The new generation is a consumer on a different level, and their requirements are indeed demanding. Business growth depends on the in-person, personalized, and individual approach, which directly impacts growth.
Since mobile devices are an inseparable part of our lives, businesses must have more presence than others.
The same applies to business to business. Whether you are a business or an individual, you expect a personal approach.
Mobile phones are the most popular device, which is why the experience must be smooth and effortless.
B2B stands for business-to-business, which refers to the relationship between two companies. B2C, on the other hand, is a transaction conducted between a company and a consumer.
Mobile marketing is a digital marketing strategy that focuses on targeting audiences on their mobile devices. Companies can reach them via websites, emails, text messaging, social media, and apps.
Now let’s combine these two.
Mobile marketing for B2B means focusing on targeting audiences on their mobile devices. Except, you’re targeting companies instead of individuals.
Why should B2B companies pay attention to mobile marketing?
As the internet and smartphone usage growth continue, mobile marketing is becoming increasingly popular.
As more businesses use mobile marketing, this provides a vast opportunity for the B2B business sector. Therefore, mobile devices aren't for personal use alone anymore. B2B mobile marketing campaigns help businesses increase their conversion rates and boost sales.
It goes without saying that your B2B marketing strategy must be mobile-friendly. Focus on having a responsive and easy-to-navigate website that has a quick load time and isn’t overloaded with heavy imagery.
Social media platforms provide a unique space for businesses to communicate with customers and potential leads via their preferred channels. You can share:
Personalize your messages to provide an individual and caring approach to your customers. Text messages have an open rate of 98%, whereas email boasts only 24%. Businesses must determine which is the best communication channel for their target audience.
Businesses can use chatbots to respond to basic inquiries. You can then spend more time monitoring and analyzing the collected data. Create an opt-in form and deploy it in the live chat, and let the chatbots do the rest for you.
This process ensures an enhanced customer experience as you provide convenience and save their time in the process.
Businesses must customize their content for each channel. All content must be mobile-friendly, but eventually, it depends on what channel you want to publish on.
For instance, you can’t publish full articles on a social media platform. Instead, you must customize the same content to make sure that visitors see and read it.
Other tips include making your email marketing mobile-friendly. This means:
And last but not least, make sure to treat security and privacy with the utmost attention. As yourself these questions:
Dexatel aims to build a better future where technology creates good connections and communication for everyone and everywhere.