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SMS marketing (Short Message Service Marketing) which is one of the many mobile marketing channels, is the process of sending promotional text messages to a target audience. SMS marketing mostly delivers messages on latest updates, time-sensitive offers, product launches, alerts, notifications and any other form of promotional information. With a simple click, mobile text marketing can reach a large number of potential customers. It therefore comes as no surprise that successful businesses regard text message marketing as a proven marketing tool to increase revenue and build customer loyalty. It is worth noting that up to 98% SMS messages are opened. This gives a well-planned text message marketing campaign a relatively high open rate compared to email marketing.
Though it may seem a little surprising, SMS still is leading the game and has a high conversion rate. Clients are more willing to take actions on offers and promotions through SMS than via other marketing channels like emails and so on.
SMS messages are a very affordable option and bulk SMS service is the key. This allows businesses to reach out to thousands of people in an instance. Compared to other channels of marketing, billboards, television ads, mobile ads, SMS marketing is a budget-friendly option with a greater audience reach.
In 2020, there are already 3.5 billion smartphone users around the world. The average smartphone user checks their devices 63 times a day. Here are the facts that prompt us about the vast market of smartphone users that is totally reachable.
Boost your marketing efforts with right targeted sms promotions. Informing them about your latest sales is a perfect way to make a quick conversion.
Many companies offer interesting one time promo offers that can be adjusted to your messages. This is the simplest and fastest way to deliver promo codes since mobile coupons are 10 times more likely to be redeemed than the traditional paper option.
Use SMS messages to launch your new product. SMS provides higher open rates, easy linking to mobile sites, app store(s). And eventually you can personalize messages if there is enough data.
Remind your customers about that special holiday dinner that you will serve with 5% off. Note that among the 18-34-year-old age group, a text is a preferred channel for notifications from businesses. Besides, 83% of millennials open message notifications for 90 seconds. This means that your campaign is more likely to succeed among millennials.
Your hottest deals should be present here. Consumers are more likely to open text messages at first, rather than any other telephone communication tool. In fact, 90% of mobile users check their phone notifications every 3 minutes. These are good indicators that you should be thinking about text marketing services more often.
Give simple notifications to parents about the latest events in school. Considering the fact that 80% of mobile users check for new notifications or messages within 15 minutes of waking up, a message to parents can be a great way to reach them, especially for a quick update or event announcement. What is the best way to notify parents about an important event if not SMS? If you want to do it quickly and effectively, then something as simple as a short message can work wonders!
Ever since mobile phones became popular, SMS has been a significant marketing tool. With almost three decades worth of marketing practice under its belt, there is enough material out there to identify some of the best practices of SMS Marketing. Here are the things that you should keep in mind when designing an SMS Marketing strategy.
The most important part of business SMS marketing that should never be overlooked is customer consent. Every single text campaign starts as soon as a customer gives an agreement to join your list. And there are specific laws in many countries that clearly regulate these practices. Said laws, in general, impose rules such as customer consent prior to the message marketing campaign. In addition, they have exact time slots when you can send SMS campaigns and require an easy opt-out process.
This ensures that customers—or people for that matter—do not receive spam text messages.
Regardless of where your campaign is, we recommend checking the rules or regulations of SMS marketing laws in that jurisdiction. So, here they are:
