Texting Statistics

Texting Statistics will give you interesting facts about SMS communications. The stats can foreshadow how successful your SMS marketing campaign is likely to be.

As with many forms of marketing, keeping track of analytics is a good way to measure how effective and successful—or lack thereof—your SMS marketing campaign is. Texting statistics contain important metrics that you need to better understand how your SMS marketing performs over the course of the campaign. Using the insight gained from the statistics on texting, you can then tweak and enhance your strategy for the future.

Business Text Messaging
More than 80% of the customers prefer to reply to text messages from businesses and engage in conversation.
Almost 90% of the customers would like to use SMS to connect with businesses.
47% of consumers said they would not like the company which didn’t offer SMS as a communication channel.
67% of respondents want to receive service-based messages from Banking/Financial Institutions.
79% is the rate of marketers who implement mobile-specific tactics and use SMS.
More than 50% of customers favor communicating support through text messaging as opposed to other ways of communication.
75 % of companies noticed they connected with customers more effectively after using SMS as a communication channel.
20% of market leaders think to practice SMS marketing more.
80% of respondents use SMS for business.
85% of consumers prefer to receive an SMS to a voice call or an email.
14 % of companies communicate with clients over SMS.
Almost half of the businesses are connected with their customers via SMS.
82% of text messages received from businesses are read within 5 minutes.
58% of customers suggested they would be more confident in a business if they offered SMS communication.
77% of marketers believe mobile marketing is a core part of their business.
84% of consumers say that service-based messaging has an impact on their decision to choose one company over another.
64% of respondents want to receive service-based messages from retail stores.
55% of respondents want to receive service-based messages from travel agencies and restaurants.
75% of people wouldn’t mind accepting an SMS text message from a brand (after opt-in).
In 2 years the use of SMS marketing grew 197% as a strategy in B2B.
Almost half of the consumers like using native SMS (including iMessage and Android Messages) to text with businesses, instead of using other apps.
US Texting Statistics
Texting is the most commonly used form of conversation between Americans younger than 50 years old.
The quantity of texts sent every day in America has grown by 23% since 2016.
Americans send around 26 billion text messages each day.
Americans spend almost an hour a day texting.
Americans use twice more time texting than emailing on their phones.
1,084,722,222 texts are sent every hour in the US.
On average, every American sends and receives 94 text messages every day.
Texting Usage Statistics
39% of customers use their phones to send and receive text messages.
78.67% of female customers read every text message.
98% is the average open rate for SMS.
Over 35% of phone users in the world are always available by SMS text messaging.
82% of people keep notifications switched on for SMS messages.
On average, women spend more time texting than men.
SMS verification growth rates are around 85%.
66% of the customers worldwide use their phones to text message each other.
82.1% of customers read every text message.
85.66% of male customers read every text message.
70% of customers prefer to receive service-based messages on their smartphone.
An average response time for SMS is about 90 seconds.
65 billion messages are sent using WhatsApp each day.
Traditional SMS confirmation growth rates float around 65% globally.
Texting VS Calling Statistics
Text message answer rates are twice higher than phone call answer rates.
US Smartphone owners use their devices 70% for messaging and 62% for phone calls.
Ordinary Americans send twice more text messages then do calls.
47% of Americans at age 30-49 send text messages and 41% make phone calls.
Text messages have a 209% higher reply rate than a phone, email, or Facebook.
55% of heavy text message users (50+ texts per day) say they would prefer to receive a text over a phone call.
Elder Americans prefer to make phone calls then send SMS texts 26% and 40% accordingly.
68% of the young population (18-29) send or read a text and 50% make phone calls.
Texting VS Email Statistics
85% of consumers prefer to receive an SMS to a voice call or an email.
51% prefers to receive prescription refills via SMS (versus 36 % for email).
55% prefers to receive appointment reminders via SMS vs. 35% for email.
Email open rate is 20% and the response rate is 6%.
SMS spam rate is 2.8% compared to 53% for email.
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