In this article, we will look at SMS notifications and why businesses need to use them.
Before we find out what SMS notification is, let’s start with the basics, shall we?
SMS stands for short message service. It’s a text messaging service that’s been used since the early 90s.
Over the decades as SMS gained more popularity, it has become a go-to communication method for many businesses and solopreneurs worldwide.
According to recent statistics, the open rate of SMS is over 98%.
The text messaging service enables mobile devices to exchange short text messages. SMS can also be used for:
Let’s think about the open rate of 98% for a second. You can use this fact to your advantage as a business or brand or a solopreneur that has a clientele base.
So, what is an SMS notification?
The traditional SMS Notification meaning goes as follows: a method of communication for businesses with their clients to deliver any message desired and ensure that the majority of the recipients will pay attention to it.
Whether one client or an infinity, you can send notifications for any news, promotions, or campaigns with the thought of a higher open rate.
One of the reasons is that since SMS is more of a personal channel of communication, people pay more attention to SMS notifications.
It helps businesses improve the quality of their services and cater to the news faster and more conveniently.
And, here we come across personalization that plays a key role. The more personalized and customized your message is, the more conversion rate it will serve.
Here are a few business text messaging statistics:
The SMS notification service, however, does come with a list of disadvantages.
Let’s have a look at a few of them:
You can solve this issue by using various common abbreviations that will immensely shorten your text, hence you will notice that the 160 character limit isn’t that small of a number after all.
Push notifications, which we will discuss later on, also comes along with several disadvantages as well, including:
There is no Shangri La when it comes to choosing the right one, the decision needs to include business goals and marketing strategy factors, and the target demographics.
However, the ease of use for SMS notifications comes with the several SMS Notification Systems that are in place.
It’s the most popular, e-Commerce plugin that has features and tools in place to help businesses converse with clients more conveniently and with automation.
Luckily, there is a free SMS automation tool called AutomateWoo that can send SMS notifications and is a complete marketing automation suite for WooCommerce.
AutomateWoo can help you in many ways including:
How to set up SMS Notifications in WooCommerce?
The most popular SMS Notifications plugins for instance, include:
As the largest CMS, WordPress has millions of users in place, so businesses can use the WordPress plugin SMS notifications for their communication methods.
WordPress is used by 41.4% of the top 10 million websites and is one of the most popular content management system solutions in the world.
The amazing thing here is that you can use automated SMS notifications, schedule everything in advance and let the system converse with customers on your behalf with notifications.
Furthermore, the plugins have a functionality that allows you to check the status of each message. If for some reason the message wasn’t sent to a particular recipient, you will be able to see and re-send it directly to the customer.
This helps not just with keeping track of your messages sent but, also helps with troubleshooting.
While plugins are installed in the same location, there are a few approaches to how you can go about:
How to Install a WordPress Plugin From WordPress.org?
How to Install a WordPress Plugin From a Third-Party Site?
This approach may be a bit limiting as you can find only those plugins that are available within the official WordPress directory. So,
Before we look into the differences between push notifications vs. SMS, let’s firstly look at them separately.
Push notifications are a helpful tool when it comes to businesses and enterprises.
The top 3 benefits that using the latter can bring, are:
What can push notifications do for you?
There are several plugins for push notifications. Some of the options include:
To add these notifications to your site, follow the steps below:
Furthermore, you can add browser notifications as well.
So what are browser notifications?
These are push notifications all the same and they push notifications automatically to your device or browser.
You can set browser notifications with WordPress with the steps below:
Push notifications: Since it’s a strategy associated with smartphone app technology, it’s considered a less intrusive marketing tactic. Businesses don’t need opt-in consent to send a push notification, because the user has already opted in per se, by downloading the app. As the recipient downloads the app, they are already opted-in to receive notifications.
SMS Texting: If a user turns off the push notifications of an app, they will not get it. So SMS texting can be used to communicate with users who have both downloaded the app and didn’t. In this case, the user needs to opt-out to stop receiving the text. For the recipient to opt-in, they need to text a specific phrase to a specific number. It can be useful if a business is looking into building a high-value text marketing list.
Push notifications: These drive the users to one single app. It improves target communication about a specific product within the existing customer base. So you can use the subscriber database for segmentation and improve your marketing strategy. It can be sent to mobile and desktop devices, however, if the recipient doesn’t have WiFi or a data plan, your push notification won’t be delivered.
SMS Texting: It’s used to drive the users to any page on the mobile web. It can be used to promote social content, landing pages. The audience is both smartphone users and non-smartphone users.
Push notifications: These alert users of updates, new messages, accounts, issues, likes & comments, and anything specific to the app. Furthermore, they can include discount offers, greetings, anything that can direct the user’s attention to the app.
SMS Texting: These can send any offers, promotions, discounts, reminders, updates, and notifications. Keep in mind that SMS, is a well-established technology, whereas, push notifications have been in the game only in the last half a decade.
Push notifications: It’s delivered to the user’s desktop or mobile device (and the app doesn’t need to be open). If there are many push notifications, some of them might get missed and just removed aside. However, if a push notification is viewed, the user can no longer go back to that message.
SMS Texting: It’s delivered straight to the user’s inbox and they can access it at any time. When firstly received, the message will pop on the phone’s locked screen. If the message is swiped aside from the lock screen, it will still remain in the user’s inbox. It ensures nearly 100% deliverability no matter where the user is located and where you are sending it from.
Push notifications: The pricing depends on the provider and can start from 4USD per 1,000 subscribers.
SMS Texting: There is no one-size-fits-all when it comes to SMS pricing. The final quote depends on the destination country and the number of recipients. And, you don’t need prior commitment to send SMS. You determine the price and you make the payment as you go along.
SMS is a generic text message that gets transmitted as a binary code from cell tower to cell tower.
What does it mean? It means that you don’t need a WiFi connection or a data plan to send and receive an SMS.
In conclusion, what is the best option to choose?
That strictly depends on your marketing strategy and the outcome you want to achieve not only with your existing customers but the targeted ones as well. So give it some thought, ensure which one is more in alignment with your strategy and you will be able to make a decision that will go best for you. You never know, maybe you need both.
Dexatel aims to build a better future where technology creates good connections and communication for everyone and everywhere.