

<h3>2. Complaint Resolution</h3>

<p><em>Hey Mel, Redwood Realtors understands your frustration and we want to help resolve this issue. Let&#39;s work together to come up with a solution.</em></p>

<h3>3. Technical Support</h3>

<p><em>Hey Sophia, Redwood Realtors is sorry to hear that you&#39;re having technical issues. We&rsquo;ll get back to you to troubleshoot the problem.</em></p>

<h3>4. Survey Request</h3>

<p><em>Hi Ben, your feedback is important to Redwood Realtors. Please take a moment to complete our survey and let us know how we&#39;re doing: http://bit.ly/p1we1&nbsp;&nbsp;</em></p>

<h3>5. Testimonial Request</h3>

<p><em>Hey Jacob, Redwood Realtors is glad you&#39;re happy with our services. Would you be willing to provide a testimonial that I can share with potential clients?</em></p>

<p><em><img alt="follow-up-texts-for-real-estate" src="/images/blog/151/body/follow-up-texts-for-real-estate.webp" style="width:100%" /></em></p>

<h2>Follow-Up Texts for Real Estate</h2>

<p>After a property showing or an open house, it is important to keep in touch with interested buyers to keep their interest alive. A follow-up text for real estate is a great way to do this. Customize these text message templates to fit your situation.</p>

<h3>1. Post-Showing Follow-up</h3>

<p><em>Hi Sienna, I hope you enjoyed the property at 795 E Willow Ave.. If you would like to schedule a second showing, please let me know.</em></p>

<p><em>Hi Malcolm, it was great meeting you today. If you have any further questions about the property at 795 E Willow Ave, feel free to reach out.</em></p>

<h3>2. Open House Follow-up Text</h3>

<p><em>Hi Nora, thank you for coming to the open house at 795 E Willow Ave. Let me know if you have any questions or would like to schedule a private showing.</em></p>

<p><em>Hi Aria, thank you for coming to the open house. If you would additional info about the property or others in the area, don&rsquo;t hesitate to reach out.</em></p>

<h3>3. Offer Follow-up</h3>

<p><em>Hi Henry, thank you for submitting an offer on the property at 795 E Willow Ave. The seller is currently reviewing them. I&rsquo;ll keep you updated.</em></p>

<p><em>Hi Oscar, the seller has received your offer on the property at 795 E Willow Ave. We will keep you updated on the status of your offer.</em></p>

<h3>4. Contract Follow-up</h3>

<p><em>Hi Matthew, thank you for signing the contract for the property at 795 E Willow Ave. We will keep you updated on the status of the closing process.</em></p>

<p><em>Hi Hazel, the contract for the property at 795 E Willow Ave. has been signed by all parties. We will keep you informed about the closing process.</em></p>

Make a lasting impression with our real estate text scripts. From winning clients to generating leads, these templates will help you close more deals.

50 Real Estate Text Scripts for Every Situation

50 Real Estate Text Scripts That Pay Off

<p>Imagine walking into a store and there&rsquo;s not a staff member in sight&mdash;no one to welcome you or help you out. The same concept applies to websites. With live chat greeting examples to get you started, you can simulate a real-life business interaction with your visitors.</p>

<p>This form of&nbsp;<a href="https://dexatel.com/blog/conversational-marketing/">conversational marketing</a> is an excellent way to engage customers who enter your website. You can also experiment with different types of greetings to improve customer service. And who knows? You might even have them at &ldquo;Hello.&rdquo;</p>

<h2>What Is a Live Chat Greeting Message?</h2>

<p>A live chat greeting message is the first contact you make with a user visiting your website or application. It can include a simple greeting, an offer to help, or a call to action.</p>

<p>Regardless of the main purpose, chat openers make a huge difference for customers. After all, first impressions are everything. The words you use will set the tone for the rest of the conversation and can either engage your audience or drive them away.&nbsp;</p>

<p><a href="https://dexatel.com/blog/sms-chat/">SMS&nbsp;chat</a> greetings can either be reactive or proactive, the latter being the more effective type. Proactive greetings pop up in the chat widget as soon as a user enters your website. Much like&nbsp;<a href="https://dexatel.com/blog/chat-commerce/">chat commerce</a>, a well-written proactive message can boost the response rate and drive conversions. A reactive message, on the other hand, appears in response to a user&rsquo;s inquiry.&nbsp;</p>

<p><img alt="why-use-live-chat-greeting-messages" src="/images/blog/150/body/why-use-live-chat-greeting-messages.webp" style="width:100%" /></p>

<h2>Why Use Live Chat Greeting Messages?</h2>

<p>When a user visits your website, you have less than 10 seconds to catch their attention. A well-designed page is certainly crucial&mdash;even more so when it&rsquo;s accompanied by a catchy chat greeting. Welcoming users with a live message can bring in a ton of perks. These include:</p>

<ul>
	<li>
	<p>Enhancing visitor and customer experience</p>
	</li>
	<li>
	<p>Generating more leads</p>
	</li>
	<li>
	<p>Higher rate of retention</p>
	</li>
	<li>
	<p>Ensuring timely responses with automated greetings</p>
	</li>
	<li>
	<p>Increasing&nbsp;<a href="https://dexatel.com/blog/customer-engagement-marketing/">customer engagement</a> rates</p>
	</li>
	<li>
	<p>Boosting chat conversions</p>
	</li>
	<li>
	<p>Improving customer satisfaction</p>
	</li>
	<li>
	<p>Targeting audiences with custom greetings</p>
	</li>
</ul>


<h2>Helpful Tips for Live Chat Greeting Messages</h2>

<p>While live chat greeting examples can give you an idea of what yours should look like, here&rsquo;s how you can perfect your welcoming messages:</p>

<ol>
	<li>
	<p>Avoid being vague with your information. Remember that visitors want clarity</p>
	</li>
	<li>
	<p>Offering suggestions along with your messages is always a good idea</p>
	</li>
	<li>
	<p>Encourage users to engage by including a call to action</p>
	</li>
	<li>
	<p>A personal touch can go a long way</p>
	</li>
	<li>
	<p>Make sure users don&rsquo;t feel like they&rsquo;re chatting with a robot. Use a human tone in your greetings</p>
	</li>
</ol>

<h2>Best Live Chat Greeting Examples To Set Up Now</h2>

<p>Website visitors come and go, but a good live chat greeting message can help you turn them into leads. There are countless ways to greet a user, and it largely depends on the situation. To give you a better idea, here are some <a href="https://dexatel.com/blog/marketing-sample-text-messages-to-customers/">marketing sample text messages</a> for greeting customers:</p>

<h3>Live Chat Greeting Messages for General Situations</h3>

<p>In general scenarios, showing that you&rsquo;re available to help is the way to go.</p>

<ul>
	<li>
	<p><em>Hello! Welcome to FlexiGlobal. I&rsquo;m here to help.</em></p>
	</li>
	<li>
	<p><em>Hi! It&rsquo;s great to see you here. Let me know if you need anything.</em></p>
	</li>
	<li>
	<p><em>Hey there! Nice to have you with us. How can I help you today?</em></p>
	</li>
	<li>
	<p><em>Welcome to Head Start! We&rsquo;re delighted to have you here. Feel free to ask any questions</em></p>
	</li>
	<li>
	<p><em>Ciao! How are you today? Boop me if you need any assistance. I&rsquo;ll be right here.&nbsp;</em></p>
	</li>
</ul>

<p><em><img alt="live-chat-greeting-messages-for-appointment-scheduling" src="/images/blog/150/body/live-chat-greeting-messages-for-appointment-scheduling.webp" style="width:100%" /></em></p>

<h3>Live Chat Greeting Messages for Appointment Scheduling</h3>

<p>With a live chat greeting, you can use <a href="https://dexatel.com/blog/real-estate-text-scripts/">text scripts for real estate</a>, healthcare, law, and more.</p>

<ul>
	<li>
	<p><em>Hi! Welcome to Cordial Care! Are you looking to schedule an appointment with us? Pick a date from the calendar above and we&rsquo;ll book it for you.</em></p>
	</li>
	<li>
	<p><em>Hello and welcome to Ross &amp; Rogers! Let me know if you need help booking a consultation.&nbsp;</em></p>
	</li>
	<li>
	<p><em>Hey there! I&rsquo;d love to tell you all about our services. Would you like me to book a free trial?</em></p>
	</li>
	<li>
	<p><em>Welcome to Redwood Realtors! Looking to book a virtual tour? Choose a date and we&rsquo;ll do the rest.</em></p>
	</li>
</ul>

<h3>Live Chat Greeting Messages for eCommerce</h3>

<p>Adopt live chat greetings as part of your&nbsp;<a href="https://dexatel.com/blog/ecommerce-marketing-strategies/">eCommerce marketing strategy</a> to drive online shoppers down the sales funnel, be it <a href="https://dexatel.com/blog/order-confirmation-text-message/">order confirmations</a> or delivery updates.&nbsp;</p>

<ul>
	<li>
	<p><em>Hi! Welcome to Shirtera! What are we shopping for today?</em></p>
	</li>
	<li>
	<p><em>Hello there! Welcome to The Full Cart! Did you hear about our latest discounts on garden supplies?</em></p>
	</li>
	<li>
	<p><em>Hey! Thanks for shopping with us! Let me know if you need any help.&nbsp;</em></p>
	</li>
	<li>
	<p><em>Hello! You&rsquo;re just in time for Black Friday! I&rsquo;m right here if you have any questions.&nbsp;</em></p>
	</li>
</ul>

<h3>Live Chat Welcome Messages for Customer Support</h3>

<p>A live chat greeting message can assure visitors that help is on the way.</p>

<ul>
	<li>
	<p><em>Hi! Thanks for reaching out to us. We&rsquo;ll review your request and contact you within 24 hours.</em></p>
	</li>
	<li>
	<p><em>Hello! Your message is well received. Our support agent will get back to you as soon as possible.</em></p>
	</li>
	<li>
	<p><em>Hey! Thanks for your message. Our experts will help you out soon. Meanwhile, feel free to check our FAQ section here: http://bit.ly/p1we1&nbsp;</em></p>
	</li>
	<li>
	<p><em>Hey there! Thanks for pointing that out! We&rsquo;ll get back to you with a solution in a few minutes</em></p>
	</li>
</ul>

<h3>Live Chat Greeting Messages for Special Offers</h3>

<p>When it&rsquo;s discount season, you can make your live chat greetings more interesting with a special offer.&nbsp;</p>

<ul>
	<li>
	<p><em>Psst! Guess who just got lucky? YOU! We&rsquo;re giving you a free product with your next purchase.</em></p>
	</li>
	<li>
	<p><em>Guess what! You&rsquo;re just in time for our special occasion. Use the code 12345 to get 25% off your next order. Happy shopping!</em></p>
	</li>
	<li>
	<p><em>Hey! I&rsquo;ve noticed it&rsquo;s been a year since you joined us. Time flies, doesn&rsquo;t it? Treat yourself to three months for free by upgrading your account today.</em></p>
	</li>
	<li>
	<p><em>Hi! Shirtera turns three today! And because we love our customers so much, we&rsquo;re giving away 30% off on everything.</em></p>
	</li>
</ul>

<p><em><img alt="live-chat-greeting-messages-for-lead-generation" src="/images/blog/150/body/live-chat-greeting-messages-for-lead-generation.webp" style="width:100%" /></em></p>

<h3>Live Chat Greeting Messages for Lead Generation</h3>

<p>A simple greeting can convert casual website visitors into actual leads, and perhaps even get them to subscribe to your&nbsp;<a href="https://dexatel.com/sms-marketing/">SMS marketing</a> campaign.</p>

<ul>
	<li>
	<p><em>Well hello there! I see you&rsquo;re looking at our products. Please leave your phone number or email address if you&rsquo;d like to learn more about them.&nbsp;</em></p>
	</li>
	<li>
	<p><em>Hi! Are you looking for anything specific? I&rsquo;m here if you need any help.&nbsp;</em></p>
	</li>
	<li>
	<p><em>Hey! Thanks for your interest in our services. Our team of experts is ready to answer any questions.&nbsp;</em></p>
	</li>
	<li>
	<p><em>Hello! Looking to find the house of your dreams? I&rsquo;ll be happy to guide you through. Here&#39;s my contact information if you need more help.</em></p>
	</li>
</ul>

<h3>Live Chat Greeting Messages for Returning Visitors</h3>

<p>Repeat visitors have great potential for conversion, especially with the right greeting message.&nbsp;</p>

<ul>
	<li>
	<p><em>Hey! I knew you&rsquo;d come back! How can I assist you today?</em></p>
	</li>
	<li>
	<p><em>Long time no see! Looking for anything specific today?</em></p>
	</li>
	<li>
	<p><em>Hi! We&rsquo;re glad to have you back. As always, I&rsquo;m here if you need help</em></p>
	</li>
	<li>
	<p><em>Look who we have here! Welcome back, stranger! Anything I can help you with?</em></p>
	</li>
</ul>

<h3>Live Chat Greeting Messages for Out-of-Office Hours</h3>

<p>It&rsquo;s best not to leave a concerned visitor hanging till the next day. With a live chat greeting, you won&rsquo;t have to if they message you outside business hours.</p>

<ul>
	<li>
	<p><em>Hello! We&rsquo;re closed at the moment but will get back to you as soon as possible. In the meantime, feel free to browse our website.</em></p>
	</li>
	<li>
	<p><em>Hi there! We heard you loud and clear. Our live chat support team will reply to your query first thing tomorrow.&nbsp;</em></p>
	</li>
	<li>
	<p><em>Hey! Thanks for leaving a message. We&rsquo;ll help you out within 24 hours. Until then, check out our FAQ page.</em></p>
	</li>
	<li>
	<p><em>Hi! We&rsquo;re closed right now but we&rsquo;ve got your message. Our experts will get back to you first thing in the morning.</em></p>
	</li>
</ul>

Here are 33 live chat greeting examples you can use to welcome those who visit your website, including helpful tips for writing your own greeting messages.

33 Live Chat Greeting Examples To Use Now

33 Live Chat Greeting Examples You Can Use for Your Website

<p>Drip, drip, drip&mdash;it&rsquo;s the sound of your SMS drip campaign messages hitting your recipients&rsquo; inboxes. Messages your leads or customers are receiving from you that will at some point spur them to take action. The idea is that you give your audience a little bit at a time without drowning them in a torrent of information all at once. Instead, there&rsquo;s a constant flow of marketing material sent to customers over a period of time.&nbsp;</p>

<h2>What is Drip Marketing?&nbsp;</h2>

<p>Drip SMS marketing is a strategy that involves sending a series of pre-written,&nbsp;<a href="https://dexatel.com/blog/automated-text-message/">automated text messages</a> to a target audience over a specific amount of time. This period can be days, weeks, or even months. Some sales funnels are designed for a slow and steady approach that nurtures leads and builds relationships with potential customers, while others want to convert as quickly as possible. No matter the timeline or stages, the point is to go from lead to sale.</p>

<p>Drip texting helps in this regard by providing your recipients with valuable content that moves them down the sales funnel. By timing the messages and adding relevant incentives, you can target your leads at the right place and time, increasing the likelihood of conversion or repeat purchase. The content is usually sent via email marketing, although it can also be sent via other channels like social media, SMS, or even physical mail.&nbsp;</p>



<p>Out of these,&nbsp;<a href="https://dexatel.com/blog/sms-marketing/">SMS marketing</a> is one of the most effective ways of reaching your audience. Thanks to high&nbsp;<a href="https://dexatel.com/blog/sms-open-rates/">SMS open rates</a>, the messages are received and viewed almost immediately and can lead to quick action being taken. Text messaging is a fast, easy, and cost-effective marketing channel. A successful SMS marketing campaign converts leads into customers by delivering personalized and relevant messages to your target audience in a small and digestible format.&nbsp;</p>

<p>Text message drip campaigns can be personalized and segmented based on user demographics, behavior, and other criteria, allowing you to tailor your content to specific groups of users. This approach can help with increased engagement and conversions over time, as users become more familiar with your brand and products or services. For more&nbsp;<a href="https://dexatel.com/blog/sms-marketing-campaign/">advanced SMS campaigns</a>, you can use drip marketing in conjunction with social media marketing, landing pages, and lead magnets. But let&rsquo;s get your feet wet before we swim.</p>

<p><img alt="what-is-a-drip-campaign" src="/images/blog/149/body/what-is-a-drip-campaign.webp" style="width:100%" /></p>

<h2>What is a Drip Campaign?&nbsp;</h2>

<p>Although drip marketing and drip campaigning are often used interchangeably, you can think of the latter as the specific set of messages you will be sending. As the name implies, this type of campaign is a series of thematically connected messages, or drips, sent as a campaign. This means that each message ideally follows a logical continuation. For example, after initial registration or contact, you can start nurturing your lead by introducing them to your products or services and eventually scheduling a sales call.</p>

<p>One of the key benefits of a drip SMS text campaign is that it allows you to automate your marketing efforts. This not only saves you time and resources, but reaches your customers at the right time. With a well-designed campaign, you can create a sequence of messages that are tailored to your audience&#39;s interests, behaviors, and preferences, and let the campaign do its thing.</p>

<h2>How to Build a Drip Campaign&nbsp;</h2>

<p>To launch a text message drip campaign, all you need is a marketing automation platform, or in the case of texting&mdash;an&nbsp;SMS platform. These offer wide functionality and feature sets like&nbsp;mass texting to streamline and tweak your campaigns for a wide audience. But before hitting send, you have some important steps to take. Following these will ensure that you maximize the effectiveness of your drip messaging.</p>

<h3>Define Your Goals</h3>

<p>The first step is to define your campaign goals. Ask yourself what you want to achieve.</p>

<p>Some people just want to increase brand awareness, and drip marketing can help with that. Others want to reach out to prospective customers and generate leads. And others want to turn those leads into sales. The goals you set will guide the type of content you create and the audience you target.</p>

<h3>Identify Your Target Audience</h3>

<p>With your goals set, you need to identify your target audience. Who are the people you want to reach and what are their motivations? Are they your existing customers, prospects who have shown interest, or cold leads? What interests, pain points, and buying behaviors do they have?&nbsp;</p>

<p>The more you know the better, but don&rsquo;t despair if all you have is a name and a number. You can use data from your CRM or text message marketing platform to segment your audience based on demographics, behavior, and other criteria.</p>

<h3>Choose Your Triggers</h3>

<p>Drip campaigns can be triggered based on certain actions like registration, subscription, orders, or just a newsletter sign-up. For any given trigger, you can choose what messages and how many to send, including the rate at which to send them.</p>

<p>These messages can be personalized with information like the contact&rsquo;s name and a reference to the action that triggered it. You might send a message to someone who signs up for your website, for instance. Or you could send it to people who have abandoned shopping carts.</p>

<h3>Plan Your Content</h3>

<p>After you&#39;ve identified your goals and the target audience, you can plan your content accordingly. Create a series of messages that will be sent to your audience over a specific time period. The content should be valuable, relevant, and engaging to your recipients, and ultimately move them down the sales funnel.</p>

<h3>Set Up Your Campaign</h3>

<p>Once you have your content planned out, it&#39;s time to set up your campaign. This involves creating a schedule for when your emails or messages will be sent, as well as setting up any automation or triggers that will be used to send them.</p>

<h3>Test and Refine</h3>

<p>After your campaign is up and running, make sure to test and refine it over time. This includes monitoring your open and click-through rates, as well as making adjustments to your content and targeting based on user behavior.</p>

<p><img alt="how-drip-campaigns-are-used" src="/images/blog/149/body/how-drip-campaigns-are-used.webp" style="width:100%" /></p>

<h2>How Drip Campaigns Are Used&nbsp;</h2>

<p>You should use SMS drip marketing campaigns to connect with your audience following important actions like sign-ups or to mark dates like birthdays or holidays. Drip messages can target each potential customer at various points in your sales pipeline. These can be welcome drips, onboarding sequences after purchase, lead nurturing, re-engagement campaigns, and product recommendations.</p>

<h3>1. Placing an Order</h3>

<p>A first order is a big occasion. In addition to the regular thank you email, you can follow up with information about the product and its best uses and check in to see if everything went well with the order. This keeps your business top of mind for the customer and shows care.</p>

<h3>2. Attending an Event or Virtual Course</h3>

<p>A drip SMS campaign can be an effective way to keep new audiences informed about your businesses or to share new events that may be of interest to them. Follow up with someone from an event you hosted or attended and build a relationship.&nbsp;</p>

<h3>3. Registering for a Free Info Pack or Trial</h3>

<p>If someone has registered on your website or for a freebie, you can start sending drip text messages to them as you try to convert them into a paying customer. Present your other offerings that are related to the item or service they showed interest in, but don&rsquo;t be too pushy.</p>

<h3>4. Not Placing an Order for a While</h3>

<p>If your customers have been dormant for a long time, you can set up an automated drip texting campaign after a certain period has passed since their last purchase. You can include new product recommendations or inquire about their experience to see if something is wrong.</p>

<h3>5. Important Occasions</h3>

<p>Automated campaigns can send out messages on important dates such as birthdays, anniversaries, or around the holidays. For example, you can create a series of messages leading up to Christmas or the New Year.</p>

<h3>6. Subscription Renewal or Reorders</h3>

<p>If your customer&rsquo;s subscription is nearing its end, you can start sending out a message a month or two beforehand to remind them and even offer some incentives for renewal. If you offer a product that&rsquo;s regularly ordered (such as personal hygiene products or office supplies), you can remind your customers that it&rsquo;s time to stock up.</p>

<h2>Why Use Drip Campaigns?&nbsp;</h2>

<p>Drip SMS campaigns can help turn your visitors into buyers, increase repeat purchases or upsells, and re-engage a dormant audience. By communicating your brand and its value, you build a relationship with your audience and show that you&rsquo;re a great resource&mdash;before, during, and after a purchase.&nbsp;</p>

<p>The main draw of drip marketing is that the campaigns are prewritten, automated, and personalized. For each campaign, you write the messages once, and then automate the personalization and sending. Once they&rsquo;re set up, your drip marketing campaigns launch automatically in response to user action or other strategic points in the mapped-out customer journey.&nbsp;</p>

<p><img alt="do-drip-campaigns-work" src="/images/blog/149/body/do-drip-campaigns-work.webp" style="width:100%" /></p>

<h2>Do Drip Campaigns Work?</h2>

<p>They can be effective for engagement and conversion with both existing and potential customers. The efficiency of a campaign depends on the quality and relevance of the content and the correct segmentation of your audience. If you create relevant and engaging content for your target audience and segment your list properly, you can increase the chances of converting leads and driving return business.</p>

<h2>What Should a Drip Campaign Include?</h2>

<p>The content of your drip campaign depends on the goals and objectives of the campaign and the interests and behaviors of your target audience. SMS drip campaign examples include:</p>

<h3>Welcome Message</h3>

<p>The first message of a drip campaign is usually a welcome or a thank you that introduces your brand and sets expectations for future communication.</p>

<h3>Educational Content</h3>

<p>Educational content, such as blog posts or eBooks, provides value to your subscribers, especially if it addresses a user&rsquo;s pain points.</p>

<h3>Promotional Offers</h3>

<p>Customers are so used to promo offers that they may not even take action without one. Offer discounts, free trials, or other promotions to incentivize purchases.</p>

<h3>Social Proof</h3>

<p>Social proof in the form of customer testimonials or success stories can build trust and credibility with your audience. It shows them the effectiveness of your product or service in real cases.</p>

<h3>Calls-to-Action</h3>

<p>CTAs encourage your recipients to take a specific action, such as visiting your website, signing up for a free trial, or making a purchase.</p>

<h3>Follow-Ups</h3>

<p>Send follow-up messages to remind subscribers about upcoming events, promotions, or limited-time offers that are about to expire.&nbsp;</p>

<p>To be successful, a text drip campaign should be well-planned, tailored to your audience, and provide value at every stage of the customer journey. Regularly analyze the data and feedback from your campaign to optimize and improve the effectiveness of your messages. Use our handy guide to&nbsp;<a href="https://dexatel.com/sms-marketing-best-practices/">SMS marketing best practices</a> to optimize your content and ensure that every message counts</p>

Learn how to effectively launch a drip campaign with our comprehensive guide. Start driving conversions and building customer relationships today.

What is an SMS Drip Campaign and How to Launch One

SMS Drip Campaign: What Is It and How Do You Launch It

<p>What&rsquo;s the first thing that pops into your mind when you think about&nbsp;eCommerce marketing? Chances are, it&#39;s an online B2C brand. But, lo and behold, B2B eCommerce marketing strategies do exist.&nbsp;</p>

<p>Being able to stand out in a world of B2B giants is no easy feat. That&rsquo;s where a well-crafted and properly implemented marketing strategy enters the picture. If you&rsquo;re a B2B seller trying to promote your online brand, these are the tactics that will prove vital to your efforts.&nbsp;</p>

<h2>What Is B2B eCommerce Marketing?</h2>

<p>B2B eCommerce marketing strategies are the tactics companies use to promote their online store to other businesses. Unlike B2C eCommerce&mdash;where online retailers sell their products and services to consumers&mdash;this takes place between two businesses through an online platform. The target audience&nbsp;may include anyone from wholesalers to retailers to organizations.&nbsp;</p>

<p><img alt="common-b2b-ecommerce-marketing-strategies" src="/images/blog/148/body/common-b2b-ecommerce-marketing-strategies.webp" style="width:100%" /></p>

<h2>Common B2B eCommerce Marketing Strategies&nbsp;</h2>

<p>A well-planned B2B marketing approach never fails to provide a return on investment. Make no mistake&mdash;this doesn&rsquo;t mean creating a website and forgetting about it. A B2B marketplace is a continuous journey that involves optimizing your strategies based on what works and what doesn&rsquo;t. Here are some effective tactics to incorporate into your&nbsp;marketing strategy.&nbsp;</p>

<h3>1. Drive Website Traffic With SEO</h3>

<p>When it comes to driving conversions, a great place to start is to expand your customer base. This means making it easier for new B2B customers to find your online store via search engines. That&rsquo;s why you have search engine optimization, which includes technical SEO and on-page SEO.&nbsp;</p>

<p>With the technical approach, search engines such as Google, Bing, and Yahoo use algorithms to rank your eCommerce website higher or lower than your competitors. You can improve your ranking with technical optimizations such as backlinks, an XML sitemap, and an SSL certificate.&nbsp;</p>

<p>On the other hand, on-page SEO involves optimizing your on-site content. This is where you research keywords that your target audience may use when looking up products and businesses. On-page SEO also includes using meta titles and descriptions, as well as product images with optimized captions.&nbsp;</p>

<p>Note that search engines track whether visitors engage with your eCommerce website or return to the results page. This is called the bounce rate. And to minimize that bounce rate, you&rsquo;ll need to provide optimized and quality content that&nbsp;<a href="https://dexatel.com/blog/customer-engagement/" title="b2b-ecommerce-marketing-strategies">maximizes customer engagement</a> and&nbsp;<a href="https://dexatel.com/blog/ecommerce-lead-generation/" title="b2b-ecommerce-marketing-strategies">generates leads</a>.</p>



<h3>2. Use Social Media to Boost Conversions</h3>

<p>While there&rsquo;s no doubt that driving traffic to your social platform goes a long way, it&rsquo;s more important to have customers visit your eCommerce platform and actually make a purchasing decision. Using psychological marketing techniques can help you increase conversions online. For example, you can show off your customer base by displaying customer names, logos, and case studies on your social media. This helps give your brand credibility.&nbsp;</p>

<p>A similar tactic is to showcase customer testimonials. Validate the quality of your products and services by reposting content in which satisfied customers praise your brand. You can also utilize influencer marketing to boost brand awareness&mdash;but more on that later.&nbsp;</p>

<h3>3. Use an Omnichannel Approach</h3>

<p>A study by the Harvard Business Review shows that 73% of customers prefer using multiple sales channels when shopping. This tendency also applies to B2B buyers who interact with their suppliers through several channels. An&nbsp;<a href="https://dexatel.com/blog/omnichannel-strategy/" title="b2b-ecommerce-marketing-strategies">omnichannel approach</a> to B2B eCommerce marketing combines all those channels, helping you expand your reach and engage both existing and potential buyers.&nbsp;</p>

<p>Whether your customer is shopping online from a laptop, tablet, or smartphone, you can guarantee a seamless experience in real time, especially on occasions like Black Friday. To implement&nbsp;<a href="https://dexatel.com/blog/omnichannel-marketing/" title="b2b-ecommerce-marketing-strategies">omnichannel marketing</a>, you&rsquo;ll want to integrate everything from product details to customer data and sales information.</p>

<p><img alt="expand-your-reach-with-paid-online-advertising" src="/images/blog/148/body/expand-your-reach-with-paid-online-advertising.webp" style="width:100%" /></p>

<h3>4. Expand Your Reach With Paid Online Advertising</h3>

<p>Paid online advertising is another B2B eCommerce strategy that brands can use to reach new and existing customers. Suppose your SEO efforts aren&rsquo;t bringing the results you&rsquo;re hoping for. An alternative method, in this case, would be to use SEA. Short for search engine advertising, SEA allows your brand to come up in front of targeted audiences who are looking up products like yours.&nbsp;</p>

<p>And then you have paid social media advertising. This tactic allows you to concentrate on certain demographics such as location, interest, and even language. Many social media apps, such as LinkedIn, Twitter, and Facebook, offer this feature. And with the massive number of users on these platforms, it&rsquo;s an excellent way to raise brand awareness.&nbsp;</p>

<h3>5. Harness the Power of Virtual Reality&nbsp;</h3>

<p>Being unique with your marketing strategy can give you a competitive edge, allowing your brand to stand out in a saturated market. An arsenal of technological innovations makes this all the more possible today. One perfect example is virtual and augmented reality.&nbsp;</p>

<p>Options such as 360-degree demos, virtual try-ons (VTOs), as well as 3D models are gaining popularity across the realm of B2B businesses. These technologies can do wonders for your visibility as a brand. You&rsquo;ll be able to present your products more effectively and enhance relationships with B2B customers through deeper personalization.&nbsp;</p>

<h3>6. Embrace Influencer Marketing</h3>

<p>Influencer marketing extends beyond the B2C environment; it&#39;s actually going through a digital transformation. People tend to trust what individuals have to say about products and services, especially if that individual is a familiar face or a leading industry expert. Having that person recommend your product can prove to be an immensely effective B2B sales tactic.&nbsp;</p>

<p>One thing to note, however, is that B2B influencers aren&rsquo;t the same as B2C influencers. A B2C influencer&rsquo;s greatest asset is the number of followers they have. Whereas for a B2B influencer, having expertise in the product or service they endorse is far more important.</p>

<h3>7. Personalizing the Customer Experience</h3>

<p>Keep in mind that B2B buyers are people too. They expect something similar to their B2C shopping experience that is tailored based on consumer behavior, past purchases, and other factors.&nbsp;</p>

<p>Having said that, you&rsquo;ll need to market your B2B eCommerce brand in a way that your target audience can relate to it. This means customizing the B2B customer service and experience. As a business, you can implement this tactic into your&nbsp;marketing efforts by providing tailored recommendations and unique prices.&nbsp;</p>

<p><img alt="create-a-marketing-persona" src="/images/blog/148/body/create-a-marketing-persona.webp" style="width:100%" /></p>

<h3>8. Create a Marketing Persona</h3>

<p>A lot of B2C companies form a certain persona when coming up with a marketing strategy. A marketing persona is a profile of an ordinary person who belongs to the target audience. The profile would include details such as name, age, gender, status, interests, buying behavior, and more. This allows you, as a business, to relate to your customers.</p>

<p>The marketing persona technique is not exclusive to B2C companies. B2B marketers can also embrace this tactic. In this case, the persona would be a business owner. Having such a persona will allow you to narrow down your target audience and make sure that your marketing message reaches the right people.</p>

<p>For example, you can create content that addresses the B2B buyer&rsquo;s pain points.&nbsp;</p>

<h3>9. Cater to Smaller Businesses</h3>

<p>There&rsquo;s plenty of revenue potential in making small businesses accessible. This means offering deals that other online B2B suppliers don&rsquo;t, and making it easier for smaller B2B companies to buy from you.&nbsp;</p>

<p>Suppose you have a company that enables small businesses to launch their own clothing line. You can offer comfortable payment options and plans, and perhaps allow them to start for free. You can even provide custom packaging designs without having to work with third-party businesses.&nbsp;</p>

<p>Another way to open the door for smaller B2B buyers is to eliminate order minimums if possible. Always remember that flexibility is key to maintaining relationships with customers.&nbsp;</p>

<h3>10. Build a Good Landing Page</h3>

<p>When it comes to&nbsp;<a href="https://dexatel.com/blog/b2b-lead-generation/" title="b2b-ecommerce-marketing-strategies">B2B lead generation</a>, a landing page makes for an effective marketing strategy&mdash;it essentially turns visitors into leads. A landing page that focuses on specific keywords related to your B2B products or services allows your online marketplace to rank higher for those keywords. You also make sure that when a prospective B2B buyer clicks on your ad, it redirects them to the landing page that catches their attention.&nbsp;</p>

<p>A strong landing page may consist of a video, a customer success story, and a frequently asked questions section, along with a convincing page copy. When writing a page copy, many businesses make the mistake of only listing their features. This would leave the reader asking, &ldquo;So what?&rdquo; A more effective approach is to emphasize the results of those features and offer solutions to the readers&rsquo; problems.</p>

<h2><strong>Helpful Tips for Creating the Best Strategy</strong></h2>

<h3><strong>Determine Your Target Audience</strong></h3>

<p>Understanding your target audience helps you find the right offers, voice, and channels.&nbsp;</p>

<h3><strong>Observe Your Competition</strong></h3>

<p>There&rsquo;s no point in creating a&nbsp;marketing strategy from scratch if what your competition is doing works just fine. Consider adding your touch to have a competitive advantage.</p>

<h3><strong>Base Your Targets on Industry Standards</strong></h3>

<p>Setting your targets based on common benchmarks can provide you with a clear direction.</p>

<h3><strong>Automate Where Possible</strong></h3>

<p>Having sales come in on autopilot can help you scale your business. Aim to automate aspects such as&nbsp;administrative workflows, checkout processes, and more.</p>

<h3><strong>Expand to Other Marketing Channels As You Go</strong></h3>

<p>Once your initial marketing plan is on track, add more channels and strategies down the line.</p>

<h3><strong>Tailor Your Communication</strong></h3>

<p>Personalizing your ads, SMS messages, emails, and other forms of communication makes them more effective. Customers enjoy getting special treatment rather than receiving a generic message.</p>

<h3><strong>Build Customer Loyalty</strong></h3>

<p>Customer loyalty has a long-term effect when it comes to boosting profits, enhancing your brand image, and attracting new ones through your audience.</p>

<h3><strong>Track Your Marketing Results and Adjust As Needed</strong></h3>

<p>Tracking your ROI can help you determine how your eCommerce strategy is performing. From there, you can refine and reuse as necessary.</p>

Use these effective B2B eCommerce marketing strategies to drive traffic to your online store, convert leads into sales, and build a strong customer base.

10 B2B eCommerce Marketing Strategies to Use Now

10 Proven B2B eCommerce Marketing Strategies to Look into 

<p>Knowing how to use mass texting is an essential part of business communication. Whether you&#39;re running an online store, asking for customer feedback, or anything else, you&#39;ll want to connect with your audience as efficiently as possible. While one-on-one messaging with individual customers is ideal for responding to inquiries, it&#39;s far from practical when it comes to reaching out to multiple groups of people at once. That&#39;s why you have bulk text messaging.&nbsp;</p>

<p>Sending a <a href="https://dexatel.com/mass-text/">mass text message</a> is a fairly straightforward process that takes just a few minutes. It generally involves opening the messaging platform, selecting the recipients, composing the text, and scheduling it to go out. The exact procedure depends on the service, application, or operating system that you&#39;re using. And the best part? Texting is a lot more proactive than other marketing channels.</p>

<h2>How to Send Mass Texts on iPhone</h2>

<p>The process of bulk messaging largely depends on the platform you&#39;re using. This includes the device and operating system; the steps slightly vary between iOS and Android. Here&#39;s how you can send mass text messages on an iPhone using the default SMS (Short Message Service) feature and a third-party mass texting application:</p>

<p><img alt="how-to-send-a-mass-text-on-iphone" src="/images/blog/147/body/how-to-send-a-mass-text-on-iphone.webp" style="width:100%" /></p>

<h3>Using the Native Messaging Functionality</h3>

<p>Before sending messages from your iOS phone, you&#39;ll first need to switch off iMessage. To do this, go to &ldquo;Settings,&rdquo; select &ldquo;Message,&rdquo; and tap on &ldquo;Turn off iMessage.&rdquo; You can now move on to sending a mass text.&nbsp;</p>

<ol>
	<li>
	<p>Open the native messaging app on your iPhone</p>
	</li>
	<li>
	<p>Select &ldquo;New Composition&rdquo; in the top right corner</p>
	</li>
	<li>
	<p>Enter the first recipient in the &ldquo;TO:&rdquo; field and tap on the plus icon to add more from the &ldquo;Contacts&rdquo; list</p>
	</li>
	<li>
	<p>Compose your message and hit the send button</p>
	</li>
</ol>


<h3>Using a Separate App</h3>

<p>While the default messaging app is simple to use, it doesn&#39;t allow you to personalize your messages. Mass texting apps like Hit Em Up offer that capability. Simply download the app from the App Store and follow these steps:</p>

<ol>
	<li>
	<p>Open the app and choose the recipients from the &ldquo;Contacts&rdquo; list. You also have the option of creating a group within the app</p>
	</li>
	<li>
	<p>Type your message and personalize it by inserting tags like &ldquo;[firstname]&rdquo; and &ldquo;[lastname]&rdquo;</p>
	</li>
	<li>
	<p>Tap on &ldquo;Preview/Send&rdquo;&nbsp;</p>
	</li>
</ol>

<p>From the recipients&#39; end, the group messages you send using Hit Em Up will appear as ordinary SMS text messages. And any response you get will come individually.&nbsp;</p>

<p>Your recipients will not be able to see each other, whether you send the same message via group texting or not. The only difference is that creating a group allows you to reach out to the same recipients whenever you need to without having to select the contacts all over again.&nbsp;</p>

<h3><img alt="how-to-send-a-mass-text-on-android" src="/images/blog/147/body/how-to-send-a-mass-text-on-android.webp" style="width:100%" /></h3>

<h2>How to Set Up Mass Text Messaging on Android</h2>

<p>Figuring this out is just as easy if you&#39;re using an Android device. The process is generally the same but with a few different steps. And much like an iPhone, you can either use the native messaging feature or download a third-party <a href="https://dexatel.com/blog/best-android-messaging-app/">Android messaging app</a> to send one message to the masses.</p>

<h3>Using the Default App</h3>

<p>Sending bulk SMS messages using an Android mobile device doesn&#39;t take more than a few minutes. Much like sending one with an iPhone, it involves using the phone&#39;s default messaging app.&nbsp;</p>

<ol>
	<li>
	<p>Open the native messaging app on your Android device</p>
	</li>
	<li>
	<p>Tap on the three dots in the top right corner&nbsp;</p>
	</li>
	<li>
	<p>Select &ldquo;Settings,&rdquo; go to &ldquo;Advanced,&rdquo; and then &ldquo;Group messaging&rdquo;</p>
	</li>
	<li>
	<p>Choose &ldquo;Send an SMS reply to all recipients and get individual replies (mass text)&rdquo;</p>
	</li>
	<li>
	<p>Go back and tap on &ldquo;Start chat&rdquo;</p>
	</li>
	<li>
	<p>Select &ldquo;Create group,&rdquo; add recipients, and select &ldquo;Next&rdquo;</p>
	</li>
	<li>
	<p>Choose a name for the group or tap on &ldquo;Skip&rdquo;</p>
	</li>
	<li>
	<p>Enter your message and tap the send icon</p>
	</li>
</ol>

<h3>Using a Foreign App</h3>

<p>Much like the native messaging app on iOS, Android&#39;s default SMS feature has its limitations. This includes a cap of 20 or 30 recipients (depending on the phone) and no room for personalization. Specialized mass texting apps such as Multi SMS Sender and Hit Em Up remove those restrictions.</p>

<p>With Multi SMS Sender, you can text multiple people&mdash;over 6,000 recipients, to be exact. The easy-to-use app also allows you to import multiple contact lists that you may have in a CSV or Excel file. Other features include the option to personalize your texts, create and manage templates, and delay the messages. Plus, you can choose to either select recipients manually or collate them in a group.&nbsp;</p>

<h2><img alt="how-to-send-a-mass-text-through-instant-messaging-apps" src="/images/blog/147/body/how-to-send-a-mass-text-through-instant-messaging-apps.webp" style="width:100%" /></h2>

<h2>Sending Mass Texts Via Instant Messaging Apps</h2>

<p>Besides using SMS as a business texting channel, it&#39;s also worth setting up mass texting through <a href="https://dexatel.com/blog/instant-messaging-for-businesses/">instant messaging apps</a>. Keep in mind that these apps have millions of active users worldwide, which is ideal if you want to meet your audience where they are.&nbsp;</p>

<h3>Mass Texting Through WhatsApp</h3>

<p>Both WhatsApp and <a href="https://dexatel.com/whatsapp-business-api/">WhatsApp Business</a> have a feature that you can use to reach out to a maximum of 256 recipients on their mobile devices at the same time. It is a quick and easy mass texting process that involves creating a broadcast list. Here&#39;s how to send mass messages on WhatsApp:</p>

<ol>
	<li>
	<p>Tap on the three vertical dots on the top right corner of the main screen and select &ldquo;New broadcast&rdquo;</p>
	</li>
	<li>
	<p>Choose your recipients and hit the tick icon</p>
	</li>
	<li>
	<p>Type your message and hit the send button. Each of your recipients will receive the group text message as an individual conversation</p>
	</li>
</ol>

<p>This <a href="https://dexatel.com/blog/ultimate-guide-to-whatsapp-marketing/">WhatsApp marketing</a> feature is excellent for connecting with customers who already use the platform, which shouldn&#39;t be much of a problem considering the app&#39;s vast user base. However, recipients need to have your phone number saved so that you can add them to the broadcast list. <a href="https://dexatel.com/blog/whatsapp-communities/">WhatsApp&#39;s Communities</a> feature may also come in handy for bulk messaging. And while it involves creating and adding groups, you can reach a much wider audience.&nbsp;</p>

<h3>Mass Texting Through Viber</h3>

<p>There are two ways you can send a mass text using Viber: Channels and Broadcast lists. While the Broadcast feature is ideal for reaching out to a limited group of people as quickly as possible, Channels are the optimal choice for bulk messaging with Viber. It allows you to convey your message to an unlimited audience and have access to various admin tools. These include message scheduling as well as message statistics.&nbsp;</p>

<ol>
	<li>
	<p>Open Viber and tap on the New chat icon toward the bottom right corner</p>
	</li>
	<li>
	<p>Select &ldquo;New Channel&rdquo; and tap on &ldquo;Create a Channel&rdquo;</p>
	</li>
	<li>
	<p>After naming your Channel, select the tick icon in the top right corner.&nbsp;</p>
	</li>
	<li>
	<p>Select your recipients and tap on the tick icon again</p>
	</li>
	<li>
	<p>Type your message and hit send</p>
	</li>
</ol>

<p>As for sending mass text messages with the Broadcast option, here&#39;s what the process looks like:</p>

<ol>
	<li>
	<p>Select the New chat icon from Viber&#39;s main page</p>
	</li>
	<li>
	<p>Tap on the Broadcast icon in the top right corner next to the search icon</p>
	</li>
	<li>
	<p>Choose up to 50 recipients and tap on the tick icon</p>
	</li>
	<li>
	<p>Compose your message and send it out</p>
	</li>
</ol>

<h3>Mass Texting Through Telegram</h3>

<p>Telegram doesn&#39;t fall behind when it comes to sending mass text messages. The instant messaging app has its very own Channels feature that enables users to connect with a large audience as effortlessly as possible.</p>

<p>Telegram boasts 700 million monthly active users and is one of the top five most downloaded apps in the world&mdash;only from personal recommendations. If your target audience consists primarily of Telegram users, it would make perfect sense to use it as part of your <a href="https://dexatel.com/blog/mobile-marketing/">mobile marketing</a> efforts. Here are the instructions:</p>

<ol>
	<li>
	<p>Launch the app and tap on the pencil icon in the bottom right corner of the screen</p>
	</li>
	<li>
	<p>Select &ldquo;New Channel&rdquo;&nbsp;</p>
	</li>
	<li>
	<p>Enter a name and optionally choose a photo and description for your channel</p>
	</li>
	<li>
	<p>Tap on the tick icon and select the Channel type. Should you opt for &ldquo;Public Channel,&rdquo; you&#39;ll need to set a public link as well</p>
	</li>
	<li>
	<p>Tap on the tick icon once again and add contacts. Choosing &ldquo;Public Channel&quot; in the previous steps will also allow other people to find your channel and join it</p>
	</li>
	<li>
	<p>Select the right arrow icon and send your first message</p>
	</li>
</ol>

<h2>Best Practices for Effective Mass Text Messaging</h2>

<p>When it comes to sending mass text messages, following best practices ensures your messages are well-received and effective. Whether you&#39;re using the same text for <a href="https://dexatel.com/blog/texting-promotions/">promotional messages</a>, <a href="https://dexatel.com/blog/text-appointment-reminder/">appointment reminders</a>, or good old-fashioned business texting, these guidelines will help inform customers and boost customer engagement.</p>

<h3>1. Segment Your Audience</h3>

<p>To foster personalized conversations and engage your audience effectively, segment your recipient list based on their preferences and behaviors. This strategic approach allows you to send more messages that are precisely tailored to the specific interests and needs of each group.</p>

<h3>2. Personalization is Key</h3>

<p>Use the recipient&#39;s name or other personalized details to make your text notifications stand out. <a href="https://dexatel.com/blog/personalized-sms-marketing/">Personalized SMS messages</a> foster a sense that the message is intended only for them.</p>

<h3>3. Clarity in Emergency Alerts</h3>

<p>When sending emergency notifications, ensure your messages are clear and concise. In emergencies, every word counts, and recipients need to understand the situation quickly.</p>

<h3>4. Compliance is a Must</h3>

<p>Both the sender and recipient need to adhere to <a href="https://dexatel.com/blog/sms-notification/">SMS notification</a> regulations. Obtain proper consent for sending texts, and allow recipients to <a href="https://dexatel.com/features/sms-opt-out/">opt out</a> when they wish.</p>

<h3>5. Text-Enabled Phone Number</h3>

<p>Use a text-enabled number as the sender. This not only adds credibility but also provides recipients with a recognizable sender.</p>

<h2><img alt="how-to-send-a-mass-text-with-dexatel" src="/images/blog/147/body/how-to-send-a-mass-text-with-dexatel.webp" style="width:100%" /></h2>

<h2>How to Send Mass Text Messages With Dexatel</h2>

<p>No matter how many benefits they offer, the above methods come with their fair share of limitations. A mass text messaging service like Dexatel, however, allows you to connect with a wide audience on their mobile phones without any challenges.</p>

<p>You can use Dexatel&#39;s Campaign tool to send mass texts to contact groups or your entire contact list as part of your SMS marketing, and each person will receive the same message. The bulk SMS service provider offers a free trial to get you started. As part of the many features, you can personalize messages by addressing each recipient by their first name.</p>

<p>Before you start sending bulk text messages, make sure the recipients have opted in. This ensures your bulk texting SMS campaigns are compliant with&nbsp;<a href="https://dexatel.com/blog/personal-text-message-privacy-laws/">text message privacy laws</a> like the Telephone Consumer Protection Act (TCPA). Using the platform, you can send promotional messages, appointment reminders,&nbsp;<a href="https://dexatel.com/blog/emergency-sms-alert-system/">emergency alerts</a>, and more. You can even schedule messages to send them later.</p>

<p>To create and send bulk SMS messaging campaigns with Dexatel&#39;s mass texting service, follow these steps:</p>

<ol>
	<li>
	<p>From the navigation bar, select the channel through which you want to send messages (SMS, <a href="https://dexatel.com/viber-business/">Viber Business</a>, Facebook Messenger, WhatsApp Business)&nbsp;</p>
	</li>
	<li>
	<p>Click on &ldquo;Create Campaign&rdquo; and choose a name for it</p>
	</li>
	<li>
	<p>Enter your Campaign message</p>
	</li>
	<li>
	<p>From the dropdown, choose the template you have created or select one of Dexatel&#39;s default templates&nbsp;</p>
	</li>
	<li>
	<p>Choose whether to display your &ldquo;Sender Name,&rdquo; &ldquo;Number,&rdquo; or &ldquo;Short Code&rdquo;</p>
	</li>
	<li>
	<p>Select the list of recipients. You can either do this manually, from the &ldquo;Audience,&rdquo; or by uploading a file</p>
	</li>
	<li>
	<p>Click &ldquo;Send Now&rdquo; to send the mass SMS message on the spot or select &ldquo;Schedule&rdquo; to send it later</p>
	</li>
</ol>

Find out how to send a mass text using different platforms, including iOS and Android, instant messaging apps, and a business communications service.

How to Send a Mass Text: A Comprehensive Guide

How to Send a Mass Text Using Various Platforms

<p>The introduction of bulk messaging technology has come as a blessing for businesses everywhere. It is essentially a game-changer for sales, marketing, and customer service strategies. And if done right, a bulk SMS campaign can yield growth opportunities like never before.&nbsp;</p>

<p>There&rsquo;s no denying that we live in a digitally oriented world where virtually everyone uses or is familiar with SMS. Companies and organizations have been embracing this effective communication tool to connect with their audiences. And bulk messaging simply makes it all easier.&nbsp;</p>

<h2>What Is Bulk Messaging?</h2>

<p>But what is a bulk message, exactly? Also referred to as&nbsp;mass texting, bulk messages are an effective tactic for sending out a single text to a large group of people in a matter of seconds. They are a way for companies and organizations to connect with their audience en masse. Businesses can use this&nbsp;to announce product releases, share important updates, request customer feedback, send appointment reminders, and more.&nbsp;</p>

<p><img alt="how-to-send-bulk-messages" src="/images/blog/146/body/how-to-send-bulk-messages.webp" style="width:100%" /></p>

<h2>How to Send Bulk Messages</h2>

<h3>1. Build Your Audience</h3>

<p>In order to send bulk messages, you&rsquo;ll need a list of contacts who have given you permission to text them. Start growing your subscriber list by adding an opt-in form to your website or asking your customers to subscribe by texting a keyword to an&nbsp;<a href="https://dexatel.com/blog/sms-short-code/" title="bulk-messaging">SMS short code</a>. Many businesses will also send a double&nbsp;<a href="https://dexatel.com/blog/sms-opt-in/" title="bulk-messaging">opt-in SMS</a> to make sure the recipients are actually interested in signing up.&nbsp;</p>

<h3>2. Find a Business Messaging Provider</h3>

<p>Once you have amassed a list of interested subscribers, you&rsquo;ll want to find a&nbsp;<a href="https://dexatel.com/" title="bulk-messaging">business text messaging</a> service that can help you send bulk SMS messages. SMS service providers offer a convenient platform for texting every recipient on your contact list as quickly and easily as possible. You&rsquo;ll also have access to customization tools to connect with your audience on a more personal level.</p>


<h3>3. Buy a Short Code</h3>

<p>Messages you send from a 10-digit phone number are more likely to end up in the recipients&rsquo; spam folder. This can be an issue when you&rsquo;re sending bulk messages.</p>

<p>Having said that, it&rsquo;s always a good idea to send your mass text messages from a short code instead. Short codes are 5 or 6-digit numbers that don&rsquo;t go through carrier filtering. This makes them an excellent option for bulk SMS marketing.&nbsp;</p>

<h3>4. Compose Your Message</h3>

<p>The next step would be to write down the text you&rsquo;ll be sending to your target audience. As simple as this step might seem, it&rsquo;s important that you take your time with it. You&rsquo;ll want the message to be useful, relevant, and engaging.</p>

<p>Think about how it can add value to the recipient. You may also want to refrain from using clickbait language like &ldquo;shocking&rdquo; or &ldquo;you won&rsquo;t believe.&rdquo;</p>

<h3>5. Hit &ldquo;Send&rdquo; and Track the Performance</h3>

<p>With your message ready to go, you can finally hit that send button. With the help of your&nbsp;<a href="https://dexatel.com/bulk-sms/" title="bulk-messaging">bulk SMS service provider</a>, select your recipients, set the content parameters, and send the message on its way. But it doesn&rsquo;t end there&mdash;once the bulk message is out, the next step would be to track its performance. Most&nbsp;SMS platforms come with real-time analytics features that you can use to monitor and optimize your text campaigns.&nbsp;</p>

<p><img alt="what-are-the-benefits-of-bulk-message-marketing" src="/images/blog/146/body/what-are-the-benefits-of-bulk-message-marketing.webp" style="width:100%" /></p>

<h2>What Are The Benefits of Bulk Message Marketing?</h2>

<h3>Great Potential for ROI</h3>

<p>With SMS messages costing as little as $0.008 per message, it can be an incredibly economical and cost-effective tool for marketing, especially considering the sales potential of each text you send. Suppose you sent out 100,000 messages, totaling around $800. You can easily cover that cost with only a fraction of the revenue you&rsquo;d make from purchases.</p>

<h3>Reliable Communication Tool</h3>

<p><a href="https://dexatel.com/sms-marketing/" title="bulk-messaging">SMS marketing</a> campaigns tend to be very reliable. Marketing emails, for instance, don&rsquo;t always reach the recipient as a result of spam filters. SMS messages from short codes aren&rsquo;t subject to any filters and will get through to your audience considering there are no barriers involved.&nbsp;</p>

<h3>Easy to Customize</h3>

<p>Bulk SMS marketing methods make it possible to target individuals, audience segments, or even an entire list of subscribers. Tailoring your bulk messages makes them all the more effective. Keep in mind that your recipients are more likely to engage with a message that&rsquo;s intended for them than a generic one.&nbsp;</p>

<h3>High Open Rate</h3>

<p>SMS messages are proven to have a significantly&nbsp;<a href="https://dexatel.com/blog/sms-open-rates/" title="bulk-messaging">high open rate</a>. Research also shows that more than half of the recipients read the messages within five minutes of receiving them. This only goes to show the great potential of bulk SMS marketing when it comes to&nbsp;<a href="https://dexatel.com/blog/customer-engagement/" title="bulk-messaging">customer engagement</a>.&nbsp;</p>

<h3>Global Reach</h3>

<p>Statistics show that a whopping 86% of the global population owns a smartphone. If you want to connect with a vast audience, your best bet is to do so via mobile. And considering most people spend a great deal of time on their mobile phones, there&rsquo;s a good chance that they will read your SMS text.&nbsp;</p>

<h3>Less Competitive Than Email</h3>

<p>It&rsquo;s hard to find a business that doesn&rsquo;t use email as a tool to connect with its audience. But with the majority of businesses using it as their primary communication channel, the competition is pretty high. This leaves bulk SMS messaging as a less competitive and more effective way to market your products and services.&nbsp;</p>

<h3>Convenient for Recipients</h3>

<p>The&nbsp;<a href="https://dexatel.com/blog/sms-character-limit/" title="bulk-messaging">160-character limit of SMS texts</a> means that you need to convey your messages in a short and simple way. This makes them easier for your customers to read and reply to, increasing the likelihood of them engaging with your bulk SMS marketing campaigns.&nbsp;</p>

<p><img alt="tips-for-sending-bulk-messages" src="/images/blog/146/body/tips-for-sending-bulk-messages.webp" style="width:100%" /></p>

<h2>Tips for Sending Bulk Messages</h2>

<h3>Include a CTA</h3>

<p>Define the objective of your bulk message when you&rsquo;re writing it. Do you want your recipients to reply, visit your website, or maybe claim a voucher? Specify your aim in the form of a call to action. You may also want to make sure your CTA is as clear and concise as possible.</p>

<h3>Use Automation</h3>

<p>A lot of tedious tasks become considerably easier with automation. Adopt a platform that offers&nbsp;<a href="https://dexatel.com/blog/auto-reply-text/" title="bulk-messaging">auto-reply features</a>. That way, you&rsquo;ll become available at all times&mdash;even when you&rsquo;re out of office. Automation also saves you both time and money since you won&rsquo;t need to hire someone for the job.&nbsp;</p>

<h3><br />
Know When to Send Messages</h3>

<p>Timing is also important when it comes to sending bulk messages. For example, nobody would want to &ldquo;read more&rdquo; about your new product release just when they&rsquo;re going to bed or when they&rsquo;re still half asleep in the morning. Consider testing at different times throughout the day and observe when the engagement is highest.&nbsp;</p>

<h3>Tailor Your Messages</h3>

<p>One of the most effective strategies for bulk messaging is personalization. This is a great way to grab the attention of your customers and make them feel special. You can mention a specific detail that your recipient would relate to. One common way to personalize bulk messages is to address recipients by their first names.&nbsp;</p>

<h3>Use a Reliable SMS Platform</h3>

<p>The <a href="https://dexatel.com/blog/sms-marketing-platforms/">SMS marketing platform</a> or software you use plays a major role in the success of your bulk message campaign. With so many providers out there, you&rsquo;ll want to choose one that has exhibited quality results over the years. Avoid platforms that have high downtime rates and low message delivery rates.</p>

<h3>Avoid Repeat Messages</h3>

<p>You may be tempted to send the same promotion several times when launching a bulk SMS campaign. But doing so can be detrimental to your marketing efforts. Your customers will eventually get annoyed by the constant wave of messages and will choose to opt out.&nbsp;</p>

<h3>Keep the Text Short and to the Point</h3>

<p>When composing your bulk message, make sure to keep it short, simple, and straightforward. Remember that SMS messaging has a limit of 160 characters, so get straight to your point and avoid going off-topic. And should you be including web links, make use of a URL shortener to save characters.&nbsp;</p>

<h3>Steer Clear of Industry Lingo</h3>

<p>It&rsquo;s easy to fall into the trap of using industry-specific terms when you&rsquo;re writing your bulk message. Keep in mind that your customers aren&rsquo;t experts in your line of business, even if they&rsquo;re interested in your products or services. Always stick to simple language when communicating with your audience.&nbsp;</p>

<h3>Follow Through With SMS</h3>

<p>Many companies make the mistake of using bulk SMS as a communication channel for a one-off campaign. Doing so would keep you from establishing strong connections with your audience over time. But by adopting SMS as a regular part of your marketing strategies, you&rsquo;ll be able to maximize customer loyalty and retention.&nbsp;</p>

<h2>Examples of Bulk Messages</h2>

<h3>eCommerce</h3>

<ul>
	<li>
	<p><em>Hey Martha! It&rsquo;s that time of the year again! Enjoy a 30% discount on all home appliances this week. Click here to claim your voucher: http://bit.ly/p1we1&nbsp;</em></p>
	</li>
	<li>
	<p><em>Hi Mark! The grand sale is here! Buy any product from Shirtera and get up to 60% off. An extra 15% discount for loyalty program members.&nbsp;</em></p>
	</li>
	<li>
	<p><em>Hi Karen! Shirtera turns 3 today! Celebrate with us by enjoying a 50% discount on everything! Place your order before midnight to benefit from this unique offer</em></p>
	</li>
</ul>

<h3>Finance and Insurance</h3>

<ul>
	<li>
	<p><em>Hey Sophie! We&rsquo;re now offering mortgages with just 1% interest to our top clients. And guess what? You&rsquo;re one of them! Apply here: http://bit.ly/p1we1&nbsp;</em></p>
	</li>
	<li>
	<p><em>Hi David. Please note that we&rsquo;ve recently updated the terms and conditions of your insurance policy. Click here for more information: http://bit.ly/p1we1&nbsp;</em></p>
	</li>
	<li>
	<p><em>Hey Michael. Apply for a loan today and enjoy 4 months without interest. Offer expires on 07.06.22</em></p>
	</li>
</ul>

<h3>Education</h3>

<ul>
	<li>
	<p><em>Hi Adam! Registration for the spring semester is now open. Click here to book your courses: http://bit.ly/p1we1&nbsp;</em></p>
	</li>
	<li>
	<p><em>Hey Claire! All classes are canceled today due to bad weather. We&rsquo;ll keep you posted about tomorrow&rsquo;s schedule.&nbsp;&nbsp;</em></p>
	</li>
	<li>
	<p><em>Hi Patricia! The results from yesterday&rsquo;s economics exam are now available on the portal. Your score is 42.</em></p>
	</li>
</ul>

Explore the ins and outs of bulk messaging technology, including how to send one, how it can help your business, with best practices and common examples.

Bulk Messaging: A Complete Guide

Bulk Messaging 101: A Foolproof Guide 

<p>It comes as no surprise that digital marketing is everywhere these days. While traditional methods are still common, this type of marketing offers more precision and versatility. Enter chatbot marketing&mdash;an approach with tremendous potential that is already taking industries by storm.</p>

<p>Businesses and organizations alike are implementing this method to streamline their marketing processes. To have a better understanding of chatbot marketing, you may first want to know what chatbots actually are.&nbsp;</p>

<h2>What Are Chatbots?</h2>

<p>Simply put, a chatbot is a computerized program that is designed to simulate human <a href="https://dexatel.com/blog/conversational-messaging/">conversation messaging</a>, be it written or spoken. This essentially enables users to communicate with their digital devices much as they would interact with an actual person. Some chatbots are basic programs that provide single-line responses to simple questions. Whereas others&mdash;namely chat AI&mdash;can be complex digital assistants that learn and develop to offer higher levels of personalization by collecting and processing information.</p>

<p><img alt="how-do-chatbots-work" src="/images/blog/145/body/how-do-chatbots-work.webp" style="width:100%" /></p>

<h2>How Do Chatbots Work?</h2>

<p>For much of their history, chatbots have been text-based, built to respond to a limited set of queries with prewritten answers. They essentially served as an interactive FAQ feature. This worked just fine for the basic interactions on which the bots were trained. But when it came to complex questions or ones that didn&rsquo;t have a prewritten response, the chatbots failed to deliver.&nbsp;</p>

<p>Throughout the years, these technologies have developed more features in addition to natural language processing. This allowed users to experience them in an increasingly more conversational way. As a matter of fact, the most recent types of chatbots can understand the context and learn with more exposure to human language.&nbsp;</p>

<p>Today, chatbots use a combination of natural language understanding (NLU) and AI tools as a way to determine the user&rsquo;s needs and intentions. These <a href="https://dexatel.com/blog/sms-chat/">SMS chat</a> AI bots use machine learning and deep learning to come up with a detailed knowledge base of questions and answers based on interactions with humans. This enhances their ability to understand users&rsquo; needs and provide increasingly accurate answers.&nbsp;</p>


<h2>Using Chatbots for Marketing&nbsp;</h2>

<p>Among the most common chatbot uses is for marketing purposes. Chatbot for marketing involves using chatbots as a tool to promote products and services. Computer programs essentially communicate with customers by implementing artificial intelligence or pre-set cases.</p>

<p>Companies and organizations can make use of marketing bots on their websites as well as professional messaging platforms such as&nbsp;<a href="https://dexatel.com/whatsapp-business-api/">Whatsapp Business</a>. Chatbot use cases include answering customer queries, making use of virtual assistants, driving website visitors, engaging customers, boosting lead generation, and improving overall customer service.</p>

<p>Chatbots can even come in handy for&nbsp;<a href="https://dexatel.com/sms-marketing/">SMS marketing</a>. For instance, this can include sending an&nbsp;alert to confirm an order by replying with a keyword to a&nbsp;short code.&nbsp;</p>

<p>Chatbots play a key role in the&nbsp;<a href="https://dexatel.com/blog/sms-marketing-automation/">automation of marketing communications</a>, ensuring that customers receive timely responses. Employing these solutions in your marketing strategies can help you drive your customers effortlessly down the sales funnel and boost conversions. Chatbot marketing examples include retail bots, travel bots, and those for restaurants and hospitality.&nbsp;</p>

<p><img alt="how-does-chatbot-marketing-differ-from-traditional-marketing" src="/images/blog/145/body/how-does-chatbot-marketing-differ-from-traditional-marketing.webp" style="width:100%" /></p>

<h2>How Does Chatbot Differ from Traditional Marketing?</h2>

<p>As opposed to traditional marketing, chatbot marketing is automated, and customer interactions normally take place in real time. This allows companies to reach their audience more quickly, enabling them to have more individualized conversations with their customers. That being said, bot marketing may still rely on some traditional marketing aspects as well as a marketer&rsquo;s intuition.</p>

<h2>Benefits of Chatbot Marketing in Business</h2>

<h3>24/7 Availability</h3>

<p>Let&rsquo;s suppose a potential customer is browsing your website at 2:00 a.m. Normally, this would require staffing customer support teams day and night. Not only can this be expensive, but it is also impossible for other departments, such as finance.</p>

<p>A marketing bot, on the other hand, will be available to answer questions and offer suggestions. In addition to enhancing the <a href="https://dexatel.com/blog/ai-customer-experience/">AI customer experience</a>, you might even end up with extra sales.&nbsp;</p>

<h3>Generating Leads</h3>

<p>Studies have proven that businesses that respond to customers within an hour are more likely to generate leads. Chatbot marketing serves this purpose, as bots can answer questions almost immediately, guiding the user through the whole process&mdash;be it shopping for a product or choosing a service. And when it comes to purchases that involve multiple steps, the marketing bot can qualify the lead before directing the customer to a trained agent.&nbsp;</p>

<h3>Gathering Data for Analysis</h3>

<p>While interacting with users, a chatbot can collect their names, contact details, and interests. This data, on top of the bot&rsquo;s performance reports, can be valuable for your marketing strategies and make the bot even more effective. Moreover, adding a customer satisfaction survey at the end of the chatbot interaction can give you insights into what the user thinks about your brand.&nbsp;</p>

<h3>Traffic Segmentation</h3>

<p>Bot marketing can be a perfect way to segment traffic and promote your brand to the right audience. Suppose a user shows interest in one of your products or services. The bot would identify that person as a warm lead. It would then use the data from the segmentation to engage with your audience accordingly.&nbsp;</p>

<h3>Facilitating Personalization</h3>

<p>The amount of data that a chatbot generates can make it much easier to personalize interactions with customers. By using your consumer data, you can essentially tailor a conversation and share customized marketing messages. Customers enjoy feeling unique and would be more inclined to buy a product or choose a service that is tailored to their needs.&nbsp;In the case of SMS marketing, regular text messages such as promotions often involve one-way communications.</p>

<p>An <a href="https://dexatel.com/blog/sms-chatbot/">SMS chatbot</a>, on the other hand, personalizes the approach by enabling a two-way conversation&mdash;even sending&nbsp;reminders to clients. This can make it an especially valuable tool for&nbsp;mass texting.&nbsp;</p>

<h2>Types of Chatbots</h2>

<h3>Rule-Based Chatbots</h3>

<p>Rule-based, or linguistic, chatbots are those that use if/then logic to generate <a href="https://dexatel.com/blog/conversational-marketing/">conversational marketing</a> automation. This normally involves defining the language conditions for your bot. By doing so, the program will be able to assess words, synonyms, sequences, and more. Once an incoming question matches the defined conditions, the chatbot will respond to the user instantly.&nbsp;</p>

<h3>AI Chatbots</h3>

<p>Also referred to as contextual chatbots, AI chatbots can carry out intelligent conversations with users. These highly advanced programs use machine learning and natural language processing to recognize patterns and understand human communication. AI bots essentially have contextual awareness which makes them smart enough to learn as they go.&nbsp;</p>

<h3>Hybrid Chatbots</h3>

<p>As the name implies, hybrid bots are basically a combination of rule-based and AI systems. They offer the simplicity of linguistic models as well as the sophistication of intelligent chatbots.&nbsp;</p>

<p><img alt="helpful-tips-for-implementing-chatbot-marketing" src="/images/blog/145/body/helpful-tips-for-implementing-chatbot-marketing.webp" style="width:100%" /></p>

<h2>Helpful Tips For Implementing Chatbot Marketing</h2>

<h3>Do Your Research</h3>

<p>Having a solid understanding of your marketing objectives can go a long way. This means analyzing your audience, setting clear goals, and defining the data you need to assess such as conversion rates and the number of leads.&nbsp;</p>

<h3>Have Backup Options</h3>

<p>Chatbots can automate a great portion of your marketing efforts. Be that as it may, having an actual person to deal with more complex interactions can guarantee customer satisfaction. Keep in mind that not everyone in your audience interacts with technology in the same manner.&nbsp;</p>

<h3>Test Your Chatbot</h3>

<p>It&rsquo;s always a good idea to test a product before releasing it. The same concept applies to setting up a chatbot. Chances are you&rsquo;re going to have to make some adjustments. Make sure to test your chatbot marketing strategy by chatting with the program and seeing for yourself.&nbsp;</p>

<h3>Use an Appropriate Approach</h3>

<p>Define your chatbot&rsquo;s approach by knowing who your audience is. If you are selling video games, for instance, you may want to go for a more fun and outgoing language&mdash;as opposed to a more serious tone if you&rsquo;re selling medical supplies. Then again, it all depends on your audience. In any case, it never hurts to have a chatbot with personality.</p>

<h3>Make Use of an Available Platform</h3>

<p>It would be more convenient to make use of a chatbot platform rather than trying to design one in-house. Pick a bot builder that will help you set up your digital assistant in your preferred channel and provide support whenever needed.</p>

Chatbot marketing is taking the world by storm, but what is it and why do we need it? Here’s a foolproof guide to getting started.

A Guide to Chatbot Marketing: Everything You Need to Know

An Essential Guide to Chatbot Marketing

<p>With the types of messages available today, staying connected is as simple as ever. Mobile messaging is fast, accessible, and offers an enhanced user experience. This makes it a great tool for individuals and businesses alike&mdash;whether it&rsquo;s something as basic as an SMS text or a well-crafted MMS campaign. The difference between each form of messaging essentially depends on how you use them and what you use them for.&nbsp;</p>

<h2>What Are the 6 Common Types of Text Messages?</h2>

<p>Mobile messaging comes in many forms. Each of these different types of messages is useful in its own unique way. From simple SMS texts to in-app messages, let&rsquo;s take a look at each type of mobile messaging channel.</p>

<h2>Short Message Service</h2>

<p>Among the most basic forms of mobile messaging is SMS, or short message service. It&rsquo;s a technology that dates back all the way to the early 80s and one that&rsquo;s still as popular as ever. To send an SMS text, all you need is a cellular network, a signal, and a functioning mobile phone. This type of message has a&nbsp;<a href="https://dexatel.com/blog/sms-character-limit/">limit of 160 characters</a> and is completely text-based.&nbsp;</p>


<p>SMS messaging serves as a handy tool for two-way communication with friends, family, customers, businesses, and more. Even without an unlimited messaging plan, sending a text message doesn&rsquo;t cost more than a few pennies. The efficiency and&nbsp;<a href="https://dexatel.com/blog/sms-open-rates/">high open rate of SMS</a> messaging even make it a great&nbsp;<a href="https://dexatel.com/blog/sms-marketing/">marketing tool</a> for businesses to connect with their customers.&nbsp;</p>

<p><img alt="ultimedia-message-service" src="/images/blog/144/body/multimedia-message-service.webp" style="width:100%" /></p>

<h2>Multimedia Message Service</h2>

<p>Much like SMS, MMS makes use of a cellular signal to transmit messages. But the main difference is that multimedia messaging service texts accommodate media files such as images, videos, and links.</p>

<p>Another distinction is that the 160-character limit doesn&rsquo;t apply to MMS texts. Instead, they have a limit of 1600 characters and 5 MB. However, MMS uses more data than other types of text messages&mdash;sending MMS messages also costs a bit more than SMS.&nbsp;</p>

<p>MMS messaging is a common way for consumers to interact with each other and with businesses. Companies are also known to use&nbsp;<a href="https://dexatel.com/blog/mms-marketing/">MMS for marketing strategies</a> as it allows them to introduce their products visually. This, in turn, helps them engage their audiences more effectively.&nbsp;</p>

<h2>Instant Messaging</h2>

<p>As opposed to&nbsp;<a href="https://dexatel.com/blog/sms-vs-mms/">SMS and MMS</a>&mdash;both of which use cellular signals&mdash;instant messaging takes place over the internet. Examples of instant <a href="https://dexatel.com/blog/best-android-messaging-app/">messaging apps for Android</a> and iOS&nbsp;include Whatsapp, Telegram, Viber, and Facebook Messenger. And unlike the two, these&nbsp;messages don&rsquo;t have a character limit.&nbsp;</p>

<p>It&rsquo;s needless to say that both users need to have the same mobile app. But it is possible to send instant messages from tablets, laptops, and desktop computers, and not just smartphones. Instant messaging enables users to send and receive photos, videos, <a href="https://dexatel.com/blog/how-to-text-a-gif/">GIFs</a>, links, and files.</p>

<p>Businesses can use instant messaging to chat directly with customers across the globe. Apps like Whatsapp also support voice and video calls. This allows users to communicate globally without getting slapped with a huge cellular bill.&nbsp;</p>

<p><img alt="push-notifications" src="/images/blog/144/body/push-notifications.webp" style="width:100%" /></p>

<h2>Push Notifications</h2>

<p>Push notifications are short pop-up messages that appear on the lock screen or while you&rsquo;re using your smartphone. In most cases, you&rsquo;ll need to enable these&nbsp;messages for an application to send them. A push notification doesn&rsquo;t appear in the app itself; it is a tool that businesses use in mobile marketing to prompt users into entering and engaging with the app.&nbsp;</p>

<p>The main types of push notifications are banner notifications and badge notifications. Banner notifications are the ones that pop up and disappear shortly afterwards. You&rsquo;ll see these on your phone&rsquo;s home screen or lock screen.</p>

<p>Badge notifications, on the other hand, are those tiny red circles with numbers that appear on the corner of an app&rsquo;s icon. They let you know how many messages or notifications you have in that app.&nbsp;</p>

<h2>Rich Communication Services</h2>

<p>Short for Rich Communication Services, RCS is a messaging platform from Google that serves as an alternative to traditional text messaging. The purpose of this technology is to provide users with an app-like texting experience&mdash;similar to Whatsapp and Facebook Messenger&mdash;with their phone&rsquo;s built-in messaging system.</p>

<p>RCS allows users to interact with each other in a richer and more engaging way. This includes sharing high-quality images and seeing read receipts. When it comes to&nbsp;<a href="https://dexatel.com/sms-marketing/">SMS marketing</a>, companies would have more creative freedom regarding how they interact with their audiences.&nbsp;</p>

<p>Interestingly enough, Google developed RCS to counter <a href="https://dexatel.com/blog/sms-vs-imessage/">Apple&rsquo;s iMessage</a>. This is because of the substandard text messaging experience between iPhone and Android users.&nbsp;<a href="https://www.android.com/get-the-message/">In a website campaign</a>, Google puts pressure on Apple to implement RCS as a solution.&nbsp;&nbsp;</p>

<h2>In-App Messages</h2>

<p>In-app messages are ones you would only receive when you&rsquo;re actively using the application. The main purpose of these types of marketing messages is to boost and maintain user engagement. Once you enter an app, you may see a welcome message informing you about a new deal or an update.</p>

<p>Companies may also add side messages that encourage you to upgrade your account, sign up for a loyalty program, or cash in on special offers. One example is when Duolingo sends a message in-app, welcoming users back who haven&rsquo;t used the app for a while.&nbsp;</p>

<p><img alt="what-you-can-do-with-the-two-main-types-of-messages" src="/images/blog/144/body/what-you-can-do-with-the-two-main-types-of-messages.webp" style="width:100%" /></p>

<h2>What You Can Do With SMS and MMS</h2>

<p>Now that you&rsquo;re familiar with the different types of text messages, let&rsquo;s shift our focus to the two main forms of texting: SMS and MMS. These are the two primary tools that make up text message marketing. But of course, there&rsquo;s more to text marketing than just exchanging messages.&nbsp;</p>

<p>This is where an&nbsp;SMS platform comes in, allowing businesses to significantly expand the potential of SMS and MMS. This includes sorting customer lists, automatically filtering phone numbers, personalizing messages, and sending&nbsp;<a href="https://dexatel.com/mass-text/">mass texts</a>, just to name a few. Other examples include:</p>

<h3>Triggers</h3>

<p>In cases when timely responses are important, triggers enable you to automate instant responses to frequently asked questions. The trigger would reply with a preset answer whenever a customer texts a keyword. For example, you can create a &ldquo;CONTACT&rdquo; trigger that will send your contact information every time a customer texts that keyword.&nbsp;</p>

<h3>Polls</h3>

<p>To do a survey, you would most probably send a question to a group of contacts, wait for their replies, count the answers, and report the results. A marketing software will help you text a poll to hundreds of contacts in a matter of seconds. You&rsquo;ll also be able to see the results in real time.&nbsp;</p>

<h3>Templates</h3>

<p>Templates allow you to save time that you would otherwise spend typing the same messages over and over again. For instance, you could select a pre-written template for an order confirmation SMS and send it whenever a customer places an online order. Templates will also help you avoid making typing mistakes that may occur when rewriting messages.</p>

<h3>Autoresponders</h3>

<p><a href="https://dexatel.com/blog/auto-reply-text/">Autoresponders</a> are a set of staggered messages that you automatically space out and send over a period of time. These automated texts go out to contacts who have subscribed to your SMS campaign. This helps you keep your customers engaged and can be an easy way to boost conversions. You can also use autoresponders along with customer segments to set up drip campaigns.&nbsp;</p>

<h3>Scheduled Messages</h3>

<p>Being on your phone 24/7 to keep up with your&nbsp;<a href="https://dexatel.com/blog/sms-marketing-campaign/">SMS campaigns</a> isn&rsquo;t practical. It can also keep you from planning your next marketing strategy. As for scheduled texts, you can set them in advance to go out after days, weeks, or even months.&nbsp;</p>

<h3>Birthday Texts</h3>

<p>It&rsquo;s hard enough to remember the birthdays of your friends and relatives&mdash;imagine having to keep up with the birthdays of customers and business partners. Why waste time checking for that information and sending out wishes when you can automate it? Birthday texts are one of the many features that SMS platforms offer, and they&#39;re a great way to make your customers feel valued.</p>

There are various types of messages available today. Here’s a list of the six most common ones that individuals and businesses alike use on a daily basis.

6 Types of Messages and Why People Use Them

6 Types of Messages People Use Today

<p>Cybercrime and digital fraud are one of the biggest threats to eCommerce, online banking, and other facets of our digital lives. Scammers target people&rsquo;s online accounts, credit card details, and personal information through phishing attempts and fraudulent account access. To keep customers secure, companies are utilizing increased cybersecurity measures like&nbsp;<a href="https://dexatel.com/sms-authentication/">SMS authentication</a> and scam alerts.</p>

<p>But with the number of fraud cases growing, it&rsquo;s harder to contact and engage with customers about fraud-related activity through traditional channels. Amid overwhelmed call-center volumes, SMS and chat alerts are a convenient and efficient way for businesses to quickly communicate with their customers. We&rsquo;ll see how they&nbsp;work and how they effectively prevent fraud and protect customer information.</p>

<h2>What Are Scam Alerts?&nbsp;</h2>

<p>These are messages sent to notify the recipient of a potential breach of their account or warn them of fraud and scams that they may be exposed to. Scam warnings come in different forms&mdash;SMS, chat messages, emails, or automated phone calls, but they all serve to protect the recipient against common <a href="https://dexatel.com/blog/text-scams/">text scams</a>&nbsp;or targeted fraud attempts.</p>

<p>Alerts are one of the most effective ways of combating potential fraud before it happens if you don&#39;t have a <a href="https://dexatel.com/blog/text-blockers/">text blocker</a> downloaded on your device.</p>

<p><img alt="what-are-potential-red-flags-or-signs-of-a-scam" src="/images/blog/143/body/what-are-potential-red-flags-or-signs-of-a-scam.webp" style="width:100%" /></p>

<h2>What Are Potential Red Flags or Signs of a Scam?</h2>

<p>To keep yourself safe, don&rsquo;t respond to an email or message if you don&rsquo;t know the sender, and never give any personal or sensitive information. When in doubt, contact the business or bank directly. Other common signs of a scam include:</p>

<h3>Irrelevant to You</h3>

<p>If you receive a message from an unknown sender, or even one that looks like it&rsquo;s coming from a source you know (<a href="https://dexatel.com/blog/sms-spoofing/">number spoofing</a>) but has information completely irrelevant to you, chances are it&rsquo;s a scam.</p>

<h3>Spelling and Grammatical Mistakes&nbsp;</h3>

<p>Another red flag is grammatical or spelling errors that are purported to come from a business or organization. You may wonder why scammers would be so careless, but the point is to hook the most gullible and not waste time with those who will sniff out the con.</p>


<h3>Unusual or International Phone Numbers</h3>

<p>Sometimes, there are legitimate reasons why you may be getting a text message from a foreign phone number or one that&rsquo;s different from your local standard. But, you should immediately have your guard up and consider it suspicious from the get-go.</p>

<h3>Contain a Link or Attachment&nbsp;</h3>

<p><a href="https://dexatel.com/blog/sms-vs-mms/">MMS, unlike SMS</a>, allows people to send media as text messages to their phones. While an image or video can&rsquo;t harm your phone, don&rsquo;t download anything that comes from an unknown source&mdash;and don&rsquo;t click a link.</p>

<h3>Contain a Refund Offer&nbsp;</h3>

<p>Everyone likes getting money back, but any message that is offering to send you back a charge (unless you&rsquo;ve actually requested one) is trying to get you to part with your money.</p>

<h3>Claiming You&rsquo;ve Won Something&nbsp;</h3>

<p>Unless you&rsquo;ve actually entered some giveaway or contest, any message promising you a prize or even just a heavily discounted item is highly likely to be a scam. Treat them like the spam emails you receive and ignore them.</p>

<h3>Urgent Tone or Requesting Immediate Action</h3>

<p>Common scams involve a message that claims to be from the tax authorities or some other government body, your bank, or even a family member or friend in crisis. They ask you to quickly take an action to avoid penalties or consequences.&nbsp;</p>

<p>Remember, when in doubt, you can perform a scam website check to see if others have flagged a similar scam. A scammer alert website can list common scams making the rounds.</p>

<p><img alt="types-of-scam-alerts" src="/images/blog/143/body/types-of-scam-alerts.webp" style="width:100%" /></p>

<h2>Types of Scam Warnings&nbsp;</h2>

<h3>Account Login&nbsp;</h3>

<p>If a user logs into their account from an unusual location or an unrecognized device, they may receive an alert informing them that their login information may have been compromised. This type of alert protects users from unauthorized account access before it can do damage.</p>

<h3>Credit or Debit Card Purchases</h3>

<p>When irregular purchase patterns are noticed such as a purchase made outside a cardholder&rsquo;s regular location or at an unusual time, a credit card company or bank will alert fraud and ask the customer to verify the purchase.</p>

<h3>Phishing Alert&nbsp;</h3>

<p>Scammers often create fake webpages or emails that purport to be from a legitimate business to try and get login details. An <a href="https://dexatel.com/blog/how-to-protect-yourself-from-sms-phishing/">SMS phishing</a> alert warns users of potentially <a href="https://dexatel.com/blog/identify-fake-text-message/">fake text messages</a> that are making their way around.</p>

<h3>Mass Alerts</h3>

<p>With <a href="https://dexatel.com/mass-text/">mass texting</a>, businesses can warn all their customers at once of scams that are targeting them or to be careful of fraudulent pages or contacts trying to impersonate them. These types of alerts can notify people of scams to watch out for even before they&rsquo;ve been targeted.</p>

<h3>Credit Bureau Fraud Alert&nbsp;</h3>

<p>A fraud alert on credit reports is a different kind of alert that you can set up yourself, which warns creditors that you may have been a victim of identity theft or fraud. This will notify creditors to take extra precautions and make it harder for identity thieves to get credit in your name.</p>

<p>It&rsquo;s also noteworthy to distinguish it&nbsp;from a spam alert, which warns people of unrelated <a href="https://dexatel.com/blog/spam-text-messages/">spam text messages</a>&nbsp;that is being sent out under the business&rsquo;s name.</p>

<h2>What Are the Benefits of Sending Alerts for Scam?</h2>

<p>Sending timely alerts protects not just your customers, but your business. Stolen or compromised credentials are the most common cause of a data breach and can cost a business a lot of money and time in rectifying the situation. With scam warnings, you can engage with your customers in real time, quickly address fraud inquiries, and resolve potential cases, especially in high volumes.&nbsp;</p>

<h3>Responsive&nbsp;</h3>

<p><a href="https://dexatel.com/sms-alerts/">SMS alerts</a> and chat messages immediately reach their recipient and have a much higher open and response rate than email.</p>

<h3>Cost-Effective&nbsp;</h3>

<p>Chat messages are a much cheaper channel of communication with your customers than a phone call, especially internationally, and much more effective than email.</p>

<h3>Secure&nbsp;</h3>

<p>Chat platforms like WhatsApp feature multi-factor authentication, business verification, and end-to-end encryption, keeping sensitive commercial and customer data secure.</p>

<p><img alt="how-are-scam-alerts-sent-via-chat" src="/images/blog/143/body/how-are-scam-alerts-sent-via-chat.webp" style="width:100%" /></p>

<h2>How Are Alerts Sent via Chat?</h2>

<p>One of the most impactful ways to warn customers of scams is via chat. People are used to social media interactions and mobile chat applications like WhatsApp and Viber are now great platforms for engaging with customers on the go.&nbsp;</p>

<p>To do so, businesses can register on&nbsp;SMS platforms like Dexatel. Then, using <a href="https://dexatel.com/viber-business/">Viber Business messages</a> or the <a href="https://dexatel.com/whatsapp-business-api/">WhatsApp Business API</a>, businesses can start messaging their customers and better alert against fraud. This can result in a much quicker reaction time and prevent fraudulent activity.</p>

<p>While chat platforms can be used to warn customers of different types of scams going on, users have to be careful, as chat platforms are also often used by scammers. Recipients should always check that the message is coming from a legitimate business account.</p>

<h2>How to Set Up Alerts for Scam</h2>

<p>To set up alerts, businesses can connect to Dexatel&rsquo;s&nbsp;<a href="https://dexatel.com/sms-api/">SMS API</a> and automate their messaging. You can integrate different platforms, applications, and systems so that when a potential scam is detected an&nbsp;alert is automatically sent.</p>

<h2>Scam Warnings with Dexatel&nbsp;</h2>

<p>Dexatel is a leading&nbsp;business text messaging provider that makes it easy to immediately contact your customers wherever they are and get a response. Dexatel is also a&nbsp;bulk SMS service provider, meaning that you can send out bulk messages to all your customers in an instant. Our&nbsp;platform integrates directly with your CRM, so you can send out&nbsp;reminders, alerts, and other customer communication in a breeze.</p>

Scam alerts are one of the most effective ways of combating potential fraud and protecting your customers. See how they work and how you can send them.

Scam Alerts: How to Identify Them 

Everything You Need to Know About Scam Alerts  

<p>Hyperlinks appear in every form on the internet&mdash;SMS links being one of them. And with a great deal of internet traffic coming from mobile devices and smartphones nowadays,&nbsp;business text messaging is shining as a go-to option for consumers. It is a quick, easy, and practical communication tool that connects brands with their audience.&nbsp;</p>

<p>What&rsquo;s even better is that, by setting up an HTML SMS link, you can make it even more convenient for customers to reach out to you from your website.</p>

<h2>What Is an SMS Link?</h2>

<p>Also referred to as a click-to-text link, an SMS link is a URL that triggers a customer&rsquo;s SMS app with the message and recipient already provided. It is an instant way for your website visitors to contact you through text messages. You can set up this versatile feature just about anywhere on your website. This includes embedded images, a call-to-action button, your &ldquo;Contact us&rdquo; page, and more.&nbsp;</p>

<p>Creating a hyperlink that sends a text message doesn&rsquo;t take more than a few minutes. In terms of HTML, the process is also very similar to setting up a <a href="https://dexatel.com/blog/email-to-sms/">click-to-email</a>&nbsp;button. Instead of using the &ldquo;mailto:&rdquo; tag, you use &ldquo;sms:&rdquo; to trigger a text message. Note that this type of SMS link is not to be confused with URLs that you include in text alerts,&nbsp;appointment reminders, and other&nbsp;<a href="https://dexatel.com/blog/sms-marketing/">SMS marketing</a> messages.&nbsp;</p>

<p><img alt="benefits-of-sms-links" src="/images/blog/142/body/benefits-of-sms-links.webp" style="width:100%" /></p>

<h2>Benefits of Having a SMS Link Service</h2>

<p>An HTML SMS link can prove beneficial for your business in several different ways. And considering how simple it is to add one to your website, those benefits are all the more attainable. Here&rsquo;s how setting up a click-to-text link can come in handy:</p>

<ul>
	<li>
	<p>Generating more text messages since many people use smartphones to visit your website</p>
	</li>
	<li>
	<p>Providing your customers with a fast and convenient way to get in touch with you</p>
	</li>
	<li>
	<p>Boosting conversion rates and&nbsp;<a href="https://dexatel.com/blog/customer-engagement/">customer engagement</a> thanks to a seamless user experience</p>
	</li>
	<li>
	<p>Being able to manage all your hyperlink text messages in one place</p>
	</li>
</ul>

<h2>How to Set Up a&nbsp;Texting Link</h2>

<p>Setting up an HTML SMS link isn&rsquo;t any different from creating any other type of link. It is essentially the same process but with minor tweaks. These are the steps you need to follow to add an SMS link to your landing page:</p>

<h3>1. Write the Link Text&nbsp;</h3>

<p>Start by writing a text for your click-to-text link. It doesn&rsquo;t need to be anything too fancy. You can write something like &ldquo;Text us today&rdquo; or &ldquo;Click here to send an SMS message.&rdquo; A&nbsp;link to SMS can fit in perfectly with just about any web page or landing page layout.</p>

<p>A few other options include images, your contact page, and the header or footer navigation. Simply put, a click-to-text link can go wherever you can place an HTML.&nbsp;</p>

<h3>2. Type the Default Message</h3>

<p>When a website visitor selects your SMS link, their native messaging app will open with a pre-written text that they&rsquo;ll send you. You&rsquo;ll want this message to be short, straightforward, and relevant to the offer or landing page the visitor is engaging with. A hyperlink text message for a healthcare website, let&rsquo;s suppose, can be something like &ldquo;Hello, I&rsquo;d like to&nbsp;schedule an appointment with your clinic.&rdquo;&nbsp;</p>

<p><img alt="choose-the-form-of-sms-link" src="/images/blog/142/body/choose-the-form-of-sms-link.webp" style="width:100%" /></p>

<h3>3. Choose the Form of SMS Link</h3>

<p>Once you have your hyperlink text message ready, choose whether you want to set up a text link or a button link. This would largely depend on the page layout as well as your own preferences. Regardless of the format you decide on, the benefits are all the same. It&rsquo;s worth mentioning that button links may warrant some knowledge of the CSS programming language.&nbsp;</p>

<h3>4. Build the Hyperlink</h3>

<p>Proceed to create your HTML SMS link the same way you would with any button or hyperlink. Certain website builders will require you to simply type &ldquo;sms:[phone number]&rdquo; in the same place where you&rsquo;d otherwise add a link to a different web page.&nbsp;</p>

<p>If that option isn&rsquo;t available, you may need to add a custom HTML. As you probably know, it&rsquo;s the &ldquo;&lt;a&gt;&rdquo; tag that defines HTML links. The code also consists of an &ldquo;href&rdquo; tag which defines the link&rsquo;s destination. This is how a basic HTML code should look like:&nbsp;</p>

<p>&lt;a href=&rdquo;sms:[phone number]&amp;body=[default message]&rdquo;&gt;[link text]&lt;/a&gt;</p>

<h3>5. Run a Test</h3>

<p>Try running a quick test to check if your link&nbsp;SMS texts the right message to the right number. Use your mobile phone to go to your landing page. Once you&rsquo;re there, select the click-to-text button and send the default SMS text.</p>

<p>Next, you&rsquo;ll want to make sure the text went through by checking your business text notifications. If everything goes as planned, you should be ready to receive SMS messages from the click-to-text link.</p>

<p><img alt="best-practices-for-creating-sms-links" src="/images/blog/142/body/best-practices-for-creating-sms-links.webp" style="width:100%" /></p>

<h2>Best Practices for Creating SMS Links</h2>

<p>There are a few tips you may need to consider when creating an SMS link for your website. Following these best practices allows you to make the most of this useful tool. Keep in mind that SMS links are incredibly beneficial, but only if you use them right.&nbsp;</p>

<h3>Use a Dedicated Phone Number for Your Hyperlink Text Message</h3>

<p>If you are creating a click-to-text link for a new product&rsquo;s landing page, using a dedicated phone number to manage incoming messages is a good idea. Consider sharing that phone number with your customer service team so everyone can reply to customers.</p>

<h3>Offer Alternative Options for Contacting Your Business</h3>

<p>Not every device or operating system supports SMS links, which is why it&rsquo;s important to provide alternative ways for visitors to contact you. You can include a click-to-call button that your visitors can tap to get in touch with your business from any mobile phone. Adding a chatbot, for example, would cater to desktop users.</p>

<h3>Find Out What Devices Your Visitors Use</h3>

<p>Since SMS links only work on mobile phones, it pays to know what devices and operating systems your website visitors are using. Tools like Google Analytics would come in handy here. Use that information to optimize your click-to-text link for the device or operating system that the majority of your customers use.&nbsp;</p>

<h3>Create Snippets</h3>

<p>Using snippets allows you to be quick, precise, and on-brand, which is key when you&#39;re replying to text messages from customers. Snippets are business SMS message templates that you can use to reply to your customers as quickly as possible. They are especially useful for composing common answers.&nbsp;</p>

<h3>Make Use of Automated Replies for After-Hours</h3>

<p>Consider using&nbsp;<a href="https://dexatel.com/blog/auto-reply-text/">automated replies</a> for hyperlink text messages that you receive after business hours. Something along the lines of &ldquo;we&rsquo;ll get back to you within 24 hours&rdquo; would let customers know their message has gotten through, and set expectations on when you&rsquo;ll get back to them.</p>


Get familiar with SMS links, find out how they can benefit your business, how you can create one for your website, and how you can make the most of them.

How to Add SMS Links to Your Website or App

What Are SMS Links and How to Create One

<p>SMS and chat-based messaging tools are a great way to communicate in real time and on the go, even when there is no mobile internet connection available. SMS is an old technology, but its modern applications are helping it make a comeback and increasing its popularity and usability. While you may remember SMS as a jumbled-up collection of individual messages you had to scroll through to find what you needed, SMS chat is making it all easy to navigate and use.</p>

<h2>What is SMS Chat?&nbsp;</h2>

<p>SMS chat organizes SMS or text messages on mobile phones into separate chat threads by each sender or contact. Having your SMS organized into a chat-style interface broken down by contacts makes it easy to keep up conversations and navigate your messages. SMS chat arranges text message conversations similarly to how instant messengers do. Under each contact, you get a list of all the sent and incoming SMS messages between you two in chronological order.&nbsp;</p>


<p>Smartphones were the first to have this new style of threaded SMS conversations, but the feature now also appears on regular phones. As text messaging is becoming popular again, users are having more SMS conversations. SMS chat features make it convenient to carry on conversations and reply to the right chat text message from the right sender. Users can easily delete unwanted messages without losing the entire conversation, while also being able to delete the entire conversation at once if they wish.</p>

<p><img alt="what-is-an-sms-message" src="/images/blog/141/body/what-is-an-sms-message.webp" style="width:100%" /></p>

<h3>What is an SMS Message?&nbsp;&nbsp;</h3>

<p>SMS&rsquo;s power is in its simplicity. SMS stands for Short Message Service and it&rsquo;s a way to send short, text-only messages over cellular networks. SMS is one of the oldest wireless communication technologies that are still in wide use today. SMS messages are sent between cellphones and work without a mobile internet connection, making them perfect for delivering urgent messages under any circumstance.</p>

<h2>How Does SMS Chat Work?&nbsp;</h2>

<p>With SMS chats, you can send SMS messages from cell phone to cell phone and keep up a chat conversation that you can return to later. But in addition to phones, you can also chat by SMS using certain computer programs and online applications.&nbsp;<a href="https://dexatel.com/blog/sms-marketing-platforms/">SMS platforms</a> allow you to send text messages and chat with your contacts and others. They offer more functionality and bigger reach and can be used without a phone in hand.&nbsp;</p>

<p>Additionally, you can SMS chat online through Gmail, which has the option to send SMS in the chat window. While Messages, the official Google app for texting, sends chat messages over RCS with a fallback to&nbsp;<a href="https://dexatel.com/blog/sms-vs-mms/">SMS/MMS</a>. SMS chat apps like this can help seamlessly switch between instant messages and SMS, depending on the sender&rsquo;s and recipient&rsquo;s internet connection.</p>

<h2>What Are SMS Group Chats?&nbsp;</h2>

<p>You can send group messages in what is known as SMS group chats. When you create a chat room consisting of three or more people on, for example, Samsung SMS chat, the Samsung Messages app will automatically choose MMS (Multimedia Messaging Service) as the type of message. This allows you to send messages to multiple people at once. Depending on your phone&rsquo;s brand, your iPhone or native Android SMS chat app will do the same.</p>

<p>Businesses can also use SMS group messaging to effectively reach a large group of people, allowing for&nbsp;mass texting. With a&nbsp;bulk SMS service provider, you can send out SMS messages to dozens, hundreds, and even thousands of recipients across the world at once. Another option is using <a href="https://dexatel.com/blog/best-android-messaging-app/">messaging apps for Android</a> and iOS.&nbsp;</p>

<p><img alt="whats-the-difference-between-sms-and-chat" src="/images/blog/141/body/whats-the-difference-between-sms-and-chat.webp" style="width:100%" /></p>

<h2>What&rsquo;s the Difference Between SMS and Chat?</h2>

<p>While SMS or text messages and chat (or instant messaging/IM) are often used interchangeably, they are different. And while the two modes of communication can be used in conjunction with each other, they are distinct communications services with different delivery methods. When it comes to chatting vs. SMS, chat applications use WiFi to transfer messages between sender and recipient, while SMS messages travel as radio waves through cellular networks.&nbsp;</p>

<p>What sets SMS apart is that it can be sent and received on almost any cellphone without any downloads or apps&mdash;it&rsquo;s a universal communication method with a huge reach.</p>

<p>Popular chat apps like WhatsApp and Viber, however, can still be used as part of your overall&nbsp;business text messaging strategy. SMS platforms like Dexatel let you connect to the&nbsp;<a href="https://dexatel.com/whatsapp-business-api/">WhatsApp Business API</a> or&nbsp;<a href="https://dexatel.com/viber-business/">Viber Business Messages</a> and communicate with your customers on their preferred messaging app.</p>

<h2>Advantages of Business Text Messaging</h2>

<p>Businesses are using text messaging for&nbsp;<a href="https://dexatel.com/sms-marketing/">SMS marketing</a> which is faster, cheaper, and more effective than traditional mediums like email. Important reminders for appointments or time-sensitive&nbsp;alerts arrive immediately and are seen by the receiver almost instantly. Yet, they are mostly unobtrusive and less likely to be perceived as spam. Other advantages of business text messaging include:</p>

<ol>
	<li>
	<p>Low cost: SMS messages cost just cents per message</p>
	</li>
	<li>
	<p>Ease of use: SMS is both easy to send and easy to reply to</p>
	</li>
	<li>
	<p>Wide reach: SMS messages can be delivered to any mobile device anywhere in the world</p>
	</li>
	<li>
	<p>Automation: SMS messages can be automated to be sent in response to something or proactively</p>
	</li>
	<li>
	<p>Authentication: Using an&nbsp;<a href="https://dexatel.com/sms-authentication/">SMS authentication service</a> is the most powerful and secure way to verify your customers</p>
	</li>
	<li>
	<p>Personalization: SMS messaging can be personalized based on interests, past purchases, and more.</p>
	</li>
	<li>
	<p>Real-time engagement: Enable real-time <a href="https://dexatel.com/features/omnichannel-messaging/">omnichannel messaging</a> and immediate engagement with customers.</p>
	</li>
</ol>

<p><img alt="sms-chat-with-dexatel" src="/images/blog/141/body/sms-chat-with-dexatel.webp" style="width:100%" /></p>

<h2>SMS Chat Online with Dexatel&nbsp;&nbsp;</h2>

<p>With Dexatel&rsquo;s complete business text messaging solutions, you can engage directly with your customers through SMS, instant messaging, and a combination of the two. We provide a quick and easy way to send and receive messages and have two-way conversations. These conversations are stored and can be referred to later like a chat log, which makes it easy to see your prior customer engagements and better serve their needs.</p>

<p>Think of it as a single point of contact for your company, and an easy way for your customers to reach you. And you&mdash;them. Connect with your customers across messaging platforms from anywhere, on any device, using their preferred messaging app, all from a single command center.</p>

<p>Dexatel&rsquo;s powerful&nbsp;<a href="https://dexatel.com/sms-api/">SMS API</a> can integrate with other platforms, applications, and systems you are using for a complete CRM package. Messages can be automated and personalized to every customer and every interaction, for a completely seamless customer experience.</p>

<p>Start for free or&nbsp;book a demo today.</p>

Learn what SMS chat is, how it works, and the difference between SMS and chat messages in this guide on an old technology that's taking a modern twist.

SMS Chat: The Ultimate Guide to Our Solutions

The Ultimate Guide to SMS Chat

<p>SMS marketing and email marketing are both very popular channels for reaching out to customers, promoting your brand, and driving sales. But there are some key differences between these two digital marketing heavyweights. Let&rsquo;s dive in and see which one is right for your business goals, marketing experience, budget, and, of course, customer preferences.</p>

<h2>SMS Vs. Email Marketing: The Basics&nbsp;</h2>

<p>When it comes to SMS vs email, the latter has long been one of the most popular marketing channels, relied on by marketers and companies to get their message out quickly and cheaply. Its popularity and wide use, however, have become one of its biggest drawbacks. We receive tens if not hundreds of promotional emails daily promising us leaner bodies, better lives, and promoting the fifth not-to-miss sale this week.&nbsp;</p>

<p>A lot of it, to put it mildly, is fluff, and we get really good at tuning it out.&nbsp;</p>

<p>The worst part is that important updates from services or products we use can get lost in all the noise and clutter of our inboxes. Not necessarily because you are sending too many emails to your customers (which if you are, stop), but because others are sending a lot of emails to your customers. Everyone&rsquo;s got an email address, and everyone&rsquo;s out to get them.</p>

<p>But with the rise of mobile phones, SMS is rapidly gaining in popularity as not just an alternative to email, but as a full-fledged marketing channel that has its own great advantages and industry best practices. We all have mobile phones now, meaning your customers can receive an SMS anywhere they are, at any time. One caveat&mdash;we don&rsquo;t recommend sending an SMS outside normal business hours unless it&rsquo;s an important alert or reminder (more on that later).</p>


<p>Let&rsquo;s do an experiment: Open your email inbox&mdash;the one you use to sign up for all those email lists and newsletters you never read&mdash;and see what&rsquo;s there. See how many you&rsquo;ve even opened, and how many you&rsquo;ve actually responded to.</p>

<p>Now open the SMS messages on your phone; what do you see? Chances are there&rsquo;s going to be a whole lot less spam and a lot more conversations with your friends, family, and businesses you actually care about. The power of&nbsp;<a href="https://dexatel.com/sms-marketing/" title="SMS Marketing Guide ">SMS marketing</a> is that it occupies the same space as those we reserve for those closest to us.</p>

<p><img alt="breaking-down-sms-marketing-vs-email-marketing-campaigns" src="/images/blog/140/body/breaking-down-sms-marketing-vs-email-marketing-campaigns.webp" style="width:100%" /></p>

<h2>Breaking Down Text Vs. Email Marketing Campaigns</h2>

<p>When it comes to comparing SMS marketing campaigns vs email, each has its own advantages, disadvantages, and unique factors that should help you decide which is best to use in which scenario. And keep in mind: no matter which you prefer, you alway shave the option of sending an <a href="https://dexatel.com/blog/email-to-sms/">email to SMS</a>.</p>

<h3>Message Length&nbsp;&nbsp;</h3>

<p>While it&rsquo;s not recommended to send long marketing emails with large attachments to your customers, the body of the email itself has no length limits.</p>

<p>SMS messages, on the other hand, have a&nbsp;<a href="https://dexatel.com/blog/sms-character-limit/#:~:text=Single%20text%20messages%20may%20only,to%20918%20characters%2C%20including%20spaces.">character limit of 160</a>, meaning that marketers need to be brief and to the point. This is not a disadvantage of SMS marketing; it is a strength rather than a limitation. Use SMS as a way to tell a customer that an item they&rsquo;ve been watching is back in stock or reduced in price or to send&nbsp;SMS reminders.</p>

<p>You can also use MMS as a communication channel, which can include images or other media like email.</p>

<h3>Open and Response Rates&nbsp;</h3>

<p><a href="https://dexatel.com/blog/sms-open-rates/">SMS messages have a much higher open rate</a> compared to emails&mdash;its average open rate is 98%, while emails have an open rate of just around 10-20%. The majority are never opened.</p>

<p>Similarly, SMS messages have a response rate of around 40&ndash;50%, while emails boast around 4-6%, depending on study. While an average SMS is responded to within 90 seconds, an email takes 90 minutes, if at all. Since your recipients are instantly notified when receiving a text, text messaging is the more direct route to customers.</p>

<p>The short length of SMS messages also encourages more click-through rates as recipients see the link, whereas most don&rsquo;t even make it all the way to the bottom of an email.</p>

<h3>Scheduled Sending and Automation</h3>

<p>You can schedule the automated sending of SMS just as you can do with email. If you don&rsquo;t have much experience with this, many&nbsp;<a href="https://dexatel.com/blog/sms-marketing-platforms/">SMS platforms</a> make it easy to schedule to send your SMS messages at a certain time or as an automated response to a certain action. For example, you can send an automated SMS to your customer once their order has shipped by integrating your systems.&nbsp;</p>

<p>SMS messages are generally considered more immediate and urgent compared to email messages, which are often viewed with much less urgency and significance. This means that SMS messages may be more effective for time-sensitive promotions, while emails may be better for longer-term campaigns.</p>

<p>When you want immediacy, SMS is the way to go. Precisely because SMS messages are so immediate, you don&rsquo;t want to disturb and annoy your customers when they are resting or sleeping. So, no late evening or early morning messages, unless it&rsquo;s an important&nbsp;SMS alert or reminder.</p>

<h3>Opt-in Requirement&nbsp;</h3>

<p>In many countries, businesses are required to get explicit&nbsp;<a href="https://dexatel.com/blog/sms-opt-in/">opt-in consent from customers</a> before sending SMS marketing messages. This means that even if a customer has provided you with their mobile phone number, they must also agree to receiving SMS from you before you can text them. Email marketing, on the other hand, generally does not require explicit opt-in consent, but businesses must still provide an option to opt out or unsubscribe.</p>

<p>As a marketer or business owner, you can incentivize opt-ins by running small promotions or sending discount codes by SMS to those who provide their number and consent.</p>

<p><img alt="personalization" src="/images/blog/140/body/personalization.webp" style="width:100%" /></p>

<h3>Personalization</h3>

<p>It&rsquo;s true that emails are more customizable than SMS messages due to length and multimedia limitations. But, modern&nbsp;business text messaging providers like Dexatel offer a lot of personalization options that aren&rsquo;t just limited to customer names. You can personalize every message based on your customers&rsquo; interests and demographic profiles. And with most smartphones today supporting MMS, you can also include your company logo and other branding visuals in your messages.&nbsp;</p>

<p>Additionally, both SMS and email offer analytics for you to measure your campaign effectiveness, see how many people took an action, and adjust your messages accordingly.</p>

<h3>Cost</h3>

<p>SMS marketing is one of the most cost-effective ways to reach many people at once. While pricing varies by provider, the cost of a&nbsp;mass texting campaign differs by provider, country, and number of texts being sent. Comparatively, although email marketing costs are typically less expensive, they can vary depending on the size and type of your campaign and how often you are sending to how many people. The prices can range from a few dollars for a simple list-send to thousands a month for advanced functionality.</p>

<p>A&nbsp;bulk SMS service provider can offer attractive pricing that rivals that of email and gives more ROI bang for your buck. Additionally, you can also use&nbsp;<a href="https://dexatel.com/viber-business/">Viber Business messages</a> and&nbsp;<a href="https://dexatel.com/whatsapp-business-api/">WhatsApp Business API</a> for maximum reach and customer engagement on their preferred platforms.</p>

<h3>Use it, But Don&rsquo;t Abuse it&nbsp;</h3>

<p>The reason SMS marketing is so great is that it&rsquo;s used in moderation. Customers can and will opt out of receiving communications from you if you needlessly bombard them with daily notifications. It may sound strange coming from an SMS provider that earns money on every message you send, but we are anti-spam through and through and encourage practices that will keep both you and your customers happy.</p>

<p>Use SMS marketing for:</p>

<ul>
	<li>
	<p>Brand awareness</p>
	</li>
	<li>
	<p>Limited or special offers</p>
	</li>
	<li>
	<p>Urgent updates</p>
	</li>
	<li>
	<p>Appointment reminders</p>
	</li>
	<li>
	<p>Shipment tracking</p>
	</li>
	<li>
	<p>Personal alerts</p>
	</li>
</ul>

<p>Use email marketing for:&nbsp;</p>

<ul>
	<li>
	<p>Multiple product promotions</p>
	</li>
	<li>
	<p>Company updates</p>
	</li>
	<li>
	<p>Newsletters</p>
	</li>
	<li>
	<p>Long-form content</p>
	</li>
	<li>
	<p>Purchase confirmations&nbsp;</p>
	</li>
</ul>

<p><img alt="advantages-of-sms-marketing-over-email" src="/images/blog/140/body/advantages-of-sms-marketing-over-email.webp" style="width:100%" /></p>

<h2>Advantages of SMS Marketing Over Email</h2>

<h3>1. Immediate</h3>

<p>Deliver important and time-sensitive text messages directly into your customers&rsquo; palms, even when they are not checking their emails.</p>

<h3>2. No Internet Required</h3>

<p>Your customers don&rsquo;t need internet access or even a smartphone to send or receive an SMS.</p>

<h3>3. Higher Engagement</h3>

<p>&nbsp;Recipients are much more likely to engage with a short message and call to action in an SMS, while billions of emails end up in spam folders.</p>

<h3>4. Memorable&nbsp;</h3>

<p>SMS is not only concise and straightforward, but you can also use a memorable&nbsp;<a href="https://dexatel.com/blog/sms-short-code/">SMS short code</a> that your customers can text.</p>

<h3>5. Conversational</h3>

<p>Your customers are people, and with SMS, you can send essential information in a personal and approachable manner. And remember, SMS is a two-way channel, meaning you can hold a conversation and answer questions just as quickly as they&rsquo;re asked.</p>

<h2>FAQ About SMS Vs. Email Marketing&nbsp;</h2>

<h3>Which is Better: SMS Marketing or Email Marketing?</h3>

<p>There is no clear winner; each has its place and purpose in a well-thought-out marketing strategy. Sometimes, SMS is the clear choice. Other times, email is the better way to go. And sometimes a combination of both SMS and email marketing can be a powerful duo.</p>

<p>If timeliness is important, then SMS marketing wins. It works best for limited-time offers, exclusive promotions, alerts, and reminders.&nbsp;</p>

<h3>Which Marketing Method is Right for Your Business?&nbsp;</h3>

<p>SMS marketing and email marketing have different strengths and weaknesses. SMS messages are more immediate and have higher open and response rates, while email messages can be longer and more detailed. Businesses should consider the nature of their promotion and the preferences of their target audience when deciding which channel to use.</p>

<h3>What is the Difference Between SMS and Email Marketing?</h3>

<p>The main difference between SMS and email marketing is the channel used to communicate with customers. SMS marketing involves sending text messages to mobile phones, while email marketing involves sending promotional messages to email addresses.</p>

Discover whether SMS marketing or email marketing is best for your business with our guide and get tips on how to execute successful campaigns.

SMS Marketing Vs. Email Marketing: What You Need To Know

SMS Marketing Vs. Email Marketing: What is the Difference

<p>With companies shifting their focus to customer experience, businesses are making sure they&rsquo;re available across multiple platforms. This buzz has resulted in two approaches&mdash;having an omnichannel presence as opposed to a multichannel presence. At first glance, these two terms may seem interchangeable. And while people do use them along these lines, each conveys a different meaning.</p>

<h2>What is a Multichannel and Omnichannel Marketing Strategy?</h2>

<p>The strategies by which a brand raises awareness and advertises its product or service are known as marketing channels. These could be websites, actual stores, billboards around the city, or even the packaging design. Customers can contact a company through a variety of methods, including&nbsp;<a href="https://dexatel.com/blog/sms-in-omnichannel/">omnichannel SMS</a>, email, live chat, and phone calls.</p>

<p>Channels may be used as a marketing tool and a means of interaction in many circumstances. Email, for instance, may be used for&nbsp;<a href="https://dexatel.com/blog/sms-marketing-campaign/">marketing campaigns</a> as well as responding to a customer&#39;s query. Physical stores provide a way for customers to reach out to a company and have their questions answered.</p>

<p>Keep in mind that channels have multiple functions. When communicating with clients via a contact channel, you&#39;re still advertising your company.</p>

<p>Now, on to the bigger picture&mdash;what are multichannel and omnichannel in marketing and&nbsp;<a href="https://dexatel.com/blog/customer-engagement/">customer engagement</a>? The term &ldquo;multichannel&rdquo; entails using more than one channel for spreading brand awareness or contacting customers. You may use&nbsp;<a href="https://dexatel.com/sms-marketing/">SMS marketing</a>, put up a billboard promoting your product or service, and so on. While SMS and billboards are not directly related to your company website, they are two different channels that play a role in promoting your business.</p>


<p>Simultaneously, an omnichannel marketing strategy also entails using more than one channel. Here is where it gets tricky. The channels used are integrated to provide a seamless customer experience. This means that if a customer stops using a specific channel, they can pick up where they left off on another channel.&nbsp;</p>

<p>For example, you may engage in a live chat with a customer service agent and then switch to a video chat without having to start over.</p>

<h2>The Key Differences Between Multichannel and Omnichannel Marketing</h2>

<p>Businesses that use omni vs. multichannel support and marketing may run into an array of issues. Those who primarily use a multichannel solution may experience inconsistencies between channels such as tone and voice. Moreover, the chances of miscommunication are higher, with customers growing frustrated.</p>

<p>Businesses may switch to&nbsp;<a href="https://dexatel.com/blog/omnichannel-marketing/">omnichannel marketing</a> from multichannel marketing to tackle these issues in their strategies. This way, a brand can be more consistent, communication becomes straightforward, and you won&rsquo;t have consistent customers dissatisfied with your services.&nbsp;</p>

<p>The key distinction between omnichannel and multichannel marketing is integration. It makes all the difference. Customers may indeed access information through several channels, but multichannel marketing can&rsquo;t get them to function coherently. This is because each channel offers distinct services and operates independently of the others.</p>

<p>The consumer is at the core of omnichannel marketing. They concentrate on the customer&#39;s demands, sending them a tailored message in a cohesive, seamless experience. Because all of the channels are linked together, the client can readily obtain information from any of them.</p>

<p>Customers want a consistent experience across all channels. If they visit your Instagram page, they want to see similar content to your website&rsquo;s tone and voice or your newsletter&rsquo;s wording. This way, you show your client base that you are unified, consistent, and reliable. Every detail matters.&nbsp;</p>

<p>In a nutshell, a multichannel marketing strategy is when a business uses multiple channels to deliver a particular message to clients. The company is now at the core of the plan, and the channels work actively to transmit that message.</p>

<p><a href="https://dexatel.com/blog/omnichannel-strategy/">An omnichannel strategy</a> takes a different route. It puts the consumer at the heart of the strategy, with a single message that adjusts to each customer&rsquo;s touchpoint. A multichannel strategy does not allow for that degree of personalization; it&#39;s not as customer-centric as omnichannel.</p>

<h2>Advantages of an Omnichannel Approach</h2>

<p>While a multichannel strategy does have its perks, such as flexibility and channel independence, an omnichannel approach has several added advantages. These include:</p>

<h3>Higher ROI</h3>

<p>An omnichannel solution allows you to allocate your budget and resources more efficiently by focusing on the most successful channels. An omnichannel marketing platform provides a comprehensive view of the performance metrics across all channels, helping you enhance the allocation of resources for optimal results and&nbsp;<a href="https://dexatel.com/blog/sms-marketing-roi/">return on investment</a>.&nbsp;</p>

<h3>Increased Sales</h3>

<p>By letting customers move seamlessly between channels, an omnichannel solution tends to smooth the customer journey. This has the potential to maximize conversion rates since your customers can carry out transactions on any channel they prefer.&nbsp;</p>

<h3>Improved Customer Experience</h3>

<p>An omnichannel strategy aims to provide a consistent experience for audiences across each channel, whether it&rsquo;s SMS, email, phone calls, social media, or&nbsp;<a href="https://dexatel.com/blog/instant-messaging-for-businesses/">instant messaging apps</a>. This coordinated and tailored approach helps deliver the best customer experience, increasing brand loyalty and buyer satisfaction.</p>

<h3>Competitive Advantage</h3>

<p>With competition being high, a special offer once in a while or a couple of products isn&rsquo;t enough to gain a customer. To really set your business apart, you&rsquo;ll need to have a successful omnichannel marketing strategy in place. It shows that your business is dedicated to meeting the expectations of customers as well as providing a smooth, customer-centric, and unified experience.&nbsp;</p>

<h3>Enhanced Data and Analytics</h3>

<p>An omnichannel approach gives you the ability to not only gather but also unify customer data from various channels. By extracting information from social media channels, website cookies, shopping carts, mailing lists, and point-of-sale systems, you can get a better view and understanding of your audience. You can leverage that information to offer tailored experiences and optimize your campaigns.&nbsp;</p>

<h2>Omni Vs. Multichannel Marketing Examples</h2>

<p>Analyzing customer insights about their behavior or attitudes is a concern for many companies. They have a small grasp of how the discovery occurred and what behaviors transpired throughout their engagement with the brand. The most critical component of deciding between the two strategies is determining which one is best for your company. Let&rsquo;s take a look at multi vs. omnichannel examples to better understand each case.</p>

<h3>Multi Vs. Omnichannel Support</h3>

<p>Multichannel support differs from omnichannel support in that the context and history of the customer are not shared across channels. Every channel is responsible for a separate chat stream. Typically, separate agents handle the interactions across these separate channels.</p>

<p>However, this isn&#39;t to say that multichannel capability isn&#39;t useful. Samsung, for example, provides help for inquiry resolution across a variety of channels, including call centers, online and offline messaging, social media, and community support.</p>

<h3>Multi Vs. Omnichannel Contact Center</h3>

<p>Having a multichannel contact center means that your support function is now available across several channels. Omnichannel, on the other hand, refers to a consistent experience across all of these channels.&nbsp;</p>

<p>Although multichannel appears to require less time and commitment, omnichannel provides more benefits. An omnichannel contact center runs across several platforms with customer data continuity. Multichannel implies that agents specialize in a specific channel and handle that particular channel only&#39;s interactions independently.</p>

<h3>Omni Vs. Multichannel Marketing</h3>

<p>The goal of multichannel strategies is to deliver a single message across multiple channels. You may promote a certain promo code on a social media account to entice people to buy a product or service using the promo code.</p>

<p>An omnichannel marketing strategy aims to engage users by delivering various sorts of information across several channels. A person may receive an email advertising a new product while also getting a promo code for the same product on Instagram.&nbsp;</p>

<p>In short, multichannel vs.&nbsp;<a href="https://dexatel.com/features/omnichannel-messaging/">omnichannel messaging</a> can be broken down into these points:</p>

<ul>
	<li>
	<p>Multichannel is the old way; omnichannel is the new way</p>
	</li>
	<li>
	<p>Multichannel requires one main message; omnichannel marketing has multiple&nbsp;</p>
	</li>
	<li>
	<p>Multichannel implies one-on-one interaction; omnichannel marketing is more personalized</p>
	</li>
</ul>

<h3>Omni Vs. Multichannel eCommerce</h3>

<p>Both omnichannel and multichannel&nbsp;<a href="https://dexatel.com/industries/ecommerce/">eCommerce</a> entail engaging customers across numerous channels throughout the customer experience. Multichannel emphasizes the channel itself, whereas omnichannel focuses on the customer.&nbsp;</p>

<p>Since each channel is managed separately, with its own strategy, performance metrics, and unique customer experience, a multichannel approach typically reinforces current channel silos. All consumer interactions are integrated with omnichannel eCommerce, offering a smooth experience despite how and where they interact with your company.</p>

<h3>Omni Vs. Multichannel Marketing for Retail</h3>

<p>How brick-and-mortar stores and a company&#39;s online activities operate together is known as&nbsp;<a href="https://dexatel.com/blog/omnichannel-retailing/">omnichannel retailing</a>. A multichannel retail strategy involves a company that has both physical and online stores, but its activities are divided into various channels rather than being integrated.&nbsp;</p>

<p>Multichannel retailing sends the same or unrelated material to a consumer across several channels, whereas omnichannel retail also builds on interactions across multiple channels to progress the customer journey at every touchpoint.</p>

<h3>Multichannel Vs. Omnichannel Marketing for Banking</h3>

<p>Omnichannel banking ensures that customers can access several integrated support and service channels and seamlessly migrate between them to&nbsp;<a href="https://dexatel.com/industries/financial-services/">fulfill their financial needs</a>. These include voice and phone calls, SMS, live chat, email, and so on.&nbsp;</p>

<p>Customers can access banking services through a variety of channels, including ATMs, call centers, mobile banking, and more. However, since these are not designed to provide a seamless experience, the services may not perform consistently across the channels.</p>

<p>Each of these channels offers a variety of services, some of which may overlap. Each channel, on the other hand, functions independently from the others. This strategy is multichannel.&nbsp;</p>

<h2>Multi Vs. Omni: Which Should You Choose?</h2>

<p>It&rsquo;s fair to say that both approaches have their benefits, even though omnichannel is ahead of the game. In any case, choosing the right strategy essentially depends on your business needs.&nbsp;</p>

<h3>When to Choose Multiple Channels</h3>

<p>If you happen to be a bit short on resources and prefer not to invest in an omnichannel solution, multichannel is the next best thing. Implementing an omnichannel approach involves a great deal of work. That being said, going for multichannel marketing might be easier and can still yield pretty decent results.&nbsp;</p>

<p>The main advantage of multichannel is that it tends to be flexible since each channel works separately. Cooperation isn&rsquo;t as vital in this case, which means those responsible for each channel can focus on their own platform.&nbsp;</p>

<p>Be that as it may, multichannel isn&rsquo;t as cheap as it may seem. You&rsquo;ll still need to invest in the right infrastructure to be able to scale your operations. Marketing automation is an integral part of the strategy as it enables growth without compromising on quality.&nbsp;</p>

<h3>When to Choose Omnichannel Marketing</h3>

<p>Omnichannel is an excellent choice for businesses of any size&mdash;if done correctly. Investing in and maintaining an omnichannel strategy is known to be resource-intensive. But if you have the resources to spare, the payoff is worth it.&nbsp;</p>

<p>This communication approach is proven to bring exceptional outcomes in terms of conversions, customer retention, brand loyalty&mdash;the list goes on. With a solid strategy in place, you can form a unified platform where you guide prospects through the buying process and turn them into frequent customers.&nbsp;</p>

<h2>How to Implement Successful Omnichannel Strategies</h2>

<p>As mentioned above, implementing an omnichannel solution involves relatively more work and resources. But it&rsquo;s no less a fruitful path to venture down. Taking a few key measures will help you maximize the payoff.&nbsp;&nbsp;</p>

<h3>Invest in the Right Solutions</h3>

<p>To implement a solid omnichannel strategy, your marketing and sales teams need to have the right tools at their disposal. Consider investing in sales, communication, and CRM systems that are integrated and user-friendly.</p>

<p>The platforms you choose should be adaptable to customers&rsquo; needs and the contextual aspects of their interactions. Developing an omnichannel approach also involves opting for advanced software that can streamline your workflows.&nbsp;</p>

<p>You&rsquo;ll want to invest in a contact center as well as a customer engagement solution that can allow you to offer omnichannel support and service. This helps in guaranteeing customer satisfaction. Aim for a&nbsp;<a href="https://dexatel.com/blog/cloud-contact-center-provider">cloud contact center</a> that supports digital interactions in addition to inbound and outbound calls. Certain platforms also feature internal messaging, CRM integrations, skill-based routing, and AI-powered smart routing.&nbsp;&nbsp;</p>

<h3>Know Your Audience</h3>

<p>Understanding your audience is essential for a successful omnichannel strategy. Know what they want, what they expect, and what their pain points are to figure out how you can help them throughout their customer journey.</p>

<p>You&rsquo;ll also want to find out which channels they prefer to tailor your messaging and provide personalized customer experiences. Using a customer persona can help you understand your audience better. Make use of the information about customer preferences you extract from data and analytics, as well as customer feedback and social listening, to make data-driven decisions for your business.</p>

<h3>Leverage Insights and Prioritize Data Security</h3>

<p>The success of an omnichannel strategy largely depends on the insights you leverage from various systems. Storing and sharing data securely and effectively is key to providing a smooth and consistent customer experience. By integrating data from inventory management, CRM, and other systems, you can take the right steps to enhance your campaigns and guarantee a personalized and seamless customer journey.&nbsp;</p>

<p>And speaking of customer data, you must take all the necessary security measures. Customers trust you by sharing their personal details with you, so it&#39;s only fair that you respect their privacy by adhering to data protection principles.&nbsp;</p>

<h3>Reorganize Your Structure</h3>

<p>Adopting omnichannel strategies involves effective communication and cooperation between sales, marketing, warehousing, development, and customer service teams. This means rethinking the organizational structure of your business. You&rsquo;ll also need to equip your teams with the tools and technology needed to facilitate cross-department workflows.</p>

An omnichannel vs. multichannel approach refers to using digital and traditional methods to communicate with customers. Here's how to differentiate them. 

Dexatel Blog

The Ultimate Omnichannel Vs. Multichannel Comparison Guide