Everything You Need to Know About Personalized SMS Marketing

Anahid Akkam
Anahid AkkamContent Manager

Published: Oct 3, 2022

Personalized SMS Marketing

Most people appreciate receiving text messages from businesses that are addressed specifically to them. This is because it shows that the company is taking the time to personalize their communication. In fact, it can make customers feel more valued and appreciated, which can encourage them to do business with the company again in the future. That, ladies and gentlemen, is called personalized SMS marketing.

What is Personalized SMS Marketing

With the advent of new technology, businesses are able to send messages to their customers on a more personal level. This is done by using the customer's name, location, or other information to send them targeted SMS marketing messages. This allows businesses to maintain a personal relationship with their customers while also increasing conversions by providing targeted information.

A personalized SMS campaign is a way for businesses to send targeted, personalized messages to their customers and prospects. By using data from their customer relationship management (CRM) system, businesses can send SMS messages that are tailored to the individual recipient. This type of marketing strategy can be used to improve customer loyalty, increase customer engagement, and boost sales. And with an extremely high open rate, it's no surprise that this marketing channel is more reliable than social media and email marketing.


What Makes an SMS Message Personalized

A message is considered personalized if it is written specifically for the person receiving the SMS. This means that the message is not a generic message that could be sent to anyone, but is specifically tailored to the recipient. It should be something that is meaningful to them, and not just a generic message that could be sent to anyone.

Some people like to personalize their SMS messages with their own special touch. Here are a few things you can do to make your SMS messages more personal:

1. Choose your words carefully

The words you use in your SMS messages can say a lot about you as a business. Choose your words wisely to give your recipient a positive impression of you.

2. Be careful with abbreviations

Not everyone understands SMS abbreviations, so use them sparingly. In general, it's best to spell out words in full to avoid confusing your recipient.

3. Use emojis and emoticons sparingly

Emojis and emoticons can be fun, but too many in an SMS message can be overwhelming. Use them sparingly to add a bit of personality to your message without going overboard.

4. Add a personal touch

A personal touch can make your SMS message more special. You might add a special signature, a photo, or a personal message.

5. Make sure your message is clear

SMS messages are often brief, so it's important to make sure your message is clear. If you're not sure, it's better to err on the side of being too explicit rather than too vague.

6. Proofread your message

Once you've written your SMS message, take a moment to proofread it. This will help ensure that your message is clear and free of typos.


How Does SMS Personalization Work?

Traditionally, businesses would send out general notifications to inform customers of discounts, benefits, or other information like new releases using an SMS marketing platform. In the modern marketing scene, however, this wouldn’t be enough. It is essential for marketers to address their audiences on a personal level by sending customized SMS to gain their trust and loyalty. 

SMS personalization involves keeping track of important user data and using that information to send personalized text messages. This can include anything from age, country, interests, and in-app activity. Notifications containing such information can convince recipients to engage, like completing a purchase or reading a piece of content. A news application, for instance, would monitor a subscriber’s in-app preferences and send SMS alerts based on the categories they follow. 

Dexatel’s text marketing service uses information from a list of contacts to set up customer profiles based on their individual information. You can then refer to the profiles in order to send customized SMS messages.

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Why SMS Personalization Matters for Businesses

SMS personalization can be a powerful marketing tool for businesses. By tailoring messages to specific customers, businesses can create a more personal connection that can lead to more sales and loyalty. Additionally, SMS personalization can help businesses stand out in a crowded marketplace and better connect with their target audience. Here are reasons why businesses are integrating personalization:

  1. There is a growing trend of customers wanting more personalization in their shopping experiences.
  2. By personalizing SMS messages, businesses can show they care about their customers' individual preferences and needs.
  3. Personalized text messaging can help businesses stand out in a crowded marketplace.
  4. SMS personalization can help businesses build deeper relationships with their customers.
  5. Personalized SMS messages can help increase customer loyalty and encourage repeat business.
  6. SMS personalization can be used to target special promotions and discount codes to specific customers.
  7. By personalizing SMS messages, businesses can make customers feel like they are the only ones that matter.
  8. Personalized SMS messages can help businesses create a sense of urgency and encourage customers to take action.
  9. SMS personalization can help businesses increase their open and click-through rates.
  10. Overall, SMS personalization can help businesses improve their customer relationships and bottom line.


Advantages of Sending Personalized SMS Messages

Sending personalized SMS messages can be a great way to stay in touch with your contacts and customers. Here are advantages of sending personalized SMS messages:

  1. Personalized SMS texts show that you care about the recipient and are willing to take the time to write a message that is specifically for them.
  2. They can be more effective than generic messages because they are more likely to get read and responded to.
  3. Texts that are personalized can help you build and maintain relationships with your contacts and customers.
  4. They can also be a great way to promote your product or service.
  5. These texts can be used to send reminders, updates, or other important information to your contacts and customers.

How Can SMS Personalization Help Your Business?

Boosting Engagement Rates

Personalized text messages can have a significant impact on customer engagement rates. Recipients tend to pay more attention if the text targets them personally. This contributes to the high open rates of SMS messages, an already effective marketing tool. 

Reaching Target Audiences

For a marketing campaign to be accurate, businesses need to target particular audiences. SMS personalization makes it easier to reach specific customers and maintain productive communication with them. Mentioning certain information about a recipient’s interests and preferences can make your marketing campaign more effective. This includes using details from surveys, segments, and research to create SMS messages that appeal to a specific audience.

Building Customer Loyalty

Automated umbrella messages with no clear value to recipients can prevent a business from building customer loyalty and creating positive brand awareness. On the other hand, personalized text messages can help in gaining a customer’s trust and maintaining their loyalty. 

Offering Tailored Recommendations

Certain audiences may expect special deals and offers that suit their interests. Sending out tailored recommendations to customers based on an analysis of their buying behavior will boost conversions. This, in turn, leads to an increase in sales and revenue. 


Tips for Personalized Text Marketing Campaigns

1. Make a Plan

Figure out what you want to achieve with your text marketing campaign and who your target audience is.

2. Keep it Short And Sweet

SMS messages are limited to 160 characters, so make sure your message is clear and concise.

3. Use a Call-to-Action

Entice your customers with a special offer or discount and include a call-to-action telling them what to do next.

4. Test, Test, Test

Before you launch your campaign, test it out on a small group of people to make sure it works and sounds the way you want it to.

5. Track Your Results

Once your campaign is up and running, track your results so you can see how many people are responding and what kind of ROI you're getting.