Verified SMS

SMS messaging is one of the fastest and most convenient channels of communication. Large companies have always been using SMS messaging to communicate with promotional and transactional notifications, security codes and a lot more. However, as phishing crimes keep spreading all over the world, people have developed a distrust for text messages.

On the one hand, awareness and caution for phishing crimes is good, as it decreases the cases to a certain degree. On the other hand, it makes the job of companies more difficult, who only send valid codes and messages to their clients. Particularly the cases when the message includes a URL in it. This is why Google kicked in with its verified message system to solve the problem.

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What is a Verified SMS?

Google verified SMS is a service that sends out text messages of any kind only from identified and valid senders. The service decreases the chances of phishing crimes and scam messages to near zero.

Before sending the messages, companies need to register and pass a complex verification process on Google. Only after the process they will be able to send out Google verified messages to their clients.

Google sends verified SMS using its new RCS (rich communication service) system, which can incorporate rich media such as company logo badges, link preview, live-action buttons, and more. Once a verified company sends a message, Google checks them one-by-one and delivers to the clients with the company's logo and a small "verified" sign on the corner.

Receiving the message with a company logo and verification badge, the recipient can be sure that it's not a scam. Hence, when there's a URL in the text, it is safe to open and proceed with it.

Verified SMS Availability by Countries

Verified SMS is now available only in 9 countries. The United States, Canada, Mexico, Brazil, United Kingdom, Spain, France, Philippines, and India. Although there are only those nine countries, it is expanding rapidly over the world and is expected to get worldwide outreach within the next few years.

Verified SMS Pricing

The pricing of verified SMS is similar to RCS. Google provides verified SMS services at an affordable price. The market resellers can also influence the pricing. The cost per one verified SMS is estimated to be around five to seven cents.

Verified SMS vs. RCS

One of the most significant differences between a verified SMS and RCS is that some countries don’t support RCS, and some don’t support verified messages. In the countries that don’t support both, the messages go as a simple and traditional SMS.

Although verified SMS is based on RCS, it supports only a few of its features. Google verified messages can only send link previews, company logos, and the verification sign, whereas RCS messages allow the users to send pictures, live-action buttons, GIFs, stickers and more.

Verified SMS is essentially designed to replace RCS whenever it’s not supported in a specific country and device or the system has a downtime. The reason behind this is that companies sending out RCS messages pass the same complex verification process which are secure for recipients.

Available Countries
US
India
Mexico
Brazil
UK
France
The Philippines
Spain
Canada
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