The Top B2B Lead Generation Software and Tools

B2B Lead Generation Software
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Aug 16, 2022

Table of Contents

What Are The Benefits of Using B2B Lead Generation Software

Top Types of Lead Generation You Need to Know About

How To Choose The Best B2B lead Generation Software?

Here Are the Best B2B Lead Generation Software  

FAQ About B2B Lead Generation Tools

Whether your focus is B2C or B2B, leads are the lifeline of your business. And to get more high-quality leads, you need to use the top B2B lead generation software and tools available today. With constantly advancing technology and changing user behavior, lead generation has made and continues to make massive breakthroughs. If you’re not using the latest and greatest, you’re falling behind your competitors. 

While you don’t need to use everything out there—and there is a lot—having one of these tools will greatly help you generate B2B leads. Moreover, your leads will be more qualified from the get-go, saving your B2B sales lead generation team time and resources.

What Are The Benefits of Using B2B Lead Generation Software

Increased Efficiency

B2B Lead generation software automates and streamlines the process of identifying and capturing leads, saving businesses time and resources.

Better targeting

Not only do B2B lead generation tools allow businesses to target their ideal customers based on specific criteria, but they also increase the likelihood of generating high-quality leads.

Improved Lead Nurturing

Many lead generation software solutions include lead nurturing features that help businesses build relationships with potential customers and move them through the sales funnel.

Enhanced Analytics

Businesses gain access to detailed analytics and reporting that can help optimize their lead generation strategies and improve their overall sales performance.


Lead generation software can easily scale to meet the needs of businesses of all sizes, from small startups to large enterprises.

Top Types of Lead Generation You Need to Know About

There are two primary types of lead generation: outbound and inbound. Businesses use these methods to identify and attract potential customers.

Outbound lead generation involves proactively reaching out to potential customers through various channels, such as phone calls, direct mail, email marketing, paid advertising, events and tradeshows, and more. The goal of outbound lead generation is to reach a large number of potential customers and introduce them to the business's product or service.

One of the main advantages of outbound lead generation is that it allows businesses to quickly generate leads and reach a large audience. However, it can also be more expensive and time-consuming than inbound lead generation. There is a risk of annoying potential customers if the approach is too aggressive or not well-targeted.

Inbound lead generation, on the other hand, focuses on attracting potential customers to the business through various channels. This includes creating blog posts, whitepapers, and ebooks, and optimizing website content to improve search engine rankings. It also entails promoting on social media platforms, encouraging customers to refer to new ones, and hosting webinars to educate potential customers.

The goal of inbound lead generation is to attract potential customers who are already interested in the business and build trust and credibility with them over time. Inbound lead generation can be more cost-effective than outbound methods, and it can help businesses build long-term relationships with potential customers. But, it can also take longer to generate leads and requires ongoing investment in content creation and marketing.

Outbound Lead Generation

  • Cold calling: Reaching out to potential customers via phone to introduce the product or service.

  • Direct mail: Sending physical mail, such as letters or postcards, to potential customers.

  • Email marketing: Sending targeted emails to potential customers to promote the product or service.

  • Paid advertising: Placing ads on search engines, social media platforms, or other websites to reach potential customers.

  • Events and tradeshows: Attending or hosting events and tradeshows to promote the product or service to potential customers.

Inbound Lead Generation

  • Content marketing: Creating valuable and informative content, such as blog posts, whitepapers, and ebooks, to attract potential customers.

  • Search engine optimization (SEO): Optimizing website content to improve search engine rankings and attract organic traffic.

  • Social media marketing: Promoting the product or service on social media platforms to attract potential customers.

  • Referral marketing: Encouraging satisfied customers to refer new customers to the business.

  • Webinars: Hosting webinars to educate potential customers about the product or service and generate leads.

How To Choose The Best B2B lead Generation Software?

Choosing the best B2B lead generation software can be a daunting task. Here are some steps to follow when selecting the best B2B lead generation software:

Identify Your Needs

Define what you want to achieve with the B2B lead generation software. Consider your budget, target audience, and desired features to determine which software aligns with your specific business objectives.

Research And Compare Different Software Options

Look for B2B lead generation software that offers features that align with your goals and target audience. Compare the software based on pricing, functionality, ease of use, and customer reviews.

Evaluate The Quality of Leads

Determine how the software defines and qualifies leads. It is important to select software that generates high-quality leads that are likely to convert into paying customers.

Check For Integrations

Ensure that the B2B lead generation software can integrate with your existing tools and systems, such as CRM, marketing automation, and sales software.

Look for Customer Support

Choose a software provider that offers good customer support. This includes access to technical support, training resources, and a knowledge base.

Consider Scalability

Choose software that can scale with your business growth. Make sure that the software can handle an increase in leads and provide support as your business expands.

Test The Software

Many B2B lead generation software providers offer a free trial period or a demo. Take advantage of this to test the software and evaluate if it is a good fit for your business.

Here Are the Best B2B Lead Generation Software  

You know leads are important and that generating them is one of the most challenging parts of sales and marketing, that’s why you’re here. From website lead capture to SMS marketing, these services will help you automate your sales pipeline and generate B2B leads like never before. 

Some are free or have free trials, but the best B2B lead generation tools are paid. It’s well worth the small investment to have the best tools available to find leads for you.

LinkedIn Sales Navigator 

LinkedIn is the king of business networking. And, with most professionals across various industries having a presence on the platform, it’s also one of the best places to generate B2B leads.

Sales Navigator is LinkedIn’s flagship product for sales teams. It enables reps, managers, and ops leaders to inform their approaches and strategies. They can take advantage of the full breadth of LinkedIn’s expansive data, insight, and relationship-building tools.

HubSpot Sales Hub

HubSpot Sales Hub is a powerful B2B lead generation software that helps teams close more deals, deepen relationships, and manage their pipeline. It’s a complete CRM package that combines customer data, tools, and teams to help your small business grow.  


Everyone’s on social media, including your business leads. Hootsuite is a leading social media management platform that will help you optimize your social media presence, posts, and ads to drive more lead generation. That’s a lot of potential customers just waiting to be captured.


If you want to have leads come to you, you need to have your SEO game on point. SEMrush is a popular SEO tool that specializes in keyword research, competitor analysis, and Google Ad Campaign optimization. It will also help you with content marketing and social media to boot. 

Zendesk Sell

Zendesk Sell is a sales CRM tool that enhances productivity, processes, and pipeline visibility for sales teams. As one of the best B2B lead generation tools out there, it does this by putting everything you need on one simple platform, including contact and deal management, as well as activity tracking. Plus, you can set up triggers and automate tasks to keep reps on target.

Pardot by Salesforce 

Pardot is a marketing automation platform from SalesForce offering email automation, targeted email campaigns, and lead management for B2B sales and marketing. Pardot automates common marketing tasks like customer behavior tracking, landing page management, and lead generation.


LeadPages is a website and landing page creation software that helps small businesses connect with an audience, collect leads, and close sales. You can easily build websites, custom landing pages, pop-ups, alert bars, and more.


Leadfeeder is a B2B visitor identification and analytics software that tracks and identifies companies that visit your website, how they got there, and what pages they clicked. Doing so, it helps you optimize your marketing strategies.


OptinMonster is a robust customer acquisition and lead generation application that allows you to create highly effective opt-in forms and pop-ups for your website visitors. It offers an intuitive drag-and-drop builder.   


From pre-optimized templates to instantly generated copy, Unbounce uses AI to help you create beautiful, high-performing landing pages faster than traditional builders. It takes your ideas and transforms them into effective campaigns.


Aeroleads is a powerful lead prospecting software that finds emails from businesses and the people working for those businesses. Build a reliable email list using a database of 425M+ real-time validated prospects. 


Pipedrive is a web-based sales CRM and pipeline management software that enables businesses to plan their sales activities, monitor deals, and get more qualified leads. Pipedrive automatically generates high-quality leads through its AI engine and provides a targeted list of prospects.


Callpage offers top-rated callback automation for your website that helps you connect with buyers faster. The software allows you to generate more sales calls from your website, decrease lead response time, and provide fast customer service. is a multi-channel sales automation and lead generation platform that assists in running outbound campaigns, from starting conversations to closing deals. With their Overloop software, users can build lead lists, enrich prospects, and increase outbound sales team productivity.

D&B Hoovers 

D&B Hoovers is a sales acceleration solution that provides a faster path from a prospect to a profitable customer relationship. B2B sales professionals can engage with customers faster by using insights and actionable information about US and global companies. 

Hunter lets you find professional email addresses in seconds and connect with the people that matter to your business. Simply enter a domain and find contact information associated with it in seconds. This is especially useful for companies that use cold emailing for their lead generation.


Zapier is a tool that helps you automate repetitive tasks between two or more apps with no code. When an event happens in one app, Zapier can tell another app to perform a particular action. With Zapier, you can quickly connect your lead sources, keep them organized, and reduce data mistakes.

Constant Contact 

With Constant Contact, you can create effective email and other online marketing campaigns. Drive sales, engage your audience, and track what’s working all from one place. Constant Contact lets you send out email campaigns with hundreds of branded templates, launch and track social ads, grow your customer list with landing pages, and more.


B2B businesses can manage relationships and drive growth through ActiveCampaign’s automation and CRM platform. It lets you connect with your customers at the right time in their buying cycle, with outreach personalized just for them.


ClickFunnels is a website and sales funnel builder for entrepreneurs and decision makers. Create simple sales funnels that capture your visitors’ contact information, so you can generate new leads to follow up with even after they leave your page.


Like Survey MonkeyMailchimp is so popular it may not even need reminding. Its all-in-one marketing, automation, and email marketing platform can help you capture more leads using built-in insights and expert advice.


With its all-in-one customer communications platform, Intercom offers next-generation solutions for sales, marketing, and support teams. With various departments working together, businesses may convert prospects into paying customers, engage customers throughout their journey, and provide nurturing support.


ProProfs is an online tool that offers quizzes and training. It intelligently feeds back the results with analytics so that your business can correctly qualify leads. These can then be funneled into segmented email lists through integrations with popular email marketing tools.

Another of ProProfs’ tools, Qualaroo, makes it easy to survey specific users in context while they are looking at your product, service, and brand. You can get actionable user insights based on user behavior and adjust your B2B lead generation strategy based on the results.  


Cognism provides sales and marketing teams with high-quality, globally compliant B2B contact data. It gives you unrestricted access to personal and company-level data, so you always have enough prospects to go after and emails and phone numbers to connect with.


Dexatel is a business text messaging platform that can help your company use its existing lead database and opted-in phone numbers to connect and nurture. They do this through a more personal and effective channel than email, but less intrusive than a phone call. Dexatel easily integrates with many other lead generation software and tools to make text marketing of your customer acquisition process. 

Imagine having direct access to your leads all the time and being able to grab their attention and spur immediate action—that’s the power of SMS marketing automation.

FAQ About B2B Lead Generation Tools

What Is Lead Generation Software?

Lead generation software is a tool used to automate and streamline the process of identifying and capturing potential customers or leads for a business. It typically includes features like lead tracking, lead scoring, and lead nurturing.

How To Generate Leads For Businesses?

There are several ways to generate leads for businesses, such as creating valuable content, offering incentives, using social media and search engine optimization, attending events and webinars, and utilizing email marketing and referral programs.

How To Generate Software Leads?

Generating software leads involves identifying potential customers who may be interested in your software product. Effective strategies include targeted advertising, social media marketing, attending software-specific events and conferences, and partnering with other software vendors.

How To Source Leads?

To source leads, businesses can utilize a variety of methods such as networking, referrals, advertising, email marketing, search engine optimization, and attending industry events and conferences. It's important to tailor the approach to the specific target audience and industry.

How To Get Lead Generation Clients?

Acquiring lead generation clients entails utilizing tactics like networking, referrals, offering free plans and consultations, showcasing case studies, success stories, and using targeted advertising campaigns.

How To Generate Leads For A Software Company?

Generating leads for a software company involves identifying potential customers who may be interested in the company's software products. Effective strategies include targeted advertising, social media marketing, attending software-specific events and conferences, and partnering with other software vendors.