15 Mobile Marketing Trends To Know About in 2023
Published: Mar 29, 2019
Updated: Jun 15, 2023
Marketers are constantly on the lookout to discover new and profitable channels for reaching out to customers. And with more people using smartphones, mobile marketing is revolutionizing traditional methods and becoming a hot trend.
Smartphones are an integral part of our lives. The vast majority of people spend a quarter of their entire day on their smartphones. And when you use SMS marketing, it allows you to directly send messages directly into your customers’ hands.
Businesses that adopt mobile marketing into their strategy have better chances of ranking high among customers. But the times are always changing and it's always evolving. Let’s take a deep dive into the top mobile marketing trends and how they allow businesses to grow.
Mobile Marketing Trends in Search Engines
Did you know that mobile devices account for 57% of all organic search engine visits? Meanwhile, 40% of people search only using their phones. Google even drove 95% of all United States paid search ad clicks on phones. Here are the current search trends:
88% of consumers searching for a local business on a mobile visit or call the company within 24 hours
Three out of four phone searches trigger follow-up actions
55% of conversions from phone searches occur within an hour, while 81% of conversions take place within 5 hours
72% of users search food and beverage industry-related topics
68% of searches refer to the healthcare industry
News and media, lifestyle, and automobiles account for over 60% of searches
52–56% of smartphone users search for travel and retail on devices
42–48% of searches account for real estate and entertainment
39% of users search for financial services
It comes as no surprise that explainer videos are on the rise. Cisco had predicted that video would make up 80% of all internet traffic by 2020. As a result, this mobile marketing strategy in video consumption is rapidly booming.
In a mobile-centered world, vertical videos continue to grow. When vertical video was at its peak in popularity, video views only accounted for 14% of all views. By the first quarter of 2018, that number rose to a phenomenal 58% and still shows no signs of slowing down.
In-App Video Ads
Trends are already seeing the shift towards in-app video ads. Forrester claimed that 78% of all video advertising spending will be in-app during 2020.
Live Streaming Video
With social media features like Instagram and Facebook Live, live video streaming is on the rise. Companies are live-streaming major events, showing off new products, and organizing webinars to establish direct communication with customers.
360-degree videos are now giving people an immersive viewing experience. It allows viewers to feel totally involved by exploring every part of the environment on display. They can view up, down, left, right, or back.
In addition to the evolving trends, another crucial aspect of mobile marketing is automation. This refers to the use of software platforms and tools to automate and streamline processes. This approach enables marketers to deliver personalized and targeted messages, optimize user experiences, and enhance overall campaign performance.
Trends in B2B Advertising
We know that B2C companies benefit from mobile marketing, but does the same apply to B2B mobile marketing? The answer is a definite “yes.” Business-to-business buyers spend more and more time on their devices for work. Here are B2B trends that shaped 2020:
Videos and Visual Content
Graphics and videos are an engaging means in B2B to entice more clients. The Content Marketing Institute reveals that 54% of consumers want to see more visual content from companies. You can create amazing virtual tours, video content, and more visually appealing media on your own without any issues to increase customer engagement.
Artificial Intelligence and Hyper-Personalization
Artificial intelligence is breaking into B2B at lightning speed. AI helps B2B marketers understand target audience behavior and adjust their strategy to their needs. B2B companies integrate AI technologies into their campaigns to provide more personalized offers, increase traffic, and boost revenue.
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App Marketing Trends
Mobile app marketing focuses on catering to the needs of consumers throug apps. These are the trends that dominated the industry in the past few years and continue to take center stage.
Chatbots made their way in 2018. The worldwide chatbot market is expected to grow to $118.6 million in 2025.
Mobile commerce, or mCommerce, has become a preferred shopping method for many people. Consequently, mobile wallets that provide secure encryption started hitting the top app trends in 2020 and are still going strong.
The on-demand app sector is as trending as ever. The revenue of the on-demand app industry was $14 billion in 2014 and is expected to reach $335 billion by 2025.
Augmented reality and artificial intelligence started to hit the trends. Major mobile marketing companies started using AI to understand the users’ behavior based on previous searches to recommend relevant ads. Augmented reality, on the other hand, allows companies to layer data and computer-generated graphics on top of videos, photos, and ads.
2021 saw TikTok users launching the hashtag #TikTokMadeMeBuyIt, generating more than 7 billion views and boosting the sales of many businesses. And with video content already constituting the majority of mobile traffic, trends revealed that video will become the dominant form of media for customer engagement.
As a matter of fact, studies predicted that over 75% of all content is expected to be in video form by the year 2025.
Smartphone-based strategies took the spotlight in 2022, promoting mobile-first UX designs. As a matter of fact, 2022 trends showed that 70% of web-based advertising revenues came from mobile advertising ever since the COVID-19 pandemic began.
This indicates the significance of the move towards a smartphone-centric future.
One major trend in 2023 is social commerce, a form of eCommerce that makes use of digital media and social networks to enable transactions as well as interactions between brands and their audiences.
Apps like TikTok, Instagram, Snapchat, and Facebook are already on board with this trend. And it is proving to be an excellent way for marketers to promote their online shopping businesses and raise brand awareness.
Voice Search Optimization
With the growing popularity of voice assistants like Siri, Google Assistant, and Alexa, optimizing content for voice search is crucial. Marketers need to focus on long-tail keywords, natural language, and conversational search queries to enhance visibility and relevance in voice search results.
Does this trend come off as a surprise? Not to us. Influencer marketing is dominating platforms such as Instagram, TikTok, and Snapchat. Marketers are now collaborating with influencers to promote their products or services through engaging content formats like short videos, live streaming, and Stories.
Gamification and Interactive Experiences
Gamification techniques, such as quizzes, challenges, and rewards, are being used to engage users and enhance brand loyalty. Interactive experiences, such as polls, surveys, and interactive content, create a sense of participation and foster deeper connections with the audience.
This is one of the trends that has taken the online world by storm. Combining social media with shopping, platforms like Instagram, continue to integrate shopping features, blurring the lines between social networking and eCommerce. Experts are using this strategy to leverage social commerce by enabling direct product tagging, shoppable posts, and seamless checkout experiences within popular apps.
User Generated Content (UGC)
UGC has become a powerhouse trends. Encouraging users to create and share content related to a brand or product helps generate authentic and engaging content. Using UGC in your campaigns allows you to build trust, foster brand advocacy, and drive conversions.
Augmented Reality (AR) Experiences
AR is gaining momentum in the field, allowing brands to create interactive and immersive experiences. As one of the latest trends, people are taking advantage of AR for product demonstrations, virtual try-ons, gamified campaigns, and location-based experiences.
Not only are these efforts enhancing customer engagement, but they're also driving conversions with the convenience of mobile commerce.