The Ultimate List of SMS Marketing Statistics

SMS marketing has evolved significantly over the years. It has become a powerful tool for businesses to reach their target audiences. The ability to send texts to customers and prospects using an SMS platform has made it an essential part of any marketing mix.

Not only that, but it has continued to grow as small businesses and large corporations have become more aware of its potential. The number of companies using text marketing has increased significantly, and the number of messages sent each day has also grown. This is due to the fact that SMS marketing is an extremely effective way to reach customers and prospects. As a result, SMS marketing stats have only risen in the past decade, and it has become an effective marketing channel—even more efficient than social media or other digital marketing channels.

This is now a very competitive one, with many companies vying for attention. In fact, it has led to the development of new and innovative ways to use SMS marketing to reach customers. Businesses are now using SMS marketing to send coupons, special offers, and even reminders.

While it has come a long way since it was first introduced, SMS is now an essential part of any marketing mix. Let’s take a look at SMS text marketing statistics from 2015 to 2022.

SMS Marketing Statistics 2015

According to Text Marketer, 60% of all mobile users worldwide exclusively used their smartphones or tablets to surf the internet. The average person consumed media for 7 hours. Of those 7 hours, 1.8 were spent on their mobile devices, 1.6 hours on their computers, 1.5 watching television, and the remaining 2.1 using other media.

Mobile users also shopped on mobile devices, accounting for 50% of visits to eCommerce websites in 2015. Consumers who subscribe to mobile texts claimed that brand communications have influenced purchases in 64% of cases.

According to 76% of respondents, they would check their SMS or text messages before an email.

70% of consumers said that marketers can capture their attention by using SMS. Customers believed that brands must communicate with them via SMS in 64% of cases.

SMS Marketing Statistics 2016

There were 4.5 billion phones worldwide with texting functionality in 2016. The typical adult texted for a combined total of 23 hours every week, whereas the typical millennial sent and received 67 texts every day. About 43% of smartphone users made phone calls on their devices, while more than 70% of smartphone users texted instead.

Retail had an SMS response rate of 32% within 15 minutes of delivery; trading was 33%; entertainment was 37%; travel was 54%; banking was 57%.

Email campaigns performed almost 7 times worse than SMS campaigns. Coupon redemption rates for SMS-delivered ones were 10 times greater than for printed coupons. More than 50% of mobile search users made a purchase as a consequence of their search, and only 10% of SMS marketing texts that were received were deemed spam.

In 2016, 80% of individuals texted for commercial purposes, whereas 75% of consumers said they would like to receive offers by SMS.

SMS Marketing Statistics 2017

Between 2015 and 2017, the adoption of SMS marketing as a strategy in B2B campaigns increased by 197%. Despite that, only 39% of all marketing messages were created using that method.

8.3 trillion SMS were sent globally in the same year, or 16 million each minute. Of those, around 1.67 trillion were business texts delivered via a service like MessageMedia. According to the Pew Research Center, 92% of US adults owned a cell phone, and 77% of those were smartphones.

Based on Text Request's research, 64% of US consumers said they were more likely to have a positive opinion of a company if it offered SMS communication. Moreover, Adestra reported that 75% of consumers wished to receive SMS messages from businesses for updates and special offers.

SMS Marketing Statistics 2018

In 2018, the SMS market was worth $3.5 billion. In 2018, over 66% of people as a whole used SMS services for business communications.

There were over 500 million communications exchanged each day, totaling about 182 billion annually worldwide. Due to the rapidly expanding market and SMS consumers, 8 out of 10 corporations utilized text and mobile messaging services for communication and advertising.

SMS had generally shown to be quite successful in attracting customers' attention. In 2018, it was one of the most popular and effective marketing and communication mediums.

SMS Marketing Statistics 2019

According to a 2019 report, 76% of UK mobile phone users exchange text messages every day. In the UK, SMS generated revenues of £142 million in the second quarter of 2019.

Companies spent $165.7 billion on mobile advertisements in 2019. 90% of US customers said they preferred to receive SMS marketing in that year. SMS marketing had a 45% conversion rate.

As shown in the 2019 Social Flagship research by GlobalWebIndex, 48% of internet users exchanged material with their friends using text messaging. Email was used to communicate information by just 37%.

SMS Marketing Statistics 2020

According to a Statista study, there were approximately 3.5 billion active SMS users worldwide in 2020, and SMS usage was growing at a rate of approximately 5% per year.

The average number of SMS messages sent and received per day was expected to continue to increase, reaching over 20 billion by the end of 2020. In the United States, the average adult sent and received around 10 texts per day, while teenagers sent and received texts an average of around 60 per day.

American adults were also increasingly interested in SMS marketing, with a study by the Direct Marketing Association finding that opt-in SMS marketing campaigns had a 97% success rate.

SMS Marketing Statistics 2021

According to MarketingProfs’ research, 75% of consumers are okay with getting SMS messages from firms provided they opt in. Users desired SMS with exclusive offers in 75% of cases.

SMS mobile marketing statistics also reported that this channel is effective and useful straight away. Additionally, 82% of consumers claimed to read every text they get, with a 36% click-through rate. Within 90 seconds of getting an SMS message, more than 83% of millennials opened it.

SMS Marketing Statistics 2022

According to Statista analysts, by the end of 2022, the average amount spent on mobile advertising will be $336.5 billion. It is predicted that by 2023, 3.6 trillion SMS will be received that are connected to the business. These SMS text marketing statistics from 2022 show how text message marketing will continue to be relevant in the years to come.

Studies have also claimed that customers between the ages of 18 and 24 usually check their devices 190 times each day, which is double the average. Text messages often have a higher effectiveness rate compared to emails. According to SMS Comparison, they have a 98% open rate as opposed to 20% for emails. Text messages have a 4.5% higher response rate from customers than email marketing does.

Another research reported that 92% of the world's population will have at least one mobile phone by 2022, whether or not it has an internet connection.