50 SMS Templates for eCommerce to Engage Your Customers
Published: May 26, 2025
SMS for eCommerce is one of the most reliable tools for reaching customers quickly and on a personal level. With nearly 98% open rates and an average response time of just 90 seconds, text messaging stands out as a high-impact channel in any eCommerce strategy. It allows online retailers to communicate everything from limited-time promotions to shipping updates with clarity and speed.
Brands across the eCommerce space rely on SMS to improve engagement flow and drive measurable results. Be it recovering abandoned carts, confirming orders, sending delivery alerts, or collecting feedback, SMS keeps the conversation going long after the shopper leaves the website. It bridges the gap between browsing and buying, helping businesses stay top-of-mind while creating seamless shopping experiences.
Beyond speed and engagement, SMS marketing for eCommerce adds value by allowing real-time, personalized interactions at scale. Paired with smart automation and well-crafted copy, it can boost conversions, increase customer loyalty, and reduce churn.
From eCommerce SMS notifications to promotional messages and loyalty texts, the right template can save time and increase ROI. Our list features practical, ready-to-use examples to help brands connect better—and convert faster—with their audience.
Why SMS Marketing Is Crucial for eCommerce Success
Ever wonder why your customers are ignoring your emails or missing your social media posts? SMS marketing for eCommerce is the secret weapon you’ve been missing. With text messages, you’re hitting your customers where they can’t ignore you—on their phones. Not only is it more immediate, but it also gets personal.
One major reason why SMS works so well is its instant nature. Research shows that 81% of people read a text message within 5 minutes of receiving it. This makes SMS the perfect channel for delivering urgent updates, flash sales, and promotions that require immediate attention.
eCommerce SMS marketing also makes way for a higher level of personalization. Instead of sending mass emails that get lost in a cluttered inbox, SMS allows you to send targeted, tailored messages directly to the customer’s phone. Personalized offers based on their purchase history or behavior can drive higher engagement and sales.
What’s even better? Texting is cost-effective. You don’t need to spend a lot on creative, design, or complicated campaigns. With just a well-crafted message, you can reach your entire audience. The SMS marketing ROI is impressive, too. It yields a return of up to $71 for every $1 spent, making it one of the most potent marketing strategies available.
And let’s not forget about the rise of omnichannel communication in SMS. Integrating SMS with email, social media, and other platforms allows eCommerce businesses to create a streamlined process for customers. Customers receive consistent messaging across all channels, which improves their journey, boosts engagement, and drives conversions through multiple touchpoints.
eCommerce SMS Templates for Businesses: 50 Examples
These eCommerce SMS templates are designed to keep your customers informed, engaged, and satisfied throughout their buying decisions. Whether you’re welcoming a new customer, confirming an order, or notifying them about shipping updates, SMS marketing for eCommerce gives you the opportunity to connect directly with your audience and fine-tune their interaction with your brand.
Each message should be carefully crafted to deliver just the right amount of information, generate excitement, and encourage immediate action. The immediacy and personal touch of SMS make it a powerful tool for keeping customers engaged and driving sales.
Make sure to tailor each message to fit your brand’s voice and include personal touches wherever possible. Using SMS as part of your communication strategy can significantly increase customer loyalty, improve your marketing ROI, and boost sales in the long term. This way, businesses can build a loyal customer base, recover abandoned carts, and drive revenue—all while delivering top-notch customer service and a cohesive shopping experience.
Welcome Messages
Is there anything more important than the first impression? Welcome messages set the tone for your relationship with the customer, so they should be warm, friendly, and informative.
Hey [Customer Name]! Welcome to [Your Store Name]. We’re thrilled to have you. Get started with 10% off your first order using code WELCOME10. Happy shopping!
Hi [Customer Name]! Welcome to the [Your Store Name] family! Your journey to amazing products starts here. Use code NEWBIE10 for a 10% discount on your first purchase. Enjoy!
Welcome aboard, [Customer Name]! ? You’ve joined the best. Your first order is on us with a 15% discount using code START15. Don’t wait—shop now!
Hi [Customer Name], welcome to [Your Store Name]! We're excited to offer you exclusive deals. Use code WELCOME10 for 10% off your first purchase. Let's make this a great start!
Hello, [Customer Name]! Welcome to [Your Store Name]. We’ve got amazing things in store for you. Use WELCOME20 for 20% off your first order. Let’s begin!
Order Confirmation
Order confirmation text messages assure customers that their purchase was successful and provide important details about their order. They also set clear expectations for the next steps, which is what you want to do with your SMS marketing eCommerce efforts.
Thanks for your order, [Customer Name]! Your order #[Order Number] is confirmed. You’ll receive an update as soon as it’s shipped. We appreciate your purchase!
Your order is in, [Customer Name]! Order #[Order Number] has been confirmed and will be processed soon. We’ll keep you posted on your delivery status. Thanks for shopping with us!
Great news, [Customer Name]! Your order #[Order Number] has been successfully placed. We’re preparing it for shipping, and you’ll receive tracking info shortly. Stay tuned!
Thanks for your order, [Customer Name]! Your order #[Order Number] is confirmed. We’ll notify you as soon as your items are on the way. Appreciate your business!
Hi [Customer Name], your order #[Order Number] has been confirmed! We’re getting everything ready for shipping. You’ll receive an update soon with tracking details. Thank you for choosing [Your Store Name]!
Shipping Notification
Shipping notifications keep customers informed and excited about their order’s progress. Sending these messages on time can reduce customer anxiety and increase satisfaction. After all, with your eCommerce SMS marketing campaigns, you want to make sure that your customers are happy with your business.
Good news, [Customer Name]! Your order #[Order Number] has been shipped and is on its way to you. Track your shipment here: [Tracking Link]. Thanks for shopping with us!
Hi [Customer Name]! Your order #[Order Number] is on its way! You can track your shipment here: [Tracking Link]. We can’t wait for you to enjoy your purchase!
Your order #[Order Number] has shipped, [Customer Name]! You can track it here: [Tracking Link]. We’re excited for you to receive your items!
Exciting news, [Customer Name]! Your order #[Order Number] is on its way to you! Click here to track your package: [Tracking Link]. Thanks for choosing [Your Store Name]!
Your order #[Order Number] has left our warehouse, [Customer Name]! Track its journey to you here: [Tracking Link]. Thanks for shopping with [Your Store Name]!
Flash Sales
Flash sales create urgency and excitement, and eCommerce SMS marketing is the perfect tool to spread the word quickly. These messages need to stand out, encourage immediate action, and make customers feel like they’re getting a limited-time opportunity.
FLASH SALE ALERT? [Your Store Name] is offering 50% OFF everything for the next 4 hours! Use code FLASH50 at checkout. Don’t wait—shop now before it’s gone!
Hurry! Our flash sale is LIVE—save up to 40% off select items today ONLY! Use code FLASHSALE at checkout. Shop before the timer runs out! ⏳
⏰ Time’s ticking! FLASH SALE—30% off sitewide at [Your Store Name]. Use code FLASH30 now! Hurry, offer ends at midnight. Get shopping!
Flash Sale—50% OFF just for YOU, [Customer Name]! ? Use code FLASH50 on all items at [Your Store Name]. This sale ends in 2 hours, so don’t wait!
FLASH SALE IS ON! ? 40% off EVERYTHING at [Your Store Name]—today ONLY! Use code FLASH40. Time is running out—get your deal now!
Abandoned Cart Reminder
Abandoned cart reminders can be an absolute game-changer when it comes to recovering lost sales. SMS marketing is incredibly effective in bringing customers back to finish their purchase. These reminders should be timely and persuasive, nudging the customer to complete their transaction.
Hey [Customer Name], your cart is waiting for you at [Your Store Name]! You left [Item(s)] behind. Complete your order now and get 10% OFF with code CART10.
Looks like you left something behind, [Customer Name]! Your cart at [Your Store Name] is still here, ready for checkout. Don’t miss out—complete your purchase now!
Your cart’s still here, [Customer Name]! You’re just a few clicks away from [Item(s)] you love. Complete your order now before it’s gone!
Hi [Customer Name], your cart is waiting! [Item(s)] are ready to be yours at [Your Store Name]. Complete your purchase today and enjoy 15% OFF with code FINAL15.
Hey [Customer Name], don’t leave your cart behind! Your items are almost gone. Complete your purchase now at [Your Store Name] and enjoy 20% OFF with code CART20.
Product Launch Announcement
A product launch announcement via SMS is a fantastic way to create buzz and drive immediate traffic. With text message marketing, you can share news about new products directly with your most loyal customers. These texts should be exciting, provide early access if possible, and encourage instant purchases.
NEW ARRIVAL ALERT [Product Name] just launched at [Your Store Name]! Be the first to shop this exclusive item before it sells out. Get yours now!
Introducing [Product Name]! Available now at [Your Store Name]. This is the item you’ve been waiting for. Shop now and get FREE shipping on your first order!
It’s here! [Product Name] is now available at [Your Store Name]. Don’t miss out on this exclusive launch. Shop now and enjoy 10% OFF your first purchase!
New Product Alert! [Product Name] has arrived at [Your Store Name]. Limited stock—shop now and be one of the first to get your hands on it before it’s gone!
Exciting news, [Customer Name]! [Product Name] is LIVE at [Your Store Name]. Don’t wait—this new product is selling fast. Get yours today and enjoy a special discount!
Loyalty Program Invitation
Loyalty programs are an excellent way to encourage repeat purchases and build long-term relationships with customers. SMS marketing is a direct line to your most engaged customers, making it easy to invite them to join your loyalty SMS program and keep them informed about exclusive offers and rewards.
Join [Your Store Name]'s Loyalty Program TODAY! Earn points for every purchase and get exclusive rewards. Sign up now and receive 10% OFF your next order!
Be a VIP with [Your Store Name] Loyalty Program! Sign up today to earn rewards with every purchase. Get 15% OFF your next order just for joining!
Love shopping at [Your Store Name]? Join our Loyalty Program for exclusive perks, rewards, and discounts! Sign up now and start earning points today.
Become a Loyalty Member at [Your Store Name]! Earn points with every purchase, access special offers, and unlock rewards. Get 20% OFF your first purchase as a member!
Join [Your Store Name]'s Loyalty Program today! Earn rewards with every purchase and get insider access to sales and exclusive deals. Sign up now for a special treat!
Birthday Celebration and Coupon
Celebrating your customers' birthdays through SMS marketing for eCommerce is a great way to show appreciation and keep your brand top of mind. Offering birthday coupons adds a personal touch and encourages customers to make a purchase, creating a win-win situation for both sides.
Happy Birthday, [Customer Name]! As our gift to you, enjoy 20% OFF your next order with code BDAY20. Celebrate in style with [Your Store Name]!
Happy Birthday, [Customer Name]! To make your day extra special, here’s a gift from us: 15% OFF your next order with code BDAYGIFT. Enjoy shopping at [Your Store Name]!
Happy Birthday, [Customer Name]! Enjoy 10% OFF your birthday treat with code BDAY10. Shop your favorites now at [Your Store Name].
It’s YOUR day, [Customer Name]! Enjoy 25% OFF your next purchase with code BDAY25. Celebrate your birthday with amazing deals at [Your Store Name]!
Wishing you the best birthday ever, [Customer Name]! To celebrate, we’re giving you 30% OFF your next purchase with code BDAY30. Happy shopping at [Your Store Name]!
Order Status Update
Keeping customers informed about the status of their orders is one of the most useful ways to build trust and provide a smooth shopping experience. eCommerce SMS notifications for order updates keep shoppers in the loop with real-time information, which, in turn, reduces anxiety.
Your order [Order ID] is on its way! It's scheduled for delivery on [Date]. Track your shipment here: [Tracking Link]. Thank you for shopping with [Your Store Name]!
Good news! Your order [Order ID] has shipped. Expected delivery is on [Date]. Track it here: [Tracking Link]. We can't wait for you to receive your items!
Your order [Order ID] has been processed and will be shipped soon. We’ll send you another update when it’s on its way! Thank you for choosing [Your Store Name]!
Hi [Customer Name], your order [Order ID] is ready for shipment! It will arrive by [Date]. Track your order here: [Tracking Link]. Thanks for your purchase!
Your order [Order ID] is now being packed and will be shipped shortly. Keep an eye on your inbox for the tracking number. We appreciate your purchase!
Post-Purchase Follow-Up and Feedback Collection
After customers make a purchase, it’s best to follow up with them and gather feedback to see if they’re happy with their experience. SMS not only helps you track satisfaction but also builds rapport and encourages repeat purchases.
Thank you for shopping with [Your Store Name], [Customer Name]! We hope you’re loving your new [Product Name]. If you have a moment, we’d appreciate your feedback. Let us know how we did!
Hi [Customer Name], we hope you’re enjoying your [Product Name]! Your feedback is important to us. Please reply with your thoughts and help us improve.
Hey [Customer Name], we’d love to know how your [Product Name] is working out! Your feedback helps us serve you better. Reply with your review or any questions.
Your feedback means the world to us! Did your recent order from [Your Store Name] meet your expectations? Reply with any suggestions or thoughts! We’re always improving.
We hope you’re enjoying your purchase, [Customer Name]! Your opinion is valued. Please reply with your thoughts and let us know how we can enhance your shopping experience!
Incorporating these types of SMS marketing eCommerce messages into your overall strategy helps build customer trust and loyalty, boosting the chances of repeat purchases and word-of-mouth referrals. The simplicity of SMS for eCommerce guarantees that your messages are delivered quickly, are easily read, and are highly actionable. This makes them a valuable tool for modern eCommerce businesses.
SMS Solutions in eCommerce Marketing
Running SMS campaigns manually might work at a small scale, but once your eCommerce business starts growing, things get messy fast. Between managing customer service, sending transactional updates, and launching promotions, it becomes clear: you need more than just a way to send texts. You need a structured solution.
That’s where SMS solutions come in. They bring order to what can easily become chaos. With the right platform, you gain control over operations, improve team collaboration, and confirm that every customer interaction is fast, relevant, and trackable.
SMS solutions are necessary from both an operational and organizational standpoint:
Efficiency and control: When different teams—marketing, support, logistics—are involved, it’s easy to overlap tasks or miscommunicate. A centralized platform lets each team access only what they need, reducing errors and speeding up workflows.
Consistency and compliance: Templates, branding, opt-out flows, and compliance settings can all be managed in one place. That means fewer mistakes and more consistent customer journeys.
Scalability: As your business grows, you need the ability to scale communication across countries, campaigns, and customer segments without creating bottlenecks or losing quality.
Dexatel makes a real difference when it comes to operations, organizations, message delivery, and, of course, results. We offer a full suite of SMS solutions for eCommerce, designed to support both day-to-day operations and long-term growth. Key features include:
Role-based accounts: Assign different access levels and dashboards to different departments. Everyone stays focused on their tasks without stepping on each other’s toes.
SMS analytics: Measure what matters—delivery rates, click-throughs, responses, and campaign performance. Data turns your messages into a strategic asset.
Virtual numbers: Use dedicated numbers for different functions—promotions, support, notifications—so communication stays organized and professional.
Fraud guard: Keep your campaigns safe with fraud detection tools that monitor suspicious behavior and protect your brand.
Built-in URL shorteners: Create branded, trackable short links that drive clicks and let you measure performance without relying on third-party tools.
Short link tracking: Go beyond clicks—know exactly how each SMS performs. Track user interactions through shortened links and optimize future campaigns based on real behavior.
Campaign scheduling: Time your SMS campaigns for maximum impact. Whether it’s a weekend sale or a product launch, scheduling tools help you plan and automate outreach in advance—without scrambling at the last minute.
Opt-out management: Respecting customer preferences is non-negotiable. Built-in opt-out tools guarantee compliance while keeping your database clean and engagement high.
Contact list management: Easily segment, tag, and organize your customer lists. This makes it easy to target the right audience with the right message, every time.
Auto top-up: Never miss a campaign due to having a low balance. Dexatel’s auto top-up keeps your account funded, so your communication doesn’t hit pause.
Best Practices for SMS Marketing in eCommerce
1. Get Explicit Consent
Always get permission before sending any SMS. Use opt-in forms, checkboxes at checkout, or keyword-based sign-ups. This builds trust and keeps you legally compliant.
2. Segment Your Audience
One-size-fits-all messaging doesn’t work. Break down your contact list by behavior, purchase history, or engagement level. Send tailored messages that resonate with each group.
3. Personalize the Experience
Start with their name. Go beyond that by referencing past purchases, recommending products, or offering birthday discounts. Personalization turns routine messages into memorable ones.
4. Use Clear and Actionable CTAs
Every SMS should guide the customer. Whether it’s “Shop Now,” “Track Your Order,” or “Claim Your Coupon,” give them a clear next step that aligns with your goal.
5. Perfect Your Timing
Don’t send texts at odd hours. Know your customer’s time zone and behavior patterns. Promotional messages work well during lunch breaks or early evenings—test what works best.
6. Track Performance in Real-Time
Use features like short link tracking and SMS analytics to see what’s working. Measure delivery rates, click-throughs, conversions, and opt-outs to fine-tune your approach.
7. Limit Frequency
Don't overwhelm. Stick to a thoughtful cadence—enough to stay relevant, but not intrusive. Make every message count.
8. Keep It Short and Clear
Everyone—and we mean everyone—will say this to you. 160 characters is your limit. Make sure your message is easy to read, free of fluff, and instantly understandable.
9. Include Opt-Out Instructions
Transparency matters. Always include a way for customers to unsubscribe, like “Reply STOP to opt out.”
10. Test, Optimize, Repeat
A/B test your messages—play around with tone, offer types, timing, and formats. Let the data guide your next campaign.
Summarizing SMS for eCommerce
From welcome messages to shipping updates, flash sales to loyalty rewards, the right message at the right time makes all the difference.
With these ready-to-send templates and a strong strategy, you’re set up to connect, convert, and keep your audience engaged. But to actually do all that at scale, you need more than just good ideas—you need the right tool. You need Dexatel.
Our platform is built for smart, scalable, and secure messaging. You get features like role-based access, SMS analytics, short link tracking, contact list management, and fraud protection—all wrapped into a sleek, intuitive interface. Want to personalize, schedule, and track every campaign from one place? You got it.
Sign up for Dexatel and turn your SMS into ROI. It’s time to text smarter.
