50 Real Estate Text Scripts That Pay Off

Staff Writer
Staff Writer

Published: May 10, 2023

Real Estate Text Scripts

Real estate text scripts have become an indispensable tool in the industry's communication arsenal. Agents have to keep in touch with their clients regularly, whether it's for marketing, authentication, reminders, customer support, or sending follow-up texts in real estate. 

Among the many communication channels available to contact clients, SMS chat stands out as one of the most immediate, convenient, and cost-effective. However, not all text messages are created equal. 

To maximize the potential of conversational marketing, agents need to rely on well-crafted real estate text message scripts. After all, a poorly written text message can ruin an real estate professional's reputation, while a well-crafted one can build a lasting relationship with clients. 

Here are 50 ways to make sure you hit the nail on the head in every situation when it comes to real estate text message prospecting scripts.


Real Estate SMS Scripts for Marketing

Marketing is one of the most important aspects of the real estate industry. With the right real estate text message marketing tips and tricks, you can attract potential clients and generate leads. Whether you’re cooking up effective cold texting real estate scripts or keeping up with a client post-sale, these templates will help.

1. Cold Lead Real Estate Scripts for Introduction to Prospects

Hi Jack, this is Sam from Redwood Realtors. I noticed that you’re looking for a property. We have some great leads. Would you like me to send you more info?

2. Open House Invitation

Hi Sally, Emma from Redwood Realtors here! We're having an open house this Friday at 3pm for a beautiful property in LA. We’d love to see you there!

Hi John, are you free this Saturday? We're hosting an open house at 4pm for a stunning property in Los Angeles. You don't want to miss this opportunity!

SMS Marketing Pricing

We use a pay-as-you-go pricing model, meaning we charge per sent message. No monthly or sign-up fees. SMS marketing costs vary depending on your destination.

3. Just Sold Announcement

Hey Anna, if you're thinking of selling your property, Redwood Realtors will offer a free market analysis and guide you through the process. Let's chat!

4. Neighborhood Update

Hey Chris, prices have been increasing, and there are exciting properties on the market right now. Reply with YES for a detailed update from Redwood Realtors.

5. New Listing Announcement

Hi Jane, Redwood Realtors has a new listing on Willow Ave with 3 bedrooms, 2 bathroom, a hot tub, and it's priced to sell. Let us know if you're interested!

Hi Jenna, Redwood Realtors just listed a beautiful property in LA and it's a must-see. Reply with YES if you're interested in learning more.

6. Seasonal and Holiday Greeting

Hey Noah, Redwood Realtors wanted to wish you and your family happy holidays! We hope you have a great time celebrating and making memories.


Authentication Scripts for Real Estate

Authentication is crucial in the real estate industry, especially when it comes to sensitive information like account verification and password resets. If you need a texting script for real estate that’ll get your clients to react quickly, these should do the trick.

1. Account Verification

Hey Oliver, we've noticed unusual activity on your account. To protect your privacy and security, please reply with #71546 to complete the verification process.

Hi Leo, we need to confirm your account info to ensure everything is up-to-date. Please reply with the code #87784 to complete the confirmation process.

2. Identity Confirmation

Hi Luke, we need to confirm your identity to ensure the accuracy of your info. Please reply with your full name and date of birth to complete the process.

Hey Ella, Redwood Realtors received a request to change your account information. Please reply with #95867 to complete the process.

3. Password Reset

Hi Alice, Redwood Realtors received a request to reset your password. Click here to complete the process: http://bit.ly/p1we1 

4. Confirmation of Contact Information

Hey Mia, we've noticed that your contact info might be outdated. Click here to confirm your current data and/or make necessary changes: http://bit.ly/p1we1 

Hi Ava, Redwood Realtors needs to update your contact info to ensure that you receive important updates. Please reply with YES to proceed.

5. Authorization Code

Hey Luna, we've received a request for a transaction on your account that requires an authorization code. Reply with #212 to authorize the transaction.

6. Two-Factor Authentication

Hi Finn, we need to enable two-factor authentication on your account for added security. Please reply with #7575 to enable two-factor authentication.


Real Estate Scripts for Reminders

Keeping track of multiple appointments, deadlines, and renewals can be a hassle. To make sure nothing falls through the cracks, customize these follow-up texts in real estate to send appointment reminders to clients and prospects. Whether you send WhatsApp, SMS, or Viber notifications, a reminder can go a long way. 

1. Appointment Reminder

Hi Emily, this is James from Redwood Realtors. Reply with YES to confirm our appointment on Friday at 3 pm to discuss your real estate needs.

Hey Lily, it's Daniel from Redwood Realtors. I just wanted to remind you about our meeting tomorrow at 3pm to view some properties. See you then!

2. Real Estate Text Message Prospecting Scripts for Payment

Hi Maya, just a friendly reminder that your payment of $400 is due on Friday. Please let me know if you have any questions or concerns. Thank you!

3. Contract Deadline Reminder

Hi Ethan, just a quick reminder that the deadline to sign the contract for 795 E Willow Ave. is Friday. Let me know if you need any assistance. Thanks!

4. Inspection Reminder

Hi Gabriel, just a friendly reminder that the inspection for 795 E Willow Ave. is scheduled for Friday at 3 pm. Let me know if you have any questions. Thanks!

5. Renewal Reminder

Hi Samuel, just wanted to remind you that your lease for 795 E Willow Ave. is set to expire on Friday. Let me know if you would like to renew your lease!


Alert Scripts for Real Estate Agents

When it comes to alerts, you want to use text scripts that’ll catch your client’s attention. Urgency and efficiency are the keywords to keep in mind when crafting cold texting real estate scripts for this category.

1. Weather Alert

Hey Arthur, just wanted to give you a heads-up that there's a thunderstorm warning in effect for our area. Please be safe and let me know if you need any help.

2. Emergency Alert

Urgent message for Mr. Brown: there's been a wildfire reported nearby. Please evacuate your home immediately and let us know that you're safe.

3. Price Reduction Alert

Great news, Tom! The price of the property you were interested in has been reduced by 5%. Let me know if you'd like to schedule a showing.

Hey Grace, just wanted to let you know that the seller has reduced the price of the property by $10,000. If you’re interested, I can set up a tour ASAP!

4. Offer Received Alert

Hi David, Redwood Realtors is excited to inform you that we just received an offer on your property. Let's discuss the details and decide how to proceed.

Congrats Layla, we just received an offer on the property you made an offer on! Let's talk about what our next steps are.


Real Estate Text Message Scripts for Sales

Reaching a favorable deal for both parties is the ultimate goal of a successful real estate transaction. Send these real estate SMS scripts on your chosen SMS platform to make sure you and your client stay on the same page through every step.

1. Lead Generation

Hi Ivy, I noticed that you've been searching for homes on Willow Avenue. Would you like me to send you some properties that match your criteria?

2. Negotiation

Hello Chloe, we've received a counteroffer from the seller. Let's discuss the terms and come up with a plan.

3. Closing

Congrats Sebastian, the property is officially yours! Let me know if you need any assistance with the closing process.

Thanks for choosing me as your realtor, Michael. I'm happy to say that the sale has been completed and the property is now yours!

4. Real Estate Text Message Prospecting Scripts for Referral

Thanks for choosing me as your realtor, Jackie. If you have any friends or family members who could use my services, please don't hesitate to refer them to me!


Text Scripts for Customer Support

Real estate is an industry heavily reliant on good connections and communication. These real estate text message prospecting scripts will ensure you never have to worry about your clients complaining of subpar service.

1. General Inquiry Response

Hi Liam, thanks for your inquiry. Can you please provide me with more details so Redwood Realtors can better assist you?

Hey Willow, Redwood Realtors is happy to help. What questions do you have about the property you're interested in?

2. Complaint Resolution

Hey Mel, Redwood Realtors understands your frustration and we want to help resolve this issue. Let's work together to come up with a solution.

3. Technical Support

Hey Sophia, Redwood Realtors is sorry to hear that you're having technical issues. We’ll get back to you to troubleshoot the problem.

4. Survey Request

Hi Ben, your feedback is important to Redwood Realtors. Please take a moment to complete our survey and let us know how we're doing: http://bit.ly/p1we1  

5. Testimonial Request

Hey Jacob, Redwood Realtors is glad you're happy with our services. Would you be willing to provide a testimonial that I can share with potential clients?


Follow-Up Texts for Real Estate

After a property showing or an open house, it is important to keep in touch with interested buyers to keep their interest alive. A follow-up text for real estate is a great way to do this. Customize these text message templates to fit your situation.

1. Post-Showing Follow-up

Hi Sienna, I hope you enjoyed the property at 795 E Willow Ave.. If you would like to schedule a second showing, please let me know.

Hi Malcolm, it was great meeting you today. If you have any further questions about the property at 795 E Willow Ave, feel free to reach out.

2. Open House Follow-up Text

Hi Nora, thank you for coming to the open house at 795 E Willow Ave. Let me know if you have any questions or would like to schedule a private showing.

Hi Aria, thank you for coming to the open house. If you would additional info about the property or others in the area, don’t hesitate to reach out.

3. Offer Follow-up

Hi Henry, thank you for submitting an offer on the property at 795 E Willow Ave. The seller is currently reviewing them. I’ll keep you updated.

Hi Oscar, the seller has received your offer on the property at 795 E Willow Ave. We will keep you updated on the status of your offer.

4. Contract Follow-up

Hi Matthew, thank you for signing the contract for the property at 795 E Willow Ave. We will keep you updated on the status of the closing process.

Hi Hazel, the contract for the property at 795 E Willow Ave. has been signed by all parties. We will keep you informed about the closing process.