<p>There are three types of routes:</p>

<ul>
	<li>White</li>
</ul>

<p>A route where both ends are on legal terms.</p>

<ul>
	<li>Gray</li>
</ul>

<p>A route where it&rsquo;s legal for one party and illegal for the other.</p>

<ul>
	<li>Black</li>
</ul>

<p>A route that&rsquo;s illegal for both ends.</p>

<h2>Understanding the Full Picture of Gray Route</h2>

<p>Imagine you live in country A and you&#39;re sending an SMS to a recipient that&#39;s also in country A. Whether or not you use different network operators, both of you are in the same country&mdash;meaning, the network operators have some sort of agreement.</p>

<p>Now, imagine you live in country A and you&#39;re sending an SMS to a recipient that is in country X. In this scenario, country A&#39;s network (the originator) allows overseas networks to pass the message at a reduced price.</p>

<p>Lastly, imagine you live in country A and you&#39;re sending an SMS to a recipient that is also in country A. But, the catch is you&#39;re sending it via country X&#39;s network first and then back to country A. In this case, the message you send will essentially be free for you.</p>

<p>This practice is called gray routing&mdash;companies usually implement this when sending high-volume business SMS messages.</p>

<p>Gray routing supports overall SMS traffic but doesn&rsquo;t generate revenue for telecommunications since it&#39;s legal on one side and illegal on the other.</p>

<h2>How To Tell if a Message Went Through a Gray Route?</h2>

<ul>
	<li>Price</li>
</ul>

<p>A low price of a message can indicate that the message traffic goes through a gray route.</p>

<ul>
	<li>Provider</li>
</ul>

<p>Ask your SMS service provider if they use direct interconnections.</p>

<ul>
	<li>Delivery Speed</li>
</ul>

<p>The delivery speed can determine whether or not the traffic goes through a gray route.</p>

<p>Why Doesn&rsquo;t Gray Route Generate Revenue for Telecoms?</p>

<p>When sending an SMS, telecoms pay for signaling and network maintenance for the given traffic. But since there&#39;s a U-turn per se in gray routing, the route doesn&#39;t get monetized.</p>

<p>White routing accounted for only 52.3% of the total A2P SMS traffic from 2017 to 2022. This means that 47.7% of the traffic went via gray routes. Operators should have had a revenue of $30.8 billion, but gray routing prevented that from taking place.</p>

<h2>Types of Gray Routes</h2>

<p>While gray routing supports SMS traffic, it does not generate revenue for telecommunications companies. Even if a gray route is not properly monetized, telecoms must still pay for signaling and network maintenance for this traffic. Here are three types of gray routes to be wary of.</p>

<ul>
	<li>Telecoms</li>
</ul>

<p>This type of gray route is the process of bypassing mobile operators in a way so you don&rsquo;t get charged. And if you do get charged, it&#39;s only for a local P2P rate. This is achieved by having one of the telecoms masks A2P traffic as P2P for a lower cost.</p>

<ul>
	<li>Aggregators</li>
</ul>

<p>A telecom can use a local aggregator to avoid paying high roaming fees. Local aggregators have a registered Sender ID and national A2P rate, which is lower than the international rate. The international traffic is delivered under the national traffic, and the sender pays with the national rate. The operator, in turn, suffers revenue loss.</p>

<ul>
	<li>SIM Boxes</li>
</ul>

<p>A SIM box is a piece of hardware with hundreds of prepaid SIM cards, each of which is able to reroute a call. Prepaid cards offer a lower SMS price than direct A2P telecom charges, or they include a fixed amount of free texts in their first bundle. The difference in prices is how a SIM box makes money. While they may only earn cents on the dollar every minute, this all adds up when there are hundreds of calls in progress that linger for several minutes at a time.</p>


Gray routing is the practice of sending and receiving SMS that is legal for a party on one end, but illegal on the other. It’s a cheap way of sending bulk SMS and exploiting the susceptibility of mobile phone networks.


Gray routing is the practice of sending and receiving SMS that is legal for a party on one end, but illegal on the other.


Gray route may be an inexpensive way of sending bulk SMS messages, but it exploits the susceptibility of mobile phone networks.

What is Gray Route? - Dexatel Glossary

a Gray Route?

Gray Route

<p>HLR database includes:</p>

<ul>
	<li>International Mobile Subscriber Identity (IMSI)</li>
	<li>The phone number associated with the Mobile Subscriber Integrated Services Digital Network (the MSISDN)</li>
	<li>Account status</li>
	<li>Call divert settings</li>
	<li>Services requested by or rendered to the corresponding subscriber</li>
	<li>General packet radio service settings of the subscriber</li>
	<li>Last known location</li>
</ul>

<p>As long as the subscriber remains connected with the mobile network operator, the data can be easily accessed.</p>

<p>The International Mobile Subscriber Identity (IMSI) is the information that identifies each Subscriber Identity Module (SIM)</p>

<p>The Mobile Subscriber Integrated Services Digital Network (MSISDN) is the phone number you use to connect with a specific mobile user. The primary number is used for making and receiving voice calls and SMS. You can use a second for fax and data communication.</p>

<h2>Functions of HLR in Telecom</h2>

<p>HLR in telecom serves as the database for subscriber parameters. It includes customer ID, number, billing details, and the current recharge of the prepaid user. Moreover, HLR is the master database of all the subscribers to the GSM PLMN. The main database that contains permanent information about the subscriber&mdash;including the type tech with 2G, 3G, 4G, or 5G&mdash;is HLR in GSM.</p>

<p>HLR is a component of 2G and 3G. However, 4G networks have a separate database called Home Subscriber Service (HSS), and 5G makes use of Unified Data Management (UDM) to manage network user data in a single, centralized element. This technology is identical to the 4G&#39;s HSS&mdash;the difference is that it&#39;s cloud-native and particularly intended for 5G.</p>

<p>As an important component for every subscriber, HLR in mobile communication is a database of every active customer of a mobile network. The Message Switching Center (MSC) uses the network&rsquo;s HLR to identify the subscriber and authorize access to services. It also determines what to charge for which service and how to route the transmission to and from devices. When a contract ends with a carrier, the subscriber is removed from the HLR, cutting access to the network.</p>

<p>If a subscriber belongs to a mobile network operator&rsquo;s roaming partner, the HLRs don&rsquo;t include information about the subscriber in these cases. When the local MSC checks with its Visitor Location Register (VLR), it requests the subscriber information from the home network&rsquo;s HLR. The VLR then confirms whether the device is allowed to attach to the network and verify the SIM. The HLR sends information to the VLR regarding what service the particular SIM can use, and the VLR temporarily stores the information.</p>


A home location register (HLR) refers to subscribers that are authorized to use a global system for a mobile (GSM) core network. An HLR is a database that contains subscriber information.


A home location register (HLR) refers to subscribers that are authorized to use a global system for a mobile (GSM) core network.

HLR (Home Location Register) is the core database of subscriber data for a mobile network. 

What Is HLR? - Dexatel Glossary

HLR?

<p>Since intelligent routing is done in real-time companies, businesses don&rsquo;t need to have surveys or manual data updates&mdash;as a result, intelligent routing also saves businesses&rsquo; time.</p>

<p>Contact centers use AI-based digital and voice-contact options that make routings intelligent. The routing gathers CX past interaction data and analyzes it to determine how customers interact, what they prefer, and every other necessary information.</p>

<p>Before the technology was upgraded, clients would contact customer care for an inquiry. Then, both ends had to wait until the client connected with the right agent. Essentially, clients had to technically route themselves by selecting the right option from an automated voice system.</p>

<p>However, this came with a handful of issues&mdash;the most obvious one was you couldn&rsquo;t incorporate every option the customer desired into the system, resulting in increased dissatisfaction.</p>

<p>Nowadays, intelligent routing identifies the best agent to connect a particular customer with a particular inquiry that best suits the query.</p>

<h2>Defining Intelligent Routing</h2>

<p>Intelligent routing, a.k.a. skills-based routing, is a system used to gather customer inquiries through voice, digital, or social channels. It directs all incoming queries to the right agent, be it via phone, messaging, email, or chat.</p>

<p>Contact centers gather and analyze the data and set rules to route it to a party that will resolve the issue.</p>

<p>Why use intelligent routing:</p>

<ul>
	<li>Increased customer satisfaction</li>
	<li>Reduced on-hold time</li>
	<li>Decreased average handling time (AHT)</li>
	<li>Personalized parameters for each inquiry to get the right person instantly</li>
</ul>

<h2>Top 9 Intelligent Routing Platforms</h2>

<p>It&rsquo;s easy to get lost in the abundance of intelligent routing platforms. Consider the top 10 platforms that best suit your business needs.</p>

<ol>
	<li>Genesys Multicloud CX</li>
	<li>Spring Cloud</li>
	<li>LeanData</li>
	<li>Noction IRP</li>
	<li>BT Contact Center</li>
	<li>Aria Swift Routing</li>
	<li>Castel</li>
	<li>Tech CX</li>
	<li>Clarity Connect</li>
</ol>


Intelligent routing is the act of using AI to resolve issues with the customer experience and create an accelerated customer care ecosystem for businesses. This option provides businesses with a personalized experience and increases client satisfaction through customer care.

Intelligent routing is the act of using AI to resolve issues with the customer experience and create a customer care ecosystem.

Intelligent routing is what tech contact centers use to resolve customer experience issues with the help of AI.

What Is Intelligent Routing? - Dexatel Glossary

Intelligent Routing?

Intelligent Routing

<p>Physical wires made it possible to have long-distance telephone communication. As telephone communication progressed, wired networks multiplied in quantity. But, the wires had two major problems.</p>

<ol>
	<li>The cables&mdash;especially longer wires&mdash;were prone to physical damage in case of disasters or emergencies; fixing them was not an easy task</li>
	<li>The wires were expensive to buy and maintain, which was unprofitable for businesses</li>
</ol>

<p>Long-distance phone calls in numerous business domains are more urgent than ever. With SIP trunking, we can now use the internet to transfer voice and video messages for longer distances&mdash;it significantly cuts down the cost of phone calls.</p>

<p>For a better understanding of call trunking, let&#39;s elaborate on SIP, PBX, and Trunk, and what their functions are.</p>

<h2>What Is SIP?</h2>

<p>Session Initiation Protocol (SIP) is an application layer protocol that uses an internet connection to transfer voice or video messages from one point to another. It replaces traditional wires with virtual channels that allow two ends of PBX (Private Branch Exchange Phone System) to connect. Simply put, SIP is the technology that creates, modifies, and terminates sessions with one or more parties in an IP network, whether a two-way call or a multi-party conference call.</p>

<h2>What Is Trunk?</h2>

<p>SIP transfers voice or video signals to a PBX, which in turn transfers them to the other end. The routes through which the internet protocol transfers the voice or video signals are called trunks&mdash;they are the roads that signals take to get from point A to point B. Trunks also have channels that carry incoming and outgoing calls.</p>

<h2>What Is PBX?</h2>

<p>A Private Branch Exchange System (PBX) allows multiple phones to communicate interchangeably&mdash;it connects with local telephone lines to make internal communication possible. This means that every phone line in an organization can make internal calls thanks to a PBX. The PBX for SIP trunking carries out the same functions; the only difference is that it uses cloud-based PBX instead of physical hardware.</p>

<h2>Best SIP Providers</h2>

<p>Using the right SIP service empowers business communication, and these leading companies are the top SIP trunk providers worldwide. Offering a variety of products and pricing models, these SIP trunk providing companies satisfy various business needs and purposes.</p>

<h3><a href="https://www.twilio.com/">Twilio</a></h3>

<p>Twilio is a cloud-based communication platform that enables adding messages, voice, and video to your web or mobile applications. The platform offers products in three main categories: voice, video, and messaging.</p>

<p>In addition, Twilio provides solutions to businesses of all sizes including small, medium-sized, and large enterprises.</p>

<p>Main products:</p>

<ul>
	<li>Elastic SIP trunking</li>
	<li>Internet of things</li>
	<li>Messaging APIs</li>
	<li>Programmable voice</li>
	<li>Email API</li>
</ul>

<h3><a href="https://www.bandwidth.com/">Bandwidth</a></h3>

<p>Bandwidth is an innovative company and enterprise-trusted platform that has collaborative projects with Microsoft, Genesis, Zoom, and more.</p>

<p>Offering a wide range of products in communication API, Bandwidth easily implements voice, calling, text messaging, and emergency service access into software or applications&mdash;it directly connects public safety access to your app or software.</p>

<p>Main products:</p>

<ul>
	<li>Elastic SIP trunking</li>
	<li>Enterprise 911</li>
	<li>Voice API</li>
	<li>Messaging APIs</li>
	<li>Video API</li>
</ul>

<h3><a href="https://www.voxbone.com/">Voxbone</a></h3>

<p>Voxbone is a global CaaS company that enables call centers and conferencing platforms to transmit and receive phone calls, text messages, and faxes. The company provides Voxbone Voice, Voxbone Mobile, and Voxbone Insights to integrate compliant mobile voice into your CRM to reach customers.</p>

<p>Main products:</p>

<ul>
	<li>SIP trunks</li>
	<li>Voice API</li>
	<li>Messaging API</li>
	<li>Emergency calling</li>
	<li>Phone numbers</li>
</ul>

<h3><a href="https://www.plivo.com/">Plivo</a></h3>

<p>Plivo is a cloud communication platform that offers far-reaching products and channels to enable multimedia file transfers. Businesses can engage with their consumers with Plivo by creating compelling visual experiences that include images, music, and video.</p>

<p>Main products:</p>

<ul>
	<li>Zentrunk (classic SIP trunking)</li>
	<li>SMS API</li>
	<li>MMS API</li>
	<li>Voice API</li>
	<li>Number lookup</li>
</ul>

<h2>SIP Trunk Pricing: How To Choose the Best Option?</h2>

<p>Trunk services come in a variety of pricing options&mdash;the cost differs from country to country and is based on case-by-case. Several factors determine the cost.</p>

<ul>
	<li>Establishing your business needs to choose the features you want to include</li>
	<li>Deciding which package is best suited for your needs and your budget (monthly or annual subscriptions)</li>
	<li>Recognizing the equipment required for SIP trunks. If you already have hosted PBX, the cost will be cheaper</li>
	<li>Understanding the different pricing options based on your location</li>
	<li>Learning about SIP providers like Plivio that redeem free credits and offer pay-as-you-go options or volume discount</li>
	<li>Reaching out to your company of choice&rsquo;s sales department to walk you through the purchase process</li>
</ul>

<h2>Hosted PBX Vs. SIP Trunking</h2>

<p>Hosted PBX and SIP trunking models of business phone systems and virtual communication. On one hand, SIP trunking is a gateway that directly connects an existing on-site PBX system to the virtual network. On the other hand, hosted PBX is an offsite business VoIP phone system managed by the third-party Internet Telephony Service Provider (ITSP).</p>

<p>Let&rsquo;s say your company has 100 employees and they need to be able to call each other. Ideally, they shouldn&rsquo;t have 100 different phone numbers. Rather, they&rsquo;d have extension numbers and the ability to forward calls. The PBX is the hardware that links between the company&rsquo;s internal extension numbers, as well as customers and extension numbers.</p>

<p>As for external communication, the call first reaches the PBX, which sends it to the Public Switched Telephone Network (PSTN), and finally reaches the client.</p>

<p>Hosted PBX is essentially the same as PBX, but the equipment is hosted off-site by another company. PBX is expensive hardware, whereas hosted PBX is a relatively affordable option.</p>

<p>Hosted PBX provides:</p>

<ul>
	<li>Regular maintenance</li>
	<li>Call features (call recordings, voicemail, transferring calls, and so on)</li>
	<li>Software upgrades and service troubleshooting</li>
</ul>

<p>If you already have hosted PBX, you can move your business communication to the cloud through a VoIP SIP provider.</p>

<p>SIP trunk provides:</p>

<ul>
	<li>Advanced phone system features like long-distance calling</li>
	<li>Better call quality with relatively affordable cost</li>
</ul>

<p>Which Type of Business Phone System Should You Install? - H2</p>

<p>Deciding on the right phone system greatly depends on your business needs, infrastructure, and working methods.</p>

<p>Larger enterprises usually opt for SIP trunking. If your company deals with international calls, involves more virtual work, high volume of calls, and has expansion potential, SIP trunking is the right choice for you.</p>

<p>Hosted PBX is ideal for small and medium-sized businesses that don&#39;t have a significant volume of phone calls.</p>

<h2>SIP Trunk Vs. Elastic SIP Trunk</h2>

<p>Besides hosted PBX and SIP trunking, businesses must also choose between elastic SIP trunk and SIP trunk services.</p>

<p>Elastic SIP trunking is a more advanced option of cloud communication that enables users to have more control over their needs. For instance, if your company faces an expected peak at a specific time of the year, you can pay-as-you-go instead of a monthly subscription.</p>

<p>This way, elastic SIP trunking:</p>

<ul>
	<li>Reduce costs</li>
	<li>Provides calling flexibility</li>
	<li>Meets fluctuating business needs</li>
</ul>


Session Initial Protocol Trunking, also known as SIP trunking is the process of sending and receiving voice or video calls via the internet. It is similar to a traditional phone system minus the cables or physical network connections—virtual SIP lines have replaced them all.

SIP trunking allows you to make and receive calls using the internet through cloud-based systems.

SIP trunking is a way of sending voice or video signals to different points using a cloud-based PBX.

What is Sip Trunking - Dexatel Glossary

SIP Trunking?

SIP Trunking

<p>SMPP is considered an industry-standard protocol for sending SMS to network providers&mdash;many even use it as their native protocol. In fact, SMPP occasionally allows third parties like value-added service providers to submit bulk text messages. Thanks to SMPP, you can send text messages containing EMS (<a href="https://www.techtarget.com/searchmobilecomputing/definition/Short-Message-Service">Enhanced Messaging Service</a>), cell broadcasts, voicemail notifications, WAP (<a href="https://www.techopedia.com/definition/5103/wireless-application-protocol-wap">Wireless Application Protocol</a>) messages, and push notifications for MMS delivery.</p>

<p>The telecommunications industry uses this protocol&#39;s servers to send SMS text messages to cell phones using one-to-one or one-to-many models. As for its operations, SMPP uses a client-server model.</p>

<h2>SMPP Versions</h2>

<p><a href="https://smpp.org/SMPP_v3_3.pdf">SMPP 3.3</a></p>

<p><a href="https://smpp.org/SMPP_v3_4_Issue1_2.pdf">SMPP 3.4</a></p>

<p><a href="https://smpp.org/SMPP_v5.pdf">SMPP 3.5</a></p>

<h2>Dexatel as an SMPP Provider</h2>

<p>There are two types of SMS text messaging, SMTP and SMPP. <a href="https://sendgrid.com/blog/what-is-an-smtp-server/">SMTP (Simple Mail Transfer Protocol)</a> sends emails to mobile devices, which are then delivered as a text message using an internet routing.</p>

<p>Dexatel specializes in SMPP, where SMS text messages are sent through our SMPP servers. We currently use the SMPP 3.4 version.</p>


Short Message Peer-to-Peer (SMPP) is a protocol used to send and exchange SMS messages between SMSCs (Short Message Service Centers), ESMEs ((External Short Messaging Entities), and Routing Entities. SMPP is a level-7 TCP/IP protocol that enables a faster delivery speed for SMS messages.


Short Message Peer-to-Peer is used by telecoms to send SMS between SMSCs, ESMEs, or routing entities.

In this page, we are going to focus more on the former and discuss what SMPP is and how it relates to SMS messages. Read our guide and benefit today.

What is SMPP - Dexatel Glossary

SMPP?

SMPP

<p>What Does CPaaS Mean?</p>

<p>Illustrating the meaning of CPaaS is pretty straightforward. Implementing this service entails adding a communication platform for extra features such as sending SMS messaging and making voice and videos calls. Not only that, but you also save yourself a lot of time and money by utilizing a communication platform. All you need to do is integrate programmable messaging solutions provided by the CPaaS platform.</p>

<p>What can an API help you achieve?</p>

<p>Here&#39;s an example to help paint a picture of why businesses use CPaaS.</p>

<p>Imagine you&#39;re the Customer Experience Manager in a bank and you provide services through a mobile app. Your customers cannot send messages, call, or video chat with your customer support team with the app. But, you&#39;ve decided you want to add these features; therefore, you need to integrate your system with a couple of APIs.</p>

<p>Traditional methods like <a href="https://www.techopedia.com/definition/24426/real-time-communications-rtc">RTCs</a> can only perform one action at a time. CPaaS, on the other hand, is sort of an extension that offers diverse communication features and enhances your app to be more inclusive. Moreover, CPaaS is highly affordable and covers the expenses of other services you require for your application.</p>

<p>Let&#39;s say you have an app that summarizes your website brand. You now have the opportunity to add live chat, email, and call options on both your website and app.</p>

<h2>Top 12 CPaaS Companies</h2>

<ol>
	<li><a href="https://www.avaya.com/en/">Avaya</a></li>
	<li><a href="https://www.twilio.com/">Twilio</a></li>
	<li><a href="https://www.vonage.com/">Vonage</a></li>
	<li><a href="https://www.bandwidth.com/">Bandwidth</a></li>
	<li><a href="https://www.sinch.com/">Sinch</a></li>
	<li><a href="https://www.infobip.com/">Infobip</a></li>
	<li><a href="https://aws.amazon.com/connect/">Amazon Connect</a></li>
	<li><a href="https://www.ringcentral.com/">Ringcentral</a></li>
	<li><a href="https://www.messagebird.com/en/">MessageBird</a></li>
	<li><a href="https://wavecell.com/">8x8 Wavecell</a></li>
	<li><a href="https://www.plivo.com/">Plivo</a></li>
	<li><a href="https://telnyx.com/">Telnyx</a></li>
</ol>

<p>These companies provide a full CPaaS service package without any major differences. Whether you need reliable AI services or a highly functional CPaaS, consult one of these companies that best suit your needs.</p>


Communications Platform as a Service (CPaaS) allows you to add messaging, voice, and video features to your web-based or mobile applications without creating a backend communications stack.


Communication Platform-as-a-Service is a solution for messaging, voice, and video communication in your app.


CPaaS is a platform, which allows app developers to add real-time communications to their apps without having to use a backend interface or infrastructure.

What is CPaaS? - Dexatel Glossary

CPaaS?

CPaaS

<p><a href="https://dexatel.com/">Dexatel</a> is a tested and fully-scalable programmable messaging provider that offers integration of functional HTTP SMS gateway. If you wish to automate sending text messages, all you have to do is add a few lines of code to make use of this service.</p>

<p>&nbsp;</p>

<h3>Recommended Content</h3>

<ul>
	<li><a href="https://dexatel.com/sms-api/">SMS HTTP API</a></li>
	<li><a href="https://dexatel.com/developers/">Documentation</a></li>
</ul>


HTTP SMS is the connection protocol used in SMS API integration. Businesses use this in order to send automated messages such as one-time passwords, verification codes, and so on. 

Hypertext Transfer Protocol SMS is used in SMS API integration to help automate messaging.

In short, HTTP SMS gateway manages to combine all of the different systems that are in use, into one functional control center.

What is HTTP SMS - Dexatel Glossary

HTTP SMS?

HTTP SMS

<p>Short for application-to-person, A2P messaging involves the use of a software application to send or respond to text messages. A2P is useful for various types of messages such as&nbsp;<a href="https://dexatel.com/sms-reminders/">SMS reminders</a>, two-factor authentication codes, and&nbsp;<a href="https://dexatel.com/sms-marketing/">SMS marketing</a>. It is an increasingly common tool for businesses that want to reach out to their audience more efficiently without expecting a reply. Many website chatbots are also known to make use of application-to-person messaging.</p>

<h2>How A2P SMS Works</h2>

<p>Businesses use A2P messaging to communicate with consumers, authenticate users, and deliver time-sensitive alerts in three technical modes:</p>

<ul>
	<li>Through a web-based application or software that directly sends mass texts by importing receivers&rsquo; numbers</li>
	<li>Through an API when businesses integrate communication solutions into their existing CRMs or any other type of system</li>
	<li>Through ready-made integrations on popular platforms such as downloading the Dexatel plugin on WordPress</li>
</ul>

<p>You can benefit from A2P solutions by sending notifications, reminders, and contextual marketing messages. In each of these instances, a business application initiates the conversation rather than a user&#39;s mobile phone.</p>

<h2>Examples of A2P Messaging</h2>

<ul>
	<li>An SMS message with the account balance from the bank</li>
	<li>A special discount code from an online shop</li>
	<li>An appointment reminder from the dentist</li>
	<li>A confirmation message for a flight ticket</li>
	<li>Shipping notifications regarding delivery updates</li>
	<li>Reminders of hotel or restaurant reservations</li>
	<li>Billing updates for changes in upcoming payments</li>
</ul>

<h2>Benefits of A2P Messaging</h2>

<h3>Speedy Delivery</h3>

<p>An application-to-person SMS has a higher delivery speed than email messages, which tend to linger in inboxes for longer periods of time. This makes it a great tool for companies that want to send important messages to their customers, and it is especially ideal for&nbsp;<a href="https://dexatel.com/mass-text/">mass texting</a>.</p>

<h3>Cost-Effective Method</h3>

<p>Marketing campaigns can often be costly. When comparing the amount of money that goes into certain digital channels to the end results, it would seem that some of those channels aren&rsquo;t very cost-effective. A2P SMS has a higher return on investment and has proven to be the most affordable marketing tool.</p>

<h3>Streamlined Communication</h3>

<p>With the help of A2P messaging providers, companies can reach out to their audience in just a few seconds. The entire process is automated, with minimal need for human intervention. Companies can also customize the messages so that customers get individualized information about upcoming appointments.</p>

<h2>A2P SMS Market Size</h2>

<p><a href="https://www.businesswire.com/news/home/20210422005560/en/Global-A2P-SMS-Market-Size-by-Application-by-End-User-by-Geographic-Scope-And-Forecast-2021-2027---ResearchAndMarkets.com#:~:text=com%20%7C%20Business%20Wire-,Global%20A2P%20SMS%20Market%20Size%20by%20Application%2C%20by%20End%2DUser,2021%2D2027%20%2D%20ResearchAndMarkets.com&amp;text=The%20Global%20A2P%20SMS%20Market,4.39%25%20from%202020%20to%202027.">Business Wire</a> estimated that the global A2P SMS market was valued at $66.72 million in 2020 and is expected to reach $90.22 million by 2027. The compound annual growth rate (CAGR) is predicted to be 4.39% from 2020 to 2027. Large enterprises zealously adopted this technology to reach their customers directly and efficiently during the pandemic. These numbers are expected to grow significantly in the near future.</p>

<p>The A2P SMS market size is also experiencing rapid development due to virtual advancements, which have brought forth an increase in digital transactions. The ever-growing popularity of AI and analytics integration is only going to positively impact the A2P SMS market.</p>

<p>In any case, it&rsquo;s impossible to imagine what the A2P messaging market will look like in a few years&mdash;so many businesses are choosing to go digital with their means of communication. Simultaneously, OTT messaging providers like WhatsApp and Viber are becoming businesses&rsquo; top choices thanks to their rich media features.</p>

<p>Prior to the COVID-19 outbreak, the A2P market was expected to reach $50.1 billion by 2023 with a CAGR of 4.6% during the forecasting period&mdash;but, nobody could predict a global pandemic.</p>

<p>North America is the most prominent market for A2P SMS. This is due to the technological developments and text messaging applications for different end-user segments that contribute to the highest revenue globally. In the meantime, the Asia-Pacific (APAC) region is experiencing significant economic growth&mdash;particularly in the construction sectors&mdash;that&rsquo;s increasing the demand for A2P services.</p>

<h2>Frequently Asked Questions About A2P Messaging</h2>

<h3>What Is A2P Messaging?</h3>

<p>A2P is an acronym for application-to-person messaging. It refers to a text message that is sent from a software application to the recipient&rsquo;s phone. Businesses often use A2P SMS messaging to send out important&nbsp;<a href="https://dexatel.com/sms-alerts/">SMS alerts</a> and reminders to their customers.</p>

<h3>What Is the Difference Between A2P and P2P Messaging?</h3>

<p>The main difference between A2P and P2P messaging has to do with the purpose as well as the send volume. P2P messages normally take place between two individuals for personal reasons. On the other hand, A2P messaging is a tool for commercial and marketing purposes and can go out to thousands of recipients at a time.</p>

<h3>What Are the Different Types of A2P Messaging?</h3>

<p>There are 3 different types of A2P SMS messaging, essentially based on the kind of phone number companies use. These are&nbsp;<a href="https://dexatel.com/blog/sms-short-code/">short codes</a>, 10-digit long codes (or 10DLC), and toll-free messaging, each of which varies from the other in cost, functionality, and deliverability.</p>

<h3>What Is A2P Compliance?</h3>

<p>An A2P-compliant business is one that has registered its brand and campaigns for A2P messaging via local 10DLC numbers. The registration normally takes place with a third-party organization that works with carriers and SMS providers.</p>


A2P stands for application-to-person messaging, meaning a person receives a message sent from an application. In most cases, A2P is done through CPaaS or OPaaS platforms or API integration.

Application-to-Person messaging is the process of sending messages from apps through CPaaS platforms or API integration. 

An A2P SMS is a type of an SMS message which is specifically sent from a web-based application to the mobile of the user. Read the full guide now!