The Ultimate Guide To Real Estate Text Message Marketing

Real Estate Text Message Marketing

Real estate agents are many things—negotiators, advisors, sales managers, and marketers. With so many things to juggle, it only makes sense to use real estate text message marketing to take a bit of the load off.

Text message marketing serves as a highly effective, reliable channel to ease communication with prospective buyers. Not only that, but promotional real estate messages are an affordable marketing tool to deliver time-sensitive information. Marketing for real estate enables realtors to send bulk messages to clients in a matter of seconds. The key universal points of text message marketing are the following:

  • Surveys reveal that over 91% of adults use mobile phones, with half of them using smartphones
  • Texting is the preferred method of communication for 68% of mobile users
  • 58% of consumers mentioned they view a business more positively if they offered SMS capabilities
  • The National Association of Realtors 2017 report showed that 62% of home buyers prefer their agents to send property info via text message rather than email or call

How Real Estate SMS Marketing Works

Text marketing may seem old-school, but the texting tool continues to open doors for new opportunities. Text messaging has made its way into several industries as an effective method to reach targeted leads, and real estate businesses are no exception.

Real estate text message marketing is a quick, reliable, and affordable step towards maintaining relationships with vendors, buyers, brokers, landlords, and tenants. Promote your brand as a realtor, share your listings, and make appointments faster and cheaper by incorporating this channel into your marketing strategy.


The starting point of a real estate SMS marketing strategy is choosing a keyword. Your choice should be short, simple, memorable, and unique to your business. Keywords enable people to opt in to your SMS in order to text clients in the future.

For instance, you may pick “House1” as your keyword for a particular property. Now, when people text “House1” to your phone number, they’ll automatically receive a message with all the details about the property.


Auto-replies are prewritten text messages that your clients receive when they text using your keywords. Set up automated responses so you don’t have to respond to clients’ inquiries one by one.

Common auto-replies include:

  • Price updates
  • New listings
  • Community events
  • Thank you messages

Mass Text Messaging

Sending mass text messages to increase the number of people who see your properties and simultaneously engage with more clients. Mass texting allows you to write a single message and send it out to an entire list of clients or audiences. Let thousands of people know about your new listings or open house with just a few clicks.

Scheduled Alerts and Reminders

Schedule alerts or reminders to reduce no-shows, increase attendance, and avoid waiting for customers who won’t show up. Sending scheduled alerts to your clients helps you keep them up to date on meetings, appointments, open houses, and so on.

What to Send In Your Real Estate Marketing SMS

The golden rule for SMS marketing is to ask yourself, “Will I read and reply to this message?”

If your sincere answer is “yes,” then your clients would probably do the same. Before rushing into sending the message that comes to you, take your time to think about what you’re sending and how it works for you.

Sending the right SMS message is a determining factor for a high response rate. Deliver perfectly structured text messages and you’ll see plenty of new leads roll in.

You have total freedom to include any relevant info in your real estate text message. But in any case, we recommend you incorporate the following information in your SMS for real estate:

  • Address of the property
  • Profile and size
  • Price
  • Your contact info
  • Shortened link to Google Maps and your website

Real Estate Marketing SMS Examples

There are plenty of SMS templates available for the real estate industry that you can freely use in your work. Moreover, you can always make changes to these templates so they convey the message of your marketing campaign.

  • Hey, [client’s name]! What’s the best time for me to call?

[Your name].

  • Hi [client’s name]! Since you liked [Home X], you’ll like this too. [Home Y details].

[Your name].

  • Dear [client’s name], I received your inquiry about [Property X]. Is there any other info you would like me to share?

[Your first name].

  • Dear [client’s first name], thank you for your request. When is the best time for you to talk about getting your home sold?

[Your first name].

  • Hey, [client’s name]! Would this Wednesday evening work for taking you on a quick tour of a home?

[Your first name].

  • Hi, [client’s name]! Are you still interested in buying a home in the X area? I have a good offer for you!

[Your first name].

Best Text Message Marketing Service for Real Estate

Using the right platform is a big investment in your bulk SMS strategy for real estate. It will empower you to reach potential buyers and renters effortlessly while significantly reducing expenses. You can initiate texting through the software by:

  • Initiating a personalized, one-on-one text conversation with clients or renters
  • Increasing attendance and engagement by scheduling timely reminders
  • Enticing new clients with special keywords and calls to actions

In summary, do not limit your clients to just calling or emailing. Send texts about new home listings, price drop alerts, and links to home tours with Dexatel’s fast and simple texting software for real estate,

Dexatel is an easy-to-use software that includes various advanced features and tools. Real estate agents who want to engage with their clients can highly benefit from using our platform.