SMS messaging is one of the fastest and most convenient channels of communication. Large companies have always been using SMS messaging to communicate with promotional and transactional notifications, security codes and a lot more. However, as phishing crimes keep spreading all over the world, people have developed a distrust for text messages.
On the one hand, awareness and caution for phishing crimes is good, as it decreases the cases to a certain degree. On the other hand, it makes the job of companies more difficult, who only send valid codes and messages to their clients. Particularly the cases when the message includes a URL in it. This is why Google kicked in with its verified message system to solve the problem.
Google verified SMS is a service that sends out text messages of any kind only from identified and valid senders. The service decreases the chances of phishing crimes and scam messages to near zero.
Before sending the messages, companies need to register and pass a complex verification process on Google. Only after the process they will be able to send out Google verified messages to their clients.
Google sends verified SMS using its new RCS (rich communication service) system, which can incorporate rich media such as company logo badges, link preview, live-action buttons, and more. Once a verified company sends a message, Google checks them one-by-one and delivers to the clients with the company's logo and a small "verified" sign on the corner.
Receiving the message with a company logo and verification badge, the recipient can be sure that it's not a scam. Hence, when there's a URL in the text, it is safe to open and proceed with it.