A lot of people want to get into mobile marketing but aren’t sure how. The thing about mobile marketing is that you have to educate yourself as much as you can about the subject in order to be successful. Tips like the ones in this article can help you do that.
Set up a poll for your marketing campaign
Polls can be set up in a question-response format or as a response message. Polls are an excellent source to use to get feedback on your products from customers. Always check with your mobile provider to make sure they can support real-time results for your polls.
Check out your pricing
Use SMS for your mobile marketing if you want a platform with a low cost, a very high open rate, and flexibility. If you want to replace emails in your mobile marketing campaign, SMS is definitely the way to go, especially if you’re interacting with your customers frequently.
Work on the content
Write your copy in a way that reads like something your intended mobile marketing recipient would get from a friend. Avoid slang, but do include colloquial language. Even “OMG” or “LOL” are okay as they’ve entered the broader lexicon of users all over the world.
Stick to the point
When you are marketing on mobile platforms, you must keep your messages very short and to the point. People use their phones because they do not have the time to sit in front of the computer and relax. So many people are in a rush and on the go, and you want to show your customers that you understand that and are not going to be a burden to them.
Don’t dive into creativity too much
Sometimes you have to ride out a storm with your marketing campaign, so remember to sit tight and not to do anything drastic. There will be times when a product takes a dive in popularity or when your customers are too cash-strapped to purchase. Just sit tight and keep doing what you do.
Keep track of what your competition is doing
Are your competitors sending out messages on their customers’ cell phones? Find out what kind of strategies they are using. If your competitors do not have a website that can be easily accessed via cell phone, this could be your chance to steal some of their customers.
Consider good timing
Send out mobile messages at different times of the day. Find out which time of the day gets the best response. Since you are sending messages to people with different lifestyles, some people may be getting to work or going to sleep when you send your messages. By timing your messages right, you increase your chances of success.
Hopefully, now that you have a better idea of mobile marketing, you should start feeling more optimistic about your mobile marketing goals. Remember that the information in this article is only a portion of what you can learn about SMS marketing, so search for new knowledge and apply it yourself, and you should have no problem with success.