The Ultimate Guide To Conversational Marketing

Whether in person or over the phone, conversational marketing is a strategy that’s implemented through—you guessed it—conversations. Everybody knows that word of mouth is the simplest way to spread information, leading to better marketing results. And like every other strategy, the goal of conversational marketing is to make sales.

Benefits of Conversational Marketing Platforms

There are an abundance of advantages to using conversational marketing platforms. First of all, they provide a better customer experience and help you engage clients after they visit your website.

Conversational marketing platforms allow you to collect important information about potential customers and leads. With the target account data, you can learn about their interests and what they like most about your products or services.

Users are more likely to make quick decisions when they have all the answers to their questions. This shows that after your sales team has a conversation with your customers, the process takes place quicker than before and dramatically shortens the sales funnel.

Moreover, a conversational marketing platform can boost conversion rates. Certain studies show that this approach to text marketing can improve the rate from 15% to 20% and chance the customer journey.

Types of Conversational Marketing Channels

Chatbots

Chatbots answer customers’ questions and analyze key insights of clients. What was the purpose of visiting the website? Are they interested in purchasing your products or services? The live chat either helps the client make a purchase or directs them to the right person, who’ll answer further questions and requests in real time.

Whether you use conversational AI to help with customer support or have meaningful conversations for qualifying leads, you'll find a number of benefits that come with this feature.

Emails

Conversational emailing is one of the most common ways of spreading information. And although emails are known as a formal means of communication, a friendly tone and a personalized approach are two key points that bring final sales. From free ebooks and blog links to enticing calls to action, these are what captivate clients in a conversational style.

There are several types of email flows to keep your customers engaged. The first email describes the product or service you offer. And depending on the open rate, you may send second and third emails emphasizing why customers should purchase from you. These emails are made to maintain interest and inform customers of your latest offers.

SMS

While social media is rising in the marketing sphere, SMS has the highest open rate 98%. This means you have more chances to involve customers in conversations and enhance your sales and marketing strategy. What makes SMS a more effective option than email is clarity. A text message is short, concise, and doesn’t require too much time to read. Even when you’re sending texts on messaging apps Viber, Whatsapp, or Facebook Messenger chatbots can direct conversations in a way to bring sales and improve customer relationships.