What IsCampaign Scheduling?

Campaign scheduling refers to the process of establishing a timeline for a campaign along with start and end dates. It enables businesses to set milestones and have control over the timing of their marketing strategies and campaigns. The purpose of a campaign plan is to reach and engage audiences at the right time and align the schedule with specific dates and events to reach defined marketing goals.

Campaign Schedule Examples

Picture this: an online learning platform is planning to run a personalized marketing initiative for professionals looking to take weekend courses. The company would offer a 15% weekend-only discount via SMS. They may schedule the campaign to run from noon to 2 p.m. when recipients are on their lunch breaks using their phones. 

Another campaign schedule example would be a pastry shop wanting to increase customer loyalty among SMS marketing subscribers. They might offer 20% off on breakfast specials every weekend for a month to reach their campaign goals. The breakfast shop would schedule SMS messages with unique coupon codes to go out to their subscribers every Friday afternoon when they are likely making plans for the weekend. 

Benefits of Marketing Campaign Schedules

Boosting Campaign Effectiveness

Digital marketing campaign schedules make it possible to launch them when the target audience is most likely to engage. This boosts the effectiveness of brand awareness and guarantees better results of their marketing efforts. Without proper scheduling, the campaign might reach the audience at the wrong time—for example, when they’re busy or not interested at that moment. 

Aligning With Events

Scheduling enables marketing teams to align their campaigns with certain events, holidays, and promotions. By doing so, their business text messaging would be more relevant and more likely to drive conversions. Running a promotion on patterned knitwear during the holiday season, for instance, ensures that it reaches potential customers at the right time when they are shopping for presents. 

Avoiding Overlaps

With a proper schedule in place, businesses can make sure that one campaign does not conflict with another. For example, running a campaign with an exclusive discount and another with a free trial at the same time might confuse the recipient and reduce engagement. Scheduling the campaigns to go out at different times prevents overlaps and increases the effectiveness of each.

Enhancing Data Analysis

Campaign scheduling allows for gathering data over a certain period of time. This makes it easier to assess and compare outcomes. An effective campaign that aligns with certain events and doesn’t overlap with other campaigns yields relevant and useful data. With better data analysis, a company will have valuable insights regarding the impact of a campaign and will be able to make informed decisions based on the results. 

What Is Campaign Scheduling Used for?

Running Personalized Promotions

Businesses across various industries, ranging from retail to services, make use of campaign scheduling to run personalized promotions. It allows them to connect with the right customers at the right time. This boosts the likelihood of achieving the desired results, which are to maximize engagement, build customer loyalty, and drive sales. A common practice is to schedule customized offers to go out to subscribers on their birthdays. 

Sharing Relevant Updates

Companies and organizations schedule campaigns that convey timely and important updates. By doing so, they ensure that the target audience receives useful information when it would make the most sense. This can include sending SMS alerts about accounts, inventory, and new releases. Timing these communications ensures that the recipient will not miss any important news and will engage in a timely manner. 

Sending Timely Reminders

Campaign scheduling is key when it comes to sending out time-sensitive reminders. Whether it’s reminding customers about events, meetings, appointments, or due payments, timing plays a major role. It ensures that the recipient and the business are on the same page. Proper scheduling of SMS reminders reduces the chances of a customer forgetting about a payment or missing an event they might have wanted to attend. 

Requesting Feedback or Surveys

Gaining insight from audiences is essential to any business or organization. This can come in the form of surveys and requests for reviews or feedback. As with promotions, updates, and reminders, it’s important to send those requests at the right time. This means sending them when the recipient is most likely to respond.

Scheduling surveys or feedback campaigns allows marketing team members to send the messages when it’s most convenient for the recipients. 

How to Schedule Campaigns With Dexatel

Dexatel’s Campaign Scheduler allows users to organize a campaign on their preferred date and time instead of launching it on the spot. This time-saving tool enables businesses to launch their digital marketing plan and reach targeted audiences at the right time. The campaign automatically runs after you schedule it for your preferred date and time. The following steps demonstrate how to use Dexatel’s campaign scheduling feature: 

  1. Select the channel through which you want to run your campaign

  2. Choose the sender name, enter the message, and select the group of recipients

  3. Choose whether to send the campaign immediately or schedule it to go out on a specific date and time based on your time zone

  4. Monitor your scheduled campaigns from the campaign page