Text to Win as Part of Your SMS Marketing Campaign
Aug 17, 2019
Taking part in contests is fun and people are inherently drawn to them. And what is better than entering and participating in contests through the convenience of your mobile phones? Text to win contests make for a good SMS marketing opportunity for business with the help of which they can attract new customers and increase engagement with their current ones.
Conducting contests among customers is not a new idea at all. However, text to win sweepstakes is a modern take on this practice. It helps grow your marketing campaign’s subscribers list as well as maintaining existing clients.
What is Text to Win Contest?
Text to win sweepstakes allow you to use your mobile phone to text a designated keyword to a specific short code to enter a contest.
It is as simple as that. No additional hassle, no overly-complicated enrollment process or going to a specific physical location to enter. All of it is done on the go using your mobile device.
- The contest gives you a specific keyword, which you can find in the advertising/promotional material (for example’s sake, let’s say the word is “CONTEST”)
- The text message has to be sent to a designated short code, which acts as a recipient number and again can be found in the advertising material (let’s say the short code is “1234567”)
- You send an SMS message containing the keyword “CONTEST” to the short code “1234567” to earn a sweepstake and enter the contest.
- At a later date when the contest is over, you will know whether or not you have won the contest prize through a text message or an announcement.
People absolutely love to be given chances to win prizes, especially for free. And businesses love attracting new customers as it helps their brand grow both in terms of awareness and value. Text sweepstakes are the go-to method of ensuring both things happen at the same time.
The return on investment for text to win contests is significantly high. The amount of money you are going to spend on the prize trumps in comparison to the number of new customers you can attract, which has tremendous monetary value.
But business growth and customer engagement are not necessarily the only reasons as to why you should engage in text to win promotions. You can start contests because it is simple to set up, it does not require much effort from your customers’ side to participate, it makes for a good opportunity raise brand awareness among people who were previously oblivious to your brand, and ultimately this is a good way to gather customer information for future use.
Texting Contest Examples
Considering how prevalent SMS marketing is, it comes as no surprise that many major brands globally try to use this channel to its fullest capabilities. The following are a couple of texting contest examples from big brands.
- Gillette – the famous razor company put up a text to win sweepstakes that targeted football fans in the United States. Their razor packages promoted an SMS short code which they had to use to participate in a quiz. Winners received football-related souvenirs and the top prize was a trip to Spain with tickets to a football match.
- Nivea – Nivea had just released a new spray for men called “Aqua Cool” which they decided to promote through a text to win campaign aimed at the movie-going audience. By distributing free product samples in over 100 cinemas, people learned of this contest and started participating by sending the keyword “AQUACOOL” to a special code for a chance to win a 7-day skiing trip.
- Sony – Sony created a campaign in which people were urged to text the codes they found on Sony CD packs to their short code for a chance to win various prizes. The campaign got a 10% redemption rate as a result and enhanced customer engagement significantly.
- Seven Spring Mountain resort partnered up with WUSA 9 TV channel (an affiliate of CBS Washington) to launch a text to win campaign. Through TV ads, customers were given the keyword “SKITRIP” and were offered a chance to win a vacation trip to the skiing resort. Hundreds of participants entered the contest which helped the resort generate awareness in a crucial winter vacation time. As a result, the resort acquired new customers as well as new leads and prospects.
- McDonald’s had an “Incredible” text to win sweepstakes around the time when the “Incredibles 2” animated movie launched. Customers who bought soft drinks at any McDonald’s chain restaurant received a code that they could text for a prize—which ranged from logos to mobile games to ultimately mobile phones. The campaign proved to be a success and has become an annual event when new movies release.