Texting Statistics will give you interesting facts about SMS communications. The stats can foreshadow how successful your SMS marketing campaign is likely to be.
As with many forms of marketing, keeping track of analytics is a good way to measure how effective and successful—or lack thereof—your SMS marketing campaign is. Texting statistics contain important metrics that you need to better understand how your SMS marketing performs over the course of the campaign. Using the insight gained from the statistics on texting, you can then tweak and enhance your strategy for the future.